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Author : Jack Fabre
Publisher :
ISBN 13 :
Total Pages : 128 pages
Book Rating : 4.:/5 (461 download)
Download or read book La Promotion des ventes et la gestion des magasins de vente au détail en articles textiles written by Jack Fabre and published by . This book was released on 1978 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Arthur A. Winters
Publisher :
ISBN 13 : 9780026785204
Total Pages : 139 pages
Book Rating : 4.7/5 (852 download)
Download or read book Fashion Sales Promotion written by Arthur A. Winters and published by . This book was released on 1965 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marc Lemarignier
Publisher : Editions Eyrolles
ISBN 13 : 2212272707
Total Pages : 158 pages
Book Rating : 4.2/5 (122 download)
Download or read book La révolution du merchandising written by Marc Lemarignier and published by Editions Eyrolles. This book was released on 2015-05-07 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Un secteur en transition pour répondre aux nouveaux modes de consommation. Un ouvrage axé sur les évolutions et les bonnes pratiques du secteur retail. Des acteurs au coeur du mouvement en cours, pour une nouvelle révolution du secteur. Le merchandising est au seuil de sa 4e révolution. Après le merchandising d'organisation (gestion des emplacements produits dans les linéaires), de séduction (amélioration de l'apparence des linéaires), de théâtralisation (mise en scène de l'offre dans les magasins) qui est encore en cours, se prépare le merchandising omni-canal, qui sera l'enjeu de ces prochaines années. Vecteur essentiel de la transformation du secteur retail, le merchandising est de plus en plus sollicité pour répondre aux besoins liés au développement de l'offre multicanal, du big data, et pour améliorer avec la Supply Chain, la rentabilité des mètres carrés et stimuler les ventes tous canaux.
Author : Pamela M. Phillips
Publisher : Pearson College Division
ISBN 13 : 9780133627992
Total Pages : 225 pages
Book Rating : 4.6/5 (279 download)
Download or read book Fashion Sales Promotion written by Pamela M. Phillips and published by Pearson College Division. This book was released on 1996 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this Second Edition, Phillips attempts to—(1) demystify the field of fashion sales promotion, (2) introduce readers to each piece of the promotions puzzle, and (3) demonstrate how these pieces fit together—all toward the ultimate goal of giving readers the ability to apply the skills they've learned. The book reflects the latest developments in fashion sales promotion, including CD-ROM technology, selling over the Internet, and the overall increase of supplier and media art support. The author conveys concepts in a clear, concise writing style designed to be easily accessible to both the student of the fashion industry and the entrepreneur in the field.
Author :
Publisher :
ISBN 13 :
Total Pages : 530 pages
Book Rating : 4.3/5 ( download)
Download or read book International textiles written by and published by . This book was released on 1991 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Arthur A. Winters
Publisher :
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4.0/5 ( download)
Download or read book Fashion Sales Promotion Handbook written by Arthur A. Winters and published by . This book was released on 1967 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mary Frances Drake
Publisher : Prentice Hall
ISBN 13 : 9780023300295
Total Pages : 354 pages
Book Rating : 4.3/5 (2 download)
Download or read book Retail Fashion Promotion and Advertising written by Mary Frances Drake and published by Prentice Hall. This book was released on 1992 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every step in the promotional activities of a fashion retailer is given thorough examination in this one book, from researching consumer attitudes to planning advertising budgets, from determining strategy to preparing ad copy and layout. The book also provides strong coverage of the often-omitted topics of merchandise presentation, visual merchandising and fashion shows.
Author : Mary Gorgen Wolfe
Publisher : Goodheart-Wilcox Publisher
ISBN 13 : 9781566378918
Total Pages : 0 pages
Book Rating : 4.3/5 (789 download)
Download or read book The World of Fashion Merchandising written by Mary Gorgen Wolfe and published by Goodheart-Wilcox Publisher. This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion.
Author : Pamela M. Phillips
Publisher : Prentice Hall
ISBN 13 : 9780133067880
Total Pages : 223 pages
Book Rating : 4.0/5 (678 download)
Download or read book Fashion Sales Promotion written by Pamela M. Phillips and published by Prentice Hall. This book was released on 1987 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this Second Edition, Phillips attempts to& -- (1) demystify the field of fashion sales promotion, (2) introduce readers to each piece of the promotions puzzle, and (3) demonstrate how these pieces fit together& -- all toward the ultimate goal of giving readers the ability to apply the skills they've learned. The book reflects the latest developments in fashion sales promotion, including CD-ROM technology, selling over the Internet, and the overall increase of supplier and media art support. The author conveys concepts in a clear, concise writing style designed to be easily accessible to both the student of the fashion industry and the entrepreneur in the field.
Author : Frédéric Dosquet
Publisher : EMS Editions
ISBN 13 : 2847690794
Total Pages : 303 pages
Book Rating : 4.8/5 (476 download)
Download or read book Réussir l'ouverture de son magasin de textile written by Frédéric Dosquet and published by EMS Editions. This book was released on 2007-09-13 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quand le rêve devient réalité ! Ouvrir sa boutique spécialisée dans la vente d'articles textile, c'est devenir son propre patron, pouvoir gérer son temps et son énergie en fonction de ses projets. Vous rêvez de cette liberté qui vous permettra de développer votre tempérament d'entrepreneur, mais comment s'y prendre ? par où commencer ? Trop d'initiatives de création d'entreprise échouent par manque de préparation, car être commerçant ça s'apprend, il ne suffit pas d'avoir envie. Il vous faudra valider commercialement vos idées, construire votre stratégie, choisir votre emplacement, chiffrer votre projet et en vérifier sa rentabilité. Ce livre a été conçu comme un guide, pour vous, qui souhaitez ouvrir votre propre magasin dans le domaine de la commercialisation d'articles textile. Rédigé de manière pratique et dans un souci pédagogique, par sept spécialistes reconnus de la distribution spécialisée, cet ouvrage offre " un tout en 1 " regroupant les connaissances fondamentales dans les domaines du textile, du marketing au sens large (de l'étude de marché au plan de communication en passant par le merchandising), de la gestion financière et des ressources humaines.
Author : Michele M. Granger
Publisher : Fairchild Books
ISBN 13 :
Total Pages : 322 pages
Book Rating : 4.E/5 ( download)
Download or read book Case Studies in Merchandising Apparel and Soft Goods written by Michele M. Granger and published by Fairchild Books. This book was released on 1996 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: An interdisciplinary approach which combines clothing/textiles and business administration in the apparel and soft goods industry as analyzed from a marketing perspective. The marketing model: product, people, place, promotion and price, forms the foundation for the structure of this text.
Author : Michele M. Granger
Publisher : Fairchild Books & Visuals
ISBN 13 : 9781563670961
Total Pages : 0 pages
Book Rating : 4.6/5 (79 download)
Download or read book Instructor's Guide Case Studies in Merchandising Apparel and Soft Goods written by Michele M. Granger and published by Fairchild Books & Visuals. This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book asks readers to act business consultants in a variety of hypothetical work settings, from apparel and soft goods manufacturing to retail sales. Presenting real-life business situations, the cases encourage readers to offer original ideas for problem-solving and troubleshooting. Brief narratives introduce case studies in each chapter. An interdisciplinary approach examines the clothing, textiles, and soft goods industries.
Author : Mary Wolfe
Publisher : Goodheart-Willcox Pub
ISBN 13 : 9781566374545
Total Pages : 586 pages
Book Rating : 4.3/5 (745 download)
Download or read book The World of Fashion Merchandising written by Mary Wolfe and published by Goodheart-Willcox Pub. This book was released on 1998-01 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt: The World of Fashion Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. This exciting new text gives an in-depth view of the entire textile/apparel/retail soft goods chain and offers a comprehensive study of retail fundamentals and strategies for retail success. Hundreds of full-color photos make the world of fashion real for fashion merchandising students. -- Describes the latest concepts of manufacturing, mass customization, and niche specialization; trends in globalization, and the environment issues. -- Explains new computer technologies, such as robotic manufacturing, automatic replenishment of merchandise, and Internet retailing. -- Provides knowledge about the many career opportunities related to fashion that will help students enter a career in the world of fashion. -- Includes chapter learning objectives and review materials to aid learning and an extensive end-of-text glossary of fashion and apparel terms.
Author : Journaux officiels,
Publisher : Les éditions des Journaux Officiels
ISBN 13 : 9782110767554
Total Pages : 215 pages
Book Rating : 4.7/5 (675 download)
Download or read book Commerce de détail de l'habillement et des articles textiles written by Journaux officiels, and published by Les éditions des Journaux Officiels. This book was released on 2012-10-11 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.:/5 (16 download)
Download or read book ˜Laœ Promotion des ventes dans le commerce de détail written by and published by . This book was released on 1959 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pierre Volle
Publisher :
ISBN 13 : 9782711779925
Total Pages : 257 pages
Book Rating : 4.7/5 (799 download)
Download or read book Promotion et choix du point de vente written by Pierre Volle and published by . This book was released on 1999 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage offre une analyse du comportement des consommateurs en matière de choix du point de vente. Plus précisément, il cherche à déterminer dans quelle mesure le consommateur est fidèle à son point de vente et si les opérations promotionnelles des distributeurs sont susceptibles d'influencer ses décisions. Il traite donc des mécanismes de choix utilisés par les consommateurs et de l'efficacité du marketing promotionnel sur le trafic au point de vente. Il permet aussi de mieux comprendre les règles du jeu concurrentiel entre les distributeurs, qui comptent parmi les acteurs dominants de l'économie actuelle. Il s'adresse aux professionnels des études - particulièrement dans le secteur de la distribution et de la grande consommation - aux consultants, aux étudiants en 3e cycle et aux enseignants-chercheurs qui étudient les comportements de consommation.
Author : Yves Castagnol
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (733 download)
Download or read book Principes et pratique de la promotion des ventes written by Yves Castagnol and published by . This book was released on 1972 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
