Las Tendencias Sociales Y Su Impacto Sobre Los Medios De Comunicacion Y La Publicidad

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Tendencias de la Comunicación. El Ecosistema Mediático Contemporáneo. Discusiones sobre audiencias, estrategias de comunicación y resultados. Vol. II

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Author : Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero
Publisher : Dykinson
ISBN 13 : 841324837X
Total Pages : pages
Book Rating : 4.4/5 (132 download)

Book Synopsis Tendencias de la Comunicación. El Ecosistema Mediático Contemporáneo. Discusiones sobre audiencias, estrategias de comunicación y resultados. Vol. II by : Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero

Download or read book Tendencias de la Comunicación. El Ecosistema Mediático Contemporáneo. Discusiones sobre audiencias, estrategias de comunicación y resultados. Vol. II written by Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero and published by Dykinson. This book was released on 2020-07-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: La peculiaridad del presente libro es que son dos libros en uno. Los primeros 5 capítulos se presentan bajo el subtítulo “Conocer a las Audiencias” y en ellos se abordan temas que tienen a las audiencias contemporáneas y sus procesos de consumo cultural y de interacción mediática y digital como centro de la discusión; mientras que los siguientes 5 capítulos se agrupan bajo el subtítulo: “Posicionarse a las Nuevas Estrategias para Nuevos Sectores” y ofrecen temas variados relacionados a la publicidad, los modelos de negocio y las nuevas situaciones del mercado mediático, abordajes sobre turismo y la situación nueva de turistas en tanto receptores de información con demandas más puntuales a la ofertada tradicionalmente. El capítulo final es un ensayo elocuente sobre el comportamiento comunicacional de sectores de la audiencia vinculados a Internet frente a una teleserie de la televisión clásica en Ecuador. Y si bien estos dos conjuntos de capítulos difieren en sus temáticas concretas, conllevan en común la búsqueda de nuevas definiciones, nuevos diseños metodológicos y nuevas conceptualizaciones de sus temas específicos.Los autores aquí reunidos proceden del ámbito iberoamericano, hispano y luso parlante, americano y europeo, lo cual ofrece una singular muestra internacional de trayectorias, intereses académicos y abordajes a los temas seleccionados.

Gerontechnology V

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Author : Enrique Moguel
Publisher : Springer Nature
ISBN 13 : 3031290674
Total Pages : 436 pages
Book Rating : 4.0/5 (312 download)

Book Synopsis Gerontechnology V by : Enrique Moguel

Download or read book Gerontechnology V written by Enrique Moguel and published by Springer Nature. This book was released on 2023-03-27 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers peer-review contributions to the 5th International Workshop on Gerontechnology, IWoG 2022, held on November 17-18, 2022, in Évora, Portugal, and in Caceres, Spain. They report on cutting-edge technologies and optimized workflows for promoting active aging and assisting older adults at home, as well as in healthcare centers. They discuss the main challenges in the development, use and delivery of health care services and technologies. Besides proposing solutions for improving monitoring and management of health parameters and age-related diseases, the chapters also describe approaches for helping seniors in their daily tasks and facilitating their communication and integration with assistive technologies. All in all, this book provides health professionals, researchers, and service providers with extensive information on the latest trends in the development and application of gerontechnology, with a special emphasis on improving quality of life and social integration of the elderly.

Advances in Digital Marketing and eCommerce

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Author : Francisco J. Martínez-López
Publisher : Springer Nature
ISBN 13 : 3030475956
Total Pages : 230 pages
Book Rating : 4.0/5 (34 download)

Book Synopsis Advances in Digital Marketing and eCommerce by : Francisco J. Martínez-López

Download or read book Advances in Digital Marketing and eCommerce written by Francisco J. Martínez-López and published by Springer Nature. This book was released on 2020-05-06 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

Publicidad 360º

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Author : Alejandro Álvarez Nobell
Publisher : Ediciones Universidad San Jorge
ISBN 13 : 8494119818
Total Pages : 351 pages
Book Rating : 4.4/5 (941 download)

Book Synopsis Publicidad 360º by : Alejandro Álvarez Nobell

Download or read book Publicidad 360º written by Alejandro Álvarez Nobell and published by Ediciones Universidad San Jorge. This book was released on 2014-03-14 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.

Tratamiento quirúrgico de la obesidad

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Author : Buchwald, H.
Publisher : Elsevier España
ISBN 13 : 8480864281
Total Pages : 486 pages
Book Rating : 4.4/5 (88 download)

Book Synopsis Tratamiento quirúrgico de la obesidad by : Buchwald, H.

Download or read book Tratamiento quirúrgico de la obesidad written by Buchwald, H. and published by Elsevier España. This book was released on with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Surgical Management of Obesity" has been translated into Spanish. This brand-new resource presents the most comprehensive coverage of bariatric surgery. Individual chapters present the best surgical approaches, their outcomes, and other considerations involved.

Puerto Rican Women as Workers and Writers

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Author :
Publisher :
ISBN 13 :
Total Pages : 384 pages
Book Rating : 4.:/5 (89 download)

Book Synopsis Puerto Rican Women as Workers and Writers by :

Download or read book Puerto Rican Women as Workers and Writers written by and published by . This book was released on 1990 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Innovative Perspectives on Corporate Communication in the Global World

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Author : Olvera-Lobo, María Dolores
Publisher : IGI Global
ISBN 13 : 179986801X
Total Pages : 319 pages
Book Rating : 4.7/5 (998 download)

Book Synopsis Innovative Perspectives on Corporate Communication in the Global World by : Olvera-Lobo, María Dolores

Download or read book Innovative Perspectives on Corporate Communication in the Global World written by Olvera-Lobo, María Dolores and published by IGI Global. This book was released on 2021-04-23 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's global markets demand that companies of all sizes look to international markets for potential customers. The successive crises that have taken place in the last decade make the internationalization of companies essential. This situation is further aggravated in the case of SMEs, as surviving only from national markets is becoming increasingly difficult. Indeed, the economic sphere is in constant flux, which demands that companies have a great capacity for adaptation to face the new challenges of an ever more globalized and difficult market. In this context, new forms of business communication are emerging, especially through the web and new technologies. Digital marketing and the dissemination of corporate information have become key processes for the success of companies. It is therefore crucial to research different digital marketing processes and ways of breaking down linguistic and cultural barriers between users from different sociolinguistic contexts. Innovative Perspectives on Corporate Communication in the Global World contains different contributions focused on the description of methods, processes, and tools that can be adopted to achieve corporate internationalization goals. The chapters provide a comprehensive review of the why, what, and how of disseminating corporate information and promoting corporate digital communication into internationalization processes. These strategies can be related to the development of digital tools, the design of new corporate communication strategies, the proposal of new ways of breaking social and linguistic barriers between technology users, or the creation of new methodologies aimed at evaluating the effectiveness of digital marketing strategies. This book is ideal for marketers, managers, executives, entrepreneurs, practitioners, researchers, academicians, and students interested in new corporate communication strategies and their effectiveness.

Latinoamérica

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Author : Arturo A. Fox
Publisher :
ISBN 13 :
Total Pages : 404 pages
Book Rating : 4.F/5 ( download)

Book Synopsis Latinoamérica by : Arturo A. Fox

Download or read book Latinoamérica written by Arturo A. Fox and published by . This book was released on 2003 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering a well-organized overview of Latin America's development from pre-Columbian times to the present, this cultural reader is written in straightforward, accessible Spanish depending heavily on cognates "without" compromising the natural flow of a native speaker's discourse. A comprehensive review of the main cultural areas of Latin America, including coverage of the Hispanic countries of the Caribbean and Central America, the Andean region (Ecuador, Peru and Bolivia), and the southern cone (Argentina, Chile, Uruguay and Paraguay). Context-specific coverage of U.S.-Latin American relations explores the role of the United States in Latin American affairs in the context of the different cultural regions, particularly in the case of Central America, Mexico and the Caribbean.

Germanofilia. Origen, estado de la cuestión y perspectivas

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Author : Luis Alberto Lugo Amador
Publisher : Lulu.com
ISBN 13 : 1105152669
Total Pages : 262 pages
Book Rating : 4.1/5 (51 download)

Book Synopsis Germanofilia. Origen, estado de la cuestión y perspectivas by : Luis Alberto Lugo Amador

Download or read book Germanofilia. Origen, estado de la cuestión y perspectivas written by Luis Alberto Lugo Amador and published by Lulu.com. This book was released on 2011-11-28 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: La germanofilia se define como la admiración excesiva por la cultura alemana y por los logros "positivos" de los alemanes como colectivo histórico. Desafortunadamente, a lo largo del siglo XX la germanofilia tuvo muy mala prensa, por razones que tienen que ver con las dos guerras mundiales (especialmente la segunda). Este libro pretende explicar el origen y desarrollo de la germanofilia, así como resaltar las razones por las cuales la misma debe recuperar su sitial como culturofilia respetable. En un mundo en el que las culturas nacionales parecen tambalearse, las culturofilias podrían operar como un fundamento importante de lo nacional, independientemente de que se encuentren vinculadas a actitudes registradas fuera del espacio nacional/cultural que las define. En ese sentido, la germanofilia y las demás culturofilias podrían insertarse cómodamente dentro de los esquemas globalizantes del siglo XXI.

Internet and Emotions

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Author : Tova Benski
Publisher : Routledge
ISBN 13 : 1135055467
Total Pages : 251 pages
Book Rating : 4.1/5 (35 download)

Book Synopsis Internet and Emotions by : Tova Benski

Download or read book Internet and Emotions written by Tova Benski and published by Routledge. This book was released on 2013-11-07 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nothing seems more far removed from the visceral, bodily experience of emotions than the cold, rational technology of the Internet. But as this collection shows, the internet and emotions intersect in interesting and surprising ways. Internet and Emotions is the fruit of an interdisciplinary collaboration of scholars from the sociology of emotions and communication and media studies. It features theoretical and empirical chapters from international researchers who investigate a wide range of issues concerning the sociology of emotions in the context of new media. The book fills a substantial gap in the social research of digital technology, and examines whether the internet invokes emotional states differently from other media and unmediated situations, how emotions are mobilized and internalized into online practices, and how the social definitions of emotions are changing with the emergence of the internet. It explores a wide range of behaviors and emotions from love to mourning, anger, resentment and sadness. What happens to our emotional life in a mediated, disembodied environment, without the bodily element of physical co-presence to set off emotional exchanges? Are there qualitatively new kinds of emotional exchanges taking place on the internet? These are only some of the questions explored in the chapters of this book, with quite surprising answers.

The Meme Machine

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Author : Susan Blackmore
Publisher : OUP Oxford
ISBN 13 : 0191574619
Total Pages : 288 pages
Book Rating : 4.1/5 (915 download)

Book Synopsis The Meme Machine by : Susan Blackmore

Download or read book The Meme Machine written by Susan Blackmore and published by OUP Oxford. This book was released on 2000-03-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humans are extraordinary creatures, with the unique ability among animals to imitate and so copy from one another ideas, habits, skills, behaviours, inventions, songs, and stories. These are all memes, a term first coined by Richard Dawkins in 1976 in his book The Selfish Gene. Memes, like genes, are replicators, and this enthralling book is an investigation of whether this link between genes and memes can lead to important discoveries about the nature of the inner self. Confronting the deepest questions about our inner selves, with all our emotions, memories, beliefs, and decisions, Susan Blackmore makes a compelling case for the theory that the inner self is merely an illusion created by the memes for the sake of replication.

El Color de la Publicidad

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Author : Jordi Carulla
Publisher :
ISBN 13 :
Total Pages : 120 pages
Book Rating : 4.3/5 (91 download)

Book Synopsis El Color de la Publicidad by : Jordi Carulla

Download or read book El Color de la Publicidad written by Jordi Carulla and published by . This book was released on 2000 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digital Media and Innovation

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Author : Richard A. Gershon
Publisher : SAGE Publications
ISBN 13 : 1483322548
Total Pages : 355 pages
Book Rating : 4.4/5 (833 download)

Book Synopsis Digital Media and Innovation by : Richard A. Gershon

Download or read book Digital Media and Innovation written by Richard A. Gershon and published by SAGE Publications. This book was released on 2016-02-11 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

Analytic Activism

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Author : David Karpf
Publisher : Oxford University Press
ISBN 13 : 0190266155
Total Pages : 225 pages
Book Rating : 4.1/5 (92 download)

Book Synopsis Analytic Activism by : David Karpf

Download or read book Analytic Activism written by David Karpf and published by Oxford University Press. This book was released on 2016-11-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Among the ways that digital media has transformed political activism, the most remarkable is not that new media allows disorganized masses to speak, but that it enables organized activist groups to listen. Beneath the waves of e-petitions, "likes," and hashtags lies a sea of data - a newly quantified form of supporter sentiment - and advocacy organizations can now utilize new tools to measure this data to make decisions and shape campaigns. In this book, David Karpf discusses the power and potential of this new "analytic activism," exploring the organizational and media logics that determine how digital inputs shape the choices that political campaigners make. He provides the first careful analysis of how organizations like Change.org and Upworthy.com influence the types of political narratives that dominate our Facebook newsfeeds and Twitter timelines, and how MoveOn.org and its "netroots" peers use analytics to listen more effectively to their members and supporters. As well, he identifies the boundaries that define the scope of this new style of organized citizen engagement. But also raising a note of caution, Karpf identifies the dangers and limitations in putting too much faith in these new forms of organized listening.

Wally Olins on Brand

Author : Wally Olins
Publisher : Thames & Hudson
ISBN 13 : 0500770859
Total Pages : 341 pages
Book Rating : 4.5/5 (7 download)

Book Synopsis Wally Olins on Brand by : Wally Olins

Download or read book Wally Olins on Brand written by Wally Olins and published by Thames & Hudson. This book was released on 2004-04-17 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Wise, witty, readable, and very, very useful. A tour de force from the world's leading authority on branding." —Anthony Hopwood, Said Business School, Oxford Brands are a cultural phenomenon of our time. Yet, whether praised or derided, they have suffered from a critical debate characterized by routine thinking, glib assumptions, or mere prejudice. Wally Olins draws on a lifetime of marketing experience to explain why it is time to throw the old mission statements away, what happens when a brand goes global, when we shouldn't automatically assume that the customer comes first, and how it might be good news that branding is set to spread even further. Above all, Olins provides a positive rejoinder to the new orthodoxies of the "No Logo" critics of branding by showing how they confuse their views about brands with their views about capitalism. As he argues, brands are no longer just about corporations, products, and services. In fact, all the significant institutions in our lives—the towns, cities, regions, or countries in which we live, our sports teams and museums, our consumer groups and charities—are given strength, identity, a defining role, and a satisfying cohesion via branding, one of the most significant social—as well as business—developments of modern times. Always wise, questioning, and iconoclastic, Wally Olins takes us to the literal heart of the matter: our crucial neglect of the way in which consumer decisions about brands are as emotional as all the other important decisions in our lives. For everyone in marketing, advertising, design, and business, and for anyone who wants to understand how the world works in the early twenty-first century, this is one of those rare books that breaks the mold.

The Future of Journalism

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Author : Bob Franklin
Publisher : Routledge
ISBN 13 : 1317985710
Total Pages : 359 pages
Book Rating : 4.3/5 (179 download)

Book Synopsis The Future of Journalism by : Bob Franklin

Download or read book The Future of Journalism written by Bob Franklin and published by Routledge. This book was released on 2013-09-13 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: The future of journalism is hotly contested and highly uncertain reflecting developments in media technologies, shifting business strategies for online news, changing media organisational and regulatory structures, the fragmentation of audiences and a growing public concern about some aspects of tabloid journalism practices and reporting, as well as broader political, sociological and cultural changes. These developments have combined to impoverish the flow of existing revenues available to fund journalism, impact radically on traditional journalism professional practices, while simultaneously generating an increasingly frenzied search for sustainable and equivalent funding – and from a wide range of sources - to nurture and deliver quality journalism in the future. This book brings together journalists and distinguished academic specialists from around the globe to present the findings from their research and to discuss the future of journalism, the shifting quality of its products, its wide ranging sources of finance, as well as the economic and democratic consequences of the significant changes confronting Journalism. The Future of Journalism details the challenges facing the press in contemporary societies and provides essential reading for everyone interested in the role of journalism in shaping and sustaining literate, civil and democratic societies. This book consists of special issues from Journalism Studies and Journalism Practice.

Marketing Management and Strategy

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Author : Peter Doyle
Publisher : Pearson Education
ISBN 13 : 9780273693987
Total Pages : 482 pages
Book Rating : 4.6/5 (939 download)

Book Synopsis Marketing Management and Strategy by : Peter Doyle

Download or read book Marketing Management and Strategy written by Peter Doyle and published by Pearson Education. This book was released on 2006 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text brings managers the latest ideas on branding, marketing and strategic change. It includes a step-by-step guide to developing marketing strategies and advice on pricing decisions, advertising and communications plans.