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Lawyer Advertising News
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Book Synopsis Law & Advertising by : Dean K. Fueroghne
Download or read book Law & Advertising written by Dean K. Fueroghne and published by Rowman & Littlefield. This book was released on 2017-03-01 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. Is it acceptable to use images of real people, famous or not? Can Nike talk about Adidas in its promotional campaign? When can money be shown? What constitutes puffery, or deceptive truth, or bait-and-switch advertising? What are the specific rules pertaining to professional businesses, political advertising, or the marketing of alcohol or tobacco? What is the difference between copyright and trademark? Fueroghne answers these questions and more as he covers the complex laws relevant to advertising in all its guises. In addition to discussing specific cases, he explains the reasoning behind the court’s decisions and how it affects the business of advertising. Students of strategic communication as well as advertising professionals—from agency account executives and copywriters to art directors and freelance designers—will learn to anticipate when proposed advertising may cause legal problems and how to avoid costly mistakes. Advertising lawyers will also appreciate the book as a handy reference that gathers in one place the many disparate laws affecting marketing and promotion in the United States today.
Download or read book American Legal News written by and published by . This book was released on 1913 with total page 852 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :American Bar Association. House of Delegates Publisher :American Bar Association ISBN 13 :9781590318737 Total Pages :216 pages Book Rating :4.3/5 (187 download)
Book Synopsis Model Rules of Professional Conduct by : American Bar Association. House of Delegates
Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Book Synopsis Birth of a Salesman by : Lori B. Andrews
Download or read book Birth of a Salesman written by Lori B. Andrews and published by . This book was released on 1980 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Effective Yellow Pages Advertising for Lawyers by : Kerry Randall
Download or read book Effective Yellow Pages Advertising for Lawyers written by Kerry Randall and published by Lpm ABA. This book was released on 2002 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows you how to create more powerful Yellow Pages advertising and attract new business to your practice by creating advertising that gets attention, and holds attention.
Book Synopsis Marketing for Attorneys and Law Firms by : William Winston
Download or read book Marketing for Attorneys and Law Firms written by William Winston and published by Routledge. This book was released on 2013-04-15 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool. It aids attorneys as they evaluate and improve old marketing strategies and create new marketing strategies where such advertising was neglected. It is an ideal readings text for today’s attorney and legal consultants who wish to obtain a better insight into select aspects of marketing the law firm.This is the only readings book that focuses on these areas: applications of marketing planning, attorney selection by consumers, and client and provider attitudes toward legal services. Part Two thoroughly examines various aspects of how clients select and evaluate the performance of legal services. Today’s attorneys must first fully understand what their clients perceive about their services before jumping into marketing their services. This section provides insight that most attorneys would normally not investigate and lays the groundwork for the development of marketing programs. Part Three addresses the wide use of legal advertising, and again provides insight into what clients and attorneys think and perceive about various forms of advertising the law firm. This provides a base from which attorneys who are planning to advertise may be able to prevent failure and promote a greater level of success for the advertising program.Applied mainly to private legal practices and clinics, some of the specific topics covered in the three sections include consumers’perceptions of attorneys and legal advertising; attorneys’perceptions of marketing and advertising; perceived risk in selecting an attorney and how consumers actually select attorneys; customer/client service attributes for attorneys; measuring the effectiveness of legal advertising; market planning and strategies for today’s legal practice; promoting the legal practice; and developing referral and networking systems in legal practice.For attorneys in private practice, law firm libraries and administrators, law professors who specialize in practice development, consultants who concentrate in legal practice marketing, law school libraries, and marketing professors and consultants who teach or consult in the professional service sectors should read this invaluable reference book.
Book Synopsis Renegade Lawyer Marketing by : Benjamin W. Glass
Download or read book Renegade Lawyer Marketing written by Benjamin W. Glass and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Legal Advertising by : American Bar Association. Commission on Advertising
Download or read book Legal Advertising written by American Bar Association. Commission on Advertising and published by . This book was released on 1985 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Lawyer's Guide to Effective Yellow Pages Advertising by : Kerry Randall
Download or read book The Lawyer's Guide to Effective Yellow Pages Advertising written by Kerry Randall and published by American Bar Association. This book was released on 2005 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although Yellow Pages advertising should be a major profit-building business marketing strategy for many law firms, the harsh reality is that 99% of ads simply don't work. This book will provide you with the information you need to create effective, powerful Yellow Pages ads and drive your client development programs forward. You'll find information on identifying and focusing on your target market, as well as how to plan and design the perfect ad that not only reaches potential clients, but motivates them to call. Book jacket.
Book Synopsis Lawyer Advertising by : Louise L. Hill
Download or read book Lawyer Advertising written by Louise L. Hill and published by Praeger. This book was released on 1993-06-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professions, notably law, have traditionally considered advertising to be an inappropriate solicitation of business. The princliples long governing how lawyers developed their practices have, however, undergone significant change due to Supreme Court decisions. Relying on the First Amendment, the Court has overturned categorical bans on lawyers advertising and, in so doing, prompted a fresh consideration of what promotion, by way of advertising, lawyers may undertake in promotion of their practices and in the service of the public. What is permissible and what is not? What regulations are allowable in the protection of the substantial state interest and what infringes on the practitioner's rights? Hill examines all the essential factors including advertising itself; the law of advertising; the contemporary circumstances surrounding lawyers' advertising; the historical background which gave rise to restrictions on lawyers' commerical speech; the relevance of the First Amendment; the manner in which the Court and the profession have responded; and the continuing evolvement of standards. Hill's comprehensive, balanced, and highly informed analysis is a fundamental contribution on a subject of controversy not only in the legal profession but in others as well. It will serve as an essential resource for those in the law and those who relate to them from several vantage points.
Book Synopsis Great Legal Marketing by : Benjamin W. Glass
Download or read book Great Legal Marketing written by Benjamin W. Glass and published by Morgan James Publishing. This book was released on 2011-11-01 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Other lawyers are living extraordinary lives and their success can be discovered and modeled! Who wants to spend 60 to 70 hours per week in the office? What lawyer would love nothing more than to be accessible to his or her clients 24 hours a day, 7 days a week? "Great Legal Marketing" will show you how you can implement proven strategies into your marketing campaign that will make your ideal clients come knocking on your door. "Great Legal Marketing" will dramatically alter the way you view the marketing of your law practice. Ben Glass illustrates, in an easy-to-follow format, how you can: Improve your mindset about marketing and its purpose, Build a valuable database of past, current and future clients, Cultivate a group of followers who will send business your way, Create a system that puts your marketing on auto-pilot, Follow the footsteps of other successful lawyers who have “figured it out”, Integrate various marketing techniques into your practice...today, and Avoid the common pitfalls of lawyer marketing. Not only does "Great Legal Marketing" incorporate Ben’s valuable advice, there are also guest chapters written by people who are in the marketing trenches on a daily basis. You will be able to learn various perspectives on marketing, including what works and what does not. Don’t leave marketing to chance. Let "Great Legal Marketing" guide you on the path toward a profitable law practice that doesn’t require you to spend each and every day in the office!
Download or read book American Legal News written by and published by . This book was released on 1912 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Social Media in Legal Practice by : Vijay Bhatia
Download or read book Social Media in Legal Practice written by Vijay Bhatia and published by Routledge. This book was released on 2020-10-04 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are multiple aspects of electronically-mediated communication that influence and have strong implications for legal practice. This volume focuses on three major aspects of mediated communication through social media. Part I examines social media and the legal community. It explores how this has influenced professional legal discourse and practice, contributing to the popularity of internet-based legal research, counselling and assistance through online services offering explanations of law, preparing documents, providing evidence, and even encouraging electronically mediated alternative dispute resolution. Part II looks at the use of social media for client empowerment. It examines how it has taken legal practice from a formal and distinct business to one that is publicly informative and accessible. Part III discusses the way forward, exploring the opportunities and challenges. Based on cases from legal practice in diverse jurisdictions, the book highlights key issues as well as implications for legal practitioners on the one hand, and clients on the other. The book will be a valuable reference for international scholars in law and other socio-legal studies, discourse analysis, and practitioners in legal and alternative dispute resolution contexts.
Download or read book Your Witness written by Steven F. Molo and published by . This book was released on 2008 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The American Legal News written by and published by . This book was released on 1920 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt: Also contains: Directory of reliable lawyers.
Download or read book The Chicago Legal News written by and published by . This book was released on 1874 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Professional Values and Individual Autonomy by : Joseph Gordon Hylton
Download or read book Professional Values and Individual Autonomy written by Joseph Gordon Hylton and published by . This book was released on 1998 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional Values and Individual Autonomy: The United States Supreme Court and Lawyer Advertising begins with a comprehensive history of the issue of lawyer advertising in the United States from the early nineteenth century until 1977. It focuses on the changing nature of the legal profession's view of the compatibility of advertising with the concept of law as a "profession." The second part, which occupies most of the text, is a study the ten United States Supreme Court opinions decided since 1977 that address the limits of state power to outlaw lawyer advertising. In Bates v. State Bar of Arizona (1977) the Supreme Court for the first time ruled that the First Amendment places limitations on the power of states to restrict lawyer advertising. The Bates decision, which was -- and is -- highly controversial, dramatically altered the legal landscape. Although the Supreme Court has repeatedly revisited this issue, the propriety of lawyer advertising remains a much debated topic both within and without the legal profession. Hylton includes lightly edited versions of the ten opinions as well as extensive note material which address the way in which the bar and state courts and legislatures responded to these decisions. The book's purpose is to explore in depth the complex web of constitutional and professional concerns involved in the debate over lawyer advertising. Although the materials are arranged with an eye toward classroom use in law school courses on the legal profession, legal ethics, professional responsibility, First Amendment law, and law and sociology, the book is not exclusively a text book. Bar association officials, judges, and practicing lawyers can also benefit from this book.
