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Author : Marie Camedescasse
Publisher :
ISBN 13 :
Total Pages : 140 pages
Book Rating : 4.:/5 (892 download)
Download or read book Les relations presse sur le Web 2.0 written by Marie Camedescasse and published by . This book was released on 2014 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stefano Calicchio
Publisher : Stefano Calicchio
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.2/5 (22 download)
Download or read book Bureau de presse online written by Stefano Calicchio and published by Stefano Calicchio. This book was released on 2020-12-04 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le bureau de presse et les activités de relations publiques ont subi des changements drastiques avec l'avènement d'Internet. La gestion des nouveaux médias représente aujourd'hui une étape fondamentale pour tous ceux qui souhaitent renforcer leur visibilité en ligne en apprenant à communiquer avec les services typiques du web 2.0. Dans ce manuel, vous découvrirez des stratégies opérationnelles pour relever le défi des nouveaux médias et mettre en place un plan de communication capable de tirer le meilleur parti des nombreuses opportunités qui ont émergé ces dernières années. Vous découvrirez notamment comment exploiter l'avantage concurrentiel offert par le bureau de presse numérique, comment organiser la communication en ligne, comment appliquer les nouvelles règles des relations publiques sur le web. Vous apprendrez également à utiliser de nouveaux outils opérationnels tels que les communiqués de presse en ligne, le marketing d'articles, les blogs d'entreprise, les interviews numériques, les parrainages en ligne et les dossiers de presse. Cela vous permettra d'obtenir des informations essentielles pour élargir votre public cible et mieux gérer votre communication d'entreprise. En termes simples, cessez de perdre votre temps en lectures ou conseils inefficaces et gagnez maintenant des années d'expérience en matière de lecture qui vous donne toutes les informations dont vous avez besoin pour atteindre vos objectifs.
Author : Elodie Cally
Publisher : Dunod
ISBN 13 : 2100725432
Total Pages : 212 pages
Book Rating : 4.1/5 (7 download)
Download or read book Réussir ses relations presse - 2e éd. written by Elodie Cally and published by Dunod. This book was released on 2015-03-11 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Les relations presse ont vocation à légitimer davantage l’entreprise par une parole extérieure indépendante. En ce sens, les médias jouent un double rôle de relais d’information et de prescripteur. Cette 2e édition entièrement mise à jour vous explique comment s’assurer de l’intérêt des journalistes pour votre actualité : • Quand et comment élaborer une stratégie en relations presse ? • Quelles sont les règles de base et les écueils à éviter ? • Comment décupler l’efficacité de ses relations presse via les nouveaux médias ? • Comment rédiger un communiqué de presse, l’outil le plus usuel de la profession ? • Quels sont les autres outils à utiliser : petit-déjeuner, conférence, dossier de presse ? À quelles occasions les employer ? • Comment réussir son interview ? • Quels sont les indicateurs d’évaluation d’une campagne RP ?
Author : Elodie Cally
Publisher :
ISBN 13 : 9782100555246
Total Pages : 183 pages
Book Rating : 4.5/5 (552 download)
Download or read book Réussir ses relations presse written by Elodie Cally and published by . This book was released on 2011 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Étape par étape, cet ouvrage analyse les éléments essentiels pour mettre en place une stratégie de relation presse, créer du récit, bâtir un message efficace, et entretenir les relations avec les journalistes.Dans ce monde hyperconcurentialisé, les entreprises ne peuvent plus vivre dans l'ombre, elles doivent communiquer, essayer d'occuper le devant de la scène médiatique et rendre leur action visible auprès du plus large public possible.Mais comment attirer l'oeil d'un journaliste qui reçoit jusqu'à 250 communiqués de presse par jour. Comment faire en sorte qu'il sélectionne le vôtre, surtout si vous ne vous appelez pas L'Oréal, BNP-Paribas ou Danone. Ce livre dresse un panorama complet du métier et de ces enjeux. Structure commune dans les chapitres des ouvrages de la collection 100% pratique entreprise : I - Se poser les bonnes questionsII - Développement illustré d'exemples et d'encadrés (En pratique, Savoir)III - Faites le pointIV - Application : Se tester et A vous de jouer
Author : Christophe BOFARULL
Publisher : Les éditions la Barbichette
ISBN 13 :
Total Pages : 236 pages
Book Rating : 4./5 ( download)
Download or read book La conquête silencieuse written by Christophe BOFARULL and published by Les éditions la Barbichette. This book was released on 2024-05-30 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Découvrez comment mettre l'influence au service de ses intérêts. L'objectif de cet ouvrage est d'offrir des clés de décryptage des modèles d'influence: ses dynamiques, ses acteurs, son fonctionnement, etc. Cet ouvrage est à la fois théorique, mais aussi pratique. Des exemples concrets vous permettront de comprendre les mécanismes subtils qui dictent nos décisions, nos comportements et nos relations. La méthodologie 5D viendra vous aider pas à pas dans la construction de vos opérations d'influence. Ce livre s'adresse aussi bien aux néophytes, qu'aux fins connaisseurs de l'intelligence économique : une lecture incontournable pour ceux qui cherchent à mieux comprendre et maîtriser l'art de l'influence.
Author : Guy Lachapelle
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110413817
Total Pages : 188 pages
Book Rating : 4.1/5 (14 download)
Download or read book Political Parties in the Digital Age written by Guy Lachapelle and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-07-01 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet and "social media" may initially have been understood as just one more instrument politicians could employ to manage without political parties. However, these media cannot be reduced to being a tool available solely to politicians. The electronic media make reinforcement of the "glocalization" of the public and political sphere, a process already set in motion with the advent of television, and they can develop the trend even further. Political parties are therefore once again becoming indispensable; they are in an unparalleled position to recreate social and political bonds, for only they stand both at the center and on the periphery of the new sphere encompassing public and political life. TABLE OF CONTENTS New Technologies: Helping Political Parties and the Democratic Processes or Threatening Them? (Guy Lachapelle and Philippe J. Maarek) Part I: The Integration of Technological Innovations in the Practices of Parties and Citizens Innovations in Information Technology in American Party Politics Since 1960 (Kenneth Janda) Internet, Social Media Use and Political Participation in the 2013 Parliamentary Election in Germany (Reimar Zeh and Christina Holtz-Bacha) Part II: The Consequences of New Technologies on Activism The Decline of Activism in Political Parties: Adaptation Strategies and New Technologies (Eric Montigny) Party Activists and Partisan Communication in Quebec (Isabelle Gusse) Part III: The New Role Played by Social Networks Changing Communications? Political Parties and Web 2.0 in the 2011 New Zealand General Election (Ashley Murchison) Social Media and American Presidential Campaigns: The Dark Side of the Electoral Process (Karine Premont and Charles-Antoine Millette) Part IV: The Resilience of the Printed Press in the United Kingdom The United Kingdom Independence Party (UKIP) and the British Press: Integration, Immigration and Integrity (David Deacon and Dominic Wring) Part V: New Technologies and Leadership Evolution Political parties and the Internet: changes in society, changing politics – the case of the Parti Quebecois (Guy Lachapelle) Political communication, electronic media and social networks in France (Philippe J. Maarek) Index of Proper Nouns
Author : Cathie Burton
Publisher : Kogan Page Publishers
ISBN 13 : 9780749442262
Total Pages : 254 pages
Book Rating : 4.4/5 (422 download)
Download or read book Hitting the Headlines in Europe written by Cathie Burton and published by Kogan Page Publishers. This book was released on 2004 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicating across borders is a specialist skill. Differences in language, tradition, culture and style can create problems for even the most experienced PR professional. Companies, campaigners and journalists need to adapt their methods to the complex environment that is the new Europe, avoiding pitfalls and adopting innovative strategies. Drawing on their combined experience of working in European journalism and PR, the authors provide a comprehensive guide to dealing with Europe's media, from the practical aspects of producing written material in different languages to guidelines for managing multi-lingual press conferences. Packed with practical advice, tips and warnings, it covers techniques for getting stories into Europe's press and onto its radio and television stations, and offers a handy overview of the main European institutions and media, including lists of useful addresses. The second half of the book comprises a unique collection of country profiles that provides the very latest information on the media scene in 43 European countries. Written with multiple audiences in mind, this practical and accessible guide is an ideal reference source for PR practitioners, journalists or anyone working with the European media, as well as students of public relations and journalism.
Author : Niklas I. M. Nováky
Publisher : Routledge
ISBN 13 : 1351590847
Total Pages : 157 pages
Book Rating : 4.3/5 (515 download)
Download or read book European Union Military Operations written by Niklas I. M. Nováky and published by Routledge. This book was released on 2018-01-12 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an in-depth study on the deployment of military operations in the framework of the European Union’s Common Security and Defence Policy (ESDP/CSDP). While existing studies of the subject are either descriptive or focused on a single level of analysis, this book incorporates factors from three different levels of analysis to explain the deployment of ESDP military operations. First, the international level, where the emergence of events that threaten certain values held dear by EU member states, catalyses the process leading to an operation; second, the national level, where the member states formulate their initial national preferences towards a prospective deployment based on national utility expectations; and third, the EU level, where the member states come to negotiate and seek compromises to accommodate their different national preferences towards a deployment. The strength of this multi-level collective action approach is demonstrated by four in-depth military case studies, which analyse the preference formation of France, Germany, and the UK towards the deployments of Operation Althea in Bosnia and Herzegovina, Operation Artemis and EUFOR RD Congo in the Democratic Republic of the Congo (DRC), and Operation Atalanta off the coast of Somalia, respectively. The author draws on a wealth of primary sources, including over 50 semi-structured interviews conducted with national and EU officials during 2011-15, and provides an up-to-date overview and critique of the existing theoretical literature on the deployment of ESDP/CSDP military operations. This book will be of much interest to students of European security, EU politics, military and strategic studies, and International Relations in general.
Author : Nikos Smyrnaios
Publisher : Emerald Group Publishing
ISBN 13 : 1787691977
Total Pages : 191 pages
Book Rating : 4.7/5 (876 download)
Download or read book Internet Oligopoly written by Nikos Smyrnaios and published by Emerald Group Publishing. This book was released on 2018-09-10 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on a historical and political economy analysis, this book provides insight on how, under neoliberal hegemony, the internet was transformed from an emancipatory project for humanity to the final frontier of unrestrained capitalism.
Author :
Publisher :
ISBN 13 :
Total Pages : 740 pages
Book Rating : 4.F/5 ( download)
Download or read book Performing Arts Yearbook for Europe written by and published by . This book was released on 2008 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James J. Coyle
Publisher : Springer
ISBN 13 : 3319522043
Total Pages : 340 pages
Book Rating : 4.3/5 (195 download)
Download or read book Russia's Border Wars and Frozen Conflicts written by James J. Coyle and published by Springer. This book was released on 2017-07-03 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the origins and execution of Russian military and political activities in Moldova, Georgia, Ukraine, and Azerbaijan. Using a realist perspective, the author concludes that there are substantial similarities in the four case studies: Russian support for minority separatist movements, conflict, Russian intervention as peacekeepers, Russian control over the diplomatic process to prevent resolution of the conflict, and a perpetuation of Russian presence in the area. The author places the conflicts in the context of international law and nationalism theory.
Author : Group of Authors
Publisher : Czech Institute of Academic Education
ISBN 13 : 8088203260
Total Pages : 99 pages
Book Rating : 4.0/5 (882 download)
Download or read book Proceedings of VIAC 2022 in Budapest written by Group of Authors and published by Czech Institute of Academic Education. This book was released on 2022-02-24 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Academic Conferences: Management, Economics and Marketing (IAC-MEM) Teaching, Learning and E-learning (IAC-TLEl) Transport, Logistics, Tourism and Sport Science (IAC-TLTS) Engineering, Robotics, IT and Nanotechnology (IAC-ERITN)
Author : M. Micheletti
Publisher : Springer
ISBN 13 : 1403973768
Total Pages : 262 pages
Book Rating : 4.4/5 (39 download)
Download or read book Political Virtue and Shopping written by M. Micheletti and published by Springer. This book was released on 2003-09-05 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political consumerism is turning the market into a site for politics and ethics. It is consumer choice of producers and products on the basis of attitudes and values of personal and family well-being as well as ethical or political assessment of business and government practice. In the face of economic globalization and a regulatory vacuum, consumers increasingly take responsibility in their own hands, making the market an important venue for political action through their decisions of what to purchase. This book opens the readers' eyes to a new way of viewing everyday consumer choices and the role of the market in our lives, illuminating the broader theoretical and historical context of concerns about sweatshops, responsible coffee, and ethical and free trade. Contemporary forms of political consumerism - boycotts, labelling schemes, stewardship certification, socially responsible investing, etc. - are described and evaluated. Individual actions are shown to be important in the complexity of globalization.
Author : Robert A. Saunders
Publisher : Lexington Books
ISBN 13 : 0739141945
Total Pages : 222 pages
Book Rating : 4.7/5 (391 download)
Download or read book Ethnopolitics in Cyberspace written by Robert A. Saunders and published by Lexington Books. This book was released on 2011 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Defying predictions that the Internet would eventually create a world where nations disappeared in favor of a unified 'global village, ' the new millennium has instead seen a proliferation of nationalism on the Web. Cyberspace, a vast digital terrain built upon interwoven congeries of data and sustained through countless public/private communication networks, has even begun to alter the very fabric of national identity. This is particularly true among stateless nations, diasporic groups, and national minorities, which have fashioned the Internet into a shield again the assimilating efforts of their countries of residence. As a deterritorialized medium that allows both selective consumption and inexpensive production of news and information, the Internet has endowed a new generation of technology-savvy elites with a level of influence that would have been impossible to obtain a decade ago. Challenged nations-from Assyrians to Zapotecs-have used the Web to rewrite history, engage in political activism, and reinvigorate moribund languages. This book explores the role of the Internet in shaping ethnopolitics and sustaining national identity among four different national groups: Albanians outside of Albania, Russians in the 'near abroad, ' Roma (Gypsies), and European Muslims. Accompanying these case studies are briefer discussions of dozens of other online national movements, as well as the ramifications of Internet nationalism for offline domestic and global politics. The author discusses how the Internet provides new tools for maintaining national identity and improves older techniques of nationalist resistance for minorities. Bringing together research and methodologies from a range of fields, Saunders fills a gap in the social science literature on the Internet's central role in influencing nationalism in the twenty-first century. By creating new spaces for political discourse, alternative avenues for cultural production, and novel means of social organization, the Web is remaking what it means to be part of nation. This insightful study provides a glimpse of this exciting and sometimes disturbing new landscap
Author : U.S.-China Economic and Security Review Commission
Publisher :
ISBN 13 :
Total Pages : 468 pages
Book Rating : 4.3/5 ( download)
Download or read book Report to Congress of the U.S.-China Economic and Security Review Commission written by U.S.-China Economic and Security Review Commission and published by . This book was released on 2013 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter I. Hajnal
Publisher : Routledge
ISBN 13 : 1317030907
Total Pages : 286 pages
Book Rating : 4.3/5 (17 download)
Download or read book The G8 System and the G20 written by Peter I. Hajnal and published by Routledge. This book was released on 2016-03-16 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Group of Eight has become a central actor in global governance with a steadily expanding role and agenda. The leaders' summits remain at the apex of the G8 system, but the leaders' work is complemented by intensifying and expanding networks of ministerial fora as well as various task forces and expert groups. Some of these entities, initially launched by the leaders, have taken on a life of their own with an agenda that diverges from the main concerns of the summits. Following on from Hajnal's acclaimed book The G7/G8 System, this volume discusses the origins, characteristics, evolution, role and agenda of the G7 and G8 system, including a systematic survey of its components. It introduces the major debates about the G7 and G8, looks at proposals to reform the G8-G20 and provides a detailed study of the complex, elusive and changing patterns of documentation of the broader G8-G20 system, including electronic information.
Author : Information Today Inc
Publisher : Information Today
ISBN 13 : 9781573872188
Total Pages : 1844 pages
Book Rating : 4.8/5 (721 download)
Download or read book International Literary Market Place written by Information Today Inc and published by Information Today. This book was released on 2005-12 with total page 1844 pages. Available in PDF, EPUB and Kindle. Book excerpt: For book publishing contacts on a global scale, International Literary Market Place 2006 is your ticket to the people, companies, and resources at the heart of publishing in more than 180 countries world-wide-from Afghanistan to Zimbabwe. With the flip of a page, you'll find completely up-to-date profiles for more than 16,500 book-related concerns around the globe, including... 10,500 publishers and literary agents 1,100 major booksellers and book clubs 1,500 major libraries and library associations... and thousands of other book-related concerns-such as trade organizations, distributors, dealers, literary associations, trade publications, book trade events, and other resources conveniently organized in a country-by-country format. Plus, ILMP 2006 includes two publisher indexes-Types of Publications Index and Subject Index-that offer access to publishers via some 140 headings. Additional coverage includes information on international literary prizes, copyright conventions, a yellow pages directory, and a worldwide calendar of events through 2011.
