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Author : Luis Lombardero
Publisher : Editorial Almuzara
ISBN 13 : 8483561034
Total Pages : 578 pages
Book Rating : 4.4/5 (835 download)
Download or read book Trabajar en la era digital (2a edici¢n) written by Luis Lombardero and published by Editorial Almuzara. This book was released on 2015 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Álvaro Gómez Vieites
Publisher :
ISBN 13 : 9788478975372
Total Pages : 248 pages
Book Rating : 4.9/5 (753 download)
Download or read book Las claves de la economía digital written by Álvaro Gómez Vieites and published by . This book was released on 2002 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Una reflexión sobre los nuevos retos que deben afrontar las organizaciones en la Sociedad de la Información En esta nueva y apasionante era marcada por Internet y las Tecnologías de la Información y las Comunicaciones (TICs), el mundo se enfrenta ante un nuevo escenario, con importantes cambios que afectan al entorno económico, político, normativo y social, hasta el punto que podríamos considerar que nos encontramos ante una nueva revolución económica y social, que promete transformar los sectores productivos y las propias relaciones entre los individuos, las empresas y las instituciones dentro de la nueva Sociedad del Conocimiento. La rapidez a la que se están produciendo todos estos cambios plantea nuevos retos y oportunidades para los profesionales y las empresas que deben competir en los mercados del siglo XXI. En este libro podrá analizar las características y principales rasgos que definen la Economía Digital: el impacto de Internet y las TICs en el ámbito de la gestión empresarial; la importancia de la información, el conocimiento y el capital intelectual; la transición hacia una economía de productos y servicios digitales; la aparición de los "infomediarios"; el desarrollo de nuevos tipos de relaciones, modelos de negocio y formas de ofrecer valor a los clientes; la evolución de la especulación bursátil asociada a los valores tecnológicos y a las empresas ".com". Asimismo, podrá conocer multitud de casos prácticos de empresas que han representado notables ejemplos de éxito o de fracaso en esta Nueva Economía: Dell, Barrabés, Alcoste.com, etc.
Author : Walter Leal Filho
Publisher : Springer Nature
ISBN 13 : 3031160177
Total Pages : 1692 pages
Book Rating : 4.0/5 (311 download)
Download or read book SDGs in the Americas and Caribbean Region written by Walter Leal Filho and published by Springer Nature. This book was released on 2023-08-31 with total page 1692 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides an overview of the ways sustainable development issues as a whole, and the SDGs in particular, are perceived and practiced in a variety of countries in the Latin America and Caribbean region. It also discusses the extent to which its many socio-economic problems hinder progresses towards the pursuit of a sustainable future, and documents successful experiences from across the region. This book is part of the "100 papers to accelerate the implementation of the UN Sustainable Development Goals initiative".
Author : Inter-American Development Bank
Publisher : Springer
ISBN 13 : 1349581518
Total Pages : 366 pages
Book Rating : 4.3/5 (495 download)
Download or read book Firm Innovation and Productivity in Latin America and the Caribbean written by Inter-American Development Bank and published by Springer. This book was released on 2016-07-01 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume uses the study of firm dynamics to investigate the factors preventing faster productivity growth in Latin America and the Caribbean, pushing past the limits of traditional macroeconomic analyses. Each chapter is dedicated to an examination of a different factor affecting firm productivity - innovation, ICT usage, on-the-job-training, firm age, access to credit, and international linkages - highlighting the differences in firm characteristics, behaviors, and strategies. By showcasing this remarkable heterogeneity, this collection challenges regional policymakers to look beyond one-size-fits-all solutions and create balanced policy mixes tailored to distinct firm needs. This book is open access under a CC BY-NC-ND 3.0 IGO license.
Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264031103
Total Pages : 221 pages
Book Rating : 4.2/5 (64 download)
Download or read book Good Governance for Digital Policies: How to Get the Most Out of ICT The Case of Spain's Plan Avanza written by OECD and published by OECD Publishing. This book was released on 2010-11-02 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Plan Avanza, Spain’s national Information Society strategy, has helped it into the knowledge economy. This book identifies areas on which Spain should continue work: convergence with EU/OECD levels of access and use, development of e-government services, and growth of the ICT sector.
Author : Alan Albarran
Publisher : Routledge
ISBN 13 : 1351747533
Total Pages : 476 pages
Book Rating : 4.3/5 (517 download)
Download or read book Handbook of Media Management and Economics written by Alan Albarran and published by Routledge. This book was released on 2018-04-27 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2019 Robert Picard Book Award The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data.
Author : Passarelli, Brasilina
Publisher : IGI Global
ISBN 13 : 146668741X
Total Pages : 561 pages
Book Rating : 4.4/5 (666 download)
Download or read book Handbook of Research on Comparative Approaches to the Digital Age Revolution in Europe and the Americas written by Passarelli, Brasilina and published by IGI Global. This book was released on 2015-09-21 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: The way we talk, work, learn, and think has been greatly shaped by modern technology. These lifestyle changes have made digital literacy the new written literacy, where those who are not able to use computers are unable to function and perform everyday tasks. The Handbook of Research on Comparative Approaches to the Digital Age Revolution in Europe and the Americas explores the new ways that technology is shaping our society and the advances it is bringing, along with potential drawbacks, such as human jobs being replaced by computers. This expansive handbook is an essential reference source for students, academics, and professionals in the fields of communication, information technology, sociology, social policy, and education; it will also prove of interest to policymakers, funding-agencies, and digital inclusion program developers. This handbook features a broad scope of research-based articles on topics including, but not limited to, computational thinking, e-portfolios, e-citizenship, digital inclusion policies, and information literacy as a form of community empowerment.
Author : Kenneth C. Laudon
Publisher : Pearson Educación
ISBN 13 : 9789702605287
Total Pages : 618 pages
Book Rating : 4.6/5 (52 download)
Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
Author : Julia Rone
Publisher : Routledge
ISBN 13 : 1000288943
Total Pages : 172 pages
Book Rating : 4.0/5 (2 download)
Download or read book Contesting Austerity and Free Trade in the EU written by Julia Rone and published by Routledge. This book was released on 2020-11-25 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book explores the diffusion of protest against austerity and free trade agreements in the wave of contention that shook the EU following the 2008 economic crisis. It discusses how protests against austerity and free trade agreements manifested a wider discontent with the constitutionalization of economic policy and the way economic decisions have been insulated from democratic debate. It also explores the differentiated politicization of these issues and the diffusion of protests across Western as well as Eastern Europe, which has often been neglected in studies of the post-crisis turmoil. Julia Rone emphasizes that far from being an automatic spontaneous process, protest diffusion is highly complex, and its success or failure can be impacted by the strategic agency and media practices of key political players involved such as bottom-up activists, as well as trade unions, political parties, NGOs, intellectuals and mainstream media. This is an important resource for media and communications students and scholars with an interest in activism, political economy, social movement studies and protest movements.
Author : Cristóbal Torres Fernández
Publisher : ESIC
ISBN 13 : 8411706591
Total Pages : 245 pages
Book Rating : 4.4/5 (117 download)
Download or read book New trends and research on digital education, technopedagogy and curriculum written by Cristóbal Torres Fernández and published by ESIC. This book was released on 2023-10-18 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gary Armstrong
Publisher : Pearson Educación
ISBN 13 : 9789702604006
Total Pages : 686 pages
Book Rating : 4.6/5 (4 download)
Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author : Alejandro Álvarez Nobell
Publisher : Ediciones Universidad San Jorge
ISBN 13 : 8494119818
Total Pages : 351 pages
Book Rating : 4.4/5 (941 download)
Download or read book Publicidad 360º written by Alejandro Álvarez Nobell and published by Ediciones Universidad San Jorge. This book was released on 2014-03-14 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.
Author : Del Pino, Ariana Daniela
Publisher : IGI Global
ISBN 13 : 1799849317
Total Pages : 340 pages
Book Rating : 4.7/5 (998 download)
Download or read book Improving University Reputation Through Academic Digital Branding written by Del Pino, Ariana Daniela and published by IGI Global. This book was released on 2020-11-06 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: As higher education institutions adapt to an increasingly digital world, it is imperative that they adopt technological techniques that allow them to establish a digital presence. Academic e-branding involves managing a university’s brand and image to promote and build the reputation of the institution, especially in regards to its student and faculty research and achievements. Without a solid digital presence, higher education institutions may struggle to remain competitive. Improving University Reputation Through Academic Digital Branding is a critical scholarly publication that explores digital branding and its role in establishing the reputation of academic institutions and programs. Featuring a range of topics including digital visibility, social media, and inclusive education, this book is ideal for higher education boards, brand managers, university and college marketers, researchers, academicians, practitioners, administrators, and students.
Author : Jan Fagerberg
Publisher : Edward Elgar Publishing
ISBN 13 : 1788110269
Total Pages : 431 pages
Book Rating : 4.7/5 (881 download)
Download or read book Innovation, Economic Development and Policy written by Jan Fagerberg and published by Edward Elgar Publishing. This book was released on 2018-04-27 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: This authoritative and enlightening book focuses on fundamental questions such as what is innovation, who is it relevant for, what are the effects, and what is the role of (innovation) policy in supporting innovation-diffusion? The first two sections present a comprehensive overview of our current knowledge on the phenomenon and analyse how this knowledge (and the scholarly community underpinning it) has evolved towards its present state. The third part explores the role of innovation for growth and development, while section four is concerned with the national innovation system and the role of (innovation) policy in influencing its dynamics and responding to the important challenges facing contemporary societies.
Author : Hosu, Ioan
Publisher : IGI Global
ISBN 13 : 1522509542
Total Pages : 320 pages
Book Rating : 4.5/5 (225 download)
Download or read book Digital Entrepreneurship and Global Innovation written by Hosu, Ioan and published by IGI Global. This book was released on 2016-09-30 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Succeeding in the modern business world is a multi-faceted endeavor that involves numerous parts. By implementing effective strategies, companies can strive toward achieving a competitive advantage. Digital Entrepreneurship and Global Innovation is a pivotal reference source for the latest academic material on strategic entrepreneurship initiatives to facilitate organizational growth and success, focusing on the role of digital technologies in business environments. Highlighting theoretical frameworks, industry perspectives, and emerging methodologies, this book is ideally designed for professionals, practitioners, upper-level students, and researchers involved in the field of entrepreneurship.
Author : John D. Branch
Publisher : Springer Nature
ISBN 13 : 303067441X
Total Pages : 466 pages
Book Rating : 4.0/5 (36 download)
Download or read book The Marketisation of Higher Education written by John D. Branch and published by Springer Nature. This book was released on 2021-05-03 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume explores the nature, scope, and consequences of the marketisation of higher education. Chapters identify different practices which reflect the marketisation of higher education, and offer various perspectives on the policies and procedures which stimulate and regulate it. The volume takes a holistic approach, following the notion that the marketisation of higher education both drives and is driven by the universities which form the higher education market.
Author : Juan Carlos Henao
Publisher : Universidad Externado
ISBN 13 : 9587906047
Total Pages : 903 pages
Book Rating : 4.5/5 (879 download)
Download or read book Disrupción tecnológica, transformación y sociedad written by Juan Carlos Henao and published by Universidad Externado. This book was released on 2021-06-01 with total page 903 pages. Available in PDF, EPUB and Kindle. Book excerpt: La tercera edición de la colección "Así habla el Externado" examina el impacto que las tecnologías disruptivas y la transformación digital están teniendo sobre el conjunto de la sociedad, bajo una lente humanista e interdisciplinar, propia de nuestra institución. La Cuarta Revolución Industrial (4RI), que ha permeado todos los campos de la actividad humana y la sociedad, ofrece la inmensa oportunidad de reducir las brechas de conocimiento e ingreso económico y generar progreso social y democrático, pero puede también tener el efecto contrario. El lector y la lectora encontrarán en estos cuatro tomos reflexiones valiosas, en sus 74escritos, para comprender en todo su alcance estas innovaciones y poder contribuir así a la construcción de realidades cada vez más incluyentes y participativas. Este tomo III, titulado "Derecho, innovación y tecnología: fundamentos para una Lex Informático", tiene por objeto responder la siguiente pregunta: ¿de qué manera las nuevas tecnologías y la economía colaborativa están transformando el derecho, sus principios e instituciones? Para ello, el presente volumen estudia en detalle las promesas, retos y problemas jurídicos suscitados por la aplicación de la inteligencia artificial, el Big Data, el Blockchain y el loT en distintos ámbitos del derecho público y privado. Los diferentes capítulos presentan debates en torno a la forma en que dichas tecnologías vienen afectando profundamente al mundo del derecho, con el fin de construir un marco conceptual que no solo sirva de base para sostener una discusión académica sólidamente fundamentada sobre estos temas, sino también para despejar las dudas jurídicas que pueden existir con el fin de facilitar y acelerar el desarrollo e implementación práctica de estas tecnologías, así como de contribuir a orientar la agenda académica sobre estos asuntos en América Latina.
