La Crescita Nelle Aziende Di Marca

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La crescita nelle aziende di marca

Author : Massimiliano Bruni
Publisher : EGEA spa
ISBN 13 : 8823871646
Total Pages : 266 pages
Book Rating : 4.8/5 (238 download)

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Book Synopsis La crescita nelle aziende di marca by : Massimiliano Bruni

Download or read book La crescita nelle aziende di marca written by Massimiliano Bruni and published by EGEA spa. This book was released on 2011-01-05T00:00:00+01:00 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: In questo libro è affrontato l'affascinante e complesso tema della crescita aziendale, con particolare riferimento alle imprese di marca. L'ipotesi di fondo è che le aziende debbano sforzarsi di intraprendere un percorso di crescita profittevole per aumentare la propria capacità di creare valore per gli azionisti e gli stakeholder e per assicurarsi maggiori possibilità di successo nel lungo periodo. Il libro cerca di dare risposta a domande quali: perché e a quali condizioni le imprese devono crescere? Quali sono le direttrici di crescita che un'impresa può percorrere? Qual è il ruolo della marca nelle strategie di crescita dimensionale di un'azienda? Il libro è diviso in tre parti. La prima illustra il significato e le motivazioni per la crescita dimensionale delle imprese. La seconda parte è dedicata al ruolo che la marca riveste nel successo aziendale e nella creazione di valore economico in una prospettiva aziendalistica. La terza parte, infine, analizza in dettaglio le direttrici di crescita a disposizione di un'azienda, distinguendo tra modalità interne ed esterne di espansione. Il lavoro, ricco di esempi e di riferimenti concreti, è stato pensato tanto per operatori d'impresa quanto per studenti che siano interessati a comprendere perché e come far crescere un'azienda che faccia della marca uno dei suoi punti di forza per competere in un contesto sempre più dinamico e internazionale.

Progetti di Brand & Marketing Communication

Author : Emanuele Invernizzi
Publisher : FrancoAngeli
ISBN 13 : 8891748013
Total Pages : 367 pages
Book Rating : 4.8/5 (917 download)

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Book Synopsis Progetti di Brand & Marketing Communication by : Emanuele Invernizzi

Download or read book Progetti di Brand & Marketing Communication written by Emanuele Invernizzi and published by FrancoAngeli. This book was released on 2017-01-10T00:00:00+01:00 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: 244.1.76

Knowledge and the Family Business

Author : Manlio Del Giudice
Publisher : Springer Science & Business Media
ISBN 13 : 1441973532
Total Pages : 270 pages
Book Rating : 4.4/5 (419 download)

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Book Synopsis Knowledge and the Family Business by : Manlio Del Giudice

Download or read book Knowledge and the Family Business written by Manlio Del Giudice and published by Springer Science & Business Media. This book was released on 2010-12-06 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Family businesses—the predominant form of business organization around the world—can make numerous, critical contributions to the economy and family well-being in both financial and qualitative terms. But dysfunctional family businesses can be difficult to manage, painful experiences at best, and they can destroy family wealth and personal relationships. This book explores the dynamics of family business management, in the context of constantly changing market conditions and the role that knowledge management plays in strategic planning and adaptation. Integrating the literature from family business, entrepreneurship, industrial psychology, and knowledge management, and with illustrative examples from a variety of enterprises, the authors address such topics as: •How family businesses can compete in the new knowledge economy •How to manage a family business when knowledge is its main asset •How to transfer knowledge (and how to keep it alive) through family generations Within this framework, the authors argue that effective resource management—especially intangible resources—is central to enabling a family-run organization to maintain a sustainable competitive advantage over time. They note that families often develop systemic, intuitive, or tacit knowledge that transcends rational decision making and needs to be recognized and nurtured as a distinctive asset. The authors demonstrate that trans-generational value is achieved when the family firm innovates and adapts itself to changing external and internal conditions. This kind of entrepreneurial performance requires dynamic capabilities and processes designed to acquire, exchange, combine and even shed knowledge and practices; and, in turn, dynamic capabilities result from mechanisms of knowledge sharing, collective learning, experience accumulation, and transfer.

Notizie dall'Italia

Author :
Publisher :
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Notizie dall'Italia by :

Download or read book Notizie dall'Italia written by and published by . This book was released on 1988 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Corporate Governance Strengthening Latin American Corporate Governance The Role of Institutional Investors

Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264116052
Total Pages : 78 pages
Book Rating : 4.2/5 (641 download)

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Book Synopsis Corporate Governance Strengthening Latin American Corporate Governance The Role of Institutional Investors by : OECD

Download or read book Corporate Governance Strengthening Latin American Corporate Governance The Role of Institutional Investors written by OECD and published by OECD Publishing. This book was released on 2011-07-01 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report reflects long-term, in-depth discussion and debate by participants in the Latin American Roundtable on Corporate Governance.

Integrated Reporting

Author : Chiara Mio
Publisher : Springer
ISBN 13 : 1137551496
Total Pages : 336 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Integrated Reporting by : Chiara Mio

Download or read book Integrated Reporting written by Chiara Mio and published by Springer. This book was released on 2016-08-11 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a timely addition to the fast-growing international debate on Integrated Reporting, which offers a holistic view of the evolution and practice of Integrated Reporting. The book covers the determinants and consequences of Integrated Reporting, as well as examining some of the most relevant issues (particularly in the context of the United States) in the debate about Integrated Reporting.

Bollettino della Società geografica italiana

Author : Società geografica italiana
Publisher :
ISBN 13 :
Total Pages : 682 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Bollettino della Società geografica italiana by : Società geografica italiana

Download or read book Bollettino della Società geografica italiana written by Società geografica italiana and published by . This book was released on 2006 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt:

La seta in Europa sec. XII-XX

Author : Simonetta Cavaciocchi
Publisher : Mondadori Education
ISBN 13 :
Total Pages : 988 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis La seta in Europa sec. XII-XX by : Simonetta Cavaciocchi

Download or read book La seta in Europa sec. XII-XX written by Simonetta Cavaciocchi and published by Mondadori Education. This book was released on 1993 with total page 988 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sustainability

Author : Amarjit Sahota
Publisher : John Wiley & Sons
ISBN 13 : 1118676483
Total Pages : 304 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Sustainability by : Amarjit Sahota

Download or read book Sustainability written by Amarjit Sahota and published by John Wiley & Sons. This book was released on 2014-05-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainability has come to the fore in the cosmetics and personal care industry. Rising ethical consumerism and the need for resource efficiency are making cosmetic companies – small, independent firms to global giants – take steps towards sustainable development. Sustainability: How the Cosmetics Industry is Greening Up discusses the growing importance of sustainability in the cosmetics industry, highlighting the various ways organisations can address the economic, environmental and social aspects. How can the cosmetics industry make a difference in terms of ingredients, formulations, packaging, CSR, operations, and green marketing? Topics covered include: Environmental and social impacts of cosmetic products Ethical sourcing and biodiversity Renewable energy and waste management Green formulations and ingredients Green marketing issues and consumer behaviour Green standards, certification schemes and indices in the cosmetics industry Industry experts share their experiences on how they are tackling the challenges of sustainability: from raw material procurements, manufacturing, business processes, to distribution and marketing to consumers. The book concludes with some future growth projections; what are some of the shortcomings in sustainability in the cosmetics industry and what can we expect to see in the future? Sustainability: How the Cosmetics Industry is Greening Up discusses business and technical issues in all areas of sustainable product development, from sourcing ingredients, to formulation, manufacture and packaging. Covering a diverse range of subjects, this book appeals to professionals in many key sectors of the cosmetics and personal care industry; cosmetic chemists, formulation scientists, R&D directors, policy makers, business and marketing executives. It is also of relevance to academic researchers working in cosmetic chemistry and sustainable process development.

The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

Author : Ekaterina Walter
Publisher : McGraw Hill Professional
ISBN 13 : 0071824006
Total Pages : 237 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand by : Ekaterina Walter

Download or read book The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand written by Ekaterina Walter and published by McGraw Hill Professional. This book was released on 2014-03-07 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes. “This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!” —Gary Vaynerchuk, New York Times bestselling author of Crush It! and Jab, Jab, Jab, Right Hook “A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.” —Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple “The Power of Visual Storytelling is the new marketing bible!” —Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel “If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million.” —Scott Monty, Global Digital & Multimedia Communications for Ford Motor Company

The Boundaries of Europe

Author : Pietro Rossi
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110420724
Total Pages : 266 pages
Book Rating : 4.1/5 (14 download)

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Book Synopsis The Boundaries of Europe by : Pietro Rossi

Download or read book The Boundaries of Europe written by Pietro Rossi and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-04-24 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Europe’s boundaries have mainly been shaped by cultural, religious, and political conceptions rather than by geography. This volume of bilingual essays from renowned European scholars outlines the transformation of Europe’s boundaries from the fall of the ancient world to the age of decolonization, or the end of the explicit endeavor to “Europeanize” the world.From the decline of the Roman Empire to the polycentrism of today’s world, the essays span such aspects as the confrontation of Christian Europe with Islam and the changing role of the Mediterranean from “mare nostrum” to a frontier between nations. Scandinavia, eastern Europe and the Atlantic are also analyzed as boundaries in the context of exploration, migratory movements, cultural exchanges, and war. The Boundaries of Europe, edited by Pietro Rossi, is the first installment in the ALLEA book series Discourses on Intellectual Europe, which seeks to explore the question of an intrinsic or quintessential European identity in light of the rising skepticism towards Europe as an integrated cultural and intellectual region.

Boosting Pharmaceutical Innovation in the Post-TRIPS Era

Author : Burcu Kiliç
Publisher : Edward Elgar Publishing
ISBN 13 : 1782544135
Total Pages : 285 pages
Book Rating : 4.7/5 (825 download)

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Book Synopsis Boosting Pharmaceutical Innovation in the Post-TRIPS Era by : Burcu Kiliç

Download or read book Boosting Pharmaceutical Innovation in the Post-TRIPS Era written by Burcu Kiliç and published by Edward Elgar Publishing. This book was released on 2014-07-31 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boosting Pharmaceutical Innovation In The Post-TRIPS Era investigates the concept of innovation and illustrates the crucial role that patent strategies play within processes of pharmaceutical innovation. Drawing on extensive country and company case studies, it identifies the key issues relevant to the revival of local pharmaceutical industries.

Understanding Financial Accounts

Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264281282
Total Pages : 424 pages
Book Rating : 4.2/5 (642 download)

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Book Synopsis Understanding Financial Accounts by : OECD

Download or read book Understanding Financial Accounts written by OECD and published by OECD Publishing. This book was released on 2017-11-06 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Financial Accounts seeks to show how a range of questions on financial developments can be answered with the framework of financial accounts and balance sheets, by providing non-technical explanations illustrated with practical examples.

Food Practices in Transition

Author : Gert Spaargaren
Publisher : Routledge
ISBN 13 : 1136485430
Total Pages : 382 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Food Practices in Transition by : Gert Spaargaren

Download or read book Food Practices in Transition written by Gert Spaargaren and published by Routledge. This book was released on 2013-06-17 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume presents and reflects upon empirical evidence of ‘sustainability’-induced and -related transition in food practices. The material collected in the various chapters contributes to our understanding of the ways in which ideas and preferences, sociotechnological developments and changes in the governance of food interact and become visible in practices of consumption, retail and production.

Evidence-Based Public Health

Author : Ross C. Brownson
Publisher : Oxford University Press
ISBN 13 : 0199826528
Total Pages : 312 pages
Book Rating : 4.1/5 (998 download)

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Book Synopsis Evidence-Based Public Health by : Ross C. Brownson

Download or read book Evidence-Based Public Health written by Ross C. Brownson and published by Oxford University Press. This book was released on 2010-12-03 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are at least three ways in which a public health program or policy may not reach stated goals for success: 1) Choosing an intervention approach whose effectiveness is not established in the scientific literature; 2) Selecting a potentially effective program or policy yet achieving only weak, incomplete implementation or "reach," thereby failing to attain objectives; 3) Conducting an inadequate or incorrect evaluation that results in a lack of generalizable knowledge on the effectiveness of a program or policy; and 4) Paying inadequate attention to adapting an intervention to the population and context of interest To enhance evidence-based practice, this book addresses all four possibilities and attempts to provide practical guidance on how to choose, carry out, and evaluate evidence-based programs and policies in public health settings. It also begins to address a fifth, overarching need for a highly trained public health workforce. This book deals not only with finding and using scientific evidence, but also with implementation and evaluation of interventions that generate new evidence on effectiveness. Because all these topics are broad and require multi-disciplinary skills and perspectives, each chapter covers the basic issues and provides multiple examples to illustrate important concepts. In addition, each chapter provides links to the diverse literature and selected websites for readers wanting more detailed information. An indispensable volume for professionals, students, and researchers in the public health sciences and preventative medicine, this new and updated edition of Evidence-Based Public Health aims to bridge research and evidence with policies and the practice of public health.

Process Innovation in the Global Fashion Industry

Author : Byoungho Ellie Jin
Publisher : Springer
ISBN 13 : 1137523522
Total Pages : 139 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Process Innovation in the Global Fashion Industry by : Byoungho Ellie Jin

Download or read book Process Innovation in the Global Fashion Industry written by Byoungho Ellie Jin and published by Springer. This book was released on 2019-03-28 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Process innovations - an improved way of doing things – help firms achieve higher-level performance by reducing the time and cost to produce a product or perform a service, and increasing productivity and growth. This book provides a comprehensive examination of process innovations occurring in the global fashion industry, with a focus on fashion brands from USA, Italy, and Japan. It offers practical insights for enhancing efficiency in the supply chain as well as management process such as work routines, information flow, and organization structures. Using case analyses, this book will help readers to grasp how successful fashion companies optimize their operations and advance their competitive position by integrating process innovations into their supply chain and management systems.

Own the Future

Author : Michael S. Deimler
Publisher : John Wiley & Sons
ISBN 13 : 1118591704
Total Pages : 386 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Own the Future by : Michael S. Deimler

Download or read book Own the Future written by Michael S. Deimler and published by John Wiley & Sons. This book was released on 2013-04-15 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world faces social, political, and economic turmoil on an unprecedented scale—along with unsettling levels of turbulence and volatility. Market leadership today is less of a predictor of leadership tomorrow. Therefore, senior executives today must strive to own the future. In Own the Future, The Boston Consulting Group, one of the world’s most prestigious and innovative management consulting firms, offers a roadmap. Drawing on the firm’s experience advising organizations on how to achieve and sustain competitive advantage, this book offers 50 ideas to help readers chart their organization’s path to future leadership. The articles are organized along ten attributes critical to success in the current environment—adaptive, global, connected, sustainable, customer-first, fit to win, value-driven, trusted, bold, and inspiring. The future may be unknowable, but The Boston Consulting Group offers insights from its 50 years of practice on how readers can position their organization to win—to change the game and to own the future.