Le Tour Du Marketing En 12 Etapes

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Le tour du Marketing en 12 étapes

Author : Pascale Guceski
Publisher : Dunod
ISBN 13 : 2100561316
Total Pages : 256 pages
Book Rating : 4.1/5 (5 download)

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Book Synopsis Le tour du Marketing en 12 étapes by : Pascale Guceski

Download or read book Le tour du Marketing en 12 étapes written by Pascale Guceski and published by Dunod. This book was released on 2010-10-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le tour du marketing en 12 étapes .. . un nouvel ouvrage sur un sujet abondamment traité comme en témoignent les rayons des libraires et les bibliothèques universitaires. Cet ouvrage pratique privilégie une approche opérationnelle du sujet en sélectionnant des notions- clés pour aller à l'essentiel. La forme de l'ouvrage accompagne le lecteur vers sa propre mise en oeuvre du marketing, grâce à des explications concrètes, des astuces, des avis d'experts et de nombreux exemples. La dimension pratique de ce livre n'amène pas pour autant les auteurs à faire l'impasse sur les fondements théoriques et les concepts - clés du marketing. Au contraire, la rédaction vivante et participative, s'appuie tant sur les fondamentaux historiques que sur les développements les plus actuels sur le sujet et les dernières techniques du domaine: centrage sur le client, développement durable, marketing participatif, intégration des nouvelles technologies..Cet ouvrage, orienté exclusivement vers l'action, permettra aux lecteurs de comprendre avec facilité ce qu'est le marketing aujourd'hui et de développer rapidement et simplement leurs propres solutions grâce aux outils concrets qui leur sont proposés.Toutes les étapes de ce livre en 2 couleurs se terminent par "A vous de jouer", test de formevariée pour valider les acquis . A la fin du livre, un BONUS est offert au lecteur: Et maintenant, faites votre propre étude de marché.

Author :
Publisher : Editions Bréal
ISBN 13 : 2749523079
Total Pages : 161 pages
Book Rating : 4.7/5 (495 download)

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Book Synopsis by :

Download or read book written by and published by Editions Bréal. This book was released on with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Et Services

Author : Jean-Claude Dufour
Publisher : Presses Université Laval
ISBN 13 : 9782763775234
Total Pages : 604 pages
Book Rating : 4.7/5 (752 download)

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Book Synopsis Marketing Et Services by : Jean-Claude Dufour

Download or read book Marketing Et Services written by Jean-Claude Dufour and published by Presses Université Laval. This book was released on 1997 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Daily Telegraph Book of the Tour de France

Author : Martin Smith
Publisher : Aurum
ISBN 13 : 1781310351
Total Pages : 360 pages
Book Rating : 4.7/5 (813 download)

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Book Synopsis The Daily Telegraph Book of the Tour de France by : Martin Smith

Download or read book The Daily Telegraph Book of the Tour de France written by Martin Smith and published by Aurum. This book was released on 2012-06-03 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: A man, a bike and the open road. What could be simpler? Certainly not the Tour de France, the annual travelling circus which for more than a century has been the ultimate test of sporting endurance.There’s been pain. There’s been joy. There’s been death. There’s been derring-do of mythic proportions. There’s been cheating. There’ve been drugs. There’ve always been drugs. And there’s always been the Daily Telegraph. On the peaks of Mont Ventoux, Alpe D’Huez and Col du Galibier, in amongst the picnicking, partying crowds, whizzing through London in 2007’s wondrous opening stage, dropping in and out of the peloton, the Telegraph has been there for every turn of the wheel. The book features eyewitness accounts of cycling greats Fausto Coppi, Jacques Anquetil, Eddy Merckx, Bernard Hinault, Miguel Indurain and Lance Armstrong, along with details of the contest’s darker side – including the 1967 death of Tom Simpson and the stain of doping. Boasting contemporary, firsthand reports from leading cycling correspondents including J.B Wadley, David Saunders and Phil Liggett, this book captures the full drama of the tour. Chris Boardman and David Millar provide views from the saddle; James Cracknell swaps his boat for a bike on a pre-race reconnaissance mission; Paul Hayward catalogues the 1998 ‘Tour of Shame’; while Brendan Gallagher eulogises the colossi who bestrode the race, and searches for their modern-day successors. Together, they chronicle the greatest show on two wheels. Martin Smith was formerly assistant sports editor and sports writer at the Daily Telegraph, where he worked for more than twenty years. An enthusiastic cyclist in his youth, he graduated to the less arduous four wheels as soon as he was able.

Selling the Yellow Jersey

Author : Eric Reed
Publisher : University of Chicago Press
ISBN 13 : 022620667X
Total Pages : 284 pages
Book Rating : 4.2/5 (262 download)

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Book Synopsis Selling the Yellow Jersey by : Eric Reed

Download or read book Selling the Yellow Jersey written by Eric Reed and published by University of Chicago Press. This book was released on 2015-01-07 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Yellow Livestrong wristbands were taken off across America in early 2013 when Lance Armstrong confessed to Oprah Winfrey that he had doped during the seven Tour de France races he won. But the foreign cycling world, which always viewed Armstrong with suspicion, had already moved on. The bellwether events of the year were Chris Froome’s victory in the Tour and the ousting of Pat McQuaid as director of the Union Cycliste Internationale. Even without Armstrong, the Tour will roll on— its gigantic entourage includes more than 200 racers, 450 journalists, 260 cameramen, 2,400 support vehicles carrying 4,500 people, and a seven-mile-long publicity caravan. It remains one of the most-watched annual sporting events on television and a global commercial juggernaut. In Selling the Yellow Jersey, Eric Reed examines the Tour’s development in France as well as the event’s global athletic, cultural, and commercial influences. The race is the crown jewel of French cycling, and at first the newspapers that owned the Tour were loath to open up their monopoly on coverage to state-owned television. However, the opportunity for huge payoffs prevailed, and France tapped into global networks of spectatorship, media, business, athletes, and exchanges of expertise and personnel. In the process, the Tour helped endow world cycling with a particularly French character, culture, and structure, while providing proof that globalization was not merely a form of Americanization, imposed on a victimized world. Selling the Yellow Jersey explores the behind-the-scenes growth of the Tour, while simultaneously chronicling France’s role as a dynamic force in the global arena.

Les systèmes d'information élargis (Coll. management et informatique)

Author : CARLIER Alphonse
Publisher : Lavoisier
ISBN 13 : 2746288249
Total Pages : 290 pages
Book Rating : 4.7/5 (462 download)

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Book Synopsis Les systèmes d'information élargis (Coll. management et informatique) by : CARLIER Alphonse

Download or read book Les systèmes d'information élargis (Coll. management et informatique) written by CARLIER Alphonse and published by Lavoisier. This book was released on 2012-06-01 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: L'entreprise se construit sur sa capacité d'innovation et avec des systèmes opérationnels capables de délivrer la valeur ajoutée attendue. Les modèles de systèmes d'information doivent s'adapter rapidement aux technologies émergentes et aux besoins des clients et des utilisateurs. Cet ouvrage dresse un panorama des approches classiques et des méthodes empiriques pour les SI et propose une vision élargie qui correspond aux besoins des métiers. Il présente les différents aspects permettant de faire face aux évolutions et aux ruptures technologiques à l'aide d'une organisation optimale qui va de la gouvernance à la gestion informatique. Il expose les procédés pour introduire les nouvelles technologies de veille et d'intelligence économique tout en décrivant les macroétapes (analyse, conception, production et mise en exploitation) et l'incorporation des pratiques métiers en matière de cycle de vie. L'auteur Alphonse Carlier est ingénieur industriel et consultant en gestion et développement de projets innovants. Il intervient comme formateur sur les technologies objets, MERISE, UML2, ITILV3, ISO 20000, ISO 9001, l'administration des bases de données Oracle, PostgreSQL, MySQL, les outils collaboratifs, les CMS et les méthodes de gestion.

Les mots-clés du marketing - Anglais

Author : Annie Delhome
Publisher : Editions Bréal
ISBN 13 : 2749525292
Total Pages : 178 pages
Book Rating : 4.7/5 (495 download)

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Book Synopsis Les mots-clés du marketing - Anglais by : Annie Delhome

Download or read book Les mots-clés du marketing - Anglais written by Annie Delhome and published by Editions Bréal. This book was released on with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:

International Law and the International System

Author : William Elliott Butler
Publisher : BRILL
ISBN 13 : 9789024735341
Total Pages : 234 pages
Book Rating : 4.7/5 (353 download)

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Book Synopsis International Law and the International System by : William Elliott Butler

Download or read book International Law and the International System written by William Elliott Butler and published by BRILL. This book was released on 1987-01-01 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Agricultural Index

Author :
Publisher :
ISBN 13 :
Total Pages : 1436 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Agricultural Index by :

Download or read book Agricultural Index written by and published by . This book was released on 1928 with total page 1436 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Quarterly Review

Author :
Publisher : UM Libraries
ISBN 13 :
Total Pages : 406 pages
Book Rating : 4.3/5 (91 download)

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Download or read book Quarterly Review written by and published by UM Libraries. This book was released on 1940 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes section: "Some Michigan books."

Economic Titles/abstracts

Author :
Publisher :
ISBN 13 :
Total Pages : 514 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Economic Titles/abstracts by :

Download or read book Economic Titles/abstracts written by and published by . This book was released on 1989 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Agricultural Economics Literature

Author : United States. Bureau of Agricultural Economics. Library
Publisher :
ISBN 13 :
Total Pages : 698 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Agricultural Economics Literature by : United States. Bureau of Agricultural Economics. Library

Download or read book Agricultural Economics Literature written by United States. Bureau of Agricultural Economics. Library and published by . This book was released on 1940 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Bicycling

Author :
Publisher :
ISBN 13 :
Total Pages : 122 pages
Book Rating : 4./5 ( download)

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Book Synopsis Bicycling by :

Download or read book Bicycling written by and published by . This book was released on 2008-11 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bicycling magazine features bikes, bike gear, equipment reviews, training plans, bike maintenance how tos, and more, for cyclists of all levels.

Bibliography of Agriculture

Author :
Publisher :
ISBN 13 :
Total Pages : 1314 pages
Book Rating : 4.U/5 (183 download)

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Book Synopsis Bibliography of Agriculture by :

Download or read book Bibliography of Agriculture written by and published by . This book was released on 1962 with total page 1314 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Aanwinsten van de Centrale Bibliotheek (Queteletfonds)

Author : Bibliothèque centrale (Fonds Quetelet)
Publisher :
ISBN 13 :
Total Pages : 814 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Aanwinsten van de Centrale Bibliotheek (Queteletfonds) by : Bibliothèque centrale (Fonds Quetelet)

Download or read book Aanwinsten van de Centrale Bibliotheek (Queteletfonds) written by Bibliothèque centrale (Fonds Quetelet) and published by . This book was released on 2004 with total page 814 pages. Available in PDF, EPUB and Kindle. Book excerpt:

All inclusive version poche

Author : olivier nallis
Publisher : Lulu.com
ISBN 13 : 1471654605
Total Pages : 153 pages
Book Rating : 4.4/5 (716 download)

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Book Synopsis All inclusive version poche by : olivier nallis

Download or read book All inclusive version poche written by olivier nallis and published by Lulu.com. This book was released on 2012-04-02 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: 60 thèmes, 12 chapitres et 34 applications corrigées pour faire le tour du marketing.Étudiants ou professionnels, le all inclusive sera bientôt votre ouvrage de référence.Le all inclusive est un ouvrage opérationnel qui synthétise le meilleur de mercatech et répond aux exigences des de la plupart des études commerciales.Il réunit tous les éléments nécessaires pour structurer une démarche marketing et la rendre opérationnelle.

The Essentials of Knowledge Management

Author : John S. Edwards
Publisher : Springer
ISBN 13 : 1137552107
Total Pages : 374 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis The Essentials of Knowledge Management by : John S. Edwards

Download or read book The Essentials of Knowledge Management written by John S. Edwards and published by Springer. This book was released on 2016-04-29 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reviews the field of Knowledge Management, taking a holistic approach that includes both "soft" and "hard" aspects. It provides a broad perspective on the field, rather than one based on a single viewpoints from Computer Science or Organizational Learning, offering a comprehensive and integrated conception of Knowledge Management. The chapters represent the best Knowledge Management articles published in the 21st century in Knowledge Management Research & Practice and the European Journal of Information Systems, with contributors including Ikujiro Nonaka, Frada Burstein, and David Schwartz. Most of the chapters contribute significantly to practise as well as theory. The OR Essentials series presents a unique cross-section of high quality research work fundamental to understanding contemporary issues and research across a range of Operational Research topics. It brings together some of the best research papers from the highly respected journals of the Operational Research Society, also published by Palgrave Macmillan.