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La Nueva Comunicacion Creatividad E Innovacion En La Sociedad Digital
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Book Synopsis La nueva comunicación Creatividad e innovación en la sociedad digital by : ALICIA; ALVAREZ RIVAS PARRAS PARRAS (DAVID.)
Download or read book La nueva comunicación Creatividad e innovación en la sociedad digital written by ALICIA; ALVAREZ RIVAS PARRAS PARRAS (DAVID.) and published by ESIC. This book was released on 2022-03-03 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Estrategias y métodos de creatividad e innovación by : Felipe Chibás Ortiz
Download or read book Estrategias y métodos de creatividad e innovación written by Felipe Chibás Ortiz and published by CANOPUS EDITORIAL DIGITAL SA. This book was released on 2018-01-01 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Un libro que será el mejor aliado de quienes desean dar soluciones originales en los tiempos actuales. Una obra que enseña a mirar de forma nueva la realidad, hacer acontecer en la práctica sus ideas, planes creativos y mucho más.
Book Synopsis Creatividad e innovación by : Romina Elisondo
Download or read book Creatividad e innovación written by Romina Elisondo and published by . This book was released on 2014 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Creatividad, innovación y emprendedorismo en organizaciones educativo-culturales en la era digital by : Felipe Chibás Ortiz
Download or read book Creatividad, innovación y emprendedorismo en organizaciones educativo-culturales en la era digital written by Felipe Chibás Ortiz and published by CANOPUS EDITORIAL DIGITAL SA. This book was released on 2024-05-28 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Libro ameno e interesante en el cual se explica, de manera sintética y clara, en qué consisten la Creatividad, la Innovación y el Emprendedorismo en la Era Digital. Aborda conceptos y herramientas actuales, como las rutinas creativas, la gestión de la Innovación, el Emprendedorismo Social y Verde y la Economía Creativa. Útil para todas las personas interesadas en la búsqueda e implementación de soluciones originales y emprendedoras para los problemas y en el desarrollo de la creatividad, la innovación y el emprendedorismo individual. También resulta útil para padres y familias que deseen entender mejor cómo educar a sus hijos en el período actual.
Author :Alejandro Buitrago, Eva Navarro y Agustín García Matilla Publisher :Editorial GEDISA ISBN 13 :8416572011 Total Pages :192 pages Book Rating :4.4/5 (165 download)
Book Synopsis La educación mediática y los profesionales de la comunicación by : Alejandro Buitrago, Eva Navarro y Agustín García Matilla
Download or read book La educación mediática y los profesionales de la comunicación written by Alejandro Buitrago, Eva Navarro y Agustín García Matilla and published by Editorial GEDISA. This book was released on 2015-11-15 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro recoge los testimonios de los profesionales de la comunicación sobre un asunto de máxima actualidad y da algunas respuestas a preguntas tales sobre: ¿Cómo enfocar las múltiples alfabetizaciones necesarias para reforzar la formación de una ciudadanía más educada? ¿En qué competencias deberíamos formar a los ciudadanos? ¿Cuáles son los principales contenidos que los profesionales de la comunicación deberían conocer? ¿Cómo renovar unas metodologías docentes obsoletas que no se corresponden con las exigencias del actual universo transmedia?
Book Synopsis The Best of News Design 32nd Edition by : Society for News Design
Download or read book The Best of News Design 32nd Edition written by Society for News Design and published by Rockport Publishers. This book was released on 2011-11-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Best of News Design 32ndEdition, the latest edition in Rockport's highly respected series, presents the winning entries from the Society for News Design's 2011 competition. Featuring work selected by a panel of judges from more than 14,000 international publication entries, this inspirational volume sets the bar for excellence in journalistic design. Bold, full-color layouts feature the best-of-the-best in news, features, portfolios, visuals, and more, and each entry is accompanied by insightful commentary on the elements that made the piece a standout winner. Every industry professional aspires to one day see his or her work in this book.
Book Synopsis Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape by : Miguélez-Juan, Blanca
Download or read book Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape written by Miguélez-Juan, Blanca and published by IGI Global. This book was released on 2023-01-09 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creatives have faced the difficult task of reaching those individuals who do not want to watch or listen to what they are trying to tell them. By producing fewer ads or making them louder or more striking, more brands and communications professionals are not going to get those people to pay more attention to their messages; they will only want to avoid advertising in all media. The Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape provides a theoretical, reflective, and empirical perspective on branded content and branded entertainment in relation to audience engagement. It reviews different cases about branded content to address the dramatic change that brands and conventional advertising are facing short term. Covering topics such as branded content measurement tools, digital entertainment culture, and government storytelling, this major reference work is an excellent resource for marketers, advertising agencies, brand managers, business leaders and managers, communications professionals, government officials, non-profit organizations, students and educators of higher education, academic libraries, researchers, and academicians.
Book Synopsis Networks of Innovation by : Ilkka Tuomi
Download or read book Networks of Innovation written by Ilkka Tuomi and published by OUP Oxford. This book was released on 2002-11-07 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovations are adopted when users integrate them in meaningful ways into existing social practices. Histories of major technological innovations show that often the creative initiative of users and user communities becomes the determining factor in the evolution of particular innovations. The evolutionary routes of the telephone, the Internet, the World Wide Web, email, and the Linux operating system all took their developers by surprise. Articulation of these technologies as meaningful products and systems was made possible by innovative users and unintended resources. Iterative and interactive models have replaced the traditional linear model of innovation during the last decade. Yet, heroic innovators and entrepreneurs, unambiguous functionality of products, and a focus on the up-stream aspects of innovation still underlie much discussion on innovation, intellectual property rights, technology policy, and product development. Coherent conceptual, theoretical and practical conclusions from research on knowledge creation, theory of learning, history of technology, and the social basis of innovative change have rarely been made. This book argues that innovation is about creating meaning; that it is inherently social; and is grounded in existing social practices. To understand the social basis of innovation and technology development we have to move beyond the traditional product-centric view on innovations. Integrating concepts from several disciplinary perspectives and detailed analyses of the evolution of Internet-related innovations, including packet-switched computer networks, World Wide Web, and the Linux open source operating system, the book develops foundations for a new theoretical and practical understanding of innovation. For example, it shows that innovative development can occur in two qualitatively different ways, one based on evolving specialization and the other based on recombination of existing socially produced resources. The expanding communication and collaboration networks have increased the importance of the recombinatory mode making mobility of resources, sociotechnical translation mechanisms, and meaning creation in communities of practice increasingly important for innovation research and product development.
Book Synopsis Marcas sonrientes by : Valiente Alber, Sònia
Download or read book Marcas sonrientes written by Valiente Alber, Sònia and published by Editorial UOC. This book was released on 2016-10-28 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Por qué la publicidad televisiva ha empleado tan poco el humor en los últimos años? ¿Por qué la publicidad en España es tan gris? Estas cuestiones son el germen de una investigación que ha durado tres años (2012-2015) y que ha dado lugar a la tesis doctoral: «La conexión emocional generada por el humor como elemento de engagement en marcas consolidadas». Una investigación que ha demostrado que, en un contexto de crisis económica, fragmentación de las audiencias, saturación publicitaria y entorno multipantalla el humor continúa siendo una estrategia válida para generar engagement. Es más, si el anuncio gusta –hace que «la marca me caiga mejor»– se viralizará. Conexión emocional y prescripción orgánica. ¿Hay algo más que una marca pueda soñar?
Download or read book Open a GLAM Lab written by Mahendra Mahey and published by . This book was released on 2020-11-30 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Galleries, Libraries, Archives and Museums (GLAM) Lab is a place for experimenting with digital collections and data. This book describes how to open a GLAM Lab and encourages a movement that can transform organisations and communities.
Author :51 autores investigadores Publisher :Fundación Internacional artecittà ISBN 13 :8494866567 Total Pages :572 pages Book Rating :4.4/5 (948 download)
Book Synopsis Actas del VII Congreso Internacional de “Sinestesia: Ciencia y Arte”. El Reto físico/digital //VII International Congress “Synaesthesia: Science and Art” * The digital / physical challenge *. 26-29 October 2022 [live+digital] Granada & Alcalà la Real / Spain. + Actividades Paralelas 2022. by : 51 autores investigadores
Book Synopsis Aesthetic Computing by : Paul A. Fishwick
Download or read book Aesthetic Computing written by Paul A. Fishwick and published by MIT Press. This book was released on 2006 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: The application of the theory and practice of art to computer science: how aesthetics and art can play a role in computing disciplines.
Book Synopsis Refiguring Democracy by : Ramón Feenstra
Download or read book Refiguring Democracy written by Ramón Feenstra and published by Taylor & Francis. This book was released on 2017-06-26 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book offers an overall view of the way democracy is being reshaped in the Spanish lab through the impact of social media, and social and political changes.
Book Synopsis Mathematical Modelling in Plant Biology by : Richard J. Morris
Download or read book Mathematical Modelling in Plant Biology written by Richard J. Morris and published by Springer. This book was released on 2018-11-05 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Progress in plant biology relies on the quantification, analysis and mathematical modeling of data over different time and length scales. This book describes common mathematical and computational approaches as well as some carefully chosen case studies that demonstrate the use of these techniques to solve problems at the forefront of plant biology. Each chapter is written by an expert in field with the goal of conveying concepts whilst at the same time providing sufficient background and links to available software for readers to rapidly build their own models and run their own simulations. This book is aimed at postgraduate students and researchers working the field of plant systems biology and synthetic biology, but will also be a useful reference for anyone wanting to get into quantitative plant biology.
Book Synopsis Strategies for Information Technology and Intellectual Capital: Challenges and Opportunities by : Joia, Luiz Antonio
Download or read book Strategies for Information Technology and Intellectual Capital: Challenges and Opportunities written by Joia, Luiz Antonio and published by IGI Global. This book was released on 2007-02-28 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book presents efficient ways for executives to understand the impact of IT on the intellectual capital of their firms, and searches for a new mandate for management that takes into consideration the pervasive role of IT on competitive boundaries. It provides a synopsis of the history, origin, taxonomies, ontologies, measurement models, and dynamics of intellectual capital"--Provided by publisher.
Book Synopsis The Logic of Connective Action by : W. Lance Bennett
Download or read book The Logic of Connective Action written by W. Lance Bennett and published by Cambridge University Press. This book was released on 2013-08-26 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Logic of Connective Action shows how political action is coordinated and power is organized in communication-based networks, and what political outcomes may result.
Book Synopsis The Values of Public Service Media in the Internet Society by : Miguel Túñez-López
Download or read book The Values of Public Service Media in the Internet Society written by Miguel Túñez-López and published by Springer Nature. This book was released on 2021-03-16 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a global overview of the challenges and opportunities faced by Public Service Media (PSM) organizations, including the increasing power of digital platforms, changing consumption habits, and reforms on funding models. In order to survive in the new, transforming media ecosystem, PSM organizations need to retain their core values whilst also embracing new values stemming from society’s increasingly complex communication needs and value systems. The contributions of 40 authors from three continents are grouped into three areas in which PSM organizations can create value: innovation, governance and relation to the market, and democratic reinforcement. The book illustrates how PSM can create value for different stakeholders, in different contexts, and through different methods. Contributing to a better understanding of the role of PSM in current media systems, PSM is shown as a key agent for the development of the public sphere and democratic societies.
![Download Actas del VII Congreso Internacional de “Sinestesia: Ciencia y Arte”. El Reto físico/digital //VII International Congress “Synaesthesia: Science and Art” * The digital / physical challenge *. 26-29 October 2022 [live+digital] Granada & Alcalà la Real / Spain. + Actividades Paralelas 2022. PDF Online Free](https://books.google.com/books/content/images/frontcover/JJmcEAAAQBAJ?fife=w200-h370)
