Buyology

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Author :
Publisher : Currency
ISBN 13 : 0385523890
Total Pages : 274 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Buyology by : Martin Lindstrom

Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Sparks of Phoenix

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Author :
Publisher : Andrews McMeel Publishing
ISBN 13 : 1524852724
Total Pages : 237 pages
Book Rating : 4.5/5 (248 download)

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Book Synopsis Sparks of Phoenix by : Najwa Zebian

Download or read book Sparks of Phoenix written by Najwa Zebian and published by Andrews McMeel Publishing. This book was released on 2019-03-05 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the phoenix emerges from its ashes, Zebian emerges ablaze in these pages, not only as a survivor of abuse, but as a teacher and healer for all those who have struggled to understand, reclaim, and rise above a history of pain. The book is divided into six chapters, and six stages of healing: Falling, Burning to Ashes, Sparks of Phoenix, Rising, Soaring, and finally, A New Chapter, which demonstrates a healthy response to new love as the result of authentic healing. With her characteristic vulnerability, courage, and softness, Zebian seeks to empower those who have been made to feel ashamed, silenced, or afraid; she urges them, through gentle advice and personal revelation, to raise their voices, rise up, and soar.

Family and Friends: Readers 3: Sinbad

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Author :
Publisher : OUP Oxford
ISBN 13 : 9780194802628
Total Pages : 40 pages
Book Rating : 4.8/5 (26 download)

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Book Synopsis Family and Friends: Readers 3: Sinbad by : Janet Hardy-Gould

Download or read book Family and Friends: Readers 3: Sinbad written by Janet Hardy-Gould and published by OUP Oxford. This book was released on 2009-07-30 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Organic Solid-State Lasers

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Author :
Publisher : Springer
ISBN 13 : 3642367054
Total Pages : 179 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis Organic Solid-State Lasers by : Sébastien Forget

Download or read book Organic Solid-State Lasers written by Sébastien Forget and published by Springer. This book was released on 2013-07-03 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organic lasers are broadly tunable coherent sources, potentially compact, convenient and manufactured at low-costs. Appeared in the mid 60’s as solid-state alternatives for liquid dye lasers, they recently gained a new dimension after the demonstration of organic semiconductor lasers in the 90's. More recently, new perspectives appeared at the nanoscale, with organic polariton and surface plasmon lasers. After a brief reminder to laser physics, a first chapter exposes what makes organic solid-state organic lasers specific. The laser architectures used in organic lasers are then reviewed, with a state-of-the-art review of the performances of devices with regard to output power, threshold, lifetime, beam quality etc. A survey of the recent trends in the field is given, highlighting the latest developments with a special focus on the challenges remaining for achieving direct electrical pumping of organic semiconductor lasers. A last chapter covers the applications of organic solid-state lasers.

Time Series Modelling of Water Resources and Environmental Systems

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Author :
Publisher : Elsevier
ISBN 13 : 0080870368
Total Pages : 1053 pages
Book Rating : 4.0/5 (88 download)

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Book Synopsis Time Series Modelling of Water Resources and Environmental Systems by : K.W. Hipel

Download or read book Time Series Modelling of Water Resources and Environmental Systems written by K.W. Hipel and published by Elsevier. This book was released on 1994-04-07 with total page 1053 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive presentation of the theory and practice of time series modelling of environmental systems. A variety of time series models are explained and illustrated, including ARMA (autoregressive-moving average), nonstationary, long memory, three families of seasonal, multiple input-single output, intervention and multivariate ARMA models. Other topics in environmetrics covered in this book include time series analysis in decision making, estimating missing observations, simulation, the Hurst phenomenon, forecasting experiments and causality. Professionals working in fields overlapping with environmetrics - such as water resources engineers, environmental scientists, hydrologists, geophysicists, geographers, earth scientists and planners - will find this book a valuable resource. Equally, environmetrics, systems scientists, economists, mechanical engineers, chemical engineers, and management scientists will find the time series methods presented in this book useful.

Music and Musicians

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Author :
Publisher : Legare Street Press
ISBN 13 : 9781019039779
Total Pages : 0 pages
Book Rating : 4.0/5 (397 download)

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Book Synopsis Music and Musicians by : Albert Lavignac

Download or read book Music and Musicians written by Albert Lavignac and published by Legare Street Press. This book was released on 2022-10-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Creating Futures

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Author :
Publisher :
ISBN 13 : 9782717852448
Total Pages : 0 pages
Book Rating : 4.8/5 (524 download)

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Book Synopsis Creating Futures by : Michel Godet

Download or read book Creating Futures written by Michel Godet and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Do-it-yourself Democracy

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Publisher : Oxford University Press, USA
ISBN 13 : 0199987262
Total Pages : 305 pages
Book Rating : 4.1/5 (999 download)

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Book Synopsis Do-it-yourself Democracy by : Caroline W. Lee

Download or read book Do-it-yourself Democracy written by Caroline W. Lee and published by Oxford University Press, USA. This book was released on 2015 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Do-It-Yourself Democracy, sociologist Caroline W. Lee examines how participatory innovations have reshaped American civic life over the past two decades. Lee looks at the public engagement industry that emerged to serve government, corporate, and nonprofit clients seeking to gain a handle on the increasingly noisy demands of their constituents and stakeholders. New technologies and deliberative practices have democratized the ways in which organizations operate, but Lee argues that they have also been marketed and sold as tools to facilitate cost-cutting, profitability, and other management goals - and that public deliberation has burdened everyday people with new responsibilities without delivering on its promises of empowerment.

Macmillan Essential Dictionary for Learners of English

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Author :
Publisher :
ISBN 13 : 9783425710020
Total Pages : 861 pages
Book Rating : 4.7/5 (1 download)

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Book Synopsis Macmillan Essential Dictionary for Learners of English by :

Download or read book Macmillan Essential Dictionary for Learners of English written by and published by . This book was released on 2009 with total page 861 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Act Like a Lady, Think Like a Man LP

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Author :
Publisher : Harper Collins
ISBN 13 : 0061999571
Total Pages : 254 pages
Book Rating : 4.0/5 (619 download)

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Book Synopsis Act Like a Lady, Think Like a Man LP by : Steve Harvey

Download or read book Act Like a Lady, Think Like a Man LP written by Steve Harvey and published by Harper Collins. This book was released on 2010-06-01 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Steve Harvey, the host of the nationally syndicated Steve Harvey Morning Show, can't count the number of impressive women he's met over the years, whether it's through the "Strawberry Letters" segment of his program or while on tour for his comedy shows. Yet when it comes to relationships, they can't figure out what makes men tick. Why? According to Steve it's because they're asking other women for advice when no one but another man can tell them how to find and keep a man. In Act Like a Lady, Think Like a Man, Steve lets women inside the mindset of a man and sheds light on concepts and questions such as: The Ninety Day Rule: Ford requires it of its employees. Should you require it of your man? The five questions every woman should ask a man to determine how serious he is. And much more . . . Sometimes funny, sometimes direct, but always truthful, Act Like a Lady, Think Like a Man is a book you must read if you want to understand how men think when it comes to relationships.

Naruto, Vol. 10

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Author :
Publisher : VIZ Media LLC
ISBN 13 : 1421544490
Total Pages : 178 pages
Book Rating : 4.4/5 (215 download)

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Book Synopsis Naruto, Vol. 10 by : Masashi Kishimoto

Download or read book Naruto, Vol. 10 written by Masashi Kishimoto and published by VIZ Media LLC. This book was released on 2011-01-25 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: With only a few matches left to be fought in the preliminaries to the third portion of the Journeyman Ninja Selection Exams, the highly anticipated bout between mysterious Sand ninja Gaara and intense, earnest Konoha ninja Rock Lee begins. Will Gaara’s bloodlust and his strange powers of sand manipulation be too much for Lee to handle? Or could Lee prove that dedication and an amazing work ethic are enough to make him a splendid ninja? -- VIZ Media

Great Historical Geographical and Poetical Dictionary

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Author :
Publisher : Routledge
ISBN 13 : 9780415200462
Total Pages : pages
Book Rating : 4.2/5 (4 download)

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Book Synopsis Great Historical Geographical and Poetical Dictionary by : Louis Moreri

Download or read book Great Historical Geographical and Poetical Dictionary written by Louis Moreri and published by Routledge. This book was released on 2004-11 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Laser: 50 Years Of Discoveries

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Author :
Publisher : World Scientific
ISBN 13 : 9814612421
Total Pages : 185 pages
Book Rating : 4.8/5 (146 download)

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Book Synopsis Laser: 50 Years Of Discoveries by : Fabien Bretenaker

Download or read book Laser: 50 Years Of Discoveries written by Fabien Bretenaker and published by World Scientific. This book was released on 2014-10-27 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique book provides an overview of the principle and applications of lasers enriched with numerous illustrations.Being over fifty years old, lasers continue to amaze us. Their performance characteristics are constantly reaching new limits, and the scope of their applications continues to expand. Yet, it took years of effort by teams of physicists to transform the fundamental notions of Einstein into the first experimental beam of laser light. And history is still going on as fundamental research is now triggered by its remarkable properties.This book addresses every aspects of laser light, from its fundamental principles to its industrial applications, at a level particularly suited for high school teachers, students, and anybody curious about science and technology.

Influence

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Publisher : Pearson Scott Foresman
ISBN 13 :
Total Pages : 434 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Influence by : Robert B. Cialdini

Download or read book Influence written by Robert B. Cialdini and published by Pearson Scott Foresman. This book was released on 1988 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.

Tricouleur

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Author :
Publisher : Nicholson
ISBN 13 :
Total Pages : 192 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Tricouleur by : Raymond F. Betts

Download or read book Tricouleur written by Raymond F. Betts and published by Nicholson. This book was released on 1978 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:

French books in print, anglais

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Author :
Publisher :
ISBN 13 : 9782765408468
Total Pages : 1798 pages
Book Rating : 4.4/5 (84 download)

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Book Synopsis French books in print, anglais by : Electre

Download or read book French books in print, anglais written by Electre and published by . This book was released on 2002 with total page 1798 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Out of India

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Author :
Publisher : Hodder & Stoughton
ISBN 13 : 9780340854624
Total Pages : 120 pages
Book Rating : 4.8/5 (546 download)

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Book Synopsis Out of India by : Jamila Gavin

Download or read book Out of India written by Jamila Gavin and published by Hodder & Stoughton. This book was released on 2002 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'I am truly a child of both countries and both cultures.' Born to an Indian father and an English mother, Jamila Gavin's childhood was divided between two worlds. Her earliest memories are of India, where she lived in a crumbling palace built for a prince, and learned to steal sugar cane and suck mangoes. But she would spend much of her childhood in England, where she picked blackberries, got chilblains, and learned to recognise doodlebug bombs. And between the two there were unforgettable journeys, by bullock carts and tongas, crowded trains and romantic P&O liners. A touching and very personal recollection, with a backdrop of world-shaking events, from the Blitz of World War II to the struggle for Indian independence and the assassination of Gandhi. Illustrated with the author's own delightful photographs.