Leveraging Mobile Media

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Leveraging Mobile Media

Author : Valerie Feldmann
Publisher : Springer Science & Business Media
ISBN 13 : 3790816337
Total Pages : 277 pages
Book Rating : 4.7/5 (98 download)

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Book Synopsis Leveraging Mobile Media by : Valerie Feldmann

Download or read book Leveraging Mobile Media written by Valerie Feldmann and published by Springer Science & Business Media. This book was released on 2006-03-30 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.

The Routledge Companion to Mobile Media

Author : Gerard Goggin
Publisher : Routledge
ISBN 13 : 1135949182
Total Pages : 583 pages
Book Rating : 4.1/5 (359 download)

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Book Synopsis The Routledge Companion to Mobile Media by : Gerard Goggin

Download or read book The Routledge Companion to Mobile Media written by Gerard Goggin and published by Routledge. This book was released on 2014-05-09 with total page 583 pages. Available in PDF, EPUB and Kindle. Book excerpt: The last decade has witnessed the rise of the cell phone from a mode of communication to an indispensable multimedia device, and this phenomenon has led to the burgeoning of mobile communication studies in media, cultural studies, and communication departments across the academy. The Routledge Companion to Mobile Media seeks to be the definitive publication for scholars and students interested in comprehending all the various aspects of mobile media. This collection, which gathers together original articles by a global roster of contributors from a variety of disciplines, sets out to contextualize the increasingly convergent areas surrounding social, geosocial, and mobile media discourses. Features include: comprehensive and interdisciplinary models and approaches for analyzing mobile media; wide-ranging case studies that draw from this truly global field, including China, Africa, Southeast Asia, the Middle East, and Latin America, as well as Europe, the UK, and the US; a consideration of mobile media as part of broader media ecologies and histories; chapters setting out the economic and policy underpinnings of mobile media; explorations of the artistic and creative dimensions of mobile media; studies of emerging issues such as ecological sustainability; up-to-date overviews on social and locative media by pioneers in the field. Drawn from a range of theoretical, artistic, and cultural approaches, The Routledge Companion to Mobile Media will serve as a crucial reference text to inform and orient those interested in this quickly expanding and far-reaching field.

Leveraging Brands in Sport Business

Author : Mark P. Pritchard
Publisher : Routledge
ISBN 13 : 1136267956
Total Pages : 262 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis Leveraging Brands in Sport Business by : Mark P. Pritchard

Download or read book Leveraging Brands in Sport Business written by Mark P. Pritchard and published by Routledge. This book was released on 2013-08-15 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as ‘real-world’ applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.

Mobile Media Methods

Author : Larissa Hjorth
Publisher : John Wiley & Sons
ISBN 13 : 1509558810
Total Pages : 175 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis Mobile Media Methods by : Larissa Hjorth

Download or read book Mobile Media Methods written by Larissa Hjorth and published by John Wiley & Sons. This book was released on 2024-08-27 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile media such as smartphones, apps, and social media are an integral part of everyday life, used by billions of people around the world. For students and researchers, mobile media also offer a treasure trove of new concepts, methods, and techniques to do research – representing a new phase in digital methods. Across disciplines, researchers rely upon mobile media for quantitative and qualitative projects, to gather data and document sound and images, engage with participants, and disseminate findings. This is the first textbook devoted to explaining these innovative and groundbreaking mobile media methods. Exploring the opportunities and limitations mobile media offer for methods, the book covers a range of topics from mobilities and placemaking to virtual reality and AI, as well as new kinds of mobility such as e-scooters and connected cars. Student-friendly features such as practical guidance on how to gather and analyse data alongside exercises are also included. Underscoring the book throughout is the definition of methods as not just a series of tools and techniques, but as an invitation to rethink how to conceptualize, practice, study and theorize the relationship between research, data and the field. Drawing from the best of mobile and digital communication research, Mobile Media Methods offers a clear, accessible, and practical guide to mobile media methods. It is essential reading and a useful resource for students and scholars of digital technology and research methods.

Mobile Media

Author : Jo Groebel
Publisher : Routledge
ISBN 13 : 1135621977
Total Pages : 278 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Mobile Media by : Jo Groebel

Download or read book Mobile Media written by Jo Groebel and published by Routledge. This book was released on 2006-08-15 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proliferation of mobile media in recent years is an international phenomenon, with billions of devices sold annually. Mobile communications are now moving beyond individualized voice to mass media content--text, voice, sound, images, and even video. This will create new types of content that allow media companies and users to interact in new ways. There is a strong interest from the media and telecom industries in what manner of applications and content can be distributed in that fashion, and at what cost. To answer these questions, the book provides 18 chapters from internationally renowned authors. They identify likely types of content such as news, entertainment, peer-to-peer, and location-specific information; evaluate the economics, business models, and payment mechanisms necessary to support these media; and cover policy dimensions such as copyright, competitiveness, and access rights for content providers. This volume takes the reader through the various elements that need to be considered in the development of third generation (3G) content, and explains pitfalls and barriers. The result is a volume of interest to business professionals, academics, and policy makers. The book is international in focus and a glossary of terms is provided. There are few publications available which give an overview of this rapidly changing field.

Global Mobile Media

Author : Gerard Goggin
Publisher : Routledge
ISBN 13 : 1136908323
Total Pages : 239 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis Global Mobile Media by : Gerard Goggin

Download or read book Global Mobile Media written by Gerard Goggin and published by Routledge. This book was released on 2010-10-18 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Mobile Media offers an overview of the complex topic of mobile media, looking at the emerging industry structures, new media economies, mobile media cultures and network politics of mobiles as they move centre-stage in media industries.

Facebook Marketing

Author : Steven Holzner
Publisher : Pearson Education
ISBN 13 : 0768686253
Total Pages : 504 pages
Book Rating : 4.7/5 (686 download)

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Book Synopsis Facebook Marketing by : Steven Holzner

Download or read book Facebook Marketing written by Steven Holzner and published by Pearson Education. This book was released on 2008-08-28 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Profit from Facebook! High-Impact, Low-Cost Social Marketing That Works! With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from today’s smartest Facebook marketers...and helps you avoid pitfalls that can cost you money and credibility. No matter what business you’re in, you’ll learn how to create bottom-up, “viral” Facebook marketing programs that achieve maximum results at minimum cost! Crafting your Facebook profile for maximum impact Getting into the Facebook community: crucial dos and don’ts Joining the right Facebook Groups–or starting your own Creating a Facebook blog that attracts paying customers Promoting products and services with free Facebook Marketplace classifieds Hosting your own Facebook events: from company picnics to concerts Successfully advertising on Facebook, without overspending Promoting your business within today’s most popular Facebook applications Tracking the results of your advertising Using brand-new viral video marketing techniques Driving even more Web traffic to your Facebook pages Building your own Facebook applications

Leveraging the New Infrastructure

Author : Peter Weill
Publisher : Harvard Business Press
ISBN 13 : 9780875848303
Total Pages : 324 pages
Book Rating : 4.8/5 (483 download)

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Book Synopsis Leveraging the New Infrastructure by : Peter Weill

Download or read book Leveraging the New Infrastructure written by Peter Weill and published by Harvard Business Press. This book was released on 1998 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most important investments in an organization is its information technology (IT) infrastructure. Yet many managers are ill-prepared to make sound IT investment decisions. Drawing upon rigorous research with over 100 businesses in 75 firms in nine countries, the authors here present a wide range of IT possibilities, enabling managers to take control of decisions that many have relegated to technical staff or vendors.

Digital Enterprise Transformation

Author : Axel Uhl
Publisher : Routledge
ISBN 13 : 1317150856
Total Pages : 314 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Digital Enterprise Transformation by : Axel Uhl

Download or read book Digital Enterprise Transformation written by Axel Uhl and published by Routledge. This book was released on 2016-04-22 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: The integration of technological innovations, such as In-Memory Analytics, Cloud Computing, Mobile Connectivity, and Social Media, with business practice can enable significant competitive advantage. In order to embrace recent challenges and changes in the governance of IT strategies, SAP and its think tank - the Business Transformation Academy (BTA) - have jointly developed the Digital Capability Framework (DCF). Digital Enterprise Transformation: A Business-Driven Approach to Leveraging Innovative IT by Axel Uhl and Lars Alexander Gollenia outlines the DCF which comprises six specific capabilities: Innovation Management, Transformation Management, IT Excellence, Customer Centricity, Effective Knowledge Worker, and Operational Excellence. In cooperation with the University of Applied Sciences and Arts Northwestern Switzerland, University of St. Gallen (Switzerland), Queensland University of Technology (Australia), University of Liechtenstein (Principality of Liechtenstein), and Karlsruhe Institute of Technology (Germany), SAP and the BTA have been validating each capability and the corresponding maturity models based on analyzing several ’lighthouse’ case studies comprising: SAMSUNG, IBM, Finanz Informatik, The Walt Disney Company, Google Inc., HILTI AG. Digital Enterprise Transformation presents how these companies take advantage of innovative IT and how they develop their digital capabilities. On top the authors also develop and present a range of novel yet hands-on Digital Use Cases for a number of different industries which have emerged from innovative technological trends such as: Big Data, Cloud Computing, 3D Printing and Internet of Things.

Mastering Marketing: strategies for success in the digital age

Author : SAGAR SHINDE
Publisher : SAGAR SHINDE
ISBN 13 :
Total Pages : 231 pages
Book Rating : 4.3/5 (963 download)

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Book Synopsis Mastering Marketing: strategies for success in the digital age by : SAGAR SHINDE

Download or read book Mastering Marketing: strategies for success in the digital age written by SAGAR SHINDE and published by SAGAR SHINDE. This book was released on 2023-05-30 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Title: Mastering Marketing: Strategies for Success in the Digital Age Author: Sagar Shinde Description: In the fast-paced and ever-changing world of digital marketing, staying ahead of the competition is essential to achieving success. "Mastering Marketing: Strategies for Success in the Digital Age" is your comprehensive guide to navigating this dynamic landscape and unlocking the full potential of your marketing efforts. Written by renowned marketing expert Sagar Shinde, this book offers a deep dive into the strategies, tactics, and techniques that will empower you to craft compelling campaigns, engage your target audience, and drive tangible results in the digital realm. Whether you're a seasoned marketer or just starting out, this book is your roadmap to mastering the art of marketing in the digital age. Inside, you'll discover: 1. A solid foundation: Lay the groundwork for success by understanding the core principles and fundamentals of marketing in the digital era. Explore the customer journey, market segmentation, and brand positioning to create a strong marketing strategy. 2. Digital channels and platforms: Dive into the vast array of digital channels available to marketers today. Learn how to leverage social media, search engine optimization (SEO), content marketing, email marketing, and more to effectively reach and engage your target audience. 3. Data-driven decision making: Discover the power of analytics and data-driven insights in shaping your marketing strategies. Uncover techniques for gathering and analyzing data, and learn how to make informed decisions to optimize your campaigns and drive better results. 4. Cutting-edge trends and technologies: Stay ahead of the curve by exploring emerging trends and technologies shaping the future of digital marketing. From artificial intelligence (AI) and chatbots to influencer marketing and virtual reality (VR), uncover how to harness these tools to stay relevant and deliver innovative experiences to your audience. 5. Engaging storytelling: Learn the art of storytelling and how it can be used to captivate and connect with your target audience. Discover techniques for crafting compelling narratives and developing content that resonates in the digital landscape. With practical examples, real-world case studies, and actionable insights, "Mastering Marketing" equips you with the knowledge and skills needed to excel in the digital age. Whether you're a business owner, marketing professional, or aspiring marketer, this book will empower you to take your marketing strategies to new heights and drive success in the ever-evolving digital landscape. Get ready to unlock your full marketing potential and become a master in the art of marketing in the digital age with "Mastering Marketing: Strategies for Success in the Digital Age" by Sagar Shinde.

Million Dollar Plan

Author : Matthew Ganzak
Publisher : Scaleup Media
ISBN 13 : 9780692654576
Total Pages : 150 pages
Book Rating : 4.6/5 (545 download)

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Book Synopsis Million Dollar Plan by : Matthew Ganzak

Download or read book Million Dollar Plan written by Matthew Ganzak and published by Scaleup Media. This book was released on 2016-02-28 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Million Dollar Plan book was written as a guide for entrepreneurs to learn how to leverage technology to scale their online presence through lead generation, sales funnels and marketing automation.

The Concise Encyclopedia of Communication

Author : Wolfgang Donsbach
Publisher : John Wiley & Sons
ISBN 13 : 1118789237
Total Pages : 706 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis The Concise Encyclopedia of Communication by : Wolfgang Donsbach

Download or read book The Concise Encyclopedia of Communication written by Wolfgang Donsbach and published by John Wiley & Sons. This book was released on 2015-02-03 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an A-Z format in an up-to-date manner Jointly published with the International Communication Association (ICA), the leading academic association of the discipline in the world Represents the best and most up-to-date international research in this dynamic and interdisciplinary field Contributions come from hundreds of authors who represent excellence in their respective fields An affordable volume available in print or online

PROCEEDINGS OF NATIONAL SEMINAR ON MULTIDISCIPLINARY RESEARCH AND PRACTICE VOLUME 1

Author : Dr. M. Kanika Priya
Publisher : JEC PUBLICATION
ISBN 13 : 9357495290
Total Pages : 1217 pages
Book Rating : 4.3/5 (574 download)

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Book Synopsis PROCEEDINGS OF NATIONAL SEMINAR ON MULTIDISCIPLINARY RESEARCH AND PRACTICE VOLUME 1 by : Dr. M. Kanika Priya

Download or read book PROCEEDINGS OF NATIONAL SEMINAR ON MULTIDISCIPLINARY RESEARCH AND PRACTICE VOLUME 1 written by Dr. M. Kanika Priya and published by JEC PUBLICATION. This book was released on with total page 1217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Conference Proceedings of the National Seminar entitled “Multidisciplinary Research and Practice” compiled by Dr. M. Kanika Priya records various research papers written by eminent scholars, professors and students. The articles range from English literature to Tamil literature, Arts, Humanities, Social Science, Education, Performing Arts, Information and Communication Technology, Engineering, Technology and Science, Medicine and Pharmaceutical Research, Economics, Sociology, Philosophy, Business, Management, Commerce and Accounting, Teacher Education, Higher Education, Primary and Secondary Education, Law, Science (Mathematics, Physics, Chemistry, Zoology, Botany), Agriculture and Computer Science. Researchers and faculty members from various disciplines have contributed their research papers. This book contains articles in Three languages, namely: English, Tamil and Hindi. As a editor Dr. M. Kanika Priya has taken up the tedious job of checking the validity and correctness of the research work in bringing out this conference proceedings in a beautiful manner. In its present shape and size, this anthology will, hopefully, find a place on the library shelves and enlighten the academics all round the world.

Mobile Commerce. How to leverage B2C business value through electronic/mobile commerce for China media express holdings

Author : Richardson Steve
Publisher : GRIN Verlag
ISBN 13 : 3656426279
Total Pages : 66 pages
Book Rating : 4.6/5 (564 download)

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Book Synopsis Mobile Commerce. How to leverage B2C business value through electronic/mobile commerce for China media express holdings by : Richardson Steve

Download or read book Mobile Commerce. How to leverage B2C business value through electronic/mobile commerce for China media express holdings written by Richardson Steve and published by GRIN Verlag. This book was released on 2013-05-07 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doctoral Thesis / Dissertation from the year 2012 in the subject Business economics - Trade and Distribution, grade: A, Coventry University, language: English, abstract: In the same way that e-commerce and the internet have led to an immense revolution in regard to the promotion and marketing of services and goods, m-commerce is also poised to lead to another revolution in the business world. M-commerce is an extension of e-commerce which allows the interaction between different users anywhere and anytime with the use of wireless networks and modes. This dissertation is therefore based on leveraging B2C (business to customer) business value through mobile/electronic commerce for the China Media Express Holdings Inc. To lay a general stage for the entire dissertation, the research will commence with an introduction that will assuredly usher in the China Media Express Holdings Inc, by outlaying major details of the media express holding relevant to this study and relating them to mobile and electronic commerce under chapter one. The introduction will also address the features of mobile commerce so as to provide a clearer picture of what the entire dissertation will be dealing with. More so, the introduction will also address the term B2C in the context of the China Media Express Holdings Inc. The research will then tackle the major objectives and aims of the entire research and describe the pharmacy in detail in relation to mobile/electronic commerce. More so, in chapter two, the research will review available relevant literature in regard to the dissertation topic and chapter three will relay the research methodology. Chapter four will specifically develop a model for leveraging B2C business value through mobile/electronic commerce for the holdings. The study will then analyze the effectiveness of this developed model in the holding and discuss the empirical and theoretical implications of the findings. The study will then give relevant recommendations and a conclusion under.

A Companion to New Media Dynamics

Author : John Hartley
Publisher : John Wiley & Sons
ISBN 13 : 1118321634
Total Pages : 530 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis A Companion to New Media Dynamics by : John Hartley

Download or read book A Companion to New Media Dynamics written by John Hartley and published by John Wiley & Sons. This book was released on 2013-01-09 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Companion to New Media Dynamics presents a state-of-the-art collection of multidisciplinary readings that examine the origins, evolution, and cultural underpinnings of the media of the digital age in terms of dynamic change Presents a state-of-the-art collection of original readings relating to new media in terms of dynamic change Features interdisciplinary contributions encompassing the sciences, social sciences, humanities and creative arts Addresses a wide range of issues from the ownership and regulation of new media to their form and cultural uses Provides readers with a glimpse of new media dynamics at three levels of scale: the 'macro' or system level; the 'meso' or institutional level; and 'micro' or agency level

Digital Marketing Demystified

Author : Manoj Dole
Publisher : Manoj Dole
ISBN 13 :
Total Pages : 71 pages
Book Rating : 4./5 ( download)

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Book Synopsis Digital Marketing Demystified by : Manoj Dole

Download or read book Digital Marketing Demystified written by Manoj Dole and published by Manoj Dole. This book was released on with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Book is about today's digital age, the term "digital marketing" is thrown around quite frequently, but what exactly does it mean? Simply put, digital marketing refers to the use of digital channels such as websites, social media, email, search engines, and mobile apps to promote products or services. It is a strategic approach to reaching and engaging with a target audience online.

Steal This Book - a marketing guide for your small business

Author : Chris Lowry
Publisher : Grand Ozarks Media
ISBN 13 :
Total Pages : 162 pages
Book Rating : 4./5 ( download)

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Book Synopsis Steal This Book - a marketing guide for your small business by : Chris Lowry

Download or read book Steal This Book - a marketing guide for your small business written by Chris Lowry and published by Grand Ozarks Media. This book was released on 2024-01-18 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash the full potential of your business with "STEAL THIS BOOK," the ultimate guide to unlocking explosive growth and success. This concise yet powerful playbook is jam-packed with actionable roadmaps, proven tips, and cutting-edge techniques that will transform your business from ordinary to extraordinary. Whether you're a seasoned entrepreneur or just starting, "STEAL THIS BOOK" equips you with the tools and strategies you need to catapult your business to new heights. Discover innovative tactics for customer acquisition, product development, and revenue generation, all distilled into easily digestible chapters designed for immediate implementation. Say goodbye to stagnation and mediocrity, and embrace a bold new era of growth and prosperity. With "STEAL THIS BOOK" in hand, you'll gain access to an arsenal of game-changing insights that will empower you to redefine your business and leave the competition in the dust. Don't miss your chance to steal these invaluable secrets and embark on a thrilling journey to the summit of entrepreneurial achievement.