Las fuerzas competitivas de mercado y su influencia en la incorporación de las TIC en las PyME. Un estudio exploratorio

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Publisher : Lulu.com
ISBN 13 : 1326275968
Total Pages : 73 pages
Book Rating : 4.3/5 (262 download)

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Book Synopsis Las fuerzas competitivas de mercado y su influencia en la incorporación de las TIC en las PyME. Un estudio exploratorio by : Dora Luz González-Bañales

Download or read book Las fuerzas competitivas de mercado y su influencia en la incorporación de las TIC en las PyME. Un estudio exploratorio written by Dora Luz González-Bañales and published by Lulu.com. This book was released on 2013-05-28 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publicación que presenta resultados de una investigación sobre el diagnóstico de la incorporación de las TIC en las empresas de tamaño micro, pequeñas y medianas y la influencia de las 5 fuerzas competitivas de mercado en la decisión de su incorporación (clientes, proveedores, productos sustitutos, nuevos entrantes, competencia), considerando a un grupo de empresas ubicadas en un estado del norte de México (Durango).

La importancia de las Tic en las pymes

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Publisher : Editorial Academica Espanola
ISBN 13 : 9783848470334
Total Pages : 104 pages
Book Rating : 4.4/5 (73 download)

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Book Synopsis La importancia de las Tic en las pymes by : María Verónica Alderete

Download or read book La importancia de las Tic en las pymes written by María Verónica Alderete and published by Editorial Academica Espanola. This book was released on 2014-06-02 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: America Latina se ha convertido en un mercado emergente en el uso de las Tecnologias de la Informacion y de la Comunicacion (TIC) por las empresas. La relevancia de las TIC se atribuye al logro de mayores niveles de competitividad en las firmas. El objetivo de este trabajo consiste en analizar la importancia de las TIC en las Pequenas y Medianas Empresas (PyMEs). Se centra en las cuestiones de adopcion, impacto y medicion de las TIC en las empresas. Dada la importancia del sector Restaurante y Hoteles en Colombia durante los ultimos anos, se analizan los factores que influyen en la decision de adopcion de las TIC y se cuestiona si las mismas impactan positivamente en la productividad del sector. Posteriormente, se avanza en la construccion de indicadores sinteticos sobre uso de las TIC a nivel empresas utilizando datos disponibles a nivel local (Bahia Blanca) y nacional (Argentina). Asimismo, se estudia la decision de adopcion de las TIC en las PyMEs desde un punto de vista teorico, rescatando el rol del Estado y de las tramas productivas.

Marketing and Smart Technologies

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Publisher : Springer Nature
ISBN 13 : 9813341831
Total Pages : 783 pages
Book Rating : 4.8/5 (133 download)

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Book Synopsis Marketing and Smart Technologies by : Álvaro Rocha

Download or read book Marketing and Smart Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2021-03-09 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

World Development Report 2019

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Publisher : World Bank Publications
ISBN 13 : 1464813566
Total Pages : 201 pages
Book Rating : 4.4/5 (648 download)

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Book Synopsis World Development Report 2019 by : World Bank

Download or read book World Development Report 2019 written by World Bank and published by World Bank Publications. This book was released on 2018-10-31 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Work is constantly reshaped by technological progress. New ways of production are adopted, markets expand, and societies evolve. But some changes provoke more attention than others, in part due to the vast uncertainty involved in making predictions about the future. The 2019 World Development Report will study how the nature of work is changing as a result of advances in technology today. Technological progress disrupts existing systems. A new social contract is needed to smooth the transition and guard against rising inequality. Significant investments in human capital throughout a person’s lifecycle are vital to this effort. If workers are to stay competitive against machines they need to train or retool existing skills. A social protection system that includes a minimum basic level of protection for workers and citizens can complement new forms of employment. Improved private sector policies to encourage startup activity and competition can help countries compete in the digital age. Governments also need to ensure that firms pay their fair share of taxes, in part to fund this new social contract. The 2019 World Development Report presents an analysis of these issues based upon the available evidence.

ICGR 2018 - Proceedings of the International Conference on Gender Research

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Publisher : Acpil
ISBN 13 : 9781911218777
Total Pages : 650 pages
Book Rating : 4.2/5 (187 download)

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Book Synopsis ICGR 2018 - Proceedings of the International Conference on Gender Research by : Ana Azevedo

Download or read book ICGR 2018 - Proceedings of the International Conference on Gender Research written by Ana Azevedo and published by Acpil. This book was released on 2018-03-22 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings represent the work of researchers participating in the International Conference on Gender Research (ICGR 2018) which is being hosted this year by the ISCAP in Porto, Portugal on 12-13 April 2018. ICGR is a new event on the international research conferences calendar and provides a valuable platform for individuals to present their research findings, display their work in progress and discuss conceptual and empirical advances in the areas surrounding Gender Research. It provides an important opportunity for researchers across a diverse range of fields all looking at aspects relating to Gender to come together with peers to share their varied and valuable experiences. The first day will be opened with a keynote presentation by Bruce I Newman from DePaul University in Chicago, USA who will address the topic Gender and Democracy. In the afternoon, there will be an additional keynote address on Empowering women in the IT/IS research: the importance of role models given by Isabel Ramos from, University of Minho, Portugal. The second day of the conference will be opened by Paola Paoloni from "NiccolÒ Cusano" University, Rome, Italy. Paola will be talking about A Relational Capital Dimension in Universities. In this event, participants will have the opportunity to have access to the latest research and developments concerning Gender Research and after an initial submission of 180 Abstracts, there will be 62 Research Papers, 8 PhD Research Papers, 2 Masters Papers, 1 Non-Academic and 4 Work in Progress Paper published in these Conference Proceedings. These papers represent truly global research in the field, with contributions from Australia, Belgium, Brazil, Canada, Colombia, Costa Rica, Cyprus, Czech Republic, Denmark, France, Germany, Greece, Iran, Italy, Kazakhstan, Lithuania, Malaysia, Mexico, Nepal, Nigeria, Pakistan, Philippines, Poland, Portugal, Russia, Slovakia, South Africa, Spain, Sweden, Taiwan, Thailand, The Netherlands, Turkey, UAE, UK and USA.

Employment in Metropolitan Areas

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Publisher :
ISBN 13 :
Total Pages : 126 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Employment in Metropolitan Areas by : United States. Bureau of Labor Statistics

Download or read book Employment in Metropolitan Areas written by United States. Bureau of Labor Statistics and published by . This book was released on 1947 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Phosphorus in Environmental Technology

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Publisher : IWA Publishing
ISBN 13 : 1843390019
Total Pages : 681 pages
Book Rating : 4.8/5 (433 download)

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Book Synopsis Phosphorus in Environmental Technology by : E. Valsami-Jones

Download or read book Phosphorus in Environmental Technology written by E. Valsami-Jones and published by IWA Publishing. This book was released on 2004-05-31 with total page 681 pages. Available in PDF, EPUB and Kindle. Book excerpt: Phosphorus in Environmental Technology: Principles and Applications, provides a definitive and detailed presentation of state-of-the-art knowledge on the environmental behaviour of phosphorus and its applications to the treatment of waters and soils. Special attention is given to phosphorus removal for recovery technologies, a concept that has emerged over the past 5-6 years. The book features an all-encompassing approach: the fundamental science of phosphorus (chemistry, geochemistry, mineralogy, biology), key aspects of its environmental behaviour and mobility, industrial applications (treatment, removal, recovery) and the principles behind such applications, novel biotechnologies and, importantly, it also addresses socio-economic issues which often influence implementation and the ultimate success of any new technology. A detailed subject index helps the reader to find their way through the different scientific and technological aspects covered, making it an invaluable reference work for students, professionals and consultants dealing with phosphorus-related environmental technologies. State-of-the-art knowledge on the behaviour of phosphorus and its applications to environmental science and technology. Covers all aspects of phosphorus in the environment, engineered and biological systems; an interdisciplinary text.

Designing Software Architectures

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Publisher : Addison-Wesley Professional
ISBN 13 : 0134390830
Total Pages : 347 pages
Book Rating : 4.1/5 (343 download)

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Book Synopsis Designing Software Architectures by : Humberto Cervantes

Download or read book Designing Software Architectures written by Humberto Cervantes and published by Addison-Wesley Professional. This book was released on 2016-04-29 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing Software Architectures will teach you how to design any software architecture in a systematic, predictable, repeatable, and cost-effective way. This book introduces a practical methodology for architecture design that any professional software engineer can use, provides structured methods supported by reusable chunks of design knowledge, and includes rich case studies that demonstrate how to use the methods. Using realistic examples, you’ll master the powerful new version of the proven Attribute-Driven Design (ADD) 3.0 method and will learn how to use it to address key drivers, including quality attributes, such as modifiability, usability, and availability, along with functional requirements and architectural concerns. Drawing on their extensive experience, Humberto Cervantes and Rick Kazman guide you through crafting practical designs that support the full software life cycle, from requirements to maintenance and evolution. You’ll learn how to successfully integrate design in your organizational context, and how to design systems that will be built with agile methods. Comprehensive coverage includes Understanding what architecture design involves, and where it fits in the full software development life cycle Mastering core design concepts, principles, and processes Understanding how to perform the steps of the ADD method Scaling design and analysis up or down, including design for pre-sale processes or lightweight architecture reviews Recognizing and optimizing critical relationships between analysis and design Utilizing proven, reusable design primitives and adapting them to specific problems and contexts Solving design problems in new domains, such as cloud, mobile, or big data

Cultural Tourism

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Publisher : Routledge
ISBN 13 : 1136615156
Total Pages : 272 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Cultural Tourism by : bob Mckercher

Download or read book Cultural Tourism written by bob Mckercher and published by Routledge. This book was released on 2012-10-02 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examine cultural tourism issues from both sides of the industry! Unique in concept and content, Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management examines the relationship between the sectors that represent opposite sides of the cultural tourism coin. While tourism professionals assess cultural assets for their profit potential, cultural heritage professionals judge the same assets for their intrinsic value. Sustainable cultural tourism can only occur when the two sides form a true partnership based on understanding and appreciation of each other's merits. The authors--one, a tourism specialist, the other, a cultural heritage management expert--present a model for a working partnership with mutual benefits, integrating management theory and practice from both disciplines. Cultural Tourism is the first book to combine the different perspectives of tourism management and cultural heritage management. It examines the role of tangible (physical evidence of culture) and intangible (continuing cultural practices, knowledge, and living experiences) heritage, describes the differences between cultural tourism products and cultural heritage assets, and develops a number of conceptual models, including a classification system for cultural tourists, indicators of tourism potential at cultural and heritage assets, and assessment criteria for cultural and heritage assets with tourism potential. Cultural Tourism examines the five main constituent elements involved in cultural tourism: cultural and heritage assets in tourism sites such as the Royal Palace in Bangkok, the Cook Islands, and Alcatraz Prison in San Francisco. tourism--what it is, how it works, and what makes it a success five different types of cultural tourists consumption of products, value adding, and commodification integrating the first four elements to satisfy the tourist, meet the needs of the tourism industry, and conserve the intrinsic value of the asset Though tourism and cultural heritage management professionals have mutual interests in the management, conservation, and presentation of cultural and heritage assets, the two sectors operate on parallel planes, maintaining an uneasy partnership with surprisingly little dialogue. Cultural Tourism provides professionals and students in each field with a better understanding of their own roles in the partnership, bridging the gap via sound planning, management, and marketing to produce top-quality, long-lasting cultural tourism products. Now translated into simplified Chinese.

Location-Based Marketing

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Publisher : John Wiley & Sons
ISBN 13 : 1786305801
Total Pages : 260 pages
Book Rating : 4.7/5 (863 download)

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Book Synopsis Location-Based Marketing by : Gérard Cliquet

Download or read book Location-Based Marketing written by Gérard Cliquet and published by John Wiley & Sons. This book was released on 2020-06-16 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities – whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.

Peaceful Surrender

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Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443831360
Total Pages : 215 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Peaceful Surrender by : Fernando Collantes

Download or read book Peaceful Surrender written by Fernando Collantes and published by Cambridge Scholars Publishing. This book was released on 2011-05-25 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Migration to the cities had been a part of European rural life long before the start of modern industrialisation and urbanisation. In the era of modern development, however, rural-urban migration intensified in an unprecedented way and many rural communities depopulated. While during the pre-industrial period migration had contributed to the economic and social reproduction of rural communities, it now challenged the continuity of the rural lifestyle. This book analyses the topic for the case of Spain, which in the twentieth century experienced one of the most intense processes of rural depopulation in modern Europe. The interaction between Spanish industrialisation and rural migration, the demographic implications of agrarian change, the obstacles to the development of rural non-farm activities, the rural problems of access to infrastructures and services, the role of public policy, and the consequences of depopulation for the rural community are the central elements of this study, which inserts the Spanish case within its European context. Distanced from both the anti-modern stance that idealises paradise lost and the Panglossian mood that welcomes anything that came with modernisation, the book explains how the adaptive strategies put into practice by rural populations led to a “peaceful surrender” of traditional rural society.

Developing Innovation Systems

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Publisher : Routledge
ISBN 13 : 1136547169
Total Pages : 341 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Developing Innovation Systems by : Mario Cimoli

Download or read book Developing Innovation Systems written by Mario Cimoli and published by Routledge. This book was released on 2013-09-05 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mexico provides a case study of a cornerstone economy in the development of the hemospheric free trade zone in the Americas, an adjusting economy which has been integrated into uneven economies (Canada and the US). This volume examines the Mexican economy and its attempt to develop an innovation system, providing an example of the dynamics that are of concern to evolutionary economists.

Foundations of Intelligent Systems

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Publisher : Springer
ISBN 13 : 354039592X
Total Pages : 721 pages
Book Rating : 4.5/5 (43 download)

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Book Synopsis Foundations of Intelligent Systems by : Ning Zhong

Download or read book Foundations of Intelligent Systems written by Ning Zhong and published by Springer. This book was released on 2003-10-22 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains the papers selected for presentation at the 14th International Symposium on Methodologies for Intelligent Systems, ISMIS 2003, held in Maebashi City, Japan, 28–31 October, 2003. The symposium was organized by the Maebashi Institute of Technology in co-operation with the Japanese Society for Artificial Intelligence. It was sponsored by the Maebashi Institute of Technology, Maebashi Convention Bureau, Maebashi City Government, Gunma Prefecture Government, US AFOSR/AOARD, the Web Intelligence Consortium (Japan), Gunma Information Service Industry Association, and Ryomo Systems Co., Ltd. ISMIS is a conference series that was started in 1986 in Knoxville, Tennessee. Since then it has been held in Charlotte (North Carolina), Knoxville (Tennessee), Turin (Italy), Trondheim (Norway), Warsaw (Poland), Zakopane (Poland), and Lyon (France). The program committee selected the following major areas for ISMIS 2003: active media human-computer interaction, autonomic and evolutionary computation, intelligent agent technology, intelligent information retrieval, intelligent information systems, knowledge representation and integration, knowledge discovery and data mining, logic for artificial intelligence, soft computing, and Web intelligence.

Securing IoT and Big Data

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Publisher : CRC Press
ISBN 13 : 1000258513
Total Pages : 191 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Securing IoT and Big Data by : Vijayalakshmi Saravanan

Download or read book Securing IoT and Big Data written by Vijayalakshmi Saravanan and published by CRC Press. This book was released on 2020-12-16 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers IoT and Big Data from a technical and business point of view. The book explains the design principles, algorithms, technical knowledge, and marketing for IoT systems. It emphasizes applications of big data and IoT. It includes scientific algorithms and key techniques for fusion of both areas. Real case applications from different industries are offering to facilitate ease of understanding the approach. The book goes on to address the significance of security algorithms in combing IoT and big data which is currently evolving in communication technologies. The book is written for researchers, professionals, and academicians from interdisciplinary and transdisciplinary areas. The readers will get an opportunity to know the conceptual ideas with step-by-step pragmatic examples which makes ease of understanding no matter the level of the reader.

Practice-as-Research

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Publisher : Palgrave MacMillan
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Practice-as-Research by : Ludivine Fuschini

Download or read book Practice-as-Research written by Ludivine Fuschini and published by Palgrave MacMillan. This book was released on 2009-08-11 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practice-as-Research: In Performance and Screen presents a thoroughgoing exploration of the major fissures of established knowledge created by a new trans-disciplinary, worldwide project for the twenty-first century. Focussing on the most fleeting and yet pervasive practices of the performance and screen arts, it both documents and analyses the practical-theoretical integration of hands-on creative and scholarly methods of research. Through an innovative combination of manuscript, catalogue and digital multi-media formats, it aims to embody the principles of performance and screen practice-as-research in its structure and design – making book pages and DVD images mutually illuminating. With over fifty practitioner-researcher contributors, Practice-as-Research constitutes the most comprehensive presentation of this sometimes controversial and frequently fresh way of doing things with an imaginative convergence of artistic and scholarly processes.

Internationalisation Strategies

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Publisher : Springer
ISBN 13 : 1349253537
Total Pages : 258 pages
Book Rating : 4.3/5 (492 download)

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Book Synopsis Internationalisation Strategies by : George Chryssochoidis

Download or read book Internationalisation Strategies written by George Chryssochoidis and published by Springer. This book was released on 1997-04-12 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume, published in association with the UK chapter of the Academy of International Business , again contains a number of contributions from leading academics. The book looks at the environmental influences on internationalisation and considers the strategic options available to firms.

Business Model Management

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Publisher : Springer Nature
ISBN 13 : 3030480178
Total Pages : 311 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Business Model Management by : Bernd W. Wirtz

Download or read book Business Model Management written by Bernd W. Wirtz and published by Springer Nature. This book was released on 2020-09-30 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: “How are business models purposeful designed and structured? How can the models be implemented professionally and managed successfully and sustainably? In what ways can existing business models be adapted to the constantly changing conditions? In this clearly structured reference work, Bernd W. Wirtz gives an answer to all these issues and provides the reader with helpful guidance. Although, ‘Business Model Management’ is first and foremost a scientific reference book, which comprehensively addresses the theory of business models, with his book Bernd W. Wirtz also turns to practitioners. Not least, the many clearly analyzed case studies of companies in different industries contribute to this practical relevance. My conclusion: ‘Business Model Management’ is an informative and worthwhile read, both for students of business administration as a textbook as well as for experienced strategists and decision makers in the company as a fact-rich, practical compendium.” Matthias Müller, Chief Executive Officer Porsche AG (2010-2015), Chief Executive Officer (2015-2018) Volkswagen AG “In dynamic and complex markets a well thought out business model can be a critical factor for the success of a company. Bernd Wirtz vividly conveys how business models can be employed for strategic competition and success analysis. He structures and explains the major theoretical approaches in the literature and practical solutions in an easy and understandable way. Numerous examples from business practice highlight the importance of business models in the context of strategic management. The book has the potential to become a benchmark on the topic business models in the German-speaking world.” Hermann-Josef Lamberti, Member of the Board Deutsche Bank AG 1999-2012/ Member of the Board of Directors, Airbus Group “The business environment has become increasingly complex. Due to changing conditions, the executive board of a company is confronted with growing challenges and increasing uncertainty. Thus, a holistic understanding of the corporate production and performance systems is becoming more and more important. At this point, Bernd W. Wirtz introduces and presents the concept of the structured discussion of the own business model. Business models present operational service processes in aggregated form. This holistic approach channels the attention of management, supports a sound understanding of relationships and facilitates the adaption of the business to changing conditions. The management of business models is thus an integrated management concept. Through the conceptual presentation of complex issues the author makes a valuable contribution to the current literature. In particular, the referenced case studies from various industries make the book clear and very applicable to practice.” Dr. Lothar Steinebach, Member of the Board, Henkel AG 2007-2012/ Supervisory Board, ThyssenKrupp AG