Buyology

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Publisher : Currency
ISBN 13 : 0385523890
Total Pages : 274 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Buyology by : Martin Lindstrom

Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Tribal Wisdom for Business Ethics

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Publisher : Emerald Group Publishing
ISBN 13 : 1786352877
Total Pages : 286 pages
Book Rating : 4.7/5 (863 download)

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Book Synopsis Tribal Wisdom for Business Ethics by : Grace Ann Rosile

Download or read book Tribal Wisdom for Business Ethics written by Grace Ann Rosile and published by Emerald Group Publishing. This book was released on 2016-11-11 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, leading native and non-native scholars present a fascinating view of American Indian tribal values and indigenous cultures. This 'Tribal Wisdom' offers an ethic of business practice that is relationship-based and community-oriented, fostering a harmonious web of life which includes the natural environment.

CIKM'13

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Publisher :
ISBN 13 : 9781450326964
Total Pages : 938 pages
Book Rating : 4.3/5 (269 download)

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Book Synopsis CIKM'13 by : CIKM 13 Conference Committee

Download or read book CIKM'13 written by CIKM 13 Conference Committee and published by . This book was released on 2013-10-27 with total page 938 pages. Available in PDF, EPUB and Kindle. Book excerpt: CIKM'13: 22nd ACM International Conference on Information and Knowledge Management Oct 27, 2013-Nov 01, 2013 San Francisco, USA. You can view more information about this proceeding and all of ACM�s other published conference proceedings from the ACM Digital Library: http://www.acm.org/dl.

Entrepreneurship As Practice

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Publisher : Routledge
ISBN 13 : 1000434788
Total Pages : 133 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Entrepreneurship As Practice by : Neil Aaron Thompson

Download or read book Entrepreneurship As Practice written by Neil Aaron Thompson and published by Routledge. This book was released on 2021-08-19 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative book takes seriously the ordinary activities of entrepreneurship and maps out new pathways for scholars to understand the nature, properties, and implications of studying practices for entrepreneurship studies. Entrepreneurship is neither an art nor a science, but a bundle of practices, as Peter Drucker once observed. Curiously however, academic research on entrepreneurship mostly abstracts away from practical activity. In contrast, Entrepreneurship As Practice takes ordinary activities of entrepreneurship seriously by mapping out new pathways for scholars to consider the everyday practices through which entrepreneurship occurs. Each chapter draws on contemporary theories of practice to illuminate the nature, properties, and implications of studying the practices of entrepreneurship. The chapters in this book were originally published as a special issue of the journal Entrepreneurship & Regional Development.

Biophilic Cities

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Publisher : Island Press
ISBN 13 : 1597267155
Total Pages : 209 pages
Book Rating : 4.5/5 (972 download)

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Book Synopsis Biophilic Cities by : Timothy Beatley

Download or read book Biophilic Cities written by Timothy Beatley and published by Island Press. This book was released on 2011 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tim Beatley has long been a leader in advocating for the "greening" of cities. But too often, he notes, urban greening efforts focus on everything except nature, emphasizing such elements as public transit, renewable energy production, and energy efficient building systems. While these are important aspects of reimagining urban living, they are not enough, says Beatley. We must remember that human beings have an innate need to connect with the natural world (the biophilia hypothesis). And any vision of a sustainable urban future must place its focus squarely on nature, on the presence, conservation, and celebration of the actual green features and natural life forms. A biophilic city is more than simply a biodiverse city, says Beatley. It is a place that learns from nature and emulates natural systems, incorporates natural forms and images into its buildings and cityscapes, and designs and plans in conjunction with nature. A biophilic city cherishes the natural features that already exist but also works to restore and repair what has been lost or degraded. In Biophilic Cities Beatley not only outlines the essential elements of a biophilic city, but provides examples and stories about cities that have successfully integrated biophilic elements--from the building to the regional level--around the world. From urban ecological networks and connected systems of urban greenspace, to green rooftops and green walls and sidewalk gardens, Beatley reviews the emerging practice of biophilic urban design and planning, and tells many compelling stories of individuals and groups working hard to transform cities from grey and lifeless to green and biodiverse.

The Oxford Handbook of Creative Industries

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Publisher : OUP Oxford
ISBN 13 : 0191062278
Total Pages : 560 pages
Book Rating : 4.1/5 (91 download)

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Book Synopsis The Oxford Handbook of Creative Industries by : Candace Jones

Download or read book The Oxford Handbook of Creative Industries written by Candace Jones and published by OUP Oxford. This book was released on 2015-07-23 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Creative Industries is a reference work, bringing together many of the world's leading scholars in the application of creativity in economics, business and management, law, policy studies, organization studies, and psychology. Creative industries research has become a regular theme in academic journals and conferences across these subjects and is also an important agenda for governments throughout the world, while business people from established companies and entrepreneurs revaluate and innovate their models in creative industries. The Handbook is organized into four parts: Following the editors' introduction, Part One on Creativity includes individual creativity and how this scales up to teams, social networks, cities, and labour markets. Part Two addresses Generating and Appropriating Value from Creativity, as achieved by agents and organizations, such as entrepreneurs, stars and markets for symbolic goods, and considers how performance is measured in the creative industries. Part Three covers the mechanics of Managing and Organizing Creative Industries, with chapters on the role of brokerage and mediation in creative industry networks, disintermediation and glocalisation due to digital technology, the management of project-based organzations in creative industries, organizing events in creative fields, project ecologies, Global Production Networks, genres and classification and sunk costs and dynamics of creative industries. Part Four on Creative Industries, Culture and the Economy offers chapters on cultural change and entrepreneurship, on development, on copyright, economic spillovers and government policy. This authoritative collection is the most comprehensive source of the state of knowledge in the increasingly important field of creative industries research. Covering emerging economies and new technologies, it will be of interest to scholars and students of the arts, business, innovation, and policy.

Entrepreneurial Process and Social Networks

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Publisher : Edward Elgar Publishing
ISBN 13 : 178536488X
Total Pages : 376 pages
Book Rating : 4.7/5 (853 download)

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Book Synopsis Entrepreneurial Process and Social Networks by : Alain Fayolle

Download or read book Entrepreneurial Process and Social Networks written by Alain Fayolle and published by Edward Elgar Publishing. This book was released on 2016-07-27 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship is undoubtedly a social process and creating a firm requires both the mobilization of social networks and the use of social capital. This book addresses the gap that exists between the need to take these factors into consideration and the understanding of how network relationships are developed and transformed across the venturing process.

200 questions de raisonnement logique et numérique pour s'entraîner au score

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Publisher :
ISBN 13 : 9782297065184
Total Pages : 152 pages
Book Rating : 4.0/5 (651 download)

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Book Synopsis 200 questions de raisonnement logique et numérique pour s'entraîner au score by : Grégory Vermeersch

Download or read book 200 questions de raisonnement logique et numérique pour s'entraîner au score written by Grégory Vermeersch and published by . This book was released on 2017-12-05 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Attention à la marche !

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Publisher :
ISBN 13 :
Total Pages : 630 pages
Book Rating : 4.0/5 (384 download)

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Book Synopsis Attention à la marche ! by : Bertrand Gervais

Download or read book Attention à la marche ! written by Bertrand Gervais and published by . This book was released on 2020 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt:

200 questions de raisonnement logique et numérique pour s'entraîner au Score

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Author :
Publisher :
ISBN 13 : 9782297054874
Total Pages : 150 pages
Book Rating : 4.0/5 (548 download)

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Book Synopsis 200 questions de raisonnement logique et numérique pour s'entraîner au Score by : Grégory Vermeersch

Download or read book 200 questions de raisonnement logique et numérique pour s'entraîner au Score written by Grégory Vermeersch and published by . This book was released on 2016-11 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Passer le Score IAE-Message vous permet de candidater à plus de 300 formations universitaires en Gestion et en (niveaux Licence et Master). Et tout étudiant peut se présenter au Score IAE-Message sans condition antérieure de formation spécifique en économie ou en gestion. sessions du Score chaque année (8 en métropole et 4 à l'étranger) et 1 en France et à l'étranger, il y a toujours un lieu près de chez vous pour passer le Score IAE-Message et même le repasser plusieurs fois pour améliorer votre score (le maximum est 400 points) et ne retenir que le meilleur.

The Routledge Companion to Entrepreneurship

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Publisher : Routledge
ISBN 13 : 1136218629
Total Pages : 525 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis The Routledge Companion to Entrepreneurship by : Ted Baker

Download or read book The Routledge Companion to Entrepreneurship written by Ted Baker and published by Routledge. This book was released on 2014-09-15 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research in entrepreneurship has been booming, with perspectives from a range of disciplines and numerous developing schools of thought. It can be difficult for young scholars and even long-time researchers to find their way through the lush garden of ideas we see before us. The purpose of this book is to map the research terrain of entrepreneurship, providing the perfect starting point for new and existing researchers looking to explore. Topics covered range from emerging perspective, through issues at the core of the field to innovative methodologies. Starting off with a preface by Bill Gartner, each section of the book brings together a world class set of established leading researchers and rising stars. This considered, comprehensive and conclusive companion integrates the recent debates in entrepreneurship research under one cover, to provide a resource which will be useful across disciplinary boundaries and for a whole range of students and researchers.

200 questions de Raisonnement logique et numérique pour s'entraîner au Score IAE-Message

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Author :
Publisher :
ISBN 13 : 9782297065207
Total Pages : 154 pages
Book Rating : 4.0/5 (652 download)

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Book Synopsis 200 questions de Raisonnement logique et numérique pour s'entraîner au Score IAE-Message by : Grégory Vermeersch

Download or read book 200 questions de Raisonnement logique et numérique pour s'entraîner au Score IAE-Message written by Grégory Vermeersch and published by . This book was released on 2017 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cultural Policies in Europe

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Publisher : Council of Europe
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Cultural Policies in Europe by : Mario D'Angelo

Download or read book Cultural Policies in Europe written by Mario D'Angelo and published by Council of Europe. This book was released on 1998 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: First volume of a series about cultural co-operation in Europe. It offers a comparative approach to the main trends in the development of public cultural policies in Europe. What are the stated objectives of public policies, how are they organised and funded, what sectors do they cover and how do they deal with audiences and artists? These issues are illustrated by extracts from cultural policy reviews of eight European countries: Austria, Estonia, Finland, France, Italy, The Netherlands, the Russian Federation and Sweden.

Complexities

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Publisher : Duke University Press
ISBN 13 : 0822383551
Total Pages : 303 pages
Book Rating : 4.8/5 (223 download)

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Book Synopsis Complexities by : John Law

Download or read book Complexities written by John Law and published by Duke University Press. This book was released on 2002-06-10 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although much recent social science and humanities work has been a revolt against simplification, this volume explores the contrast between simplicity and complexity to reveal that this dichotomy, itself, is too simplistic. John Law and Annemarie Mol have gathered a distinguished panel of contributors to offer—particularly within the field of science studies—approaches to a theory of complexity, and at the same time a theoretical introduction to the topic. Indeed, they examine not only ways of relating to complexity but complexity in practice. Individual essays study complexity from a variety of perspectives, addressing market behavior, medical interventions, aeronautical design, the governing of supranational states, ecology, roadbuilding, meteorology, the science of complexity itself, and the psychology of childhood trauma. Other topics include complex wholes (holism) in the sciences, moral complexity in seemingly amoral endeavors, and issues relating to the protection of African elephants. With a focus on such concepts as multiplicity, partial connections, and ebbs and flows, the collection includes narratives from Kenya, Great Britain, Papua New Guinea, the Netherlands, France, and the meetings of the European Commission, written by anthropologists, economists, philosophers, psychologists, sociologists, and scholars of science, technology, and society. Contributors. Andrew Barry, Steven D. Brown, Michel Callon, Chunglin Kwa, John Law, Nick Lee, Annemarie Mol, Marilyn Strathern, Laurent Thévenot, Charis Thompson

Everything in Its Place

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Publisher : Oxford University Press, USA
ISBN 13 : 0199351252
Total Pages : 179 pages
Book Rating : 4.1/5 (993 download)

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Book Synopsis Everything in Its Place by : David B. Audretsch

Download or read book Everything in Its Place written by David B. Audretsch and published by Oxford University Press, USA. This book was released on 2015 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every city, region, and state wants to improve. However, while the field of strategic management exists in business schools to guide firms and organizations, no such analogous field exists for places. Everything in Its Place weaves together theories, empirical evidence, and case studies from a broad spectrum of scholarly disciplines and combines them with insights and experiences garnered from practitioners and policy makers to provide a systematic framework for guiding and informing the strategic management of places.

Handbook of Research on Entrepreneurship

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Publisher :
ISBN 13 : 9781783473663
Total Pages : 0 pages
Book Rating : 4.4/5 (736 download)

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Book Synopsis Handbook of Research on Entrepreneurship by : Alain Fayolle

Download or read book Handbook of Research on Entrepreneurship written by Alain Fayolle and published by . This book was released on 2015-09-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This indispensable Handbook offers a fresh look at entrepreneurship research, addressing what we already know, and what we still need to know, in the field. Over the course of 17 chapters, a collaboration of 24 highly-regarded researchers, experts in their fields, provide an insightful new perspective on the future of the study of entrepreneurship. They show that there is a need to redesign research in the field - enacting entrepreneurship out of the box - and consider the history of entrepreneurship whilst developing the future course for research. They also underline the importance of developing research at the crossroads of different fields and the need to explore new domains and/or revisit existing ones from differing perspectives. Finally, they express a desire for more continuity in research, developing knowledge around key concepts and insightful domains.

Building Theories of Organization

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Publisher : Routledge
ISBN 13 : 1135619808
Total Pages : 241 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Building Theories of Organization by : Linda L. Putnam

Download or read book Building Theories of Organization written by Linda L. Putnam and published by Routledge. This book was released on 2009-01-13 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores the concept of communication as it applies to organizational theory. Bringing together multiple voices, it focuses on communication’s role in the constitution of organization. Editors Linda L. Putnam and Anne Maydan Nicotera have assembled an all-star cast of contributors, each providing a distinctive voice and perspective. The contents of this volume compare and contrast approaches to the notion that communication constitutes organization. Chapters also examine the ways that those processes produce patterns that endure over time and that constitute the organization as a whole. This collection bridges different disciplines and serves a vital role in developing dimensions, characteristics, and relationships among concepts that address how communication constitutes organization. It will appeal to scholars and researchers working in organizational communication, organizational studies, management, sociology, social collectives, and organizational psychology and behavior.