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Author :
Publisher : Editions Bréal
ISBN 13 : 2749523036
Total Pages : 219 pages
Book Rating : 4.7/5 (495 download)
Download or read book written by and published by Editions Bréal. This book was released on with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ghalia Boustani
Publisher : Routledge
ISBN 13 : 0429996497
Total Pages : 111 pages
Book Rating : 4.4/5 (299 download)
Download or read book Ephemeral Retailing written by Ghalia Boustani and published by Routledge. This book was released on 2019-07-26 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores "pop-up" without notice, quickly attract crowds, then disappear or morph into something else. Although they share similarities with traditional physical stores and online stores, ephemeral stores outshine existing retail formats as they have many unique and differentiating characteristics. These stores are becoming more popular among distribution channels as they offer exclusive and surprising retail experiences. Many established brands have already integrated these new points of sale into their distribution channels, while other brands are adopting them to raise communication, awareness, sales or just for experimentation. This phenomenon is finding its place amongst retailers not only for its efficiency and effectiveness but also for its unique impact, providing a sense of novelty that makes it particularly attractive to postmodern consumers seeking hedonic experiences. This concise text introduces all aspects of this growing phenomenon and contextualises it within existing channels of distribution. It explores brand atmospheric interventions that are designed to affect customer emotions, behaviours or experiences, as well as practices retailers adopt to build relationships with their customers. It will be of interest to scholars and advanced students in retail marketing and branding.
Author : Houcine Berbou
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527549194
Total Pages : 657 pages
Book Rating : 4.5/5 (275 download)
Download or read book Proceedings of the 3rd International Conference of Economics and Management (CIREG 2016) Volume II written by Houcine Berbou and published by Cambridge Scholars Publishing. This book was released on 2020-04-06 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific national situation. The relevance of SME research lies in its heuristic value of analyzing change, rather than in constructing a category, a particularly useful empirical concept. This third volume is focused on marketing and human resources.
Author : Jeanne Dancette
Publisher : PUM
ISBN 13 : 2760617769
Total Pages : 376 pages
Book Rating : 4.7/5 (66 download)
Download or read book Analytical Dictionary of Retailing written by Jeanne Dancette and published by PUM. This book was released on 2000 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jean-Noel Kapferer
Publisher : Kogan Page Publishers
ISBN 13 : 0749456019
Total Pages : 336 pages
Book Rating : 4.7/5 (494 download)
Download or read book The Luxury Strategy written by Jean-Noel Kapferer and published by Kogan Page Publishers. This book was released on 2008-12-03 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Luxury is in fashion and is now to be found within almost every retail, manufacturing and service sector. New terms qualifying luxury regularly appear such as 'premium', 'ultra-premium' and 'hyperluxe'. Today, luxury is everywhere - but if everything is 'luxury' then surely the term itself has no meaning? What really is a luxury product, a luxury brand or a luxury company? The Luxury Strategy is a definitive new work that sets the record straight. Luxury is as old as humanity and it is only by a thorough understanding of the genuine concept, that it is possible to define a rigorous set of rules for the effective management of luxury brands and products. The Luxury Strategy rationalizes the management of this new business concept based on the highly original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Bulgari, Gucci and Prada, into global brands. The Luxury Strategy explains the difference between 'premium' and 'luxury', and sets out the rules to be applied to the luxury marketing mix (the opposite of those for classic marketing). It describes how to implement a luxury strategy within a company and delivers clear principles for becoming - and remaining - 'luxury'.
Author : Leigh Robinson
Publisher : Routledge
ISBN 13 : 1136660860
Total Pages : 710 pages
Book Rating : 4.1/5 (366 download)
Download or read book Routledge Handbook of Sport Management written by Leigh Robinson and published by Routledge. This book was released on 2013-03-01 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Sport Management is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides students and scholars with a broad ranging survey of current thinking in contemporary sport management, exploring best practice in core functional areas and identifying important future directions for new research. Key topics covered in the book include: managing performance marketing human resource management the economics and finance of sport strategy managing change governance of sports organizations customer relations branding and retail. With contributions from leading scholars and professionals from around the world, the book illustrates the global nature of contemporary sport business and highlights the opportunities and challenges for managers operating in an international market place. Representing a definitive survey of contemporary issues in sport management, this is an essential reference for all students, scholars and practitioners working in sport.
Author : Jean-Claude Dufour
Publisher : Presses Université Laval
ISBN 13 : 9782763775234
Total Pages : 604 pages
Book Rating : 4.7/5 (752 download)
Download or read book Marketing Et Services written by Jean-Claude Dufour and published by Presses Université Laval. This book was released on 1997 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Saglietto, Laurence
Publisher : IGI Global
ISBN 13 : 1522521348
Total Pages : 438 pages
Book Rating : 4.5/5 (225 download)
Download or read book Global Intermediation and Logistics Service Providers written by Saglietto, Laurence and published by IGI Global. This book was released on 2017-01-18 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: As modern organizations become more globalized and diverse, they require additional assistance to maintain effective workflows. With the support of intermediary partners, businesses can enhance their various management processes. Global Intermediation and Logistics Service Providers is a comprehensive reference source for the latest scholarly material on outsourcing strategies in contemporary business environments and examines the role of intermediaries in the dynamics of decision-making and process management. Highlighting pivotal discussions across a myriad of relevant topics, such as open innovation, competitive advantage, and social capital, this book is ideally designed for professionals, practitioners, researchers, and students interested in the impact of service providers within industrial organizations.
Author : Joëlle Rouanet-Laplace
Publisher : Editions Bréal
ISBN 13 : 9782842918293
Total Pages : 164 pages
Book Rating : 4.9/5 (182 download)
Download or read book Les mots-clés de la communication des entreprises written by Joëlle Rouanet-Laplace and published by Editions Bréal. This book was released on 2001 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Booma V Halpeth
Publisher : IndraStra Global e-Journal Hosting Services
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4./5 ( download)
Download or read book Nirma University Journal of Business and Management Studies written by Booma V Halpeth and published by IndraStra Global e-Journal Hosting Services. This book was released on 2020-06-30 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Nirma University Journal of Business and Management Studies (NUJBMS) is the flagship journal of the Institute of Management, Nirma University. It provides conceptual, empirical, and case-based research tailored to the needs of management scholars and practitioners researching and working in business schools and in industry. ISSN (Print): 2249-5630
Author : EDMOND AMBOS
Publisher : Lulu.com
ISBN 13 : 1291782214
Total Pages : 92 pages
Book Rating : 4.2/5 (917 download)
Download or read book COMMENT REDRESSER VOS VENTES ? written by EDMOND AMBOS and published by Lulu.com. This book was released on with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 450 pages
Book Rating : 4.F/5 ( download)
Download or read book Mondes en développement written by and published by . This book was released on 1994 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 660 pages
Book Rating : 4.X/5 (1 download)
Download or read book Technique Et Science Informatiques written by and published by . This book was released on 1989 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eyolf Jul-Larsen
Publisher : KARTHALA Editions
ISBN 13 : 2811105867
Total Pages : 662 pages
Book Rating : 4.8/5 (111 download)
Download or read book Une anthropologie entre pouvoirs et histoire written by Eyolf Jul-Larsen and published by KARTHALA Editions. This book was released on 2011 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le parcours de chercheur de Jean-Pierre Chauveau, aussi foisonnant que cohérent, suffirait à justifier l'hommage d'un livre. Au cours de plus de quarante années de recherches, d'enseignements et de débats scientifiques, il a, dans les échanges directs comme par ses écrits, influencé la façon de penser d'une foule de chercheurs et de praticiens du développement. Ses travaux ont jalonné la réflexion sur des dimensions structurantes des processus de développement et de construction mutuelle de la société civile et de l'État en Afrique sub-saharienne. Loin de la paraphrase ou de l'évocation hagiographique, les contributions réunies dans cet ouvrage proposent des mises en dialogue et en débat des analyses de Jean-Pierre Chauveau, parfois aussi des témoignages d'une rencontre marquante. Écrites par des chercheurs d'horizons divers, elles partagent avec leur inspirateur cette curiosité inépuisable pour la dynamique des sociétés africaines confrontées à la "mécanique" du développement, mais aussi, parfois, un certain émoi pour le temple d'un torero, les rebonds voluptueux d'une rumba ou ceux, plus capricieux, du ballon ovale. Cette suite de conversations avec l'oeuvre de Jean-Pierre Chauveau aborde, sur le registre scientifique, sans négliger celui de la "parenté à plaisanterie" qu'il manie avec art, les principales thématiques qui ont balisé une oeuvre dense et multiforme dans les champs de l'anthropologie historique, politique et économique, des études ivoiriennes et africaines, du développement, de l'innovation et de la gouvernance des ressources naturelles. Plus qu'un simple hommage, cet ouvrage s'adresse aux chercheurs et étudiants en sciences sociales, aux praticiens du développement et aux décideurs politiques que ces questions intéressent.
Author :
Publisher : Primento
ISBN 13 : 2802741578
Total Pages : 740 pages
Book Rating : 4.8/5 (27 download)
Download or read book Les solidarités entre générations written by and published by Primento. This book was released on 2013-03-06 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt: L’ampleur des enjeux humains, économiques et sociaux posés par la question des solidarités entre générations a conduit l’International society of Family Law (ISFL) à choisir ce thème pour son XVe congrès mondial. Plus de 200 intervenants, venus de 50 pays, ont abordé ces questions sous l’angle juridique, mais aussi philosophique, économique et anthropologique. Cet ouvrage présente une partie de ces communications organisées autour de deux grands thèmes : l’enfant au cœur des solidarités familiales et la prise en charge des aînés par la famille. Des phénomènes tels que l’allongement de la durée de la vie, l’urbanisation des populations, la difficulté d’entrée sur le marché du travail ou encore l’éclatement des modèles familiaux traditionnels marquent notre monde contemporain et impliquent la disparition d’anciennes solidarités et l’apparition de nouvelles solidarités redessinant les relations entre générations, posant alors le problème du sort des personnes les plus fragiles : les enfants, les malades, les handicapés et, surtout, les personnes âgées. – Quel est alors le rôle de la famille et des collectivités dans la protection de ces personnes ? – Quels rapports entre solidarités publiques et solidarités privées ? – Quels sont les droits et libertés reconnus aux personnes que l’âge, la maladie ou le handicap, placent en situation de dépendances ? Telles sont les questions au cœur de cet ouvrage. The importance of the human, economic and social issues caused by the question of generations’ solidarities led the International Society of Family Law to choose this theme for its XVIth World Congress (Lyon, July 19-23rd 2011). More than 200 speakers from 50 countries studied these questions from the legal angle, but also philosophic, economic and anthropological. This work collects a part of these papers about two great issues: the child, as the center of family solidarities; and the support for elders by family. Phenomena such as increasing life expectancy, population urbanization, labor-market entry barriers, decline of traditional family patterns, mark in depth our contemporary world and involve old solidarity disappearance and new solidarity emergence, reshaping relations between generations while bringing up the problem of the fate of the most vulnerable: children, the sick, disabled, and especially elderly people. – What then is the role of families and communities in protecting these people? – What is the relationship between public and private solidarity? – What are the rights and freedoms of people placed by age, illness or disability in a dependence situation? These are the issues addressed by the authors of this book.
Author :
Publisher :
ISBN 13 :
Total Pages : 806 pages
Book Rating : 4.3/5 (91 download)
Download or read book Itinérances--en pays peul et ailleurs written by and published by . This book was released on 1981 with total page 806 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tor Arve Benjaminsen
Publisher : Nordic Africa Institute
ISBN 13 : 9789171064769
Total Pages : 342 pages
Book Rating : 4.0/5 (647 download)
Download or read book Politics, Property and Production in the West African Sahel written by Tor Arve Benjaminsen and published by Nordic Africa Institute. This book was released on 2001 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a number of case studies from the West African Sahel, this book links and explores natural resources management from the perspectives of politics, property and production.
