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Les Fondements De La Communication Publicitaire Dans La Societe De Consommation
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Book Synopsis Les Fondements de la Communication Publicitaire Dans la Société de Consommation by : Julien Laurent Michel Adhepeau
Download or read book Les Fondements de la Communication Publicitaire Dans la Société de Consommation written by Julien Laurent Michel Adhepeau and published by . This book was released on 2022-12-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dans le contexte global de la société de consommation, la communication publicitaire est devenue au XXIème siècle, un véritable spectacle émotionnel au service des marques et des produits. Cette forme de communication fondamentalement intentionnelle, à la fois informative et persuasive, convoque des fondements théoriques inscrits dans la recherche d'une influence communicationnelle sur les consommateurs. Engagée dans la communication visuelle, la publicité moderne accompagne les décisions de Marketing par la mise en place des stratégies publicitaires pertinentes matérialisées par la dualité des stratégies de création et des stratégies média. Cet ouvrage nous permet de mieux comprendre les fondements théoriques et les mécanismes de la communication publicitaire, les principes fondamentaux d'une stratégie publicitaire, les différents outils de la recherche en publicité, les caractéristiques des médias et l'évolution de la créativité publicitaire à travers la contribution des pionniers tels que William Bill Bernbach, Leo Burnett, David Ogilvy et Jacques Séguéla.
Book Synopsis Social Communication in Advertising by : William Leiss
Download or read book Social Communication in Advertising written by William Leiss and published by Routledge. This book was released on 2018-06-14 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.
Download or read book Crossing Values written by and published by Presses du Réel (Les). This book was released on 2009 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Que se passe-t-il lorsque l'artiste s'intéresse au monde du travail et de la production économique ? Et plus encore lorsqu'il y pénètre pour en explorer les mécanismes, en brouiller les frontières, et met ainsi sa propre pratique à l'épreuve ? Valeurs croisées explore ce qui est commun à l'activité artistique et à celle de l'entreprise, et qui les différencie tout autant : le travail, créateur de valeur. Le geste artistique a toujours fait écho aux mutations du travail, dont il interroge le sens et suggère d'autres formes. Aujourd'hui, dans un monde rationalisé, où même l'éducation et la culture doivent être rentables, les artistes questionnent les logiques de productivité et d'aliénation, la perte de sens et la place de l'imaginaire. Soixante-deux artistes ont été réunis autour de cette problématique, le plus souvent avec des œuvres inédites. Certains ont effectué des résidences en entreprise, confrontant leur démarche à l'activité des salariés – une expérience in vivo qui amène à reconsidérer le rôle de l'artiste, le statut de ses créations et la place du sujet dans le monde du travail. Répondre à des offres d'emploi par des lettres de nonmotivation, soustraire un geste à sa vocation fonctionnelle, faire évaluer les performances de son art, susciter la dépense improductive, autant de propositions qui nous invitent, parmi d'autres, à aiguiser notre regard sur l'algèbre complexe qui relie le travail à sa valeur.
Download or read book On Curiosity written by Franck Cochoy and published by . This book was released on 2016-07-25 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: What draws us towards a shop window display? What drives us to grab a special offer, to enter the privileged circle of premium newspaper subscribers, to peruse the pages of an enticing magazine? Without doubt, it is curiosity - that essential force of everyday action which invites us to break from our habits and to become transported beyond our very selves. Curiosity (whether healthy or unhealthy) is one of the favourite tricks of market seduction. Capturing a public - attracting the attention of a reader, seducing a customer, meeting the expectations of a user, persuading a voter ... - often requires the construction of a set of technical devices that can play upon people's inner motivations. Cochoy invites us to take a sociological trip into these cabinets of curiosity, accompanied throughout by Bluebeard, a fairy tale that is both a model of the genre and a pure curiosity machine. At once a work of history and economic anthropology, the book meticulously analyses the devices designed by markets to arouse, excite, and sustain curiosity: a window display, practices of 'teasing', packaging, bus shelters, mobile internet technologies, to name but a few. In the Bettencourt and Strauss-Kahn affairs and the Wikileaks controversy, Cochoy also uncovers the work of investigative journalism and its attention-grabbing 'scoops', revealing the secrets of the revealers of secrets. Available in English for the first time, this major work will arouse readers' curiosity over the course of its unusual and colourful journey. By the end, now better informed and more cautious, they will be able to identify the traps of which they are the target. So long as curiosity is kept at bay, at least!
Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Book Synopsis Intercultural Public Relations by : Lan Ni
Download or read book Intercultural Public Relations written by Lan Ni and published by Routledge. This book was released on 2022-02-06 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice. Practical public relations contexts examined by the contributing chapter authors—both scholars and practitioners—include corporations, government, military, healthcare, education, and activism. The book covers real-world situations, including the training of practitioners to become more interculturally competent, identifying and understanding publics or stakeholders with different cultural backgrounds and identities, building and maintaining relationships with these publics/stakeholders, and managing conflicts with them. Offering practical guidance while examining both best practices and difficult challenges, this book is useful for public relations researchers, practitioners, and students as they explore how intercultural public relations contributes to organizational effectiveness and social change.
Book Synopsis The Hipster Handbook by : Robert Lanham
Download or read book The Hipster Handbook written by Robert Lanham and published by Anchor. This book was released on 2008-11-26 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hilarious book that will teach you everything you need to know to be too cool for school: "Your official guide to the language, culture and style of hipsters young and old." —Los Angeles Times hip•ster - \hip-stur (s)\ n. One who possesses tastes, social attitudes, and opinions deemed cool by the cool. (Note: it is no longer recommended that one use the term "cool"; a Hipster would instead say "deck.") The Hipster walks among the masses in daily life but is not a part of them and shuns or reduces to kitsch anything held dear by the mainstream. A Hipster ideally possesses no more than 2% body fat. Clues You Are a Hipster 1. You graduated from a liberal arts school whose football team hasn't won a game since the Reagan administration. 2. You frequently use the term "postmodern" (or its commonly used variation"PoMo") as an adjective, noun, and verb. 3. You carry a shoulder-strap messenger bag and have at one time or another worn a pair of horn-rimmed or Elvis Costello-style glasses. 4. You have refined taste and consider yourself exceptionally cultured, but have one pop vice (ElimiDATE, Quiet Riot, and Entertainment Weekly are popular ones) that helps to define you as well-rounded. 5. You have kissed someone of the same gender and often bring this up in casual conversation. 6. You spend much of your leisure time in bars and restaurants with monosyllabic names like Plant, Bound, and Shine. 7. You bought your dishes and a checkered tablecloth at a thrift shop to be kitschy, and often throw vegetarian dinner parties. 8. You have one Republican friend whom you always describe as being your "one Republican friend." 9. You enjoy complaining about gentrification even though you are responsible for it yourself. 10. Your hair looks best unwashed and you position your head on your pillow at night in a way that will really maximize your cowlicks. 11. You own records put out by Matador, DFA, Definitive Jux, Dischord, Warp, Thrill Jockey, Smells Like Records, and Drag City.
Book Synopsis Shopping for Identity by : Marilyn Halter
Download or read book Shopping for Identity written by Marilyn Halter and published by Random House Digital, Inc.. This book was released on 2002 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: An incisive analysis of the interaction between culture and commerce in the multiethnic marketplace describes the business and marketing implications of the move away from assimiliation to an interest in ethnic identity and explains how businesses develop strategies to sell products and values to all. Reprint. 10,000 first printing.
Book Synopsis Making Social Science Matter by : Bent Flyvbjerg
Download or read book Making Social Science Matter written by Bent Flyvbjerg and published by Cambridge University Press. This book was released on 2001-01-15 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: New approach demonstrating how social science can be successful, focusing on context, values, and power.
Book Synopsis Consuming Experience by : Antonella Carù
Download or read book Consuming Experience written by Antonella Carù and published by Routledge. This book was released on 2007 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on the consumption experience, the way it happens, and on the phenomenon of consumer experience. The authors highlight the need to let the consumers construct their own experiences.
Book Synopsis Semiotics, Marketing and Communication by : Jean-Marie Floch
Download or read book Semiotics, Marketing and Communication written by Jean-Marie Floch and published by Palgrave Macmillan. This book was released on 2001-12-14 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Semiotics, or the study of signs, plays an increasingly important role within marketing as a guide to psychological and social aspects of communication. Jean-Marie Floch provides an introduction to the potential offered by a semiotic approach to a variety of marketing and communication problems or situations. Key semiotic concepts and principles are gradually introduced using real life studies.
Book Synopsis Gender Identity and Discourse Analysis by : Lia Litosseliti
Download or read book Gender Identity and Discourse Analysis written by Lia Litosseliti and published by John Benjamins Publishing. This book was released on 2002-05-31 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gender and discourse interface in many more epistemological sites than can be represented in one collection. Gender Identity and Discourse Analysis therefore focuses on a principled diversity of key sites within four broad areas: the media, sexuality, education and parenthood. The different chapters together illustrate how taking a discourse perspective facilitates understanding of the complex and subtle ways in which gender is represented, constructed and contested through language. The book engages critically with long-running and on-going debates, but also reflects and develops current understandings of gender, identity and discourse, particularly the shift from 'gender differences' to the discoursal shaping of gender. Gender Identity and Discourse Analysis thus offers not only insights and methodologies of new empirical studies but also careful theorisations, in particular of discourse, text, identity and gender. The collection is a valuable resource for researchers, postgraduates and advanced undergraduates working in the area of gender and discourse.
Book Synopsis Market-Driven Management by : Jean-Jacques Lambin
Download or read book Market-Driven Management written by Jean-Jacques Lambin and published by Bloomsbury Publishing. This book was released on 2012-07-19 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.
Book Synopsis Explorations in African History: Reading Patrick Harries by : Veit Arlt
Download or read book Explorations in African History: Reading Patrick Harries written by Veit Arlt and published by African Books Collective. This book was released on 2015-06-12 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays documents the growth of African history as a discipline at the University of Basel since 2001. It thus pays tribute to fourteen years of research and teaching by Patrick Harries at the Department of History and the Centre for African Studies Basel. The Festschrift covers a broad range of topics from mine labour to missionary endeavour and the production of knowledge, reflecting some of his core research interests. The contributions engage with Patrick Harries oeuvre with reference to the authors own scholarship or vice-versa. Some directly address his publications while others take his teaching, correspondence, remarks or intellectual life more broadly as a point of reference. They all pay tribute to a brilliant and inspiring scholar, a great teacher and a kind person.
Book Synopsis A Frequency Dictionary of French by : Deryle Lonsdale
Download or read book A Frequency Dictionary of French written by Deryle Lonsdale and published by Routledge. This book was released on 2009-03-25 with total page 974 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Frequency Dictionary of French is an invaluable tool for all learners of French, providing a list of the 5000 most frequently used words in the language. Based on a 23-million-word corpus of French which includes written and spoken material both from France and overseas, this dictionary provides the user with detailed information for each of the 5000 entries, including English equivalents, a sample sentence, its English translation, usage statistics, and an indication of register variation. Users can access the top 5000 words either through the main frequency listing or through an alphabetical index. Throughout the frequency listing there are thematically-organized lists of the top words from a variety of key topics such as sports, weather, clothing, and family terms. An engaging and highly useful resource, the Frequency Dictionary of French will enable students of all levels to get the most out of their study of French vocabulary. Former CD content is now available to access at www.routledge.com/9780415775311 as support material. Designed for use by corpus and computational linguists it provides the full text in a format that researchers can process and turn into suitable lists for their own research work. Deryle Lonsdale is Associate Professor in the Linguistics and English Language Department at Brigham Young University (Provo, Utah). Yvon Le Bras is Associate Professor of French and Department Chair of the French and Italian Department at Brigham Young University (Provo, Utah).
Author :Richard R. Gesteland Publisher :Copenhagen Business School Press DK ISBN 13 :9788763002387 Total Pages :404 pages Book Rating :4.0/5 (23 download)
Book Synopsis Cross-cultural Business Behavior by : Richard R. Gesteland
Download or read book Cross-cultural Business Behavior written by Richard R. Gesteland and published by Copenhagen Business School Press DK. This book was released on 2012 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The theme of this new edition of Cross-Cultural Business Behavior is CHANGE. First of all, cultures change. In markets around the world, business behavior is constantly evolving, impelled by generational shifts, improvements in education, and (especially) increasing exposure to the world marketplace. That is why all of the book's 43 'Negotiator Profiles' have been thoroughly updated, with new cases and fresh examples added. In addition to the change in culture, international managers' challenges have changed too. For example, just a few years ago, participants at global management seminars around the world were mainly interested in how to communicate and negotiate with overseas partners. But, they now find that their toughest challenges are how to manage overseas subsidiaries, strategic alliances, and international partnerships. To reflect these new realities, the book's time-tested framework for understanding cross-cultural negotiating behavior has been expanded to include a wide variety of practical pointers on managing in today's global marketplace. This fifth edition is important for everyone involved with global management, whether student or manager, because cultures and business challenges do change. The book is an essential survival guide for doing business in cultures other than one's own.
Book Synopsis Critical Marketing by : Pauline Maclaran
Download or read book Critical Marketing written by Pauline Maclaran and published by Routledge. This book was released on 2012-06-25 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective without reflecting on the wider societal implications of the effects of marketing activities. In response this important new book is the first text designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing. Uniquely it provides: · The latest knowledge based on a series of major seminars in the field · The insights of a leading team of international contributors with an interdisciplinary perspective . A clear map of the domain of critical marketing · A rigorous analysis of the implications for future thinking and research. For faculty and upper level students and practitioners in Marketing, and those in the related areas of cultural studies and media Critical Marketing will be a major addition to the literature and the development of the subject.
