Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
La Force Des Marques Locales Et Ses Determinants Specifiques Par Rapport Aux Marques Internationales
Download La Force Des Marques Locales Et Ses Determinants Specifiques Par Rapport Aux Marques Internationales full books in PDF, epub, and Kindle. Read online La Force Des Marques Locales Et Ses Determinants Specifiques Par Rapport Aux Marques Internationales ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis La force des marques locales et ses déterminants spécifiques par rapport aux marques internationales by : Isabelle Schuiling
Download or read book La force des marques locales et ses déterminants spécifiques par rapport aux marques internationales written by Isabelle Schuiling and published by Presses univ. de Louvain. This book was released on 2002 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: Au cours de ces quinze dernières années, les entreprises ont progressivement globalisé leurs stratégies marketing. Ces changements ont amené les entreprises à favoriser le développement des marques internationales et globales, le plus souvent au détriment des marques locales. Or, il existe, à l'heure actuelle, et ce dans de nombreux secteurs, plus de marques locales que de marques internationales. La question est de savoir si ces marques locales ont encore un avenir et si toutes les marques doivent obligatoirement devenir internationales ou globales pour survivre ? Comme les marques locales n'ont jamais fait l'objet d'aucune recherche approfondie, il est utile de comprendre dans quelle mesure elles peuvent occuper une place stratégique dans un portefeuille de marques. Notre recherche a eu, dès lors, pour objectif de comparer la force des marques locales et ses déterminants spécifiques par rapport aux marques internationales. Nous avons procédé en deux phases. Une première phase exploratoire a consisté à interviewer les directeurs généraux et les directeurs marketing de multinationales et ceux d'entreprises locales en Belgique afin de mieux cerner la problématique des marques locales et l'intérêt du maintien de ces marques. La seconde phase empirique a consisté en l'étude en profondeur d'un ensemble de marques locales et internationales provenant d'une base de données internationale d'envergure sur les marques. Cette base de données de l'agence Young et Rubicam a permis d'analyser près de 10 000 personnes et plus de 500 marques dans le marché alimentaire européen, donnant lieu à 420 000 réponses dans les quatre grands pays européens, la France, l'Allemagne, l'Italie et la Grande-Bretagne. Les résultats montrent que les marques locales présentent des avantages stratégiques non négligeables pour les grands groupes internationaux et les entreprises locales. Elles permettent le plus souvent de varier les stratégies et d'équilibrer des portefeuilles de marques en combinant marques locales et marques internationales ou globales. Cette recherche ouvre la voie à de nouvelles pistes de développement, tant au niveau académique que managérial.
Book Synopsis Market-Driven Management by : Jean-Jacques Lambin
Download or read book Market-Driven Management written by Jean-Jacques Lambin and published by Bloomsbury Publishing. This book was released on 2012-07-19 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market-Driven Management adopts a broad approach to marketing, integrating the strategic and operational elements of the discipline. Lambin's unique approach reflects how marketing operates empirically, as both a business philosophy and an action-oriented process. Motivated by the increased complexity of markets, globalisation, deregulation, and the development of e-commerce, the author challenges the traditional concept of the 4Ps and the functional roles of marketing departments, focusing instead on the concept of market orientation. The book considers all of the key market stakeholders, arguing that developing market relations and enhancing customer value is the responsibility of every member of the organization, and that the development of this customer value is the only way for a firm to achieve profit and growth. New to this edition: - Greater coverage of ethical issues and corporate social responsibility; cultural diversity; value and branding and the economic downturn - Broad international perspective - Thoroughly revised to reflect the latest academic thinking and research With its unique approach, international cases and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing, and for MBAs and Executive MBAs.
Book Synopsis Routledge Handbook of Sports Marketing by : Simon Chadwick
Download or read book Routledge Handbook of Sports Marketing written by Simon Chadwick and published by Routledge. This book was released on 2015-12-22 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections—brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development—and examines key topics such as: consumer behaviour marketing communications strategic marketing international marketing experiential marketing and marketing and digital media Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.
Book Synopsis Le positionnement des marques internationales dans un contexte globalisé by : Saoussen Ben Dlala Jenhani
Download or read book Le positionnement des marques internationales dans un contexte globalisé written by Saoussen Ben Dlala Jenhani and published by . This book was released on 2007 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: A travers cette recherche, la thèse défendue est que la problématique du positionnement, pour être appréhendée correctement, doit être placée dans une perspective globale. Les travaux menés ont d'abord permis un approfondissement du contexte global. Une dualité opportunités/menaces a été soulignée et synthétisée sousles deux axes majeurs : d'homogénéité et d'incertitude globales. Cette étape a permis de constituer un cadre analytique qui a servi à engager la réflexion sur la stratégie de positionnement. Des éléments stratégiques du positionnement ont pu être dégagés, outre le degré de standardisation, le GCCP et la capitalisation sur les attributs symboliques ont été identifiés comme axes décisionnels clés. Une modélisation a été élaborée pour analyser et expliquer le processus de prise de décision en matière de positionnement. La mobilisation des modéles en communication internationale et en marketing global ainsi que les connaissances issues de la théorie de contingence a permis d'identifier un ensemble de déterminants d'ordre interne, externe et stratégique. Une enquête multisectorielle a été réalisée auprès d'un échantillon de firmes multinationales. Le modèle a été validé par la méthode des équations structurelles. Les résultats relevés indiquent que le GCCP se distingue comme l'alternative stratégique la plus étroitement liée aux Forces Globales. Des effets antinomiques exrcés sur la décision de standardisation du positionnement ont été identifiés. Il a été démontré que l'association de la marque à des attributs symboliques désigne une alternative essentiellement liée à des impératifs managériaux et relevnat de la quête des multinationales d'asseoir un concept global.
Book Synopsis PROMOTION DE LA SANTE ET AUTONOMISATION DANS LE CONTEXTE AFRICAIN by : David HouŽto
Download or read book PROMOTION DE LA SANTE ET AUTONOMISATION DANS LE CONTEXTE AFRICAIN written by David HouŽto and published by Lulu.com. This book was released on 2014-02-26 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le terme promotion de la santé en Afrique, près de 30 ans après l'adoption de la Charte d'Ottawa, continue d'avoir des connotations complètement hors du sens que lui confère cette charte. Cela n'est pas étonnant quand on sait que la notion de santé dans ce contexte africain équivaut à la lutte contre la maladie à travers les soins de santé dispensés par des professionnels de la santé dans des formations sanitaires et les hôpitaux. L'évolution que connait le continent depuis quelques décennies est de donner un peu plus de place à la communauté à travers les relais communautaires dans une participation communautaire vidée de son contenu, car le pouvoir n'est jamais passé entre les mains des communautés.C'est au vu de tout ceci que le présent ouvrage à sa raison d'être pour expliquer les fondements de l'autonomisation communautaire et de la promotion de la santé avec leur importance pour la région africaine en proie aux mauvais indicateurs de santé comparativement aux autres régions du monde.
Book Synopsis Expanding the Lexicon by : Sabine Arndt-Lappe
Download or read book Expanding the Lexicon written by Sabine Arndt-Lappe and published by Walter de Gruyter GmbH & Co KG. This book was released on 2018-01-22 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creation of new lexical units and patterns has been studied in different research frameworks, focusing on either system-internal or system-external aspects, from which no comprehensive view has emerged. The volume aims to fill this gap by studying dynamic processes in the lexicon – understood in a wide sense as not being necessarily limited to the word level – by bringing together approaches directed to morphological productivity as well as approaches analyzing general types of lexical innovation and the role of discourse-related factors. The papers deal with ongoing changes as well as with historical processes of change in different languages and reflect on patterns and specific subtypes of lexical innovation as well as on their external conditions and the speakers’ motivations for innovating. Moreover, the diffusion and conventionalization of innovations will be addressed. In this way, the volume contributes to understanding the complex interplay of structural, cognitive and functional factors in the lexicon as a highly dynamic domain.
Download or read book Biblio Country Reports written by and published by . This book was released on 1994 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Knowing our lands and resources by : Roué, Marie
Download or read book Knowing our lands and resources written by Roué, Marie and published by UNESCO Publishing. This book was released on 2017-04-03 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Critical Dictionary of Sociology by : Raymond Boudon
Download or read book A Critical Dictionary of Sociology written by Raymond Boudon and published by Routledge. This book was released on 2002-09-10 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlike most other sociology or social science dictionaries, in this translation of the Critical Dictionary of Sociology, taken from the second French edition of the Dictionary and edited by the English sociologist Peter Hamilton, the critical value of this distinctive work is at last made available for a wider audience. Each entry grapples directly with an issue, whether theoretical, epistemological, philosophical, political or empirical, and provides a strong statement of what the authors think about it. The discussions are considered but argumentative. By reaffirming that a non-marxist style of critique is still possible, Boudon and Bourricaud have presented a distinctive approach to the key issues which confront the societies of the Twentieth and Twenty-First centuries. For some this work will be a textbook, for others an indispensable sourcebook of sociological concepts, and for most a way of opening our eyes to new dimensions in our understanding of the great ideas and theories of sociology.
Download or read book Terra 2008 written by Leslie Rainer and published by Getty Publications. This book was released on 2011-06-14 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Earthen architecture constitutes one of the most diverse forms of cultural heritage and one of the most challenging to preserve. It dates from all periods and is found on all continents but is particularly prevalent in Africa, where it has been a building tradition for centuries. Sites range from ancestral cities in Mali to the palaces of Abomey in Benin, from monuments and mosques in Iran and Buddhist temples on the Silk Road to Spanish missions in California. This volume's sixty-four papers address such themes as earthen architecture in Mali, the conservation of living sites, local knowledge systems and intangible aspects, seismic and other natural forces, the conservation and management of archaeological sites, research advances, and training.
Download or read book Intangibles written by Baruch Lev and published by Rowman & Littlefield. This book was released on 2000-12-01 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first comprehensive, scientifically based study of the nature and impact of intangibles. Weaving case studies and real-world examples with contemporary business theory, Baruch Lev - establishes an economic framework to analyze managerial and investment issues concerning intangibles; - surveys the impact of intangibles on corporate performance and market values, including management difficulties, risk, questions of property rights, marketability, and cost structure; - analyzes information deficiencies associated with intangibles, including the major economic principles governing intangible investments, limits of management information systems, and recommendations for improved accounting disclosure; - sets forth a comprehensive information system—aimed at satisfying the needs of both internal and external decision makers—to reflect the impact and value of intangibles within the context of enterprise performance.
Book Synopsis Culture | 2030 indicators by : UNESCO
Download or read book Culture | 2030 indicators written by UNESCO and published by UNESCO Publishing. This book was released on 2019-11-18 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Water & Heritage by : Willem Willems
Download or read book Water & Heritage written by Willem Willems and published by . This book was released on 2017-01-15 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Water is vital for life, and its availability has been a concern for mankind throughout the ages. Its presence has always been ascertained in a variety of ways and the development of human society everywhere is connected with various forms of water management. Man also needed to manage water to find protection from its dangers and the need for that is increasing. In the coming decades, the impact of climate change is expected to intensify floods and droughts, affect groundwater resources, raise sea levels, increase pollution and enhance the frequency and magnitude of disasters. Societies around the world are challenged to adapt to these threats to ensure water security, economic prosperity and environmental and cultural sustainability. This book deals with the heritage of water management and the use that was made of water, as well as the impact of water management on heritage. An example of the former may be an ancient irrigation system in the Filipines or in the Middle East that still functions today, while the latter may reflect the importance of maintaining groundwater levels for the preservation of organic remains on archaeological sites or of wooden piles underneath standing buildings. In either case the papers in this book reflect the dynamic nature of water, and hence the equally dynamic relation between water management and heritage. This publication follows up on a Heritage and Water conference in Amsterdam, the first of its kind. Its main purpose is to credibly present the importance and value of heritage and historical experience for water and sustainable development, and vice versa, present the importance of water management for the protection of heritage. It presents evolving insights and concepts about Water and about Heritage from a variety of disciplines, policy and public perspectives illustrated with cases studies and aims to connect decision makers with experts such as engineers, archaeologists, historians, geographers, ecologist and landscape architects
Book Synopsis Postcoloniality by : Margaret A. Majumdar
Download or read book Postcoloniality written by Margaret A. Majumdar and published by Berghahn Books. This book was released on 2007 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Postcolonial theory is one of the key issues of scholarly debates worldwide; debates, so the author argues, which are rather sterile and characterized by a repetitive reworking of old hackneyed issues, focussing on cultural questions of language and identity in particular. She explores the divergent responses to the debates on globalization.
Download or read book Mondes en développement written by and published by . This book was released on 1993 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis China, the Health Sector by : Dean T. Jamison
Download or read book China, the Health Sector written by Dean T. Jamison and published by . This book was released on 1984 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This review of China's health sector begins by noting China's achievements in population control, health status, and nutrition. The policies, sources of financing, and resource use that have contributed to China's successes are cited, and the evolution of several influences on health from outside the sector are discussed, including nutritional improvements, greater access to clean water and sanitary waste disposal, and fertility reduction. Two major challenges now face China's health sector: (i) extending the methods that have been successful to areas where mortality rates and deaths due to infectious diseases remain high; and (ii) developing and implementing approaches to management of chronic disease that combine prevention, low-cost treatment, rehabilitation, and humane care. Major innovation will be essential because resources are limited and plans for meeting the health needs of the population are ambitious. Institutions capable of innovation, experimentation, and analysis of public health problems must be developed. The report includes discussion of specific issues in the sector.
Book Synopsis Managing Intellectual Capital by : David J. Teece
Download or read book Managing Intellectual Capital written by David J. Teece and published by Oxford University Press, USA. This book was released on 2000 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: The astute management of technology is essential for firms who wish to compete within the new economy. In this in-depth study, David Teece considers how firms can exploit technological innovation, protecting their intellectual capital, while staying ahead of the competition.
