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La Estrategia Del Oceano Azul
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Book Synopsis El concepto de la estrategia del océano azul by : 50Minutos,
Download or read book El concepto de la estrategia del océano azul written by 50Minutos, and published by 50Minutos.es. This book was released on 2016-04-11 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Las claves de la estrategia de éxito empresarial para innovar y superar a la competencia Este libro es una guía práctica y accesible para entender y aplicar el concepto de la estrategia del océano azul, que le aportará la información esencial y le permitirá ganar tiempo. En tan solo 50 minutos, este libro le permitirá: Mejorar el éxito de su empresaAumentar su rendimiento con la distinción de los dos tipos de mercado: océanos azules y océanos rojosDescubrir cómo poner en práctica la innovación y la creación de mercado Este libro ofrece un resumen y un análisis del concepto de la estrategia del océano azul, desarrollada originalmente por Renée Mauborgne y W. Chan Kim. SOBRE 50MINUTOS.ES | Economía y empresa 50MINUTOS.ES le ofrece las claves para entender rápidamente las principales teorías y conceptos que rigen el mundo económico actual. Nuestras obras combinan teoría, estudios de caso y múltiples ejemplos prácticos para que amplíe sus competencias y conocimientos sin perder tiempo. ¡Descubra en un tiempo récord las claves para el éxito de su negocio!
Book Synopsis La estrategia del océano azul by : W. Chan Kim
Download or read book La estrategia del océano azul written by W. Chan Kim and published by . This book was released on 2008-07-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Desde hace mucho tiempo, las empresas compiten frontalmente con el propósito de alcanzar un crecimiento rentable y constante. Luchan por conseguir una ventaja competitiva, batallan por una mayor participación en el mercado y se esfuerzan por diferenciarse. Sin embargo, en los saturados mercados de hoy, la competencia directa no produce otra cosa que “océanos rojos” teñidos de la sangre de los rivales que pelean por una reserva de utilidades cada vez más reducida. Este libro cuestiona todo aquello que usted creyó saber sobre la forma de alcanzar el éxito estratégico, los autores afirman que aunque la mayoría de las compañías compiten en esos océanos rojos, esta estrategia cada vez ofrece menos posibilidades de generar crecimiento rentable. Sobre la base de un estudio de 150 movimientos estratégicos que abarcan un período de más de cien años y treinta industrias, plantean que las empresas líderes del mañana no lograrán el éxito batallando contra sus competidores sino creando “océanos azules” de espacios de mercados seguros y listos para crecer. La estrategia del océano azul es un enfoque sistemático para hacer que la competencia se vuelva algo sin importancia. Este libro se propone cambiar los esquemas, ofrece un marco analítico comprobado y las herramientas para crear y capturar océanos azules. En él se examina una amplia gama de movimientos estratégicos de un gran número de industrias y se destacan los seis principios que toda empresa puede aplicar para formular y ejecutar con éxito estrategias de océano azul. Dando un vuelco total a las ideas tradicionales sobre la estrategia, este libro marca un hito al trazar un “camino audaz para vencer en el futuro”.
Book Synopsis Blue Ocean Leadership (Harvard Business Review Classics) by : W. Chan Kim
Download or read book Blue Ocean Leadership (Harvard Business Review Classics) written by W. Chan Kim and published by Harvard Business Review Press. This book was released on 2017-05-30 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In this bound version of their bestselling Harvard Business Review classic article, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. Research indicates that this gulf is vast: According to Gallup, 70% of workers are disengaged from their jobs. If companies could find a way to convert them into engaged employees, the results could be transformative. The trouble is, managers lack a clear understanding of what changes they could make to bring out the best in everyone. In this article, Kim and Mauborgne offer a solution to that problem: a systematic approach to uncovering, at each level of the organization, which leadership acts and activities will inspire employees to give their all, and a process for getting managers throughout the company to start doing them. Blue ocean leadership works because the managers' "customers"--that is, the people managers oversee and report to--are involved in identifying what's effective and what isn't. Moreover, the approach doesn't require leaders to alter who they are, just to undertake a different set of tasks. And that kind of change is much easier to implement and track than changes to values and mind-sets. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.
Book Synopsis Blue Ocean Strategy, Expanded Edition by : W. Chan Kim
Download or read book Blue Ocean Strategy, Expanded Edition written by W. Chan Kim and published by Harvard Business Review Press. This book was released on 2015-01-20 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.
Download or read book Blue Ocean Shift written by W. Chan Kim and published by Hachette Books. This book was released on 2017-09-26 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.
Book Synopsis From Doxiadis' Theory to Pikionis' Work by : Kostas Tsiambaos
Download or read book From Doxiadis' Theory to Pikionis' Work written by Kostas Tsiambaos and published by Routledge. This book was released on 2017-09-22 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Tsiambaos redefines the ground-breaking theory of Greek architect and town planner Constantinos A. Doxiadis (The Form of Space in Ancient Greece) and moves his thesis away from antiquity and ancient architecture, instead arguing that it can only be understood as a theory founded in modernity. In light of this, the author explores Doxiadis’ theory in relation to the work of the controversial Greek architect Dimitris Pikionis. This parallel investigation of the philosophical content of Doxiadis’ theory and the design principles of Pikionis’ work establishes a new frame of reference and creates a valuable and original interpretation of their work. Using innovative cross-disciplinary tools and methods which expand the historical boundaries of interwar modernism, the book restructures the ground of an alternative modernity that looks towards the future through a mirror that reflects the ancient past. From Doxiadis’ Theory to Pikionis’ Work: Reflections of Antiquity in Modern Architecture is fascinating reading for all scholars and students with an interest in modernism and antiquity, the history and theory of architecture, the history of ideas and aesthetics or town planning theory and design.
Download or read book Streets of Memory written by Amy Mills and published by University of Georgia Press. This book was released on 2010 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esra Ozyllrek, author of Nostalgia for the Modern: State Specularism and Everyday Politics in Turkey --
Book Synopsis Las claves de la Estrategia del Océano Azul by : W. Chan Kim
Download or read book Las claves de la Estrategia del Océano Azul written by W. Chan Kim and published by Profit Editorial. This book was released on 2017-09-18 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: La Estrategia del Océano Azul, un libro trascendental, ha vendido más de 3,6 millones de ejemplares en todo el mundo y ha sido traducido a 44 idiomas. Gran parte del trabajo de W. Chan Kim y Renée Mauborgne sobre la creación de nuevos espacios de mercado se publicó originalmente en forma de artículos en las páginas de la Harvard Business Review. Este libro reúne en un mismo volumen lo mejor de dichos artículos, que explican paso a paso el proceso de la creación de “océanos azules”, espacios de mercado sin oposición ni contaminación de la competencia.
Book Synopsis Leading the Revolution by : Gary Hamel
Download or read book Leading the Revolution written by Gary Hamel and published by Penguin. This book was released on 2002-07-30 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER One of the world's preeminent business thinkers and co-author of the bestseller, Competing for the Future, Gary Hamel has helped set the management agenda for three decades. Now, he brings us into the twenty-first century with Leading the Revolution, which spent time on The New York Times, The Wall Street Journal, USA Today, and Business Week bestseller lists, among others. Hamel lays out an innovative action plan for any company or individual intent on becoming—and staying—an industry revolutionary, for years to come. By drawing on the success of "gray haired revolutionaries" like Charles Schwab, Virgin, and GE Capital—companies that are always thinking ahead of the game and growing in new directions—and profiling individuals such as Ken Kutaragi, one of the pioneers of Sony Playstation, Hamel explains how companies can continue to grow, innovate, and achieve success, even in a chaotic world market. With insight culled from years of experience, Hamel: • Explores where revolutionary new business concepts come from • Identifies the key design criteria for building companies that are activist-friendly and revolution-ready • Shows how to avoid becoming "one-vision wonders" • Demonstrates how to harness the imagination of every employee • Explains how to develop new financial measures that focus on creating new wealth Packed with practical advice, Leading the Revolution is an accessible read, perfect for both businesses and individuals that don't want to get caught in the slow lane in the race for success in the twenty-first century.
Book Synopsis Red Ocean Traps (Harvard Business Review Classics) by : W. Chan Kim
Download or read book Red Ocean Traps (Harvard Business Review Classics) written by W. Chan Kim and published by Harvard Business Review Press. This book was released on 2017-05-30 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? World-renowned professors W. Chan Kim and Renee Mauborgne, the authors of the best-selling book Blue Ocean Strategy have spent over a decade exploring that question. They have seen that the trouble lies in managers' mental models--ingrained assumptions and theories about the way the world works. Though these models may work perfectly well in mature markets, they undermine executives' attempts to discover uncontested new spaces with ample potential (blue oceans) and keep companies firmly anchored in existing spaces where competition is bloody (red oceans). In this bound version of their bestselling Harvard Business Review classic article, they describe how to break free of these red ocean traps. To do that, managers need to: (1) Focus on attracting new customers, not pleasing current customers; (2) Worry less about segmentation and more about what different segments have in common; (3) Understand that market creation is not synonymous with either technological innovation or creative destruction; and (3) Stop focusing on premium versus low-cost strategies. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.
Book Synopsis La estrategia del oc‚ano azul by : W. Chan Kim
Download or read book La estrategia del oc‚ano azul written by W. Chan Kim and published by Editorial Norma. This book was released on 2005 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: CONTENIDO: La creación de los océanos azules - Herramientas y esquemas analíticos - Reconstrucción de las fronteras del mercadeo - Enfocarse en la perspectiva global, no en las cifras - Ir más allá de la demanda existente - Aplicar la secuencia estratégica correcta - Vencer las principales barrera organizacionales - Incorporar la ejecución a la estrategia - Conclusión: sostenibilidad y renovación de la estrategia del océano azul.
Book Synopsis Indigenous Education by : W. James Jacob
Download or read book Indigenous Education written by W. James Jacob and published by Springer. This book was released on 2015-01-20 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: Indigenous Education is a compilation of conceptual chapters and national case studies that includes empirical research based on a series of data collection methods. The book provides up-to-date scholarly research on global trends on three issues of paramount importance with indigenous education—language, culture, and identity. It also offers a strategic comparative and international education policy statement on recent shifts in indigenous education, and new approaches to explore, develop, and improve comparative education and policy research globally. Contributing authors examine several social justice issues related to indigenous education. In addition to case perspectives from 12 countries and global regions, the volume includes five conceptual chapters on topics that influence indigenous education, including policy debates, the media, the united nations, formal and informal education systems, and higher education.
Book Synopsis Coastal Marine Ecosystems of Latin America by : U. Seeliger
Download or read book Coastal Marine Ecosystems of Latin America written by U. Seeliger and published by Springer Science & Business Media. This book was released on 2000-10-18 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coastal and marine ecosystems, some severely degraded, other still pristine, control rich resources of inshore environments and coastal seas of Latin America's Pacific and Atlantic margins. Conflicts between the needs of the region's nations and diminishing revenues and environmental quality have induced awareness of coastal ecological problems and motivated financial support for restoration and management. The volume provides a competent review on the structure, processes and function of 22 important Latin American coastal marine ecosystems. Each contribution describes the environmental settings, biotic components and structure of the system, considers trophic processes and energy flow, evaluates the modifying influence of natural and human perturbations, and suggests management needs. Although the focus of the book is on basic ecological research, the results have application for coastal managers.
Book Synopsis Estrategia océano azul, océano rojo / Blue Ocean, Red Ocean Strategy by : KIM W. CHAN
Download or read book Estrategia océano azul, océano rojo / Blue Ocean, Red Ocean Strategy written by KIM W. CHAN and published by National Geographic Books. This book was released on 2018-07-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Océano Azul, Océano Rojo de W. Chan Kim y Renée Mauborgne es un volumen de la colección «Imprescindibles» de Conecta, que reúne las ideas esenciales para el profesional y la empresa de hoy por los autores de referencia. --Edición en colaboración con Harvard Business Review-- Solo un 30 por ciento de los empleados aplican activamente su talento y energía para hacer avanzar a sus organizaciones. El 50 por ciento se limita a pasar el tiempo, mientras que el 20 por ciento restante manifiesta su descontento de maneras contraproducentes. Y una de las principales causas de la falta de compromiso es un mal liderazgo. W. Chan Kim y Renée Mauborgne se inspiran en su célebre estrategia del «Océano Azul» y la aplican para ayudar a los líderes a liberar de manera rápida y económica el talento y la energía no explotados en sus organizaciones. Y ante la necesidad de crear nuevos mercados para obtener un triunfo a largo plazo, abordan los modelos mentales -que tienen su origen en suposiciones sobre el marketing, la innovación tecnológica, ladisrupción creativa o las estrategias competitivas- que anclan a los directivos en «Océanos Rojos», espacios abarrotados en los que las empresas libran una batalla encarnizada por su cuota de mercado. Los «Imprescindibles» de Conecta, en colaboración con Harvard Business Review, permiten acceder a las grandes ideas de los autores de referencia que inspiran a directivos y profesionales. Este volumen reúne los textos «El liderazgo Océano Azul» y «Trampas del Océano Rojo» de W. Chan Kim y Renée Mauborgne, profesores de INSEAD y autores de La estrategia del Océano Azul. ENGLISH DESCRIPTION Blue Ocean, Red Ocean by W. Chan Kim and Renée Mauborgne is one volume from the “Essentials” collection by Conecta, which compiles essential ideas by key authors for modern businesses and professionals. —Edition in collaboration with the Harvard Business Review— Just 30% of employees actively apply their talent and energy in order to advance their organizations. 50% limit themselves to just passing the time, while the remaining 20% show their dissatisfaction in counterproductive ways. And one of the main causes of the lack of commitment is poor leadership. W. Chan Kim and Renée Mauborgne are inspired in their famous “Blue Ocean” strategy and apply it to help leaders to quickly and economically unleash unused talent and energy in their organizations. Faced with the need to create new markets for triumphing in the long run, they tackle the mental models—which have their origins in marketing, technological innovation, creative disruption, and competitive strategies—that anchor executives in “Red Oceans,” crowded spaces in which businesses put up an intense fight for their market shares. The “Essentials” by Conecta, in collaboration with the Harvard Business Review, give access to the great ideas of key authors to inspire managers and professionals. This volume contains “Blue Ocean Leadership” and “Traps in the Red Ocean” by W. Chan Kim and Renée Mauborgne, professors of INSEAD and authors of Blue Ocean Strategy.
Book Synopsis Psychology of Liberation by : Maritza Montero
Download or read book Psychology of Liberation written by Maritza Montero and published by Springer Science & Business Media. This book was released on 2009-04-28 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the mid-1980s, the psychology of liberation movement has been a catalyst for collective and individual change in communities throughout Latin America, and beyond; and recent political developments are making its powerful, transformative ideas more relevant than ever before. Psychology of Liberation: Theory and Applications updates the activist frameworks developed by Ignacio Martin-Baro and Paulo Freire with compelling stories from the frontlines of conflict in the developing and developed worlds, as social science and psychological practice are allied with struggles for peace, justice, and equality. In these chapters, liberation is presented as both an ongoing process and a core dimension of wellbeing, entailing the reconstruction of social identity and the transformation of all parties involved, both oppressed and oppressors. It also expands the social consciousness of professionals, bringing more profound meaning to practice and enhancing related areas such as peace psychology, as shown in articles such as these: Philippines: the role of liberation movements in the transition to democracy. Venezuela: liberation psychology as a therapeutic intervention with street youth. South Africa: the movement for representational knowledge. Muslim world: religion, the state, and the gendering of human rights. Ireland: linking personal and political development. Australia: addressing issues of racism, identity, and immigration. Colombia: building cultures of peace from the devastation of war. Psychology of Liberation demonstrates the commitment to overcome social injustices and oppression. The book is a critical resource for social and community psychologists as well as policy analysts. It can also be used as a text for graduate courses in psychology, sociology, social work and community studies.
Book Synopsis The Bread of Salt and Other Stories by : N. V. M. Gonzalez
Download or read book The Bread of Salt and Other Stories written by N. V. M. Gonzalez and published by University of Washington Press. This book was released on 1993 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intro -- Contents -- Preface -- A Warm Hand -- Children of the Ash-Covered Loam -- The Morning Star -- The Blue Skull and the Dark Palms -- Where's My Baby Now? -- Come and Go -- The Sea Beyond -- The Whispering Woman -- The Bread of Salt -- On the Ferry -- The Wireless Tower -- The Lives of Great Men -- The Popcorn Man -- Crossing Over -- The Tomato Game -- In the Twilight -- The Gecko and the Mermaid -- A Shelter of Bamboo and Sand -- The Long Harvest -- Glossary.
Book Synopsis A Season of Waiting by : David Omowale
Download or read book A Season of Waiting written by David Omowale and published by East African Publishers. This book was released on 2002 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
