Market-Driven Management

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 1350305235
Total Pages : 676 pages
Book Rating : 4.3/5 (53 download)

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Book Synopsis Market-Driven Management by : Jean-Jacques Lambin

Download or read book Market-Driven Management written by Jean-Jacques Lambin and published by Bloomsbury Publishing. This book was released on 2012-07-19 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.

Strategy and Management of Industrial Brands

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Publisher : Springer Science & Business Media
ISBN 13 : 1461517370
Total Pages : 410 pages
Book Rating : 4.4/5 (615 download)

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Book Synopsis Strategy and Management of Industrial Brands by : Philippe Malaval

Download or read book Strategy and Management of Industrial Brands written by Philippe Malaval and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand. Different ways of classifying brands are suggested, providing a better understanding of brand strategies adopted by business-to-business companies, as well as new concepts such as brand `printability', `visibility', and `purchaseability'. Five major brand categories are dealt with in separate chapters: -entering goods brands; -intermediary equipment goods brands; -equipment goods brands; -business-to-business service brands; and -industrial distributor brands. From a practical point of view, the aim of the book is to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate? How to manage international brands? An analysis of 1,500 industrial brands as well as 40 case studies are included in this book. These brands are used in both the industrial (automotive, building, aeronautics, IT, etc.) and consumer sectors (clothing, electronics, food packaging, telecommunications, etc.). This book has been written for professors and students of universities and business schools, as well as managers and people working in industry or the service sector.

Brand, Label, and Product Intelligence

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Author :
Publisher : Springer Nature
ISBN 13 : 3030958094
Total Pages : 260 pages
Book Rating : 4.0/5 (39 download)

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Book Synopsis Brand, Label, and Product Intelligence by : Joseph Kaswengi

Download or read book Brand, Label, and Product Intelligence written by Joseph Kaswengi and published by Springer Nature. This book was released on 2022-03-28 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France. It covers a wide range of topics from the fields of economics, psychology, information technology and social sciences. In particular, the book deals with various areas of application such as consumer behavior in the omnichannel, the influence of the coronavirus pandemic on attitudes and customer behavior, franchising, origin labelling, transparency in the agri-food industry, tourism and the triptych of brand/label/product. The contributions are gathered under the following main topics: Consumer behavior and decisions, labeling strategy, brand market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research methods.

Data Collection and Analysis in Scientific Qualitative Research

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Author :
Publisher : IGI Global
ISBN 13 :
Total Pages : 404 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Data Collection and Analysis in Scientific Qualitative Research by : Bentalha, Badr

Download or read book Data Collection and Analysis in Scientific Qualitative Research written by Bentalha, Badr and published by IGI Global. This book was released on 2024-08-23 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific discovery is always built on the foundation of sound data and research. Emerging advancements of technologies and strategies are revolutionizing the way we gather and interpret data. These advancements are not only enhancing the efficiency and accuracy of data collection and analysis but are also opening up new possibilities for scientific research and discovery. To continue building progress in such fields, a strong knowledge of collecting and analyzing useable volumes of information is essential. Data Collection and Analysis in Scientific Qualitative Research discusses the integration of qualitative analysis into academic research and empirical projects. Balanced between application and theory, the text covers the latest technological, organizational, and methodological developments in qualitative research. Coving topics such as qualitative research, ethics, and generative AI, this book is an essential resource for scientists, academicians, researchers, educators, and more.

Canadiana

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Publisher :
ISBN 13 :
Total Pages : 1632 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Canadiana by :

Download or read book Canadiana written by and published by . This book was released on 1991 with total page 1632 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sustainable Entrepreneurship

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Author :
Publisher : Springer
ISBN 13 : 3030123421
Total Pages : 170 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Sustainable Entrepreneurship by : Vanessa Ratten

Download or read book Sustainable Entrepreneurship written by Vanessa Ratten and published by Springer. This book was released on 2019-03-27 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable entrepreneurship focuses on how the environment is embedded within business practices. This book examines collaboration strategies and initiatives for sustainable entrepreneurs with a wide variety of partners, and demonstrates how they can be used to increase overall performance and achieve global competitiveness. Based on the latest empirical evidence from emerging economies, the book’s respective chapters address sustainability issues in connection with knowledge creation and learning, outsourcing, and the roles of universities, consultants, and the public sector.

Geomarketing

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Publisher : John Wiley & Sons
ISBN 13 : 1118614143
Total Pages : 236 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Geomarketing by : Gérard Cliquet

Download or read book Geomarketing written by Gérard Cliquet and published by John Wiley & Sons. This book was released on 2013-03-04 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area.

Aanwinsten van de Centrale Bibliotheek (Queteletfonds)

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Author :
Publisher :
ISBN 13 :
Total Pages : 716 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Aanwinsten van de Centrale Bibliotheek (Queteletfonds) by : Bibliothèque centrale (Fonds Quetelet)

Download or read book Aanwinsten van de Centrale Bibliotheek (Queteletfonds) written by Bibliothèque centrale (Fonds Quetelet) and published by . This book was released on 2002 with total page 716 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Microlog, Canadian Research Index

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Author :
Publisher :
ISBN 13 :
Total Pages : 1550 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Microlog, Canadian Research Index by :

Download or read book Microlog, Canadian Research Index written by and published by . This book was released on 1993 with total page 1550 pages. Available in PDF, EPUB and Kindle. Book excerpt: An indexing, abstracting and document delivery service that covers current Canadian report literature of reference value from government and institutional sources.

Marketplace Lifestyles in an Age of Social Media: Theory and Methods

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Author :
Publisher : Routledge
ISBN 13 : 1317465113
Total Pages : 328 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Marketplace Lifestyles in an Age of Social Media: Theory and Methods by : Lynn R Kahle

Download or read book Marketplace Lifestyles in an Age of Social Media: Theory and Methods written by Lynn R Kahle and published by Routledge. This book was released on 2014-12-18 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual standards from an integrated, applied psychological point of view. Marketplace Lifestyles in an Age of Social Media is exceptionally current, demonstrating how recent trends and developments in social media reflect the importance of lifestyle research in marketing. Numerous examples, illustrations, and comprehensive references are provided, making this volume the best single resource for scholars, students, and marketing experts in this important area of marketing theory and practice.

Optimum

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Author :
Publisher :
ISBN 13 :
Total Pages : 300 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Optimum by :

Download or read book Optimum written by and published by . This book was released on 1998 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Catalog of Copyright Entries. Third Series

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Author :
Publisher : Copyright Office, Library of Congress
ISBN 13 :
Total Pages : 1642 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Catalog of Copyright Entries. Third Series by : Library of Congress. Copyright Office

Download or read book Catalog of Copyright Entries. Third Series written by Library of Congress. Copyright Office and published by Copyright Office, Library of Congress. This book was released on 1973 with total page 1642 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Thematic Cartography, Cartography and the Impact of the Quantitative Revolution

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Author :
Publisher : Wiley-ISTE
ISBN 13 :
Total Pages : 456 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Thematic Cartography, Cartography and the Impact of the Quantitative Revolution by : Colette Cauvin

Download or read book Thematic Cartography, Cartography and the Impact of the Quantitative Revolution written by Colette Cauvin and published by Wiley-ISTE. This book was released on 2010 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: This series in three volumes considers maps as constructions resulting from a number of successive transformations and stages integrated in a logical reasoning and an order of choices. Volume 2 focuses on the impact of the quantitative revolution, partially related to the advent of the computer age, on thematic cartography.

Emerging Technologies of Text Mining: Techniques and Applications

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Publisher : IGI Global
ISBN 13 : 1599043750
Total Pages : 376 pages
Book Rating : 4.5/5 (99 download)

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Book Synopsis Emerging Technologies of Text Mining: Techniques and Applications by : do Prado, Hercules Antonio

Download or read book Emerging Technologies of Text Mining: Techniques and Applications written by do Prado, Hercules Antonio and published by IGI Global. This book was released on 2007-10-31 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides the most recent technical information related to the computational models of the text mining process, discussing techniques within the realms of classification, association analysis, information extraction, and clustering. Offering an innovative approach to the utilization of textual information mining to maximize competitive advantage, it will provide libraries with the defining reference on this topic"--Provided by publisher.

Jacques Ellul

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Publisher : JAI Press(NY)
ISBN 13 :
Total Pages : 304 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Jacques Ellul by : Joyce Main Hanks

Download or read book Jacques Ellul written by Joyce Main Hanks and published by JAI Press(NY). This book was released on 1984 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Internet Marketing

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Publisher : John Wiley & Sons
ISBN 13 : 0470633743
Total Pages : 601 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Internet Marketing by : Matt Bailey

Download or read book Internet Marketing written by Matt Bailey and published by John Wiley & Sons. This book was released on 2011-04-05 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven, task-based approach to developing winning internet marketing campaigns If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay-per-click strategies. Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need. Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers Breaks down intimidating topics into approachable, hour-a-day tasks Covers key topics in step-by-step detail, including SEO, website optimization and usability, analytics, blog integration, social media, and pay-per-click strategies Offers expert guidance from an experienced and well-known internet marketer, Matt Bailey Drive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, roll-up-your-sleeves guide!

Bibliography of Agriculture

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Author :
Publisher :
ISBN 13 :
Total Pages : 1330 pages
Book Rating : 4.3/5 (126 download)

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Book Synopsis Bibliography of Agriculture by :

Download or read book Bibliography of Agriculture written by and published by . This book was released on 1950 with total page 1330 pages. Available in PDF, EPUB and Kindle. Book excerpt: