Les Antecedents Et Les Effets De Lambivalence Sur Les Intentions Dacheter Des Produits De Luxe

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Les antécédents et les effets de l'ambivalence sur les intentions d'acheter des produits de luxe

Author : Andrea Milena Sánchez Romero
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (18 download)

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Book Synopsis Les antécédents et les effets de l'ambivalence sur les intentions d'acheter des produits de luxe by : Andrea Milena Sánchez Romero

Download or read book Les antécédents et les effets de l'ambivalence sur les intentions d'acheter des produits de luxe written by Andrea Milena Sánchez Romero and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le luxe a un caractère ambivalent : il est associé à l'excès et au gaspillage et aussi à la beauté et au plaisir. Il suscite des réactions à la fois favorables et défavorables parmi les millennials. Ils sont attirés par les marques et produits de luxe, car ils les considèrent comme un moyen pour renforcer leurs identités multiples (personnelle, sociale et numérique) et pour influencer d'autres personnes. Ils accèdent au luxe par des moyens inhabituels comme les offres promotionnelles pratiquées sur les marchés de la parfumerie, de la cosmétique et du prêt-à-porter du luxe et les sites Internet qui proposent des produits de luxe à prix réduit, en location ou d'occasion. Malgré leur attirance envers le luxe, les millennials essaient de limiter l'influence de l'argent dans leur vie, privilégient les modes de consommation alternatifs (la location, le leasing ou le partage, etc.) et sont sensibles aux prix et aux promotions. Les millennials représentent une cohorte générationnelle mal connue par les manageurs, d'où l'importance d'étudier les antécédents et les conséquences de son ambivalence à l'égard des produits de luxe. Pour aborder cette problématique de recherche, une enquête par questionnaire auprès de jeunes âgés de 18 à 25 ans a été réalisée. Les résultats mettent en évidence que l'ambivalence à l'égard des produits de luxe chez les jeunes consommateurs est expliquée par l'attitude négative envers l'argent, par le contrôle de soi du consommateur et par l'interaction de la cherté perçue et de la sensibilité à la promotion. L'ambivalence influe de manière négative sur l'attitude envers les produits et est résolue à travers la recherche d'informations sur les marques et les produits.

Consumer Rapport to Luxury

Author : Gilles Laurent
Publisher :
ISBN 13 : 9782854187366
Total Pages : 33 pages
Book Rating : 4.1/5 (873 download)

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Book Synopsis Consumer Rapport to Luxury by : Gilles Laurent

Download or read book Consumer Rapport to Luxury written by Gilles Laurent and published by . This book was released on 2001 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Organizing Smart Buildings and Cities

Author : Elisabetta Magnaghi
Publisher : Springer Nature
ISBN 13 : 3030606074
Total Pages : 190 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Organizing Smart Buildings and Cities by : Elisabetta Magnaghi

Download or read book Organizing Smart Buildings and Cities written by Elisabetta Magnaghi and published by Springer Nature. This book was released on 2021-02-01 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: The United Nations included sustainable cities and communities in its 2030 SDGs. Cities and, on a smaller scale, neighborhoods, building managers and firms are now adopting technologies and information systems to help achieve the energy, economic, social and environmental transition. This volume gathers contributions on the key organizational success factors for this transition. To do so, it analyzes the role of information systems, use of data, and technological assistance solutions from multiple perspectives. The goal is to develop a framework that can successfully apply information systems to organizational and environmental issues for smart cities and smart buildings. Accordingly, the book addresses living-lab experiment evaluation techniques, and provides critical analyses of the role of the environment, context and users’ behavioral responses. In addition, it discusses key questions on the efficient management of resources, need for appropriate IT solutions, and employing co-creation with users to improve planning and organization.

Why People Buy Things They Don't Need

Author : Pamela N. Danziger
Publisher : Paramount Market Publishing
ISBN 13 : 9780972529044
Total Pages : 316 pages
Book Rating : 4.5/5 (29 download)

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Book Synopsis Why People Buy Things They Don't Need by : Pamela N. Danziger

Download or read book Why People Buy Things They Don't Need written by Pamela N. Danziger and published by Paramount Market Publishing. This book was released on 2004 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pam Danziger has just updated her bestseller, including several new categories. Since apparel is now more often a discretionary purchase than a necessity, she has added new sections on apparel for women, men, teens, and children. Focusing on why people buy things they could probably do without, Danziger now covers 37 categories and has added material about the retail market in each one. There are also new stories of excellent marketers and commentary about how things have changed since September 11, 2001. Corporate leaders, marketing and sales executives, strategic planners, futurists, and merchandisers will benefit.

Oedipus at Thebes

Author : Bernard Knox
Publisher : Yale University Press
ISBN 13 : 9780300074239
Total Pages : 304 pages
Book Rating : 4.0/5 (742 download)

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Book Synopsis Oedipus at Thebes by : Bernard Knox

Download or read book Oedipus at Thebes written by Bernard Knox and published by Yale University Press. This book was released on 1998-01-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the way in which Sophocles' play "Oedipus Tyrannus" and its hero, Oedipus, King of Thebes, were probably received in their own time and place, and relates this to twentieth-century receptions and interpretations, including those of Sigmund Freud.

Living It Up

Author : James B. Twitchell
Publisher : Simon and Schuster
ISBN 13 : 0743245067
Total Pages : 322 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis Living It Up by : James B. Twitchell

Download or read book Living It Up written by James B. Twitchell and published by Simon and Schuster. This book was released on 2003-07-02 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Luxury isn't just for the rich, says James B. Twitchell. Today you don't need a six-figure income to wear pashmina, drink a limited-edition coffee at Starbucks, or drive a Mercedes home to collapse on the couch in front of a flat-screen plasma TV. In Living It Up, sharp-eyed consumer anthropologist Twitchell takes a witty and insightful look at luxury -- what it is, who defines it, and why we can't seem to get enough of it. In recent years, says Twitchell, luxury spending has grown much faster than overall spending -- and it continues to grow despite the economic recession. Luxury has become such a powerful marketing force that it cuts across every layer of society, spawning a magazine devoted to spas, cashmere bedspreads on sale at Kmart, and a dazzling array of bottled waters. Twitchell says that the democratization of luxury has had a unifying effect on culture. Luxury items tell a story that we want to identify with, and more people than ever aspire to the story of Ralph Lauren's Polo or Patek Philippe. Shopping itself is no longer a chore but a transcendent experience in which we shop not so much for goods as for an identity. Sharply observed and wickedly funny, Living It Up is a revealing and entertaining examination of why we are all part of the cult of luxury.

Generations and Collective Memory

Author : Amy Corning
Publisher : University of Chicago Press
ISBN 13 : 022628283X
Total Pages : 269 pages
Book Rating : 4.2/5 (262 download)

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Book Synopsis Generations and Collective Memory by : Amy Corning

Download or read book Generations and Collective Memory written by Amy Corning and published by University of Chicago Press. This book was released on 2015-08-31 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: When discussing large social trends or experiences, we tend to group people into generations. But what does it mean to be part of a generation, and what gives that group meaning and coherence? It's collective memory, say Amy Corning and Howard Schuman, and in Generations and Collective Memory, they draw on an impressive range of research to show how generations share memories of formative experiences, and how understanding the way those memories form and change can help us understand society and history. Their key finding—built on historical research and interviews in the United States and seven other countries (including China, Japan, Germany, Lithuania, Russia, Israel, and Ukraine)—is that our most powerful generational memories are of shared experiences in adolescence and early adulthood, like the 1963 Kennedy assassination for those born in the 1950s or the fall of the Berlin Wall for young people in 1989. But there are exceptions to that rule, and they're significant: Corning and Schuman find that epochal events in a country, like revolutions, override the expected effects of age, affecting citizens of all ages with a similar power and lasting intensity. The picture Corning and Schuman paint of collective memory and its formation is fascinating on its face, but it also offers intriguing new ways to think about the rise and fall of historical reputations and attitudes toward political issues.

Central Banking in Turbulent Times

Author : Francesco Papadia
Publisher : Oxford University Press
ISBN 13 : 0192528874
Total Pages : 347 pages
Book Rating : 4.1/5 (925 download)

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Book Synopsis Central Banking in Turbulent Times by : Francesco Papadia

Download or read book Central Banking in Turbulent Times written by Francesco Papadia and published by Oxford University Press. This book was released on 2018-03-09 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Central banks came out of the Great Recession with increased power and responsibilities. Indeed, central banks are often now seen as 'the only game in town', and a place to put innumerable problems vastly exceeding their traditional remit. These new powers do not fit well, however, with the independence of central banks, remote from the democratic control of government. Central Banking in Turbulent Times examines fundamental questions about the central banking system, asking whether the model of an independent central bank devoted to price stability is the final resting point of a complex development that started centuries ago. It dissects the hypothesis that the Great Recession has prompted a reassessment of that model; a renewed emphasis on financial stability has emerged, possibly vying for first rank in the hierarchy of objectives of central banks. This raises the risk of dilemmas, since the Great Recession brought into question implicit assumptions that the pursuit of price stability would also lead to financial stability. In addition, the border between monetary and fiscal policy was blurred both in the US and in Europe. Central Banking in Turbulent Times asks whether the model prevailing before the Great Recession has been irrevocably altered. Are we entering, as Charles Goodhart has hypothesized, into the 'fourth epoch' of central banking? Are changes to central banks part of a move away from the global liberal order that seemed to have prevailed at the turn of the century? Central Banking in Turbulent Times seeks to answer these questions as it examines how changes can allow for the maintenance of price stability, while adapting to the long-term consequences of the Great Recession.

The Idea of Luxury

Author : Christopher J. Berry
Publisher : Cambridge University Press
ISBN 13 : 9780521466912
Total Pages : 294 pages
Book Rating : 4.4/5 (669 download)

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Book Synopsis The Idea of Luxury by : Christopher J. Berry

Download or read book The Idea of Luxury written by Christopher J. Berry and published by Cambridge University Press. This book was released on 1994-06-16 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses the idea of luxury, shows how its evaluative meaning has changed, and explores its role in the determination of social order.

Rome Eternal

Author : Guy Lanoue
Publisher : Routledge
ISBN 13 : 1351550608
Total Pages : 272 pages
Book Rating : 4.3/5 (515 download)

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Book Synopsis Rome Eternal by : Guy Lanoue

Download or read book Rome Eternal written by Guy Lanoue and published by Routledge. This book was released on 2017-07-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does 'Roman' mean? How does the mythical city touch people's identities, values and attitudes? In the long-established and official imaginary of the West, Rome is the citta dell'arte, the city of faith, an heirloom city inspired by the traces of ancient Empire, by the brooding aura of the Church, by Hollywood fairy-tale romance, and by the spicy tang of veiled decadence. But what of its contemporary residents? Are they now merely guides and waiters servicing throngs of tourists indifferent to the city's contemporary charms? Guy Lanoue, a former resident of Rome, explores how Romans live the modern myth of Rome Eternal. Since the 19th century, it has defined an important community, the fatherland, a home-spun society where the rules of everyday life become 'tradition': ways of eating, dressing, making and keeping friends and acquaintances, 'proper' ways of speaking and a hard to define but nonetheless tangible air of composure. Guy Lanoue is a Professor of Anthropology at the Universite de Montreal.

Imperialism and War

Author : J A De Moor
Publisher : BRILL
ISBN 13 : 900462564X
Total Pages : 242 pages
Book Rating : 4.0/5 (46 download)

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Book Synopsis Imperialism and War by : J A De Moor

Download or read book Imperialism and War written by J A De Moor and published by BRILL. This book was released on 2023-08-21 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Watsuji Tetsuro's Rinrigaku

Author : Tetsur? Watsuji
Publisher : SUNY Press
ISBN 13 : 9780791430934
Total Pages : 398 pages
Book Rating : 4.4/5 (39 download)

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Book Synopsis Watsuji Tetsuro's Rinrigaku by : Tetsur? Watsuji

Download or read book Watsuji Tetsuro's Rinrigaku written by Tetsur? Watsuji and published by SUNY Press. This book was released on 1996-01-01 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Watsuji Tetsuro's Rinrigaku (literally, the principles that allow us to live in friendly community) has been regarded as the definitive study of Japanese ethics for half a century. In Japan, ethics is the study of human being or ningen. As an ethical being, one negates individuality by abandoning one's independence from others. This selflessness is the true meaning of goodness.

Art in France, 1900-1940

Author : Christopher Green
Publisher : Yale University Press
ISBN 13 : 9780300099089
Total Pages : 352 pages
Book Rating : 4.0/5 (99 download)

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Book Synopsis Art in France, 1900-1940 by : Christopher Green

Download or read book Art in France, 1900-1940 written by Christopher Green and published by Yale University Press. This book was released on 2000-01-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study sets developments within the frameworks both of their unstable social, political and intellectual world and of the official and independent institutions of art.

Fiscal Disobedience

Author : Janet Roitman
Publisher : Princeton University Press
ISBN 13 : 0691187045
Total Pages : 254 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis Fiscal Disobedience by : Janet Roitman

Download or read book Fiscal Disobedience written by Janet Roitman and published by Princeton University Press. This book was released on 2018-06-05 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fiscal Disobedience represents a novel approach to the question of citizenship amid the changing global economy and the fiscal crisis of the nation-state. Focusing on economic practices in the Chad Basin of Africa, Janet Roitman combines thorough ethnographic fieldwork with sophisticated analysis of key ideas of political economy to examine the contentious nature of fiscal relationships between the state and its citizens. She argues that citizenship is being redefined through a renegotiation of the rights and obligations inherent in such economic relationships. The book centers on a civil disobedience movement that arose in Cameroon beginning in 1990 ostensibly to counter state fiscal authority--a movement dubbed Opération Villes Mortes by the opposition and incivisme fiscal by the government (which for its part was eager to suggest that participants were less than legitimate citizens, failing in their civic duties). Contrary to standard approaches, Roitman examines this conflict as a "productive moment" that, rather than involving the outright rejection of regulatory authority, questioned the intelligibility of its exercise. Although both militarized commercial networks (associated with such activities trading in contraband goods including drugs, ivory, and guns) and highly organized gang-based banditry do challenge state authority, they do not necessarily undermine state power. Contrary to depictions of the African state as "weak" or "failed," this book demonstrates how the state in Africa manages to reconstitute its authority through networks that have emerged in the interstices of the state system. It also shows how those networks partake of the same epistemological grounding as does the state. Indeed, both state and nonstate practices of governing refer to a common "ethic of illegality," which explains how illegal activities are understood as licit or reasonable conduct.

Opera In The Flesh

Author : Sam Abel
Publisher : Routledge
ISBN 13 : 1000308154
Total Pages : 214 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Opera In The Flesh by : Sam Abel

Download or read book Opera In The Flesh written by Sam Abel and published by Routledge. This book was released on 2019-06-26 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Verdi, Wagner, polymorphous perversion, Puccini, Brunnhilde, Pinkerton, and Parsifal all rub shoulders in this delightful, poetic, insightful, sexual book sprung by one man's physical response to the power and exaggeration we call opera. Sam Abel applies a light touch as he considers the topic of opera and the eroticized body: Why do audiences respond to opera in a visceral way? How does opera, like no other art form, physically move watchers? How and why does opera arouse feelings akin to sexual desire? Abel seeks the answers to these questions by examining homoerotic desire, the phenomenon of the castrati, operatic cross-dressing, and opera as presented through the media. In this deeply personal book, Abel writes, ‘These pages map my current struggles to pin down my passion for opera, my intense admiration for its aesthetic forms and beauties, but much more they express my astonishment at how opera makes me lose myself, how it consumes me.’ In so doing, Abel uncovers what until now, through dry musicology and gossipy history, has been left behind a wall of silence: the physical and erotic nature of opera. Although Abel can speak with certainty only about his own response to opera, he provides readers with a language and a resonance with which to understand their own experiences. Ultimately, Opera in the Flesh celebrates the power of opera to move audiences as no other book has done. It is indeed a treasure of scholarship, passion, and poetry for everyone with even a passing interest in this fascinating art form.

Monsieur

Author : Jean-Philippe Toussaint
Publisher : Dalkey Archive Press
ISBN 13 : 156478505X
Total Pages : 106 pages
Book Rating : 4.5/5 (647 download)

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Book Synopsis Monsieur by : Jean-Philippe Toussaint

Download or read book Monsieur written by Jean-Philippe Toussaint and published by Dalkey Archive Press. This book was released on 2008 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: The hero, Monsieur, is a successful young executive in Paris whose daily life is examined with precision. He is nothing if not unremarkable. Here, he muses on everything from the night sky to a Rotring pen. And he is very funny.

Marginal Gains

Author : Jane I. Guyer
Publisher : University of Chicago Press
ISBN 13 : 9780226311159
Total Pages : 240 pages
Book Rating : 4.3/5 (111 download)

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Book Synopsis Marginal Gains by : Jane I. Guyer

Download or read book Marginal Gains written by Jane I. Guyer and published by University of Chicago Press. This book was released on 2004-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In America, almost all the money in circulation passes through financial institutions every day. But in Nigeria's "cash and carry" system, 90 percent of the currency never comes back to a bank after it's issued. What happens when two such radically different economies meet and mingle, as they have for centuries in Atlantic Africa? The answer is a rich diversity of economic practices responsive to both local and global circumstances. In Marginal Gains, Jane I. Guyer explores and explains these often bewildering practices, including trade with coastal capitalism and across indigenous currency zones, and within the modern popular economy. Drawing on a wide range of evidence, Guyer demonstrates that the region shares a coherent, if loosely knit, commercial culture. She shows how that culture actually works in daily practice, addressing both its differing scales of value and the many settings in which it operates, from crisis conditions to ordinary household budgets. The result is a landmark study that reveals not just how popular economic systems work in Africa, but possibly elsewhere in the Third World.