L'essentiel du management de la force de vente

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Publisher : Harmattan Côte-d'Ivoire
ISBN 13 : 2343110956
Total Pages : 172 pages
Book Rating : 4.3/5 (431 download)

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Book Synopsis L'essentiel du management de la force de vente by : Paul Dakuyo

Download or read book L'essentiel du management de la force de vente written by Paul Dakuyo and published by Harmattan Côte-d'Ivoire. This book was released on 2017 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage développe dans un style didactique les concepts clés du management de la force de vente ou encore de l'équipe commerciale. De la structure adéquate au recrutement, de l'animation à la fixation des objectifs de l'équipe commerciale, ce livre est un manuel d'apprentissage riche en exercices d'application et en sujets d'examens de BTS, de Licence et de Master. Il s'adresse aux étudiants comme aux professionnels du Marketing, de la vente et de la Gestion des Ressources Humaines.

Strategy and Management of Industrial Brands

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Publisher : Springer Science & Business Media
ISBN 13 : 1461517370
Total Pages : 410 pages
Book Rating : 4.4/5 (615 download)

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Book Synopsis Strategy and Management of Industrial Brands by : Philippe Malaval

Download or read book Strategy and Management of Industrial Brands written by Philippe Malaval and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand. Different ways of classifying brands are suggested, providing a better understanding of brand strategies adopted by business-to-business companies, as well as new concepts such as brand `printability', `visibility', and `purchaseability'. Five major brand categories are dealt with in separate chapters: -entering goods brands; -intermediary equipment goods brands; -equipment goods brands; -business-to-business service brands; and -industrial distributor brands. From a practical point of view, the aim of the book is to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate? How to manage international brands? An analysis of 1,500 industrial brands as well as 40 case studies are included in this book. These brands are used in both the industrial (automotive, building, aeronautics, IT, etc.) and consumer sectors (clothing, electronics, food packaging, telecommunications, etc.). This book has been written for professors and students of universities and business schools, as well as managers and people working in industry or the service sector.

Proceedings of the 3rd International Conference of Economics and Management (CIREG 2016) Volume II

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Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527549194
Total Pages : 657 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Proceedings of the 3rd International Conference of Economics and Management (CIREG 2016) Volume II by : Houcine Berbou

Download or read book Proceedings of the 3rd International Conference of Economics and Management (CIREG 2016) Volume II written by Houcine Berbou and published by Cambridge Scholars Publishing. This book was released on 2020-04-06 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific national situation. The relevance of SME research lies in its heuristic value of analyzing change, rather than in constructing a category, a particularly useful empirical concept. This third volume is focused on marketing and human resources.

Management des forces de vente

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Publisher : Vuibert
ISBN 13 : 2311401939
Total Pages : 150 pages
Book Rating : 4.3/5 (114 download)

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Book Synopsis Management des forces de vente by : Erick Leroux

Download or read book Management des forces de vente written by Erick Leroux and published by Vuibert. This book was released on 2014-11-19 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le management des forces de vente est un exercice délicat car il s’exerce habituellement à distance, ce qui génère parfois des problèmes de motivation au sein de l'équipe de vente. Pour manager une force de vente, élément-clé du mix marketing, des compétences et un savoir-faire sont indispensables. Depuis quelques années, le management de la force de vente doit affronter de nouveaux défis (TIC) et se redéployer (force de vente externalisée et télévente). Dans un environnement toujours plus concurrentiel, la qualité du service client et de la relation client devient stratégique. Cette dimension repose en grande partie sur les talents des commerciaux et requiert des connaissances de plus en plus pointues. Cet ouvrage présente l'essentiel des outils nécessaires au pilotage, à l'organisation et à la direction d'une équipe commerciale. Abondamment illustré d'exemples tirés de l'actualité commerciale, il propose de nombreux exercices et des cas d’entreprises inspirés de pratiques réelles.

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Author :
Publisher : TheBookEdition
ISBN 13 :
Total Pages : 786 pages
Book Rating : 4.0/5 (415 download)

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Book Synopsis by :

Download or read book written by and published by TheBookEdition. This book was released on with total page 786 pages. Available in PDF, EPUB and Kindle. Book excerpt:

French books in print, anglais

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Publisher :
ISBN 13 : 9782765407881
Total Pages : 1844 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis French books in print, anglais by : Electre

Download or read book French books in print, anglais written by Electre and published by . This book was released on 2000 with total page 1844 pages. Available in PDF, EPUB and Kindle. Book excerpt:

CMA

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Publisher :
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis CMA by :

Download or read book CMA written by and published by . This book was released on 1993 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Innovation Factory

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Publisher : CRC Press
ISBN 13 : 1498740227
Total Pages : 182 pages
Book Rating : 4.4/5 (987 download)

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Book Synopsis The Innovation Factory by : Gilles Garel

Download or read book The Innovation Factory written by Gilles Garel and published by CRC Press. This book was released on 2016-03-23 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Innovation Factory takes a fresh look at the fine art of breakthrough innovation. What makes it unique is that it brings together an experienced scholar and a serial entrepreneur who share the same passion for understanding the processes and theories needed to innovate over and over again. The book marries theory with practical examples focusin

Management de la force de vente

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Publisher : Dunod
ISBN 13 : 2100750968
Total Pages : 145 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis Management de la force de vente by : Christophe Fournier

Download or read book Management de la force de vente written by Christophe Fournier and published by Dunod. This book was released on 2016-04-06 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Que signifie manager la force de vente ? Comment l’organiser et la structurer ? Quelles sont les tâches et les activités des commerciaux ? Comment les recruter, les rémunérer et évaluer leur performance ? Introduction au management de la force de vente, cet ouvrage répond aux questions essentielles afin d’en maîtriser les différents aspects. Très pratique, il prend appui sur une expérience pédagogique de plus de 20 ans et sur le MOOC Management de la force de vente présenté sur la plateforme FUN. Il mobilise également les résultats de recherche les plus récents du domaine. C’est un ouvrage qui s’adresse aux étudiants, mais aussi aux professionnels de la vente et de l’encadrement commercial, ainsi qu’à toute personne intéressée par ce domaine.

Participation and Self-management

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Publisher :
ISBN 13 :
Total Pages : 628 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Participation and Self-management by : Eugen Pusić

Download or read book Participation and Self-management written by Eugen Pusić and published by . This book was released on 1972 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Only Sales Guide You'll Ever Need

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Publisher : Penguin
ISBN 13 : 073521168X
Total Pages : 242 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis The Only Sales Guide You'll Ever Need by : Anthony Iannarino

Download or read book The Only Sales Guide You'll Ever Need written by Anthony Iannarino and published by Penguin. This book was released on 2016-10-11 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience. Anthony Iannarino never set out to become a salesman, let alone a sales manager, speaker, coach, or writer of the most prominent blog about the art and science of great selling. He fell into his profession by accident, as a day job while pursuing rock-and-roll stardom. Once he realized he'd never become the next Mick Jagger, Iannarino turned his focus to a question that's been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest get mediocre results at best? The answer is simple: it’s not about the market, the product, or the competition—it’s all about the seller. And consequently, any salesperson can sell more and better, all the time. Over twenty-five years, Iannarino has boiled down everything he's learned and tested into one convenient book that explains what all successful sellers, regardless of industry or organization, share: a mind-set of powerful beliefs and a skill-set of key actions, including... ·Self-discipline: How to keep your commitments to yourself and others. ·Accountability: How to own the outcomes you sell. ·Competitiveness: How to embrace competition rather than let it intimidate you. ·Resourcefulness: How to blend your imagination, experience, and knowledge into unique solutions. ·Storytelling: How to create deeper relationships by presenting a story in which the client is the hero and you're their guide. ·Diagnosing: How to look below the surface to figure out someone else's real challenges and needs. Once you learn Iannarino's core strategies, picking up the specific tactics for your product and customers will be that much easier. Whether you sell to big companies, small companies, or individual consumers, this is the book you'll turn to again and again for proven wisdom, strategies, and tips that really work.

Directory

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Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Directory by : Sports Federation of Canada

Download or read book Directory written by Sports Federation of Canada and published by . This book was released on 1992 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sixth International Congress for Scientific Management

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Publisher :
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Sixth International Congress for Scientific Management by :

Download or read book Sixth International Congress for Scientific Management written by and published by . This book was released on 1935 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Organizational Decision Making

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Publisher : Cambridge University Press
ISBN 13 : 9780521890502
Total Pages : 420 pages
Book Rating : 4.8/5 (95 download)

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Book Synopsis Organizational Decision Making by : Zur Shapira

Download or read book Organizational Decision Making written by Zur Shapira and published by Cambridge University Press. This book was released on 2002-03-25 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores decision making in organizations, highlighting the roles of incentive, conflict, power and politics.

Cover Crops in West Africa

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Publisher : IDRC
ISBN 13 : 088936852X
Total Pages : 319 pages
Book Rating : 4.8/5 (893 download)

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Book Synopsis Cover Crops in West Africa by : International Development Research Centre (Canada)

Download or read book Cover Crops in West Africa written by International Development Research Centre (Canada) and published by IDRC. This book was released on 1998 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cover Crops in West Africa Contributing to Sustainable Agriculture

Marketing Management

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Publisher :
ISBN 13 : 9782896321056
Total Pages : 418 pages
Book Rating : 4.3/5 (21 download)

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Book Synopsis Marketing Management by : Johanne Brunet

Download or read book Marketing Management written by Johanne Brunet and published by . This book was released on 2013-08 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Politics, Property and Production in the West African Sahel

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Publisher : Nordic Africa Institute
ISBN 13 : 9789171064769
Total Pages : 342 pages
Book Rating : 4.0/5 (647 download)

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Book Synopsis Politics, Property and Production in the West African Sahel by : Tor Arve Benjaminsen

Download or read book Politics, Property and Production in the West African Sahel written by Tor Arve Benjaminsen and published by Nordic Africa Institute. This book was released on 2001 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a number of case studies from the West African Sahel, this book links and explores natural resources management from the perspectives of politics, property and production.