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Author :
Publisher : Bib. Orton IICA / CATIE
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4./5 ( download)
Download or read book written by and published by Bib. Orton IICA / CATIE. This book was released on with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : Bib. Orton IICA / CATIE
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4./5 ( download)
Download or read book la proyeccion de una nueva imagen institucional en el llca written by and published by Bib. Orton IICA / CATIE. This book was released on with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero
Publisher : Dykinson
ISBN 13 : 841324837X
Total Pages : pages
Book Rating : 4.4/5 (132 download)
Download or read book Tendencias de la Comunicación. El Ecosistema Mediático Contemporáneo. Discusiones sobre audiencias, estrategias de comunicación y resultados. Vol. II written by Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero and published by Dykinson. This book was released on 2020-07-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: La peculiaridad del presente libro es que son dos libros en uno. Los primeros 5 capítulos se presentan bajo el subtítulo “Conocer a las Audiencias” y en ellos se abordan temas que tienen a las audiencias contemporáneas y sus procesos de consumo cultural y de interacción mediática y digital como centro de la discusión; mientras que los siguientes 5 capítulos se agrupan bajo el subtítulo: “Posicionarse a las Nuevas Estrategias para Nuevos Sectores” y ofrecen temas variados relacionados a la publicidad, los modelos de negocio y las nuevas situaciones del mercado mediático, abordajes sobre turismo y la situación nueva de turistas en tanto receptores de información con demandas más puntuales a la ofertada tradicionalmente. El capítulo final es un ensayo elocuente sobre el comportamiento comunicacional de sectores de la audiencia vinculados a Internet frente a una teleserie de la televisión clásica en Ecuador. Y si bien estos dos conjuntos de capítulos difieren en sus temáticas concretas, conllevan en común la búsqueda de nuevas definiciones, nuevos diseños metodológicos y nuevas conceptualizaciones de sus temas específicos.Los autores aquí reunidos proceden del ámbito iberoamericano, hispano y luso parlante, americano y europeo, lo cual ofrece una singular muestra internacional de trayectorias, intereses académicos y abordajes a los temas seleccionados.
Author : International Development Research Centre (Canada)
Publisher : IDRC
ISBN 13 : 1552500179
Total Pages : 448 pages
Book Rating : 4.5/5 (525 download)
Download or read book Internet and Society in Latin America and the Caribbean written by International Development Research Centre (Canada) and published by IDRC. This book was released on 2004 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents pioneering research that is designed to show, from a qualitative and ethnographic perspective, how new information and communication technologies, as applied to the school system and to local governance initiatives, merely reproduce traditional pedagogical approaches and the dominant forms by which power is exercised at the local level. The studies thus constitute points of departure for further thinking about the need to promote an Internet culture based on the social application of a OC right to communication and cultureOCO and an OC Internet right, OCO that will permit the establishment of true citizen participation and free access to knowledge, with due regard to personal and individual rights such as those of privacy and intimacy."
Author :
Publisher : EUNED
ISBN 13 : 9789968310666
Total Pages : 396 pages
Book Rating : 4.3/5 (16 download)
Download or read book El Estudiante de la Educación a Distancia en la Perspectiva de Un Nuevo Milenio written by and published by EUNED. This book was released on 1999 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero
Publisher : Dykinson
ISBN 13 : 8491489037
Total Pages : pages
Book Rating : 4.4/5 (914 download)
Download or read book Tendencias de la comunicación para el turismo written by Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero and published by Dykinson. This book was released on 2020-02-21 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro puede considerarse como una vía imprescindible para tratar de “ordenar el tráfico” en el complicado mundo del Turismo. Dos tercios de la Gran Muralla China está llena de brechas y de grafiti, en buena parte por el desembarco de excursionistas. Una joya de la historia, padece los efectos de millones de turistas que la visitan, con las facilidades que da el precio de los viajes y de los tour operadores que ponen cualquier destino a nuestro alcance.
Author : Ricky W. Griffin
Publisher : Pearson Educación
ISBN 13 : 9789702605973
Total Pages : 722 pages
Book Rating : 4.6/5 (59 download)
Download or read book Business written by Ricky W. Griffin and published by Pearson Educación. This book was released on 2004 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation, Doing the Basics Best, were retained. The seventh edition focuses on three simple rules- Learn, Evaluate, Apply. - NEW- Chapter 2: Understanding the Environments of Business - This new chapter puts business operations in contemporary context, explaining the idea of organizational boundaries and describing the ways in which elements from multiple environments cross those boundaries and shape organizational activities. This chapter sets the stage as an introduction to some of the most important topics covered in the rest of the book, for example: - The Economics Environment includes the role of aggregate output, standard of living, real growth rate; GDP per capita; real GDP; purchasing power parity; and the Consumer Price Index. - The Technology Environment includes special attention to new tools for competitiveness in both goods and services and business process technologies, plus e
Author : Francisco Campos Freire
Publisher : Springer
ISBN 13 : 3319460684
Total Pages : 514 pages
Book Rating : 4.3/5 (194 download)
Download or read book Media and Metamedia Management written by Francisco Campos Freire and published by Springer. This book was released on 2016-11-21 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.
Author : Mortimer Sellers (org.)
Publisher : Initia Via Editora
ISBN 13 : 8595470316
Total Pages : 1217 pages
Book Rating : 4.5/5 (954 download)
Download or read book Law, Reason and Emotion written by Mortimer Sellers (org.) and published by Initia Via Editora. This book was released on with total page 1217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume II: Special Workshops Initia Via Editora
Author :
Publisher : Bib. Orton IICA / CATIE
ISBN 13 :
Total Pages : 86 pages
Book Rating : 4./5 ( download)
Download or read book Un modelo de cooperacion tecnica para el siglo xxl written by and published by Bib. Orton IICA / CATIE. This book was released on with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Carmen Costa-Sánchez
Publisher : Editorial UOC
ISBN 13 : 8490646570
Total Pages : 211 pages
Book Rating : 4.4/5 (96 download)
Download or read book Comunicación corporativa: Claves y escenarios written by Carmen Costa-Sánchez and published by Editorial UOC. This book was released on 2015-07-31 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Todo comunica. Este es el axioma básico de la comunicación, también para las organizaciones. Comunicación corporativa. Claves y escenarios constituye un manual transversal y necesario, que actualiza y estudia las claves, los elementos de interés y las distintas vertientes que comprende la comunicación corporativa en el contexto actual. Los autores y autoras de este manual son grandes conocedores de cada uno de los ámbitos de especialización referidos y, por lo tanto, las voces más adecuadas para explicar cómo la función de comunicación puede optimizarse en las organizaciones. Comunicación interna, comunicación interpersonal, comunicación de crisis, comunicación y responsabilidad social corporativa o comunicación online son solo algunos de los temas abordados. Su mirada analiza las tradicionales y nuevas necesidades que afectan a la comunicación corporativa y la mejor manera de resolverlas. El libro resulta comprehensivo, actual y necesario para alumnos, investigadores y profesores, gerentes y directores de comunicación y, en general, para todos los interesados en este ámbito profesional y del saber.
Author : Raquel Paiva - Alexandre Barbalho
Publisher : Editorial San Pablo
ISBN 13 : 9587158660
Total Pages : 158 pages
Book Rating : 4.5/5 (871 download)
Download or read book COMUNICACIÓN Y CULTURA DE LAS MINORÍAS written by Raquel Paiva - Alexandre Barbalho and published by Editorial San Pablo. This book was released on with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comunicación y cultura de las minorías es una colección de artículos organizada por los profesores brasileños Alexandre Barbalho y Raquel Paiva. Reúne así, múltiples voces dispersas, pensamientos sueltos, para iniciar, a partir de discusiones y praxis que existen en la actualidad de manera difusa, la consolidación de una voz colectiva, unísona, que aborda cuestiones centrales de las minorías, tales como los conceptos de ciudadanía, democracia, identidad, tradición, periferia, movimientos, conflictos, marginación, etc.
Author : Núria Escalona
Publisher : Editorial UOC
ISBN 13 : 849064733X
Total Pages : 270 pages
Book Rating : 4.4/5 (96 download)
Download or read book Comunicación de instituciones públicas written by Núria Escalona and published by Editorial UOC. This book was released on 2015-07-31 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: La concreción del título de este libro se encuentra en cada una de sus páginas, pero para empezar, un matiz importante: comunicación de instituciones públicas, no comunicación institucional. A lo específico, traje a medida para quienes se dedican a la comunicación de gobiernos locales, autónomos y más allá. No hablamos de comunicación de clubs deportivos o de grandes empresas que se han convertido en instituciones de referencia. En este libro se desgrana y se ayuda a entender y a practicar una comunicación en multimedia protagonista en las instituciones de todos. Cómo comunicar estratégicamente, con rumbo definido, las instituciones públicas. Con qué perfiles profesionales para conformar equipos. Identidad, imagen y reputación. Y, en definitiva, cómo conectar con los ciudadanos, el gran objetivo y justificación de la existencia de una institución pública. Para lo cual, cada día más, el frente digital y las redes sociales en Internet deben ser un aliado en la conexión con las nuevas generaciones.
Author : José Gómez Galán
Publisher : CRC Press
ISBN 13 : 1000791882
Total Pages : 91 pages
Book Rating : 4.0/5 (7 download)
Download or read book MOOC Courses and the Future of Higher Education written by José Gómez Galán and published by CRC Press. This book was released on 2022-09-01 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the last decades, our society is witnessing an authentic revolution that, in a dizzying manner has deeply influenced, modified, and transformed the way of life of human beings. This constant and unstoppable revolution is transmuting all areas of our life: social, cultural, personal, labor, economic, training, etc. This new society is characterized by a high generation of knowledge and the constant and fluid processing of information. In this macro-context, the MOOC phenomenon emerged. MOOC (Massive Open Online Courses) courses are based on the principles of massive, free access to all materials and resources offered online. This new didactic path can be constituted in an innovative techno-social tendency, especially oriented in the panorama of Higher Education to stimulate university improvement, open opportunities at the same time for education and training or, simply, derive towards a new business model for the universities. In addition to being an entry point for the popularization of science and knowledge, the future possibilities are enormous and are being studied in all their various dimensions. Many initiatives as a result have been developed to implement this new form of education. MOOC Courses and the Future of Higher Education presents the latest research theories and current examples of MOOC courses practices in Higher Education. The chapters represent an extensive assortment of interpretations and practices examples of MOOC courses, across areas as varied as teaching methodologies, instructional innovations, educational technology, etc. This work is structured in three sections, the first one covers the university institution in the knowledge society, the second analyzes the MOOC training proposals, and the third discusses the future role of MOOCs. Technical topics discussed in the book include: The Virtualization of Teaching in Higher EducationTraining and Professional Development at the e-UniversityTaxonomy of MOOCsMOOC: Strengths and WeaknessesMOOCs and the Scientific Community: Challenges and InnovationMOOC PlatformsDirectory of MOOC ResourcesMOOC: Reflections of the Future
Author :
Publisher : IICA Biblioteca Venezuela
ISBN 13 :
Total Pages : 42 pages
Book Rating : 4./5 ( download)
Download or read book El Instituto Interamericano de Cooperacion Para la Agricultura (iica) written by and published by IICA Biblioteca Venezuela. This book was released on with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marianne Braig
Publisher : Iberoamericana Editorial
ISBN 13 : 9788484894698
Total Pages : 428 pages
Book Rating : 4.8/5 (946 download)
Download or read book Los poderes de lo público written by Marianne Braig and published by Iberoamericana Editorial. This book was released on 2009 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: El libro propone pensar el espacio y la esferas públicos como categorías transdisciplinarias para comprender las transformaciones profundas acaecidas en la región en las sociedades postautoritarias de América Latina.
Author : Teresa M. Geraldes Da Cunha Lopes
Publisher : Lulu.com
ISBN 13 : 0557220254
Total Pages : 205 pages
Book Rating : 4.5/5 (572 download)
Download or read book Derechos, Libertades y Sociedad de la Información written by Teresa M. Geraldes Da Cunha Lopes and published by Lulu.com. This book was released on 2011-06-29 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los vertiginosos avances que en muy pocas décadas han alcanzado las nuevas tecnologías destinadas a facilitar la comunicación entre las personas y el flujo de informaciones, y muy en particular el espectacular desarrollo que ha tenido internet desde su creación relativamente reciente, plantean retos complejos y novedosos a nuestras sociedades, desde los más diversos puntos de vista. La presente obra colectiva pretende dar al lector una perspectiva multidisciplinaria de los retos arriba mencionados.
