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Author : Catherine Voisin-Brégeaut
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (835 download)
Download or read book Le parfum et le langage de la publicité written by Catherine Voisin-Brégeaut and published by . This book was released on 1994 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alain J. Cusson
Publisher :
ISBN 13 : 9782920970014
Total Pages : 296 pages
Book Rating : 4.9/5 (7 download)
Download or read book Analyse du langage publicitaire relatif aux parfums written by Alain J. Cusson and published by . This book was released on 1988 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eliane Burbo
Publisher :
ISBN 13 :
Total Pages : 218 pages
Book Rating : 4.:/5 (89 download)
Download or read book La publicité - comment s'adresse-t-elle aux femmes et aux hommes? written by Eliane Burbo and published by . This book was released on 2003 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eliane Burbo
Publisher :
ISBN 13 :
Total Pages : 218 pages
Book Rating : 4.:/5 (637 download)
Download or read book La publicité - comment s'adresse-t-elle aux femmes et aux hommes? written by Eliane Burbo and published by . This book was released on 2003 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mariette Julien
Publisher : Editions L'Harmattan
ISBN 13 : 2296155022
Total Pages : 282 pages
Book Rating : 4.2/5 (961 download)
Download or read book L'image publicitaire des parfums written by Mariette Julien and published by Editions L'Harmattan. This book was released on 1997-04-01 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bien que très artistique, l'image publicitaire des parfums n'est pas totalement libre dans son expression. Volontairement ou non, elle communique toujours des informations sur la fragrance qu'elle promeut. Mais comment s'articule cette communication compte tenu de l'invisibilité et de la subjectivité des odeurs ? Comment une information de dimension olfactive peut-elle être véhiculée par un support visuel ? L'originalité de ce livre réside dans la problématique conceptuelle, méthodologique et épistémologique. Il soulève de nombreux questionnements sur notre façon d'appréhender le "sens" des images fonctionnelles et oblige à redéfinir les mécanismes de l'acte publicitaire.
Author : Vincenza Costantino
Publisher : Schena Editore
ISBN 13 :
Total Pages : 234 pages
Book Rating : 4.F/5 ( download)
Download or read book A pleins slogans written by Vincenza Costantino and published by Schena Editore. This book was released on 2000 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Blanche Grunig
Publisher : FeniXX
ISBN 13 : 2402622512
Total Pages : 256 pages
Book Rating : 4.4/5 (26 download)
Download or read book Les mots de la publicité written by Blanche Grunig and published by FeniXX. This book was released on 1998-01-01T00:00:00+01:00 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage est une réédition numérique d’un livre paru au XXe siècle, désormais indisponible dans son format d’origine.
Author :
Publisher :
ISBN 13 : 9782382031247
Total Pages : 0 pages
Book Rating : 4.0/5 (312 download)
Download or read book Le parfum s'affiche written by and published by . This book was released on 2023-06-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Cécile Belmont
Publisher : Editions Universitaires Europeennes
ISBN 13 : 9786131513732
Total Pages : 536 pages
Book Rating : 4.5/5 (137 download)
Download or read book Expression Et Pression en Publicit written by Cécile Belmont and published by Editions Universitaires Europeennes. This book was released on 2010-06 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: La publicite ne dit pas, elle suggere. Sa forme est fonction d''une identite, celle du publicitaire qui fabrique lui-meme un univers ou temps, espace et population sont diegetiques. Une diegese qui se dedouble pourtant pour souligner l''ubiquite du reel. Pourquoi? Pour creer une rupture et instaurer le manque et le desir d''objet. Pour saisir l''ampleur de ce type de message semi-ouvert, il convient d''allier le decodage au decryptage interpretatif. Des lors, s''effectue un mouvement pendulaire entre le systeme linguistique saussurien et la vision psychanalytique de Lacan. Une oscillation qui trouve cependant un echo favorable notamment en publicite ou le sens se pratique selon une rhetorique de l''inconscient, et rejoint les procedes oniriques. L''image publicitaire, allusive, est a decoder. Le texte est, quant a lui, signification figuree. Et il est a interpreter. Pourquoi consommer? Pour differer l''angoisse de mort. Comment consommer? En sachant distinguer plaisir et jouissance, notres mais aussi de l''Autre..."
Author : Valérie Abad
Publisher :
ISBN 13 : 9782853945271
Total Pages : 111 pages
Book Rating : 4.9/5 (452 download)
Download or read book Langage et publicité written by Valérie Abad and published by . This book was released on 1992 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Claude Cossette
Publisher : Presses Université Laval
ISBN 13 : 9782763784076
Total Pages : 318 pages
Book Rating : 4.7/5 (84 download)
Download or read book La publicité de A à Z written by Claude Cossette and published by Presses Université Laval. This book was released on 2006 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: "La publicité de A à Z constitue un outil de référence irremplaçable pour tous ceux qui gravitent autour du monde de la publicité" Luc Dupont"La publicité de A à Z est un petit livre par son format...mais grand par son contenu : plus de 3000 mots et expressions définis, expliqués, interreliés et traduits."Marianne Kugler
Author :
Publisher :
ISBN 13 :
Total Pages : 832 pages
Book Rating : 4.3/5 (91 download)
Download or read book Babel written by and published by . This book was released on 1999 with total page 832 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Fabienne Pavia
Publisher :
ISBN 13 : 9781577150046
Total Pages : 150 pages
Book Rating : 4.1/5 (5 download)
Download or read book The World of Perfume written by Fabienne Pavia and published by . This book was released on 1996 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: From flowers and fruits to the artfully designed and collectible bottles, the world's most scintillating scents are presented in lively text and photographs. Loaded with historical anecdotes, scientific facts, biographies of the great perfume makers and the history, science and fashion of this multi-billion dollar industry.
Author : Debarati Sanyal
Publisher : JHU Press
ISBN 13 : 1421429292
Total Pages : 289 pages
Book Rating : 4.4/5 (214 download)
Download or read book The Violence of Modernity written by Debarati Sanyal and published by JHU Press. This book was released on 2020-03-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Violence of Modernity turns to Charles Baudelaire, one of the most canonical figures of literary modernism, in order to reclaim an aesthetic legacy for ethical inquiry and historical critique. Works of modern literature are commonly theorized as symptomatic responses to the trauma of history. In a climate that tends to privilege crisis over critique, Debarati Sanyal argues that it is urgent to rethink literary experience in terms that recall its contestatory potential. Examining Baudelaire's poems afresh, she shifts the focus of critical attention toward an account of modernism as an active engagement with violence, specifically the violence of history in nineteenth-century France. Sanyal analyzes a literary current that uses the traditional hallmarks of modernism—irony, intertextuality, self-reflexivity, and formalism—to challenge the historical violence of modernity. Baudelaire and the committed ironists writing in his wake teach us how to read and resist the violence of history, and thereby to challenge the melancholy tenor of our contemporary "wound culture." In a series of provocative readings, Sanyal presents Baudelaire's poetry as an aesthetic form that contests historical violence through rhetorical strategies of complicity, counterviolence, and critique. The book develops a new account of Baudelaire's significance as a modernist by dislodging him both from his traditional status as a practitioner of "art for art's sake" and from his more recent incarnation as the poet of trauma. Following her extended analysis of Baudelaire's poetry, Sanyal in later chapters considers a number of authors influenced by his strategies—including Rachilde, Virginie Despentes, Albert Camus, and Jean-Paul Sartre—to examine the relevance of their interventions for our current climate of trauma and terror. The result is a study that underscores how Baudelaire's legacy continues to energize literary engagements with the violence of modernity.
Author : Monique Cabré
Publisher : Editions Milan
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.F/5 ( download)
Download or read book Femmes de papier written by Monique Cabré and published by Editions Milan. This book was released on 1998 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The perfumed card is an ideal way of perceiving a fragrance, to discover a perfume. These cards, sought after by many collectors, have today become object d'art thanks to the talents of the artists who illustrated them combined with the technical progress in lithographic printing that came into use from the end of the 19th century. These masterpieces of perfumed paper are the itinerant ambassadors both ephemeral and everlasting, of a perfume, its image, its substance and appearance. Illuminated with an infinite richness of original designs, copies of posters or press illustrations, enormous numbers of these cards were produced up to the middle of this century. At the end of the fifties the dominance of the cards declined, over-shadowed by an unequalled past splendour and the arrival of the miniature as the vehicle of discovery. Here they are once again? These cards are now to be perfumed at the moment of ones choosing, with the first drops of a scent. The creativity of new companies, the latest methods of printing and cutting have given a new charm to these cards that has not escaped the notice of collectors. Ancient or modern, they remain objects of passion. To relate their story, Women and Perfumed Cards... The story of the scented gesture has a theme dedicated to woman, thanks to the fine collection of one of the authors, Marina Sebbag, and also to the original cards designed expressly for this book by some great names of fashion and design. Also included are menus, calendars, invoices and share certificates of perfume companies... a journey through the vast territories of the perfumed gesture."--back cover.
Author : Denyse Beaulieu
Publisher : St. Martin's Press
ISBN 13 : 1250025028
Total Pages : 322 pages
Book Rating : 4.2/5 (5 download)
Download or read book The Perfume Lover written by Denyse Beaulieu and published by St. Martin's Press. This book was released on 2013-03-19 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Perfume Lover is a candid personal account of the process of composing a fragrance, filled with sensual scent descriptions, sexy tidbits, and historical vignettes. What if the most beautiful night in your life inspired a perfume? When Denyse Beaulieu was growing up near Montreal, perfume was forbidden in her house, spurring a childhood curiosity that became an intellectual and sensual passion. It is this passion she pursued all the way to Paris, where she now lives, and which led her to become a respected fragrance writer. But little did she know that it would also lead her to achieve a perfume lover's wildest dream: When Denyse tells famous perfumer Betrand Duchaufour at L'Artisan Parfumeur of a sensual night spent in Seville under a blossoming orange tree, wrapped in the arms of a beautiful man, the story stirs his imagination and together they create a scent that captures the essence of that night. As their unique creative collaboration unfolds, the perfume-in-progress conjures intimate memories, leading Beaulieu to make sense of her life through scents. Throughout the book, she weaves the evocative history of perfumery into her personal journey, in an intensely passionate voice: the masters and the masterpieces, the myths and the myth-busting, down to the molecular mysteries that weld our flesh to flowers. Now, just to set your nostrils aquiver: Séville à l'aube is an orange blossom oriental with zesty, green and balsamic effects, with notes of petitgrain, petitgrain citronnier, orange blossom, beeswax, incense, and lavender, and is now available at fragrance outlets in the U.S.
Author :
Publisher :
ISBN 13 :
Total Pages : 504 pages
Book Rating : 4.3/5 (91 download)
Download or read book RSSI written by and published by . This book was released on 1995 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt:
