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Le Plan De Communication Lart De Seduire Ou De Convaincre Les Autres
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Book Synopsis Le plan de communication by : Bernard Dagenais
Download or read book Le plan de communication written by Bernard Dagenais and published by Presses Université Laval. This book was released on 1998 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rassemble les principes qui doivent guider toute démarche visant à réaliser un plan de communication. Présente les étapes à suivre pour réaliser un tel plan.
Book Synopsis Le plan de communication. L’art de séduire ou de convaincre les autres by : Bernard Dagenais
Download or read book Le plan de communication. L’art de séduire ou de convaincre les autres written by Bernard Dagenais and published by Presses de l'Université Laval. This book was released on 2017-07-27T00:00:00-04:00 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Une entreprise - que ce soit un gouvernement, une association, une industrie, une organisation, une personne ou une cause - doit s'adapter au public ou chercher à l'influencer. Dans un cas comme dans l'autre, elle veut séduire ou convaincre le public qu'elle vise, lui démontrer le bien-fondé de ses décisions, l'inciter à acheter son produit, à adhérer à son idée, à partager ses objectifs. Lorsqu'une entreprise dépend du nombre d'unités qu'elle vend, du nombre d'adhérents qu'elle recrute, la communication n'est plus seulement un outil de gestion, elle devient un instrument de survie. Le plan de communication permet de répondre à quatre questions : - quelle est la situation actuelle ? - quels changements sont désirables et possibles ? - comment provoquer ces changements ? - comment savoir si nous avons atteint nos objectifs ? Ce livre rassemble les principes qui doivent guider toute démarche visant à réaliser un plan de communication et présente les étapes à suivre pour concevoir un tel plan : - les notions de base sur la communication et la façon dont elle s'établit dans une entreprise ; - le mandat qui doit constituer le point de départ d'un plan ; - l'analyse de la situation et le diagnostic ; - les objectifs ; - le public cible ; - la définition de l'axe de communication ; - l'exploration et le choix des stratégies de communication ; - le choix des techniques, médias et supports ; - la conception des messages ; - le budget et le calendrier ; - l'évaluation ; - la présentation du plan de communication.
Book Synopsis French books in print, anglais by : Electre
Download or read book French books in print, anglais written by Electre and published by . This book was released on 2002 with total page 1798 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Your Mindful Compass by : Andrea Maloney Schara
Download or read book Your Mindful Compass written by Andrea Maloney Schara and published by . This book was released on 2013-12-01 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Your Mindful Compass" takes us behind the emotional curtain to see the mechanisms regulating individuals in social systems. There is great comfort and wisdom in knowing we can increase our awareness to manage the swift and ancient mechanisms of social control. We can gain greater flexibility by seeing how social controls work in systems from ants to humans. To be less controlled by others, we learn how emotional systems influence our relationship-oriented brain. People want to know what goes on in families that give rise to amazing leaders and/or terrorists. For the first time in history we can understand the systems in which we live. The social sciences have been accumulating knowledge since the early fifties as to how we are regulated by others. S. Milgram, S. Ashe, P. Zimbardo and J. Calhoun, detail the vulnerability to being duped and deceived and the difficulty of cooperating when values differ. Murray Bowen, M.D., the first researcher to observe several live-in families, for up to three years, at the National Institute of Mental Health. Describing how family members overly influence one another and distribute stress unevenly, Bowen described both how symptoms and family leaders emerge in highly stressed families. Our brain is not organized to automatically perceive that each family has an emotional system, fine-tuned by evolution and "valuing" its survival as a whole, as much as the survival of any individual. It is easier to see this emotional system function in ants or mice but not in humans. The emotional system is organized to snooker us humans: encouraging us to take sides, run away from others, to pressure others, to get sick, to blame others, and to have great difficulty in seeing our part in problems. It is hard to see that we become anxious, stressed out and even that we are difficult to deal with. But "thinking systems" can open the doors of perception, allowing us to experience the world in a different way. This book offers both coaching ideas and stories from leaders as to strategies to break out from social control by de-triangling, using paradoxes, reversals and other types of interruptions of highly linked emotional processes. Time is needed to think clearly about the automatic nature of the two against one triangle. Time and experience is required as we learn strategies to put two people together and get self outside the control of the system. In addition, it takes time to clarify and define one's principles, to know what "I" will or will not do and to be able to take a stand with others with whom we are very involved. The good news is that systems' thinking is possible for anyone. It is always possible for an individual to understand feelings and to integrate them with their more rational brains. In so doing, an individual increases his or her ability to communicate despite misunderstandings or even rejection from important others. The effort involved in creating your Mindful Compass enables us to perceive the relationship system without experiencing it's threats. The four points on the Mindful Compass are: 1) Action for Self, 2) Resistance to Forward Progress, 3) Knowledge of Social Systems and the 4) The Ability to Stand Alone. Each gives us a view of the process one enters when making an effort to define a self and build an emotional backbone. It is not easy to find our way through the social jungle. The ability to know emotional systems well enough to take a position for self and to become more differentiated is part of the natural way humans cope with pressure. Now people can use available knowledge to build an emotional backbone, by thoughtfully altering their part in the relationship system. No one knows how far one can go by making an effort to be more of a self-defined individual in relationships to others. Through increasing emotional maturity, we can find greater individual freedom at the same time that we increase our ability to cooperate and to be close to others.
Book Synopsis Connecting Grammaticalisation by : Jens Nørgård-Sørensen
Download or read book Connecting Grammaticalisation written by Jens Nørgård-Sørensen and published by John Benjamins Publishing. This book was released on 2011 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grammar is seen as a complex sign system, and, as a consequence, grammatical change always comprises semantic change. The book introduces the concept of connecting grammaticalisation to describe the formation, restructuring and dismantling of such complex paradigms. It offers a broad general discussion of theoretical issues and three case studies
Download or read book Uranie written by Camille Flammarion and published by Createspace Independent Pub. This book was released on 2012-07-30 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: I WAS seventeen. She was called Uranie. Was Uranie, then, a young girl, fair, with blue eyes, innocent, but eager for knowledge? No, she was simply what she has always been, one of the nine muses; she who presided over astronomy, and whose celestial glance animated and directed the spheral choir; she was the heavenly idea hovering above earthly dullness; she had neither the palpitating flesh, nor the heart whose pulsations can be transmitted through space, nor the soft warmth of humanity; but she existed, nevertheless, in a sort of ideal world, superior to humanity, and always pure; and yet she was human enough in name and form to produce in the soul of a youth a vivid and profound impression; to awaken in that soul an undefined and undefinable sentiment of admiration: almost of love.
Book Synopsis Economic Fallacies by : Frederic Bastiat
Download or read book Economic Fallacies written by Frederic Bastiat and published by Simon Publications. This book was released on 2001-08-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, written by the celebrated nineteenth century French economist propagating free trade, reads as it was written yesterday.
Book Synopsis Children in the Global Sex Trade by : Julia O'Connell Davidson
Download or read book Children in the Global Sex Trade written by Julia O'Connell Davidson and published by Polity. This book was released on 2005-03-11 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: An account of the many and varied ways in which children become involved in the sex trade, this work presents the global political and economic inequalities that underpin children's exploitation.
Book Synopsis Harmonies of Political Economy by : Frédéric Bastiat
Download or read book Harmonies of Political Economy written by Frédéric Bastiat and published by Jazzybee Verlag. This book was released on 2017 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keine Angaben
Download or read book The Erl-King written by Michel Tournier and published by . This book was released on 2014-08 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This novel follows the passage of strange, gentle Abel Tiffauges from submissive schoolboy to adult misfit - a man without a sense of belonging until he finds himself a prisoner of war, and then a teacher, and then the 'ogre' of a Nazi school at the castle of Kaltenborn.
Download or read book Restavec written by Jean-Robert Cadet and published by University of Texas Press. This book was released on 2009-09-15 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This inspiring memoir recounts a man’s harrowing journey from unpaid child labor in Haiti to a successful life in the United States. African slaves in Haiti emancipated themselves from French rule in 1804 and created the first independent black republic in the Western Hemisphere. But they reinstituted slavery for the most vulnerable members of Haitian society—the children of the poor—by using them as unpaid servants to the wealthy. These children were—and still are—restavecs, a French term whose literal meaning of "staying with" disguises the unremitting labor, abuse, and denial of education that characterizes the children's lives. In this memoir, Jean-Robert Cadet recounts the harrowing story of his youth as a restavec, as well as his inspiring climb to middle-class American life. He vividly describes what it was like to be an unwanted illegitimate child "staying with" a well-to-do family whose physical and emotional abuse was sanctioned by Haitian society. He also details his subsequent life in the United States, where, despite American racism, he put himself through college and found success in the Army, in business, and finally in teaching.
Book Synopsis Philosophy manual: a South-South perspective by : Chanthalangsy, Phinith
Download or read book Philosophy manual: a South-South perspective written by Chanthalangsy, Phinith and published by UNESCO Publishing. This book was released on 2014-12-31 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Gender in Translation by : Sherry Simon
Download or read book Gender in Translation written by Sherry Simon and published by Routledge. This book was released on 2003-09-02 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gender in Translation is a broad-ranging, imaginative and lively look at feminist issues surrounding translation studies. Students and teachers of translation studies, linguistics, gender studies and women's studies will find this unprecedented work invaluable and thought-provoking reading. Sherry Simon argues that translation of feminist texts - with a view to promoting feminist perspectives - is a cultural intervention, seeking to create new cultural meanings and bring about social change. She takes a close look at specific issues which include: the history of feminist theories of language and translation studies; linguistic issues, including a critical examination of the work of Luce Irigaray; a look at women translators through history, from the Renaissance to the twentieth century; feminist translations of the Bible; an analysis of the ways in which French feminist texts such as De Beauvoir's The Second Sex have been translated into English.
Download or read book Manipulation written by Christian Coons and published by Oxford University Press. This book was released on 2014-07-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: In all groups -- from couples to nation-states -- people influence one another. Much of this influence is benign, for example giving advice to friends or serving as role models for our children and students. Some forms of influence, however, are clearly morally suspect, such as threats of violence and blackmail. A great deal of attention has been paid to one form of morally suspect influence, namely coercion. Less attention has been paid to what might be a more pervasive form of influence: manipulation. The essays in this volume address this relative imbalance by focusing on manipulation, examining its nature, moral status, and its significance in personal and social life. They address a number of central questions: What counts as manipulation? How is it distinguished from coercion and ordinary rational persuasion? Is it always wrong, or can it sometimes be justified, and if so, when? Is manipulative influence more benign than coercion? Can one manipulate unintentionally? How does being manipulated to act bear on one's moral responsibly for so acting? Given various answers to these questions, what should we think of practices such as advertising and seduction?
Book Synopsis Understanding Global Slavery by : Kevin Bales
Download or read book Understanding Global Slavery written by Kevin Bales and published by Univ of California Press. This book was released on 2005-11-07 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Slavery continues as a blight on the human world, with an estimated 27 million people around the world in bondage. Kevin Bales undertakes a discussion of the causes of enslavement & the socio-economic factors that sustain slavery in the 21st century.
Book Synopsis Literary Reading, Cognition and Emotion by : Michael Burke
Download or read book Literary Reading, Cognition and Emotion written by Michael Burke and published by Routledge. This book was released on 2010-10-18 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work seeks to chart what happens in the embodied minds of engaged readers when they read literature. Despite the recent stylistic, linguistic, and cognitive advances that have been made in text-processing methodology and practice, very little is known about this cultural-cognitive process and especially about the role that emotion plays. Burk’s theoretical and empirical study focuses on three central issues: the role emotions play in a core cognitive event like literary text processing; the kinds of bottom-up and top-down inputs most prominently involved in the literary reading process; and what might be happening in the minds and bodies of engaged readers when they experience intense or heightened emotions: a phenomenon sometimes labelled "reader epiphany." This study postulates that there is a free-flow of bottom-up and top-down affective, cognitive inputs during the engaged act of literary reading, and that reading does not necessarily begin or end when our eyes apprehend the words on the page. Burke argues that the literary reading human mind might best be considered both figuratively and literally, not as computational or mechanical, but as oceanic.
Book Synopsis Cognitive Pragmatics by : Hans-J Rg Schmid
Download or read book Cognitive Pragmatics written by Hans-J Rg Schmid and published by Mouton De Gruyter. This book was released on 2012 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: Speakers tend to compose their utterances in such a way that the message they want to get across is hardly ever fully encoded by the meanings of the words and the grammar they use. Instead speakers rely on hearers adding conceptual and emotive content while interpreting the contextually appropriate meanings and intentions behind utterances. This insight, which is of course particularly relevant in all kinds of indirect, figurative or humorous talk, lies at the heart of the linguistic discipline of pragmatics. If pragmatics is the study of meaning-in-context, then cognitive pragmatics can be broadly defined as encompassing the study of the cognitive principles and processes involved in the construal of meaning-in-context. This volume is the first to systematically survey this terrain from a wide range of perspectives. It collects state-of-the-art contributions by leading experts from the fields of pragmatics, psycholinguistics, cognitive linguistics, clinical linguistics and historical linguistics.
