La Importancia De La Imagen Corporativa Para La Identificacion Y Consumo De Productos

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Prácticas de marketing y estudios en los mercados de consumo

Author :
Publisher : Comunicacion Científica
ISBN 13 : 6079104067
Total Pages : 167 pages
Book Rating : 4.0/5 (791 download)

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Book Synopsis Prácticas de marketing y estudios en los mercados de consumo by :

Download or read book Prácticas de marketing y estudios en los mercados de consumo written by and published by Comunicacion Científica. This book was released on 2024-06-26 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing está presente en la cotidianeidad del ser humano, inmerso en la vida habitual del individuo al navegar en redes sociales, en las calles, mientras se traslada a su centro de trabajo, en los alimentos que consume y en los lugares que visita. En este sentido, las organizaciones advierten los cambios que presenta el entorno para dar una respuesta mediante la generación de satisfactores acordes a las necesidades y deseos que demandan los mercados de consumo. De esta forma las prácticas contemporáneas de marketing, los mercados de consumo y las propuestas de valor contribuyen al desarrollo de la economía de las empresas, por esto se vuelve relevante analizarlas desde distintas perspectivas. Las prácticas del marketing expuestas en esta obra abordan temáticas diversas que van desde el análisis del marketing de nostalgia, en postres tradicionales en el ámbito local, hasta la identificación de factores en el comercio transfronterizo de alimentos de la región, pasando por estudios de localización de restaurantes, la caracterización de influencers gastronómicos en Sonora y el uso del merchandising en productos con sellos de advertencia. En la presente publicación se abordan diferentes escenarios del consumidor desde la óptica del marketing, en los cuales se observan diversas estrategias que en el transcurrir del tiempo han evolucionado y se han fusionado con enfoques éticos y de sustentabilidad. DOI: https://doi.org/10.52501/cc.168

Brands

Author : Celia Lury
Publisher : Routledge
ISBN 13 : 1134529163
Total Pages : 350 pages
Book Rating : 4.1/5 (345 download)

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Book Synopsis Brands by : Celia Lury

Download or read book Brands written by Celia Lury and published by Routledge. This book was released on 2004-08-12 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they? The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of globalization. This book offers a detailed and innovative analysis of the brand Illustrated with many examples, the book argues that brands: * mediate the supply and demand of products and services in a global economy * frame the activities of the market by functioning as an interface * communicate interactively, selectively promoting and inhibiting communication between producers and consumers * operate as a public currency while being legally protected as private property in law * introduce sensation, qualities and affect into the quantitative calculations of the market * organize the logics of global flows of products, people, images and events. This book will be essential reading for students of sociology, cultural studies and consumption.

At the threshold of the millennium

Author : Peru. Comisión de Promoción del Perú
Publisher :
ISBN 13 :
Total Pages : 388 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis At the threshold of the millennium by : Peru. Comisión de Promoción del Perú

Download or read book At the threshold of the millennium written by Peru. Comisión de Promoción del Perú and published by . This book was released on 1999 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Meme Machine

Author : Susan Blackmore
Publisher : OUP Oxford
ISBN 13 : 0191574619
Total Pages : 288 pages
Book Rating : 4.1/5 (915 download)

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Book Synopsis The Meme Machine by : Susan Blackmore

Download or read book The Meme Machine written by Susan Blackmore and published by OUP Oxford. This book was released on 2000-03-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humans are extraordinary creatures, with the unique ability among animals to imitate and so copy from one another ideas, habits, skills, behaviours, inventions, songs, and stories. These are all memes, a term first coined by Richard Dawkins in 1976 in his book The Selfish Gene. Memes, like genes, are replicators, and this enthralling book is an investigation of whether this link between genes and memes can lead to important discoveries about the nature of the inner self. Confronting the deepest questions about our inner selves, with all our emotions, memories, beliefs, and decisions, Susan Blackmore makes a compelling case for the theory that the inner self is merely an illusion created by the memes for the sake of replication.

Benchmarking Water Services

Author : Enrique Cabrera Jr
Publisher : IWA Publishing
ISBN 13 : 1843391988
Total Pages : 185 pages
Book Rating : 4.8/5 (433 download)

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Book Synopsis Benchmarking Water Services by : Enrique Cabrera Jr

Download or read book Benchmarking Water Services written by Enrique Cabrera Jr and published by IWA Publishing. This book was released on 2011-03-01 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Benchmarking has become a key tool in the water industry to promote and achieve performance targets for utilities. The use of this tool for performance improvement through systematic search and adaptation of leading practices, has expanded globally during the past decade. Many ongoing projects worldwide aim to address different needs and objectives, in varying contexts, with outstanding results and impact. Benchmarking Water Services provides valuable information to everyone interested in benchmarking in the water industry. The text is aimed at utilities considering joining a benchmarking project, experienced practitioners in charge of organizing a benchmarking exercise, consultants, regulators and researchers. The document is presented with a clear practice oriented approach and can be used as a how-to-benchmark guide presented from different perspectives (participants, organizers, supervising bodies). Readers will gain practical insight on real life benchmarking practices and will benefit from the experiences gained in some of the leading benchmarking projects of the water industry (including the IWA-WSAA benchmarking efforts, the European Benchmarking Co-operation and the several benchmarking projects carried out in Austria and Central Europe). The manual also presents the new IWA Benchmarking Framework, which aims to harmonize the terms used to describe benchmarking and performance indicators practices in the water industry, guaranteeing a more fluent and efficient communication. This Manual of Best Practice is edited by the IWA Specialist Group on Benchmarking and Performance Assessment, and co-published by AWWA and IWA Publishing. Praise for Benchmarking Water Services: "The continual trend of conceptual to specifics throughout the book provides for an educational experience each time the book is either casually perused or carefully studied." "The authors (Cabrera, Haskins and Fritiz) diligently pursue the focus of improvement." "Benchmarking Water Services is an in depth and practical ‘must have’ guide for any utility currently engaged in or planning to develop a benchmarking process" - Gregory M. Baird (2012) Benchmarking: An International Journal 19:2. More information about the book can be found on the Water Wiki in an article written by the author: http://www.iwawaterwiki.org/xwiki/bin/view/Articles/TheNewIWABenchmarkingFramework A Spanish language version of this book is available as a free eBook: http://www.iwawaterwiki.org/xwiki/bin/view/Articles/eBookTitlesfromIWAPublishingFreetoDownload-Volume2#HBenchmarkingParaServiciosdeAgua

Wally Olins on Brand

Author : Wally Olins
Publisher : Thames & Hudson
ISBN 13 : 0500770859
Total Pages : 341 pages
Book Rating : 4.5/5 (7 download)

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Book Synopsis Wally Olins on Brand by : Wally Olins

Download or read book Wally Olins on Brand written by Wally Olins and published by Thames & Hudson. This book was released on 2004-04-17 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Wise, witty, readable, and very, very useful. A tour de force from the world's leading authority on branding." —Anthony Hopwood, Said Business School, Oxford Brands are a cultural phenomenon of our time. Yet, whether praised or derided, they have suffered from a critical debate characterized by routine thinking, glib assumptions, or mere prejudice. Wally Olins draws on a lifetime of marketing experience to explain why it is time to throw the old mission statements away, what happens when a brand goes global, when we shouldn't automatically assume that the customer comes first, and how it might be good news that branding is set to spread even further. Above all, Olins provides a positive rejoinder to the new orthodoxies of the "No Logo" critics of branding by showing how they confuse their views about brands with their views about capitalism. As he argues, brands are no longer just about corporations, products, and services. In fact, all the significant institutions in our lives—the towns, cities, regions, or countries in which we live, our sports teams and museums, our consumer groups and charities—are given strength, identity, a defining role, and a satisfying cohesion via branding, one of the most significant social—as well as business—developments of modern times. Always wise, questioning, and iconoclastic, Wally Olins takes us to the literal heart of the matter: our crucial neglect of the way in which consumer decisions about brands are as emotional as all the other important decisions in our lives. For everyone in marketing, advertising, design, and business, and for anyone who wants to understand how the world works in the early twenty-first century, this is one of those rare books that breaks the mold.

Marketing Management and Strategy

Author : Peter Doyle
Publisher : Pearson Education
ISBN 13 : 9780273693987
Total Pages : 482 pages
Book Rating : 4.6/5 (939 download)

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Book Synopsis Marketing Management and Strategy by : Peter Doyle

Download or read book Marketing Management and Strategy written by Peter Doyle and published by Pearson Education. This book was released on 2006 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text brings managers the latest ideas on branding, marketing and strategic change. It includes a step-by-step guide to developing marketing strategies and advice on pricing decisions, advertising and communications plans.

Digital Media and Innovation

Author : Richard A. Gershon
Publisher : SAGE Publications
ISBN 13 : 1483322548
Total Pages : 355 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Digital Media and Innovation by : Richard A. Gershon

Download or read book Digital Media and Innovation written by Richard A. Gershon and published by SAGE Publications. This book was released on 2016-02-11 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

International Code of Conduct on Pesticide Management

Author : Food and Agriculture Organization of the United Nations
Publisher : Food & Agriculture Org.
ISBN 13 : 9251091870
Total Pages : 37 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis International Code of Conduct on Pesticide Management by : Food and Agriculture Organization of the United Nations

Download or read book International Code of Conduct on Pesticide Management written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2018-09-03 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: The understanding that some pesticides are more hazardous than others is well established. Recognition of this is reflected by the World Health Organization (WHO) Recommended Classification of Pesticides by Hazard, which was first published in 1975. The document classifies pesticides in one of five hazard classes according to their acute toxicity. In 2002, the Globally Harmonized System of Classification and Labelling of Chemicals (GHS) was introduced, which in addition to acute toxicity also provides classification of chemicals according to their chronic health hazards and environmental hazards.

Brands and Branding

Author : Rita Clifton
Publisher : John Wiley & Sons
ISBN 13 : 9781576603505
Total Pages : 322 pages
Book Rating : 4.6/5 (35 download)

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Book Synopsis Brands and Branding by : Rita Clifton

Download or read book Brands and Branding written by Rita Clifton and published by John Wiley & Sons. This book was released on 2009-04-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.

Media and Information Literacy and Intercultural Dialogue

Author : Ulla Carlsson
Publisher :
ISBN 13 : 9789186523640
Total Pages : 0 pages
Book Rating : 4.5/5 (236 download)

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Book Synopsis Media and Information Literacy and Intercultural Dialogue by : Ulla Carlsson

Download or read book Media and Information Literacy and Intercultural Dialogue written by Ulla Carlsson and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

SAGE Brief Guide to Corporate Social Responsibility

Author : Sage Publications
Publisher : SAGE
ISBN 13 : 1412997224
Total Pages : 289 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis SAGE Brief Guide to Corporate Social Responsibility by : Sage Publications

Download or read book SAGE Brief Guide to Corporate Social Responsibility written by Sage Publications and published by SAGE. This book was released on 2012 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to serve as a supplemental text for courses in business ethics, corporate social responsibility, corporate strategy, and organizational behaviour, this text is also an indispensible companion text for business students to use throughout their full programme of study. It provides objective coverage of key issues in corporate social responsibility, the obligation of companies to various stakeholder groups, the contribution of business to society and culture, and the relationship between organizations and the quality of the environment. Key features of the text include the following: A Reader's Guide that explains how to use the volume Keyword entries featuring comprehensive essays on such crucial topics as strategic corporate social responsibility, strategic philanthropy, corporate social performance, and social audits. A listing of references and suggested readings for each entry, so that readers can find more information on topics of particular interest.

The Pocket Guide to Health Promotion

Author : Glenn Laverack
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335264735
Total Pages : 170 pages
Book Rating : 4.3/5 (352 download)

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Book Synopsis The Pocket Guide to Health Promotion by : Glenn Laverack

Download or read book The Pocket Guide to Health Promotion written by Glenn Laverack and published by McGraw-Hill Education (UK). This book was released on 2014-07-16 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'Pocket Guide to Health Promotion' is a short, punchy and practical guide aimed at students and practitioners. The book includes precise definitions and examples of key concepts and methods in health promotion practice and a chapter by chapter description of the management planning, strategy selection, implementation and evaluation of health promotion programmes. Written in an accessible and concise style, the book offers the reader a practical and flexible resource that is ideal for students and practitioners looking to plan and implement health promotion activities. A must buy for those new to health promotion or who want a pocket guide to this core health activity. "Clearly written and practical, this excellent guide will prove indispensible to practitioners of health promotion globally, and a very useful starting point for students. It will be worth buying a pocket to put it in!" David Ross, Professor of Epidemiology and International Public Health, London School of Hygiene and Tropical Medicine, UK "The Pocket Guide to Health Promotion is easy to navigate with complex concepts in health promotion explained in a user-friendly way. Whether you are practicing health promotion or studying the discipline, this will be a welcome addition to any book shelf." Dr James Woodall, Co-Director of the Centre for Health Promotion Research & Course Leader MSc Public Health, Leeds Metropolitan University, UK

Copiar el edén

Author : María Berríos
Publisher :
ISBN 13 :
Total Pages : 662 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Copiar el edén by : María Berríos

Download or read book Copiar el edén written by María Berríos and published by . This book was released on 2006 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzes the evolution of contemporary art in Chile from 1973 to 2007. This edition reproduces more than 500 color images of works by 74 contemporary artists (selected by editor Mosquera) including names such as: Juan Downey, Carlos Arias, (Santiago, Chile, 1964); Juan Castillo, (Antofagasta, 1952); Eugenio Dittborn, (Santiago, Chile, 1943); Paz Errzuriz, (Santiago, Chile, 1944); Volupsa Jarpa, (Rancagua, 1971); Carlos Leppe, (Santiago, Chile, 1952); and Carolina Ruff, (Santiago, Chile, 1973), as well as younger generation artists. The artists are presented in alphabetical order with brief introductory texts. Each reproduced work is rigorously documented with a caption that, in addition to providing the technical data offers the reader a description of the work for better comprehension. Six essays by noted critics and art historians: Guillermo Machuca, Mar̕a Berr̕os, Justo Pastor Mellado, Catalina Mena, Nelly Richard y Adriana V̀lads (description provided by vendor).

Industrial Chemical Exposure

Author : Robert R. Lauwerys
Publisher : CRC Press
ISBN 13 : 9781566705455
Total Pages : 662 pages
Book Rating : 4.7/5 (54 download)

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Book Synopsis Industrial Chemical Exposure by : Robert R. Lauwerys

Download or read book Industrial Chemical Exposure written by Robert R. Lauwerys and published by CRC Press. This book was released on 2001-04-26 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling resource on industrial chemical assessment just got better. A practical guide to biological monitoring for industrial chemical exposure assessment, the THIRD EDITION of INDUSTRIAL CHEMICAL EXPOSURE: GUIDELINES FOR BIOLOGICAL MONITORING has been completely revised to include the latest developments in the field. In addition to an update of each chapter, major revisions have been made to take into consideration new information available since the publication of the second edition. SEE WHAT'S NEW IN THE THIRD EDITION: Major changes to the sections on lead, benzene, trichloroethylene, and dimethylformamide Fourteen completely new topics: bromine, molybdenum, perchlorate, platinum, n-heptane, ethene, 1,3-butadiene trimethylbenzene, naphthalene, terpenes, acrylamide, pesticides, tetrahydrofuran, methyl tertiarybutyl ether, n-nitrosodiethylamine Discussion of the metabolic fate of chemicals Increased information on the threshold of adverse effects levels Development of biological monitoring methods for assessing the internal dose of additional chemicals This authoritative book summarizes what is known about biological monitoring for inorganic, organic and organometallic substances. It provides a summary table with practical recommendations, giving you quick and easy access to the data. With INDUSTRIAL CHEMICAL EXPOSURE: GUIDELINES FOR BIOLOGICAL MONITORING you will understand the objectives of biological monitoring, the types of biological monitoring methods, their advantages and limitations, as well as practical aspects that must be considered before initiating a biological monitoring program.

World Anthropologies

Author : Gustavo Lins Ribeiro
Publisher : Routledge
ISBN 13 : 1000184498
Total Pages : 352 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis World Anthropologies by : Gustavo Lins Ribeiro

Download or read book World Anthropologies written by Gustavo Lins Ribeiro and published by Routledge. This book was released on 2020-07-12 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its inception, anthropology's authority has been based on the assumption that it is a unified discipline emanating from the West. In an age of heightened globalization, anthropologists have failed to discuss consistently the current status of their practice and its mutations across the globe. World Anthropologies is the first book to provoke this conversation from various regions of the world in order to assess the diversity of relations between regional or national anthropologies and a contested, power-laden Western discourse. Can a planetary anthropology cope with both the 'provincial cosmopolitanism' of alternative anthropologies and the 'metropolitan provincialism' of hegemonic schools? How might the resulting 'world anthropologies' challenge the current panorama in which certain allegedly national anthropological traditions have more paradigmatic weight - and hence more power - than others? Critically examining the international dissemination of anthropology within and across national power fields, contributors address these questions and provide the outline for a veritable world anthropologies project.

IMAGEN CORPORATIVA

Author : Teresa Pintado Blanco
Publisher : ESIC Editorial
ISBN 13 : 8411920526
Total Pages : 298 pages
Book Rating : 4.4/5 (119 download)

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Book Synopsis IMAGEN CORPORATIVA by : Teresa Pintado Blanco

Download or read book IMAGEN CORPORATIVA written by Teresa Pintado Blanco and published by ESIC Editorial. This book was released on 2024-06-04 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: La tercera edición de Imagen corporativa ofrece un enfoque actualizado sobre las estrategias de imagen corporativa, abarcando temas esenciales como la auditoría de imagen, la cultura, la responsabilidad social o el naming. Una de las cuestiones clave que hacen que este libro destaque es su enfoque fundamentalmente práctico. Cada capítulo incluye herramientas de gestión y planificación que ayudan a los lectores a aplicar los principios de la imagen corporativa en sus organizaciones. Además, el libro contiene multitud de casos prácticos de diversas industrias y categorías de producto, como Citroën, Zara, Barbie, BBVA o X, que ejemplifican y ayudan a entender la aplicación de las estrategias de imagen en diferentes contextos. En esta tercera edición se ha hecho especial énfasis en incluir las últimas tendencias relacionadas con las nuevas tecnologías, como la influencia de las redes sociales en la construcción de la imagen de las organizaciones. Esta edición, revisada y ampliada, será muy útil tanto para estudiantes como para profesionales de la comunicación. Su enfoque integral hacia diversos aspectos de las estrategias de imagen corporativa, combinado con ejemplos prácticos y estudios de casos reales, lo convierte en un libro obligatorio para quienes busquen ampliar sus conocimientos y habilidades en este campo. Índice: Presentación.- La importancia de la imagen en las empresas.- Las técnicas de investigación en imagen corporativa.- Auditoría y estrategia de imagen.- Cultura corporativa.- Responsabilidad social corporativa y reputación corporativa.- La identidad visual y el naming.- Imagen y posicionamiento de marcas.- La influencia de las promociones en la imagen corporativa.- la distribución y la imagen del punto de venta.- Los autores.