La pub qui cartonne !

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Author :
Publisher : De Boeck Superieur
ISBN 13 : 2807314805
Total Pages : 148 pages
Book Rating : 4.8/5 (73 download)

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Book Synopsis La pub qui cartonne ! by : Julien Intartaglia

Download or read book La pub qui cartonne ! written by Julien Intartaglia and published by De Boeck Superieur. This book was released on 2019-09-16 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Voici un ouvrage pour les passionnés de publicité et ceux qui souhaitent comprendre comment elle influence les pensées, les jugements et les comportements du consommateur. Accessible et pratique, il se veut un guide de la publicité d'aujourd'hui ! Nous sommes quotidiennement exposés à environ 10.000 contacts publicitaires ! Quel est l'impact de cette publicité ambiante que nous voyons rapidement et que nous oublions aussitôt ? Cet ouvrage effectue d'abord un survol de plus d'un siècle des concepts les plus fondamentaux en communication, en les démystifiant afin d'en proposer une lecture pratique et revisitée. Ensuite, l'auteur présente les résultats d'une enquête qualitative menée auprès de CEO d'Agences de publicité et de Président(e)s de grands groupes de communication internationaux (TBWA, Ogilvy, Sidlee...). De Paris à Montréal, en passant par Genève, Lausanne, Berne et Zürich, il propose un voyage dans les coulisses de cette industrie qui fait rêver ! Cette partie permet de comprendre les fonctions actuelles de la communication publicitaire, le profil d'un "bon partenaire" en communication et les caractéristiques d'une publicité efficace. L'auteur y détaille les techniques utilisées pour vendre une voiture, un parfum, une cause humanitaire... et bien d'autres produits et services ! L'ouvrage est complété par les résultats d'une enquête conduite auprès de centaines de consommateurs suisses, sur l'impact de divers mécanismes de communication publicitaires utilisés pour vendre différents produits et services. Ce livre s'adresse avant tout aux passionnés de publicité - tous médias confondus - qui souhaitent comprendre comment elle influence les pensées, les jugements et le comportement du consommateur. Il se veut également un guide indispensable pour les étudiants en communication, publicité et marketing, que ce soit dans un cycle Bachelor/Licence ou Master. Enfin, cet ouvrage est également un outil managérial pour les chefs d'entreprise, les responsables marketing, les directeurs de la communication, etc., car il leur apporte des pistes de réflexion essentielles, ainsi qu'une vision accessible et pratique de la publicité d'aujourd'hui.

Modernization and Urban Water Governance

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Author :
Publisher : Springer
ISBN 13 : 1137592559
Total Pages : 456 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Modernization and Urban Water Governance by : Thomas Bolognesi

Download or read book Modernization and Urban Water Governance written by Thomas Bolognesi and published by Springer. This book was released on 2017-08-24 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the impact of modernization on the organization and sustainability of Urban Water Systems in Europe (UWSEs). Bolognesi explains that the modernization of UWSEs was a regulatory shock that began in the 1990s and was put into action with the EU Water Framework Directive in the year 2000. This process sought to reorganize water governance in order to achieve certain sustainability goals, but it fell short of expectations. Modernization and Urban Water Governance provides an update on the organization and sustainability of UWSEs, while drawing from a comparative analysis of German, French, and English water models and an institutionalist explanation of the current situation. With a focus on transaction costs, property rights allocation and institutional environments, this book argues that the modernization of UWSEs tends to depoliticize these systems and make them more resilient but also limits their potential for sustainable management. This book will be relevant to those wishing to understand the real impacts of water reform in Europe according to national contingencies.

International and Transnational Perspectives on Urban Systems

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Publisher : Springer
ISBN 13 : 9811077991
Total Pages : 399 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis International and Transnational Perspectives on Urban Systems by : Celine Rozenblat

Download or read book International and Transnational Perspectives on Urban Systems written by Celine Rozenblat and published by Springer. This book was released on 2018-05-08 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reviews the recent evolutions of cities in the world according to entirely revised theoretical fundamentals of urban systems. It relies on a vision of cities sharing common dynamic features as co-evolving entities in complex systems. Systems of cities that are interdependent in their evolutions are characterized in the context of that dynamics. They are identified on various geographical scales—worldwide, regional, or national. Each system exhibits peculiarities that are related to its demographic, economic, and geopolitical history, and that are underlined by the systematic comparison of continental and regional urban systems, following a common template throughout the book. Multi-scale urban processes, whether local (one city), or within national systems (systems of cities), or linked to the expansion of transnational networks (towards global urban systems) throughout the world over the period 1950–2010 are deeply analyzed in 16 chapters. This global overview challenges urban governance for designing policies facing globalization and the subsequent ecological transition. The answers, which emerge from the diversity of situations in the world, add some reflections on and recommendations to the “urban system framework” proposed in the Habitat III agenda.

Guide to the International Registration of Marks under the Madrid Agreement and the Madrid Protocol

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Author :
Publisher : WIPO
ISBN 13 : 9280530542
Total Pages : 191 pages
Book Rating : 4.2/5 (85 download)

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Book Synopsis Guide to the International Registration of Marks under the Madrid Agreement and the Madrid Protocol by : World Intellectual Property Organization

Download or read book Guide to the International Registration of Marks under the Madrid Agreement and the Madrid Protocol written by World Intellectual Property Organization and published by WIPO. This book was released on 2019-09-11 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Guide is primarily intended for applicants and holders of international registrations of marks, as well as officials of the competent administrations of the Member States of the Madrid Union. It leads them through the various steps of the international registration procedure and explains the essential provisions of the Madrid Agreement, the Madrid Protocol and the Common Regulations.

Metamorphoses

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Publisher : John Wiley & Sons
ISBN 13 : 1509545689
Total Pages : 180 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis Metamorphoses by : Emanuele Coccia

Download or read book Metamorphoses written by Emanuele Coccia and published by John Wiley & Sons. This book was released on 2021-06-09 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are all fascinated by the mystery of metamorphosis – of the caterpillar that transforms itself into a butterfly. Their bodies have almost nothing in common. They don’t share the same world: one crawls on the ground and the other flutters its wings in the air. And yet they are one and the same life. Emanuele Coccia argues that metamorphosis – the phenomenon that allows the same life to subsist in disparate bodies – is the relationship that binds all species together and unites the living with the non-living. Bacteria, viruses, fungi, plants, animals: they are all one and the same life. Each species, including the human species, is the metamorphosis of all those that preceded it – the same life, cobbling together a new body and a new form in order to exist differently. And there is no opposition between the living and the non-living: life is always the reincarnation of the non-living, a carnival of the telluric substance of a planet – the Earth – that continually draws new faces and new ways of being out of even the smallest particle of its disparate body. By highlighting what joins humans together with other forms of life, Coccia’s brilliant reflection on metamorphosis encourages us to abandon our view of the human species as static and independent and to recognize instead that we are part of a much larger and interconnected form of life.

Spatial Analysis and Location Modeling in Urban and Regional Systems

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Author :
Publisher : Springer
ISBN 13 : 9783662568613
Total Pages : 0 pages
Book Rating : 4.5/5 (686 download)

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Book Synopsis Spatial Analysis and Location Modeling in Urban and Regional Systems by : Jean-Claude Thill

Download or read book Spatial Analysis and Location Modeling in Urban and Regional Systems written by Jean-Claude Thill and published by Springer. This book was released on 2018-05-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This contributed volume collects cutting-edge research in Geographic Information Science & Technologies, Location Modeling, and Spatial Analysis of Urban and Regional Systems. The contributions emphasize methodological innovations or substantive breakthroughs on many facets of the socio-economic and environmental reality of urban and regional contexts.

Going Down River Road

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Publisher : East African Publishers
ISBN 13 : 9789966460776
Total Pages : 258 pages
Book Rating : 4.4/5 (67 download)

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Book Synopsis Going Down River Road by : Meja Mwangi

Download or read book Going Down River Road written by Meja Mwangi and published by East African Publishers. This book was released on 1976 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Translators Through History

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Publisher : John Benjamins Publishing
ISBN 13 : 9027224501
Total Pages : 364 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Translators Through History by : Jean Delisle

Download or read book Translators Through History written by Jean Delisle and published by John Benjamins Publishing. This book was released on 2012 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acclaimed, when it first appeared, as a seminal work – a groundbreaking book that was both informative and highly readable – Translators through History is being released in a new edition, substantially revised and expanded by Judith Woodsworth. Translators have played a key role in intellectual exchange through the ages and across borders. This account of how they have contributed to the development of languages, the emergence of literatures, the dissemination of knowledge and the spread of values tells the story of world culture itself. Content has been updated, new elements introduced and recent directions in translation scholarship incorporated, providing fresh insights and a more nuanced view of past events. The bibliography contains over 100 new titles and illustrations have been refreshed and enhanced. An invaluable tool for students, scholars and professionals in the field of translation, the latest version of Translators through History remains a vital resource for researchers in other disciplines and a fascinating read for the wider public.

The Hebrew and Jewish Press in Europe

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Publisher :
ISBN 13 :
Total Pages : 290 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The Hebrew and Jewish Press in Europe by : Gideon Kouts

Download or read book The Hebrew and Jewish Press in Europe written by Gideon Kouts and published by . This book was released on 2006 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of articles based on papers delivered by Kouts at conferences held between 1994-2005. Pp. 205-253, "The Jewish and Hebrew Press in Europe and in Palestine at the Outset of the Dreyfus Affair", discusses reactions in France (in "Univers Israélite" and "Archives Israélite") and England ("The Jewish Chronicle"), and in the Hebrew-language "Ha-melitz" (published in St. Petersburg), "Ha-tsefirah" (published in Kraków), and "Ha-tsvi" (published in Palestine).

Morphogenesis

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Publisher : Springer Science & Business Media
ISBN 13 : 3642131743
Total Pages : 353 pages
Book Rating : 4.6/5 (421 download)

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Book Synopsis Morphogenesis by : Paul Bourgine

Download or read book Morphogenesis written by Paul Bourgine and published by Springer Science & Business Media. This book was released on 2010-10-28 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are the relations between the shape of a system of cities and that of fish school? Which events should happen in a cell in order that it participates to one of the finger of our hands? How to interpret the shape of a sand dune? This collective book written for the non-specialist addresses these questions and more generally, the fundamental issue of the emergence of forms and patterns in physical and living systems. It is a single book gathering the different aspects of morphogenesis and approaches developed in different disciplines on shape and pattern formation. Relying on the seminal works of D’Arcy Thompson, Alan Turing and René Thom, it confronts major examples like plant growth and shape, intra-cellular organization, evolution of living forms or motifs generated by crystals. A book essential to understand universal principles at work in the shapes and patterns surrounding us but also to avoid spurious analogies.

The Story of Crass

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Publisher :
ISBN 13 :
Total Pages : 324 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The Story of Crass by : George Berger

Download or read book The Story of Crass written by George Berger and published by . This book was released on 2009 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: In-depth interviews with the main movers in the punk rock movement--Crass members Penny Rimbaud, Gee Vaucher, and Steve Ignorant--detail the face of the revolution founded by these radical thinkers and artists. When punk ruled the waves, Crass waived the rules by putting out their own records, films, and magazines and setting up a series of situationist pranks that were dutifully covered by the world's press. Not just another iconoclastic band, Crass was a musical, social, and political phenomenon: commune dwellers that were rarely photographed and remained contemptuous of conventional pop stardom. As detailed in this history, their members explored and finally exhausted the possibilities of punk-led anarchy. This definitive biography of the band not only gives backstage access to their lives, philosophies, and the movement that followed, but also to never-before-seen photographs and rare dialogues.

Couture Culture

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Publisher : MIT Press (MA)
ISBN 13 : 9780262701037
Total Pages : 438 pages
Book Rating : 4.7/5 (1 download)

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Book Synopsis Couture Culture by : Nancy J. Troy

Download or read book Couture Culture written by Nancy J. Troy and published by MIT Press (MA). This book was released on 2004 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study of the multiple connections between art and haute couture, in particular the activities of Paul Poiret, focusing on the tension between originality and reproduction in fashion, theater, and visual art.

On the Trail of the Serpent

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Publisher : Random House
ISBN 13 : 1473574641
Total Pages : 358 pages
Book Rating : 4.4/5 (735 download)

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Book Synopsis On the Trail of the Serpent by : Richard Neville

Download or read book On the Trail of the Serpent written by Richard Neville and published by Random House. This book was released on 2020-08-06 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***NOW THE SUBJECT OF THE MAJOR BBC TV SERIES *** DISCOVER THE INCREDIBLE TRUE CRIME STORY OF SERIAL KILLER, CHARLES SOBHRAJ, AND THE RACE TO BRING HIM TO JUSTICE Charles Sobhraj remains one of the world's great con men, and as a serial killer, the story of his life and capture endures as legend. Born in Vietnam to a Vietnamese mother and Indian father, Sobhraj grew up with a fluid sense of identity, moving to France before being imprisoned and stripped of his multiple nationalities. Driven to floating from country to country, continent to continent, he became the consummate con artist, stealing passports, smuggling drugs and guns across Asia, busting out of prisons and robbing wealthy associates. But as his situation grew more perilous, he turned to murder, preying on Western tourists dropping out across the 1970s hippie route, leaving a trail of dead bodies and gruesome crime scenes in his wake. First published in 1979, but updated here to include new material, On the Trail of the Serpent draws its readers into the story of Sobhraj's life as told exclusively to journalists Richard Neville and Julie Clarke. Blurring the boundaries between true crime and novelisation, this remains the definitive book about Sobhraj - riveting tale of sex, drugs, adventure and murder.

Sleep Like a Boss

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Publisher :
ISBN 13 : 9782919944408
Total Pages : pages
Book Rating : 4.9/5 (444 download)

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Book Synopsis Sleep Like a Boss by : Christine Hansen

Download or read book Sleep Like a Boss written by Christine Hansen and published by . This book was released on 2016-12-21 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting a good night's sleep has become a losing battle for you. You've tried all the routines, supplements, pills, and therapies out there. You've wondered whether something might really be wrong, like sleep apnea or sleep deprivation. And you know when you put your head on the pillow at night, you have hours of tossing, turning, anxiety ahead of you. Sleep Like a Boss takes you through the counter-intuitive secrets to falling asleep naturally and to waking up with energy. After reading this book, you'll be able to: Process the anxiety and stress that prevent you from being able to fall asleep, on a chemical level, Calm your breath and body to relax into sleep in a matter of minutes, Develop a sleep routine that suits your schedule and lifestyle, Discover which foods actually undermine your sleep and which bring sleep on faster, Learn all the surprising environmental factors in your home and office that may be sabotaging your sleep, And understand why your mattress is far more important than you've ever given it credit for. Plus, this book addresses chronic conditions, including sleep deprivation, sleep apnea, restless leg, circadian rhythm disorders, chronic hormonal imbalances, and pregnancy (during and after). As a bonus for purchasing this book, you'll receive access to the Sleep Like A Boss Membership Site with suggested exercises, shopping lists for sleep-inducing foods, power napping, and even helping your baby or toddler get a better night's sleep. When you implement these new sleep techniques will not only show you how to fall asleep, but how to fall asleep fast. With knowledge and a plan, you'll start sleeping better right away and begin the journey toward finally becoming a good sleeper, who wakes up refreshed and energized in the morning.

The Hitchhiker's Guide to Japan

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Author :
Publisher : Boston : C.E. Tuttle
ISBN 13 : 9780804820684
Total Pages : 0 pages
Book Rating : 4.8/5 (26 download)

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Book Synopsis The Hitchhiker's Guide to Japan by : Will Ferguson

Download or read book The Hitchhiker's Guide to Japan written by Will Ferguson and published by Boston : C.E. Tuttle. This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This budget-oriented travel guide intoduces hitching as the way to travel cheaply in Japan. The author gives advice on etiquette and strategies, provides hitchiking itineraries, and cross-references the itineraries with an English-language Japanese road atlas.

Statistical Bibliography in Relation to the Growth of Modern Civilization: Two Lectures Delivered I

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Author :
Publisher : Legare Street Press
ISBN 13 : 9781022043336
Total Pages : 0 pages
Book Rating : 4.0/5 (433 download)

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Book Synopsis Statistical Bibliography in Relation to the Growth of Modern Civilization: Two Lectures Delivered I by : Wyndham Hulme

Download or read book Statistical Bibliography in Relation to the Growth of Modern Civilization: Two Lectures Delivered I written by Wyndham Hulme and published by Legare Street Press. This book was released on 2023-07-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wyndham Hulme offers two lectures on the history of statistical data and its significance in shaping societies and civilizations. He discusses the role of statistical evidence in understanding social needs and scientific inquiry. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Ancient Greece

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Publisher :
ISBN 13 : 9780241523025
Total Pages : 0 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Ancient Greece by :

Download or read book Ancient Greece written by and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: