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Author : Pablo Martín Lozano
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (143 download)
Download or read book Las marcas como iconos sociales written by Pablo Martín Lozano and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Naomi Klein
Publisher :
ISBN 13 : 9789501253351
Total Pages : 559 pages
Book Rating : 4.2/5 (533 download)
Download or read book No logo written by Naomi Klein and published by . This book was released on 2001 with total page 559 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Margalina, Vasilica-Maria
Publisher : IGI Global
ISBN 13 : 1799818616
Total Pages : 427 pages
Book Rating : 4.7/5 (998 download)
Download or read book Management and Inter/Intra Organizational Relationships in the Textile and Apparel Industry written by Margalina, Vasilica-Maria and published by IGI Global. This book was released on 2019-12-27 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Numerous clothing industries face highly dynamic environments, and growth in this environment depends upon both external and internal factors. External factors are represented by aggressive competition and volatile product demand. Internally, the industry must face an increasingly shorter life cycle of the product and the need to innovate both product and organizational development. The competitive advantage of the industry lies in its ability to design a value-creating system based on the management of both external and internal relationships. The successful management of these relationships relies not only on successful customer relationship management but also on effective product supply and demand upkeep. Management and Inter/Intra Organizational Relationships in the Textile and Apparel Industry provides emerging research exploring relevant theoretical frameworks and the latest empirical research underlining the complexity of management applications within the textile industry. Featuring coverage on a broad range of topics such as consumer relationships, cultural identity, and organizational culture, this book is ideally designed for researchers, academicians, professionals, and students working in various disciplines including management, industrial organization, organizational behavior, human resource management, decision science, design science, and information and communication. Moreover, the book will provide insights and support executives and managers of the textile and apparel industry concerned with the ethic design, contamination, and the management relationships with workers, customers, suppliers, the community, and organizational development.
Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1799877523
Total Pages : 1008 pages
Book Rating : 4.7/5 (998 download)
Download or read book Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-11-27 with total page 1008 pages. Available in PDF, EPUB and Kindle. Book excerpt: From issues of racism to the severity of concussions to celebrity endorsements, the sports industry continues to significantly impact society. With the rise of eSports and its projection as the next billion dollar industry, it is vital that a multifaceted approach to sports research be undertaken. On one side, businesses are continually offering new methods for marketing and branding and finding the best ways to enhance consumer engagement and the consumer experience. On the other side, there has been progress and new findings in the physical fitness and training of the athletes themselves along with discussions on their psychology and wellbeing. This two-tiered approach to analyzing sports and eSports from a practical business perspective, along with a lens placed on the athletes themselves, provides a comprehensive view of the current advancements, technologies, and strategies within various aspects of the sports and esports industry. Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports covers the latest findings on all factors of sports: the branding and marketing of sports and eSports, studies on athletes and consumers, a dive into the ethics of sports, and the introduction of eSports to the industry. This wide coverage of all fields of research recently conducted leads this book to be a well-rounded view of how sports are functioning in modern times. Highlighted topics include branding tactics, consumer engagement, eSports history and technologies, ethics and law, and psychological studies of athlete wellness. This book is ideal for sports managers, athletes, trainers, marketers, brand managers, advertisers, practitioners, stakeholders, researchers, academicians, and students interested working in the fields of sports medicine, law, physical education, assistive technologies, marketing, consumer behavior, and psychology.
Author : Javier Fernández Aguado
Publisher : Editorial Almuzara
ISBN 13 : 8483567865
Total Pages : 274 pages
Book Rating : 4.4/5 (835 download)
Download or read book Claves del management written by Javier Fernández Aguado and published by Editorial Almuzara. This book was released on 2013-06 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mejorar el rendimiento de una organización, a la par que la satisfacción y la realización de las personas que trabajan en ella, es la meta que cualquier buen empresario, gestor o directivo persigue en su día a día. Sin embargo, no todos la logran. Hace falta entrenar mucho el intelecto y la inteligencia emocional, entre otras capacidades, para subirse al podio del éxito en el arte del gobierno de las personas y las compañías. Con el fin de ayudar a cuantos más mejor a conseguir este fin, Javier Fernández Aguado, reconocido profesional del management, capitanea a otros once grandes expertos para ofrecer las claves y las reflexiones a quienes se interesen por este importante asunto. Las perspectivas de José Aguilar, José Manuel Casado, Cosimo Chiesa, Nuria Chinchilla, Luis Huete, Marcos Urarte, Eugenio de Andrés, Enrique Sueiro, Catalina Hoffmann, Christopher Smith y Francisco Misiego cubren tanto el ámbito público como el privado, el de las pymes y el de las multinacionales... Claves del management no es cualquier libro, sino el mejor ejemplo de que España ha dejado de ser importadora de pensamiento directivo para convertirse en exportadora neta del mismo. ¿Te lo vas a perder?
Author : Celia Lury
Publisher : Routledge
ISBN 13 : 1134529163
Total Pages : 350 pages
Book Rating : 4.1/5 (345 download)
Download or read book Brands written by Celia Lury and published by Routledge. This book was released on 2004-08-12 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they? The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of globalization. This book offers a detailed and innovative analysis of the brand Illustrated with many examples, the book argues that brands: * mediate the supply and demand of products and services in a global economy * frame the activities of the market by functioning as an interface * communicate interactively, selectively promoting and inhibiting communication between producers and consumers * operate as a public currency while being legally protected as private property in law * introduce sensation, qualities and affect into the quantitative calculations of the market * organize the logics of global flows of products, people, images and events. This book will be essential reading for students of sociology, cultural studies and consumption.
Author : Pedraza-Jiménez, Rafael
Publisher : Editorial UOC
ISBN 13 : 8491162992
Total Pages : 100 pages
Book Rating : 4.4/5 (911 download)
Download or read book Calidad en sitios web written by Pedraza-Jiménez, Rafael and published by Editorial UOC. This book was released on 2016-10-26 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Calidad, evaluación, análisis, sitios web? ¿Qué tienen en común todas estas palabras clave para que merezcan la atención del público de esta colección? El punto que lo une todo es la necesidad de un amplio y a la vez muy diverso colectivo profesional de saber qué es lo que hace que un sitio web responda a criterios de calidad. Pongamos el ejemplo de un profesional de la web que recibe el encargo de auditar los sitios web de una empresa de comercio electrónico: quiere estar segura de que está a la altura de sus competidores internacionales; o el de un equipo de investigadores académicos que se pregunta cómo están incorporando las webs de turismo las más recientes posibilidades de interacción debidas a la web 2.0. Lo que tienen en común escenarios y objetivos tan diversos es que, en todos ellos, sus protagonistas necesitarán disponer de alguna herramienta que los ayude a determinar qué necesitan saber en relación con una web determinada o un conjunto de sitios web. Este libro intenta aportar esos instrumentos.
Author : Thomas Frank
Publisher : University of Chicago Press
ISBN 13 : 9780226260129
Total Pages : 340 pages
Book Rating : 4.2/5 (61 download)
Download or read book The Conquest of Cool written by Thomas Frank and published by University of Chicago Press. This book was released on 1997 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at advertising during the 1960s, focusing on the relationship between the counterculture movement and commerce.
Author : Patricia Vega Jiménez
Publisher :
ISBN 13 :
Total Pages : 188 pages
Book Rating : 4.F/5 ( download)
Download or read book Encrucijadas de la comunicación social written by Patricia Vega Jiménez and published by . This book was released on 2007 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gonzalo Brujó
Publisher : Editorial Almuzara
ISBN 13 : 8483563800
Total Pages : 478 pages
Book Rating : 4.4/5 (835 download)
Download or read book En clave de marcas written by Gonzalo Brujó and published by Editorial Almuzara. This book was released on 2010 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gonzalo Brujó y 23 visionarios del marketing descubren el presente y el futuro del intangible más importante.
Author : Andrea Gay Zaragoza
Publisher : Editorial Almuzara
ISBN 13 : 848356520X
Total Pages : 133 pages
Book Rating : 4.4/5 (835 download)
Download or read book El corazón de Mango written by Andrea Gay Zaragoza and published by Editorial Almuzara. This book was released on 2010-11 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: El corazón de mango teje la historia de una marca global con un estilo propio en los escaparates y la trastienda. Un título en el que los autores se adentran en el corazón de la compañía y analizan su modelo de gestión, sus planes de expansión y crecimiento y la estrategia corporativa.
Author : MAX EDITORIAL
Publisher : Max Editorial
ISBN 13 : 1779714645
Total Pages : 52 pages
Book Rating : 4.7/5 (797 download)
Download or read book Historias detrás de las marcas de moda más famosas written by MAX EDITORIAL and published by Max Editorial. This book was released on 2024-05-29 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: La moda es un universo fascinante, en constante transformación, donde la creatividad y la expresión personal se entrelazan con la historia, la cultura y la tecnología. Las marcas de moda más famosas del mundo no son sólo empresas que venden ropa y accesorios, sino verdaderas casas de estilo que dan forma a nuestra forma de vestir y presentarnos al mundo. Cada uno de ellos tiene una historia única, llena de desafíos, logros e innovaciones. En este libro electrónico, nos embarcaremos en un viaje para descubrir las historias detrás de algunas de las marcas de moda más famosas del mundo, como Chanel, Dior, Gucci, Louis Vuitton, Prada e Yves Saint Laurent. Aprenda mucho más...
Author : Cees B.M. Van Riel
Publisher : Editorial Almuzara
ISBN 13 : 8483566451
Total Pages : 206 pages
Book Rating : 4.4/5 (835 download)
Download or read book Alinear para ganar written by Cees B.M. Van Riel and published by Editorial Almuzara. This book was released on 2012-04 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: La mejor estrategia está condenada al fracaso si no cuenta con el apoyo de los grupos de interés clave de la compañía. Hoy, es imposible abrirse paso en los mercados globales y generar un valor sostenido en el tiempo sin el apoyo de los empleados, inversores, clientes, medios de comunicación y reguladores, entre otros. Este libro explica todo lo necesario para alinear a los grupos de interés clave para las compañías. Mediante el ejemplo de 40 empresas, el autor muestra cómo crear una estrategia y su posterior implantación para brindar a la empresa una influencia clave para abrir mercados, obtener licencias para operar y minimizar numerosos problemas.
Author : Miguel Botto-Tobar
Publisher : Springer Nature
ISBN 13 : 3030960463
Total Pages : 444 pages
Book Rating : 4.0/5 (39 download)
Download or read book Emerging Research in Intelligent Systems written by Miguel Botto-Tobar and published by Springer Nature. This book was released on 2022-02-09 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the proceedings of the XVI Multidisciplinary International Congress on Science and Technology (CIT 2021), held in Quito, Ecuador, on June 14–18, 2021, proudly organized by Universidad de las Fuerzas Armadas ESPE in collaboration with GDEON. CIT is an international event with a multidisciplinary approach that promotes the dissemination of advances in science and technology research through the presentation of keynote conferences. In CIT, theoretical, technical, or application works that are research products are presented to discuss and debate ideas, experiences, and challenges. Presenting high-quality, peer-reviewed papers, the book discusses the following topics: Artificial Intelligence Computational Modeling Data Communications Defense Engineering Innovation, Technology, and Society Managing Technology & Sustained Innovation, and Business Development Security and Cryptography Software Engineering
Author : MAX EDITORIAL
Publisher : Max Editorial
ISBN 13 : 1779714629
Total Pages : 69 pages
Book Rating : 4.7/5 (797 download)
Download or read book Moda unisex y la deconstrucción del género: un manifiesto por la libertad de expresión written by MAX EDITORIAL and published by Max Editorial. This book was released on 2024-05-29 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: La moda, como expresión cultural, siempre ha estado ligada a la construcción de identidades, incluida la de género. A lo largo de la historia, la ropa y los complementos se han utilizado para diferenciar a hombres y mujeres, reforzando estereotipos y limitando la libertad de expresión individual. Sin embargo, en las últimas décadas ha surgido un movimiento que desafía esta lógica binaria: la moda unisex. El auge de la moda unisex Las raíces de la moda unisex se pueden encontrar en los movimientos sociales y culturales del siglo XX, como el feminismo y la contracultura. La búsqueda de la igualdad de derechos entre hombres y mujeres, combinada con el desafío de las normas sociales tradicionales, impulsó la experimentación con prendas que trascendían el género. Deconstruyendo el binario de género La moda unisex va más allá de la simple estética. Representa una crítica a la rigidez de las normas de género y a la idea de que la ropa está definida por un sexo específico. Al desafiar esta dicotomía, la moda unisex abre un espacio para la libre expresión de la identidad individual, independientemente de las etiquetas predefinidas. Demostraciones de moda unisex La moda unisex se manifiesta de diversas formas, desde piezas clásicas reinterpretadas en estilos neutros hasta diseños innovadores que trascienden las categorías de género. Cualquier persona puede usar faldas, pantalones, camisas, vestidos, chaquetas y complementos, independientemente de su identidad de género. Impacto social y cultural La moda unisex contribuye a construir una sociedad más tolerante y diversa. Al desafiar los estereotipos y promover la inclusión, desafía el status quo y abre un espacio para la expresión individual auténtica. La moda unisex también impacta en la industria textil, fomentando la creación de colecciones más fluidas y democráticas. Pioneros e influyentes Varios artistas, celebridades y marcas de moda se han destacado como agentes de transformación en la deconstrucción del género a través de la moda. Figuras como David Bowie, Boy George, Tilda Swinton , Jaden Smith, Zendaya y marcas como Thom Browne, Hood por Air , EckhausLatta y Marni son ejemplos de ser pioneros e influir en este movimiento. El futuro de la moda unisex La moda unisex es un movimiento en constante evolución, con el potencial de revolucionar la forma en que vestimos y expresamos nuestra identidad. El futuro de la moda se perfila como un espacio cada vez más inclusivo, donde la fluidez de género y la libertad de expresión individual serán los pilares de una estética innovadora y auténtica. La moda unisex es más que una tendencia pasajera. Representa un movimiento social que desafía las normas tradicionales y promueve la construcción de una sociedad más justa e igualitaria. Al deconstruir el binario de género y abrir espacio para la libre expresión de la identidad individual, la moda unisex se convierte en un manifiesto de la libertad de ser quien eres. Aprenda mucho más...
Author : John-Paul Himka
Publisher : University of Toronto Press
ISBN 13 : 0802098096
Total Pages : 329 pages
Book Rating : 4.8/5 (2 download)
Download or read book Last Judgment Iconography in the Carpathians written by John-Paul Himka and published by University of Toronto Press. This book was released on 2009-01-01 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few subjects in Christianity have inspired artists as much as the last judgment. Last Judgment Iconography in the Carpathians examines images of the last judgment from the fifteenth century to the present in the Carpathian mountain region of Ukraine, Poland, Slovakia, and Romania, as a way to consider history free from the traditional frameworks and narratives of nations. Over ten years, John-Paul Himka studied last-judgment images throughout the Carpathians and found a distinctive and transnational blending of Gothic, Byzantine, and Novgorodian art in the region. Piecing together the story of how these images were produced and how they developed, Himka traces their origins on linden boards and their evolution on canvas and church walls. Tracing their origins with monks, he follows these images' increased popularity as they were commissioned by peasants and shepherds whose tastes so shocked bishops that they ordered the destruction of depictions of sexual themes and grotesque forms of torture. A richly illustrated and detailed account of history through a style of art, Last Judgment Iconography in the Carpathians will find a receptive audience with art historians, religious scholars, and slavists.
Author : David Bushnell
Publisher : Univ of California Press
ISBN 13 : 0520913906
Total Pages : 365 pages
Book Rating : 4.5/5 (29 download)
Download or read book The Making of Modern Colombia written by David Bushnell and published by Univ of California Press. This book was released on 1993-02-09 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: Colombia's status as the fourth largest nation in Latin America and third most populous—as well as its largest exporter of such disparate commodities as emeralds, books, processed cocaine, and cut flowers—makes this, the first history of Colombia written in English, a much-needed book. It tells the remarkable story of a country that has consistently defied modern Latin American stereotypes—a country where military dictators are virtually unknown, where the political left is congenitally weak, and where urbanization and industrialization have spawned no lasting populist movement. There is more to Colombia than the drug trafficking and violence that have recently gripped the world's attention. In the face of both cocaine wars and guerrilla conflict, the country has maintained steady economic growth as well as a relatively open and democratic government based on a two-party system. It has also produced an impressive body of art and literature. David Bushnell traces the process of state-building in Colombia from the struggle for independence, territorial consolidation, and reform in the nineteenth century to economic development and social and political democratization in the twentieth. He also sheds light on the modern history of Latin America as a whole.
