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Author : Marc Filser
Publisher :
ISBN 13 : 9782376873389
Total Pages : 398 pages
Book Rating : 4.8/5 (733 download)
Download or read book La distribution written by Marc Filser and published by . This book was released on 2020-02-27 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marc Filser
Publisher : Éditions EMS
ISBN 13 : 2376873398
Total Pages : 408 pages
Book Rating : 4.3/5 (768 download)
Download or read book La distribution written by Marc Filser and published by Éditions EMS. This book was released on 2020-02-27 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Croissance rapide de nouvelles formes de vente, stratégies de mutualisation des ressources logistiques, phygitalisation, plateformisation, politique de réenchantement des points de vente... Autant de bouleversements du paysage économique qui font désormais de la distribution une fonction clé de la gestion des entreprises. Comprendre et expliquer à la fois sa dynamique et ses enjeux revêt, à ce titre, une importance majeure. Rédigé par trois spécialistes reconnus du sujet, l’ouvrage se fixe pour objectif d’aborder de façon pédagogique les principales dimensions de la distribution : la relation avec l’acheteur final, la gestion des interfaces entre industriels et distributeurs, et les enjeux stratégiques liés à l’organisation du canal. En rapprochant les plus récentes recherches internationales de l’analyse approfondie des pratiques et stratégies du secteur, la troisième édition de ce livre, devenu un « classique » dès sa sortie, et abondamment cité depuis lors, propose une synthèse originale et ambitieuse sur un certain nombre d’interrogations très actuelles. Etayé de très nombreux exemples et illustrations, il s’adresse à un large public d’étudiants, de chercheurs et de praticiens qui souhaitent prendre connaissance des tendances d’évolution les plus significatives en matière de management de la distribution et de comportements de ses principaux acteurs.
Author : Marc FILSER
Publisher : Management et société
ISBN 13 : 2912647819
Total Pages : 336 pages
Book Rating : 4.9/5 (126 download)
Download or read book La distribution : organisation et stratégie written by Marc FILSER and published by Management et société. This book was released on 2001-02-17 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: L'ouvrage, rédigé par trois spécialistes, se fixe pour objectif d'aborder de façon pédagogique les principales dimensions de la distribution : * relation avec l'acheteur final, à travers des points de vente dont la gestion ne cesse de se complexifier ; * Interface entre fournisseurs et distributeurs, à travers le management efficace des flux logistiques et transactionnels ; * Variable d'action de la politique marketing, à travers des choix d'organisation mais aussi de pilotage des relations d'échange. En rapprochant les plus récentes recherches internationales de l'analyse des pratiques du secteur, ce livre propose une synthèse originale sur un certain nombre de grandes interrogations stratégiques.
Author : Martin Christopher
Publisher : Praeger
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.4/5 (91 download)
Download or read book The Strategy of Distribution Management written by Martin Christopher and published by Praeger. This book was released on 1985-03-05 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the managerial issues surrounding the creation and implementation of distribution strategies in the broader context of logistics management. Author Martin Christopher analyzes the strategic importance of the distribution function and the problems it involves, and presents practical guidance for the manager responsible for it. Using a total distribution framework, he reviews each aspect of the distribution process and explains how to design and implement appropriate systems. His analysis is supported throughout by diagrams, checklists, and case studies. Drawing upon the experiences of practicing managers in Europe, North America, Asia, and Australia, he concludes that although logistics problems are the same the world over, differences in language, culture, and management style have a substantial impact on the solutions developed.
Author : Jeanne Dancette
Publisher : PUM
ISBN 13 : 2760617769
Total Pages : 376 pages
Book Rating : 4.7/5 (66 download)
Download or read book Analytical Dictionary of Retailing written by Jeanne Dancette and published by PUM. This book was released on 2000 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jacques Dioux
Publisher : CampusPress
ISBN 13 : 9782744070785
Total Pages : 527 pages
Book Rating : 4.0/5 (77 download)
Download or read book La distribution written by Jacques Dioux and published by CampusPress. This book was released on 2005-01-01 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: Les leaders de la distribution figurent aujourd'hui parmi les premières entreprises mondiales tant par le volume d'affaires ou le nombre d'emplois concernés que par leur capacité d'innovation. Né de la double expertise d'un professionnel et d'un universitaire, La distribution allie la rigueur universitaire des sources et des analyses aux approches concrètes nécessaires aux décideurs. Composé de quatre parties, l'ouvrage détaille : L'univers de la distribution (son vocabulaire, ses fonctions, ses acteurs) et son environnement juridique. L'organisation des entreprises de distribution et de leur gouvernance, de la définition des stratégies à leurs déclinaisons dans les domaines de l'international et du commerce en ligne. Le marketing des entreprises de distribution et les politiques mises en œuvre autour du concept d'enseigne - offre commerciale, localisation, merchandising, design du point de vente, communication et performances. Le back-office (achats et logistique) ainsi que les nouvelles technologies de l'information et de la communication appliquées au commerce. Illustré d'un grand nombre de figures et de schémas, l'ouvrage contient plus de 150 encadrés ou repères, qui approfondissent un point théorique ou éclairent de façon pratique les notions présentées. De nombreuses contributions d'universitaires et de professionnels renommés de la distribution enrichissent l'ouvrage de leurs recherches et de leurs expériences. A la fin de chaque chapitre, des exercices variés (contrôle de connaissances, ateliers de réflexion, travaux sur le terrain) permettent au lecteur de tester sa compréhension des notions présentées. Un glossaire des notions principales et deux index font de ce titre un ouvrage de référence. Il intéressera un large public d'étudiants d'écoles de management et d'ingénieurs, en cours de marketing, management des réseaux, distribution et gestion de la supply-chain. Il sera également indispensable aux cadres d'entreprise de distribution en formation continue en université d'entreprise, à leurs fournisseurs et à leurs partenaires.
Author : David F. Ross
Publisher : Springer Science & Business Media
ISBN 13 : 1441989390
Total Pages : 834 pages
Book Rating : 4.4/5 (419 download)
Download or read book Distribution Planning and Control written by David F. Ross and published by Springer Science & Business Media. This book was released on 2011-06-27 with total page 834 pages. Available in PDF, EPUB and Kindle. Book excerpt: When work began on the first volume ofthis text in 1992, the science of dis tribution management was still very much a backwater of general manage ment and academic thought. While most of the body of knowledge associated with calculating EOQs, fair-shares inventory deployment, productivity curves, and other operations management techniques had long been solidly established, new thinking about distribution management had taken a definite back-seat to the then dominant interest in Lean thinking, quality management, and business process reengineering and their impact on manufacturing and service organizations. For the most part, discussion relating to the distri bution function centered on a fairly recent concept called Logistics Manage ment. But, despite talk of how logistics could be used to integrate internal and external business functions and even be considered a source of com petitive advantage on its own, most of the focus remained on how companies could utilize operations management techniques to optimize the traditional day-to-day shipping and receiving functions in order to achieve cost contain ment and customer fulfillment objectives. In the end, distribution manage ment was, for the most part, still considered a dreary science, concerned with oftransportation rates and cost trade-offs. expediting and the tedious calculus Today, the science of distribution has become perhaps one of the most im portant and exciting disciplines in the management of business.
Author : Anne-Sophie Binninger
Publisher : Gualino Editeur
ISBN 13 : 9782297033381
Total Pages : 231 pages
Book Rating : 4.0/5 (333 download)
Download or read book La distribution : organisation et acteurs : développement d'une stratégie d'enseigne, marketing du point de vente, e-commerce et cross-canal written by Anne-Sophie Binninger and published by Gualino Editeur. This book was released on 2013-09-24 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Confrontées à une bataille mondialisée et à une concurrence multi-formats encore inédite, les enseignes de la distribution doivent réinventer en permanence leur approche marketing pour satisfaire les consommateurs. Cet ouvrage fait le point sur les principaux enjeux contemporains de la distribution de façon claire, didactique et illustrée. Se situant à la fois dans une perspective stratégique et opérationnelle, il est articulé pour répondre aux programmes de marketing traitant des stratégies de distribution dans l'enseignement supérieur de gestion (Ecole de commerce, IUT, BTS, licence, master 1 et 2, mastères spécialisés). Il est structuré en 4 parties : Comprendre la distribution. présentation des fondements, origines et enjeux de la distribution, identification des principales fonctions de la distribution, de ses modes d'organisation, de ses acteurs, mise à jour des principaux modèles théoriques de création et de croissance pour comprendre l'évolution des formats. Construire une stratégie d'enseigne : tendances de consommation, options stratégiques de lancement d'une enseigne, règles à respecter pour créer un concept de vente innovant et mettre en oeuvre une politique d'implantation efficace. Mettre en oeuvre le plan Marketing du point de vente : politique d'assortiment d'une enseigne, merchandising du magasin, marketing client et communication du point de vente, relations fournisseur/distributeur, trade-marketing et category-management. Explorer les possibilités de développement : stratégies de développement d'une enseigne de distribution à la fois en termes de concentration, de diversification et d'internationalisation, acteurs et stratégies du e-commerce et enjeux actuels et futurs autour du cross-canal.
Author : Joelle Morana
Publisher : John Wiley & Sons
ISBN 13 : 1119528674
Total Pages : 135 pages
Book Rating : 4.1/5 (195 download)
Download or read book Logistics written by Joelle Morana and published by John Wiley & Sons. This book was released on 2018-06-21 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a first destination for Bac + 4 and above students, but also for teachers and researchers, this book presents in 42 sheets - from 4 to 5 pages each - the fundamental elements to the setting up of a logistics. Indeed, many books exist in logistics, but they usually focus on the development of a particular theme. In this case, the logistics in 42 sheets offers an overview of the key elements to consider for the implementation of a logistics. And to go further, each sheet offers a bibliography "development" themes and subtopics.
Author : Houcine Berbou
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527549194
Total Pages : 657 pages
Book Rating : 4.5/5 (275 download)
Download or read book Proceedings of the 3rd International Conference of Economics and Management (CIREG 2016) Volume II written by Houcine Berbou and published by Cambridge Scholars Publishing. This book was released on 2020-04-06 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific national situation. The relevance of SME research lies in its heuristic value of analyzing change, rather than in constructing a category, a particularly useful empirical concept. This third volume is focused on marketing and human resources.
Author : David Frederick Ross
Publisher : Springer
ISBN 13 : 1489975780
Total Pages : 936 pages
Book Rating : 4.4/5 (899 download)
Download or read book Distribution Planning and Control written by David Frederick Ross and published by Springer. This book was released on 2015-05-14 with total page 936 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition provides operations management students, academics and professionals with a fully up-to-date, practical and comprehensive sourcebook in the science of distribution and Supply Chain Management (SCM). Its objective is not only to discover the roots and detail the techniques of supply and delivery channel networks, but also to explore the impact of the merger of SCM concepts and information technologies on all aspects of internal business and supply channel management. This textbook provides a thorough and sometimes analytical view of the topic, while remaining approachable from the standpoint of the reader. Although the text is broad enough to encompass all the management activities found in today's logistics and distribution channel organizations, it is detailed enough to provide the reader with a thorough understanding of essential strategic and tactical planning and control processes, as well as problem-solving techniques that can be applied to everyday operations. Distribution Planning and Control: Managing in the Era of Supply Chain Management, 3rd Ed. is comprised of fifteen chapters, divided into five units. Unit 1 of the text, The SCM and Distribution Management Environment, sets the background necessary to understand today’s supply chain environment. Unit 2, SCM Strategies, Channel Structures and Demand Management, reviews the activities involved in performing strategic planning, designing channel networks, forecasting and managing channel demand. Unit 3, Inventory Management in the Supply Chain Environment, provides an in-depth review of managing supply chain inventories, statistical inventory management, and inventory management in a multiechelon channel environment. Unit 4, Supply Chain Execution, traces the translation of the strategic supply chain plans into detailed customer and supplier management, warehousing and transportation operations activities. Finally Unit 5, International Distribution and Supply Chain Technologies, concludes the text by exploring the role of two integral elements of SCM: international distribution management and the deployment of information technologies in the supply chain environment. Each chapter includes summary questions and problems to challenge readers to their knowledge of concepts and topics covered. Additionally supplementary materials for instructors are also available as tools for learning reinforcement.
Author : Antonella Caru
Publisher : Routledge
ISBN 13 : 1136009663
Total Pages : 212 pages
Book Rating : 4.1/5 (36 download)
Download or read book Consuming Experience written by Antonella Caru and published by Routledge. This book was released on 2013-01-11 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers the ‘hot topic’ of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book. It highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an individual’s daily life is made up of consuming experiences that can occur with or without a market relation. Offering an overview of the consumption experience, it outlines a continuum of experiences of consumption that consumers go through, including: those that are mainly constructed by consumers around small items that comprise their daily life, such as organic products and non-profit or local associations those that have been co-developed by companies and consumers: tourism or adventure projects, rock concerts and cultural events those that have been largely developed by the companies where consumers are immersed in a hyper-real context such as fashion, sports brands, edutainment and retail. Broad and comprehensive, this book provides a challenging vision of the consumption experience, which is an invaluable tool for all those studying marketing and consumer behaviour.
Author : Judith Dwyer
Publisher : Pearson Higher Education AU
ISBN 13 : 1442550554
Total Pages : 721 pages
Book Rating : 4.4/5 (425 download)
Download or read book Communication for Business and the Professions: Strategie s and Skills written by Judith Dwyer and published by Pearson Higher Education AU. This book was released on 2012-10-15 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: The comprehensive how-to guide to preparing students for the demands they’ll face on the job. Dwyer thoroughly addresses the new-media skills that employees are expected to have in today’s business environment. Now titled Communication for Business and the Professions: Strategies and Skills, the fifth edition presents these technologies in the context of proven communication strategies and essential business English skills. With new and updated content on social media and technology, Dwyer provides comprehensive coverage of communication strategies and skills by linking theory and research with practical skills and examples. Dwyer believes in expanding our knowledge of what we can do to interact effectively and provides us with working models to practise and refine how well we do it. This edition continues to provide a solid background in communication, stimulate critical thinking, and promote active learning through a variety of features and activities.
Author : Bernadette Andreosso-O'Callaghan
Publisher : Elsevier
ISBN 13 : 178063241X
Total Pages : 265 pages
Book Rating : 4.7/5 (86 download)
Download or read book The Economic Relations Between Asia and Europe written by Bernadette Andreosso-O'Callaghan and published by Elsevier. This book was released on 2007-11-30 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at the new configuration taken by Asia-Europe economic relations. It is set against the background of the inclusion of China in the WTO, the growth of foreign investors from emerging Asian countries, and the economic reforms in a number of crisis-hit South East Asian economies. It is written by a number of well established European and Asian scholars from the fields of economics as well as management. The different chapters in the book highlight key contemporary issues from theoretical, conceptual and empirical perspectives. - Provides an account of the key contemporary issues in the area of Asia-Europe economic relations - By its interdisciplinary (connecting management with economics), it shows how the linking of the different disciplines is essential to understand the key issues at stake in the area - Can be used by students, researchers, as well as by practitioners
Author : Estelle Morcello
Publisher :
ISBN 13 : 9782878803020
Total Pages : 196 pages
Book Rating : 4.8/5 (3 download)
Download or read book Les stratégies d'implantations logistiques de la distribution written by Estelle Morcello and published by . This book was released on 1999 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: En raison de son poids économique et de son rôle de leader dans la filière agroalimentaire, la grande distribution est régulièrement montrée du doigt, qu'il s'agisse de problèmes économiques liés à la filière en général ou, plus spécifiquement, au secteur des transports. Ainsi, ses exigences en matière de délais sont régulièrement mises en avant par les transporteurs. Ce sont ces modes d'organisation et de fonctionnement qui sont au centre de l'actualité. Leur compréhension est donc nécessaire avant tout débat sur le rôle des distributeurs dans l'évolution de la logistique et des pratiques de transport. Cet ouvrage s'attache à démonter les mécanismes sous-jacents aux organisations logistiques de la grande distribution française. L'objectif est de comprendre et d'analyser les facteurs expliquant les configurations telles qu'on peut les observer actuellement, afin d'identifier des règles communes de structuration. L'approche de l'auteur est à la fois conceptuelle et fondée sur sa connaissance de la pratique. Il articule sa réflexion autour de la dimension spatiale : comment les distributeurs intègrent-ils l'espace dans leur organisation logistique ? Pour y répondre, deux approches successives sont proposées : la première s'attache aux apports de la théorie économique spatiale, qui cherche à expliquer, entre autres, les choix d'implantation, la seconde a une vision plus globale et considère l'organisation logistique en tant que système.
Author : Pierre Gasselin
Publisher : Springer Nature
ISBN 13 : 9402421785
Total Pages : 331 pages
Book Rating : 4.4/5 (24 download)
Download or read book Coexistence and Confrontation of Agricultural and Food Models written by Pierre Gasselin and published by Springer Nature. This book was released on 2023-04-03 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses situations of coexistence and confrontation of agricultural and food models according to four major dimensions of territorial development: the tension between specialisation and diversification; innovation; adaptation; and food transition. New agricultural and food models are being deployed in territories around the world in response to criticisms of the old forms of agriculture and food production, and in order to meet new challenges. These models embody archetypes of the observed diversity, actors’ projects or new norms. A number of conceptual studies and case studies from France and other countries allow us to understand the interactions between these models (confrontation, complementarity, co-evolution, hybridisation, etc.), taking us well beyond the characterisation of their diversity and the evaluation of their relative performances. The coexistence and confrontation of these models build up their capacity for radical change. The book asks original questions about the analytical framework, its methodological challenges and the expected outcomes for the support of agricultural and food development in rural and urban territories. It is intended for researchers, teachers, students and professionals interested in territorial development. Pierre Gasselin, Sylvie Lardon, Claire Cerdan, Salma Loudiyi and Denis Sautier are the scientific coordinators of this book. They are geographers and economists at CIRAD, INRAE and VetAgro Sup, where they conduct research on the transformation of agriculture, food systems and territories in France and other countries. This book is the result of a collective research process involving 36 authors from Argentina, Belgium, Brazil, Burkina Faso, France, Japan, Switzerland and Vietnam. Jan Douwe van der Ploeg, author of the Foreword, is Professor Emeritus of Rural Sociology at Wageningen University & Research in the Netherlands and Associate Professor of Agricultural Sociology at the China Agricultural University in Beijing. He has conducted extensive research on processes of agricultural transition and on dynamics of rural development.
Author : CHELLI Henri
Publisher : Lavoisier
ISBN 13 : 2746288079
Total Pages : 290 pages
Book Rating : 4.7/5 (462 download)
Download or read book Nouvelle démarche d'organisation et d'informatisation : comprendre pour transformer (Coll. management et informatique) written by CHELLI Henri and published by Lavoisier. This book was released on 2012-06-01 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pour atteindre l'excellence opérationnelle, toute entreprise cherche à améliorer les différentes tâches qui composent son activité. Que ce soit pour servir au mieux un client, un partenaire ou un membre du personnel, la finalité peut aussi bien être d'augmenter la productivité d'un poste de montage, de mutualiser les activités de recherche-développement, de fidéliser ses clients, de personnaliser ses offres. Cet ouvrage propose une démarche d'organisation et d'informatisation qui s'adapte à l'environnement spécifique de chaque entreprise. Il permet aux managers des grandes fonctions et des processus d'identifier les voies d'amélioration de leur efficacité opérationnelle. Il aide les responsables informatiques à repositionner leur rôle au sein de l'entreprise en établissant un réel dialogue centré sur la finalité des métiers. Enfin, il propose aux enseignants et étudiants des filières de management et de gestion, une nouvelle vision de l'entreprise et des voies d'amélioration de son fonctionnement et de son pilotage.
