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Author : Thierry Libaert
Publisher :
ISBN 13 : 9782100758685
Total Pages : 314 pages
Book Rating : 4.7/5 (586 download)
Download or read book Le plan de communication written by Thierry Libaert and published by . This book was released on 2017-03-29 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philippe Gérard
Publisher : Dunod
ISBN 13 : 2100854127
Total Pages : 354 pages
Book Rating : 4.1/5 (8 download)
Download or read book La boîte à outils de la Communication - 4e éd. written by Philippe Gérard and published by Dunod. This book was released on 2023-02-08 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comment réaliser un plan de communication ? Quelles méthodes choisir pour piloter et évaluer les actions ? Comment optimiser la communication par l'image, par l'écrit et par le Web ? Quels outils choisir pour établir des relations presse efficaces, dynamiser ses relations publiques, communiquer en période de crise ou développer la communication interne ? Comment travailler avec les agences ? Découvrez 56 outils indispensables à la pratique de la communication d'entreprise au quotidien. Cette 4e édition contient des exemples actualisés et un nouvel outil sur les réseaux sociaux.
Author : Thierry Libaert
Publisher : Dunod
ISBN 13 : 2100863428
Total Pages : 297 pages
Book Rating : 4.1/5 (8 download)
Download or read book Le plan de communication - 6e éd. written by Thierry Libaert and published by Dunod. This book was released on 2023-09-13 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le plan est le pivot central de la communication de l’entreprise : il en indique les objectifs, définit les messages, sélectionne les cibles, délimite les moyens. Pratique et didactique, cet ouvrage constitue un guide d’élaboration du plan de communication. Comment rédiger un plan de communication ? Comment le faire reconnaître dans l’entreprise ? Comment le piloter et le mettre en oeuvre ? Cette 6e édition, entièrement actualisée, propose des conseils, des avis d’experts (directeurs de la communication d'EDF, de Lactalis, de JC Decaux) et des modèles de plans de communication thématiques : interne, financière, de crise, de développement durable... Elle insiste davantage sur l'imprévisibilité à prendre en compte lors de l'élaboration du plan (référence aux plans de communication chamboulés par la crise covid et la guerre en Ukraine) et la place plus importante des outils numériques dans les plans de communication. Elle est accompagnée de compléments en ligne offrant des outils supplémentaires pour concevoir efficacement un plan de communication.
Author : Thierry Libaert
Publisher : Dunod
ISBN 13 : 2100600273
Total Pages : 171 pages
Book Rating : 4.1/5 (6 download)
Download or read book Le plan de communication - 4ème édition written by Thierry Libaert and published by Dunod. This book was released on 2013-05-22 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le plan est le pivot central de la communication de l’entreprise : il en indique les objectifs, définit les messages, sélectionne les cibles, délimite les moyens. Pratique et didactique, cet ouvrage constitue un guide d’élaboration du plan de communication. •Comment rédiger un plan de communication ? •Comment le faire reconnaître dans l’entreprise ? •Comment le piloter et le mettre en oeuvre ? Cette 4e édition, entièrement actualisée, propose des conseils, des avis d’experts et des modèles de plans de communication thématiques : interne, financière, de crise, de développement durable... Elle est accompagnée de compléments en ligne offrant des outils supplémentaires pour concevoir efficacement un plan de communication. Cet ouvrage de référence s’adresse aux cadres des organisations ainsi qu’aux étudiants en communication. LES + Une pédagogie fondée sur vingt années d’expérience dans la pratique de la communication Intégration du rôle des réseaux sociaux dans la stratégie de communication
Author :
Publisher :
ISBN 13 : 9780815332183
Total Pages : 0 pages
Book Rating : 4.3/5 (321 download)
Download or read book Molecular Biology of the Cell written by and published by . This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thierry Libaert
Publisher :
ISBN 13 : 9782100073856
Total Pages : 241 pages
Book Rating : 4.0/5 (738 download)
Download or read book Le plan de communication written by Thierry Libaert and published by . This book was released on 2003 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le plan concrétise la stratégie de communication de l'entreprise. Il en indique les objectifs, définit les messages, sélectionne les cibles, délimite les moyens. Il est le pivot central de toute communication d'entreprise digne de ce nom. Appuyé sur de nombreux exemples concrets et précis, cet ouvrage, le premier sur ce sujet pourtant capital, constitue un guide d'élaboration du plan de communication dans une perspective opérationnelle. Comment rédiger un plan de communication ? Comment le faire reconnaître dans l'entreprise ? Comment le piloter et le mettre en œuvre ? Cette nouvelle édition actualisée aborde également les plans de communication thématiques : interne, financière, de crise, de développement durable, de recrutement... Ouvrage fondamental, pratique et complet, il s'adresse aux cadres des entreprises et des organisations ainsi qu'à l'ensemble des étudiants en communication.
Author : Fabrice Carlier
Publisher : StudyramaPro
ISBN 13 : 9782759039388
Total Pages : 160 pages
Book Rating : 4.0/5 (393 download)
Download or read book Réussir mon premier plan de communication written by Fabrice Carlier and published by StudyramaPro. This book was released on 2019-02-12 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Un plan de communication, qu'il soit interne ou externe, s'élabore et se décline avec méthode et rigueur. Pouvez-vous concevoir d'accroître vos ventes, votre image ou votre notoriété sans savoir précisément à qui vous allez vous adresser, comment vous allez le faire et ce que vous allez dire ? Ce livre va vous aider à concevoir et mettre en place votre plan de communication. Concret, direct, il identifie les étapes clés de votre action, présente les outils à votre disposition pour la mener à bien et les erreurs à éviter. Vous allez aimer communiquer !
Author : Stuart Russell
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781537600314
Total Pages : 626 pages
Book Rating : 4.6/5 (3 download)
Download or read book Artificial Intelligence written by Stuart Russell and published by Createspace Independent Publishing Platform. This book was released on 2016-09-10 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence: A Modern Approach offers the most comprehensive, up-to-date introduction to the theory and practice of artificial intelligence. Number one in its field, this textbook is ideal for one or two-semester, undergraduate or graduate-level courses in Artificial Intelligence.
Author : Klaus Schwab
Publisher : Currency
ISBN 13 : 1524758876
Total Pages : 192 pages
Book Rating : 4.5/5 (247 download)
Download or read book The Fourth Industrial Revolution written by Klaus Schwab and published by Currency. This book was released on 2017-01-03 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolution, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wearable sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manufacturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individuals. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frameworks that advance progress.
Author :
Publisher :
ISBN 13 :
Total Pages : 326 pages
Book Rating : 4.:/5 (53 download)
Download or read book Collection Études written by and published by . This book was released on 1966 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marie-Noëlle Legoux
Publisher : Holt, Rinehart and Windston of Canada
ISBN 13 : 9780774736251
Total Pages : 370 pages
Book Rating : 4.7/5 (362 download)
Download or read book Du Bout de la Langue-- Au Bout Des Doigts written by Marie-Noëlle Legoux and published by Holt, Rinehart and Windston of Canada. This book was released on 1998 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth edition of this successful workbook is designed as a supplementary text for intermediate level French courses. With an emphasis on grammar, both written and oral, each chapter is self-contained to allow flexibility. All exercises have been thoroughly updated to retain topicality and encourage student interaction.
Author : Larry L. Peterson
Publisher : Elsevier
ISBN 13 : 0123850606
Total Pages : 921 pages
Book Rating : 4.1/5 (238 download)
Download or read book Computer Networks written by Larry L. Peterson and published by Elsevier. This book was released on 2011-03-02 with total page 921 pages. Available in PDF, EPUB and Kindle. Book excerpt: Computer Networks: A Systems Approach, Fifth Edition, explores the key principles of computer networking, with examples drawn from the real world of network and protocol design. Using the Internet as the primary example, this best-selling and classic textbook explains various protocols and networking technologies. The systems-oriented approach encourages students to think about how individual network components fit into a larger, complex system of interactions. This book has a completely updated content with expanded coverage of the topics of utmost importance to networking professionals and students, including P2P, wireless, network security, and network applications such as e-mail and the Web, IP telephony and video streaming, and peer-to-peer file sharing. There is now increased focus on application layer issues where innovative and exciting research and design is currently the center of attention. Other topics include network design and architecture; the ways users can connect to a network; the concepts of switching, routing, and internetworking; end-to-end protocols; congestion control and resource allocation; and end-to-end data. Each chapter includes a problem statement, which introduces issues to be examined; shaded sidebars that elaborate on a topic or introduce a related advanced topic; What's Next? discussions that deal with emerging issues in research, the commercial world, or society; and exercises. This book is written for graduate or upper-division undergraduate classes in computer networking. It will also be useful for industry professionals retraining for network-related assignments, as well as for network practitioners seeking to understand the workings of network protocols and the big picture of networking. - Completely updated content with expanded coverage of the topics of utmost importance to networking professionals and students, including P2P, wireless, security, and applications - Increased focus on application layer issues where innovative and exciting research and design is currently the center of attention - Free downloadable network simulation software and lab experiments manual available
Author :
Publisher :
ISBN 13 :
Total Pages : 222 pages
Book Rating : 4.3/5 (91 download)
Download or read book International Cataloguing and Bibliographic Control written by and published by . This book was released on 1996 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Martin Christopher
Publisher : Pearson UK
ISBN 13 : 0273760017
Total Pages : 273 pages
Book Rating : 4.2/5 (737 download)
Download or read book Logistics and Supply Chain Management ePub eBook written by Martin Christopher and published by Pearson UK. This book was released on 2013-07-25 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective development and management of a supply chain network is an invaluable source of sustainable advantage in today’s turbulent global marketplace, where demand is difficult to predict and supply chains need to be more flexible as a result. This updated 4th edition of the bestselling Logistics and Supply Chain Management is a clear-headed guide to all the key topics in an integrated approach to supply chains, including: • The link between logistics and customer value. • Logistics and the bottom line measuring costs and performance. • Creating a responsive supply chain. • Managing the global pipeline. • Managing supply chain relationships. • Managing risk in the supply chain. • Matching supply and demand. • Creating a sustainable supply chain. • Product design in the supply chain.
Author :
Publisher :
ISBN 13 :
Total Pages : 158 pages
Book Rating : 4.3/5 ( download)
Download or read book EUROVOC.: Terminogrammes written by and published by . This book was released on 1987 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 768 pages
Book Rating : 4.3/5 (91 download)
Download or read book A London Bibliography of the Social Sciences written by and published by . This book was released on 1931 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. 1-4 include material to June 1, 1929.
Author :
Publisher :
ISBN 13 :
Total Pages : 154 pages
Book Rating : 4.:/5 (318 download)
Download or read book EUROVOC written by and published by . This book was released on 1990 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:
