La Communication Digitale Expliquee A Mon Boss

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La communication digitale expliquée à mon boss

Author : Hervé Kabla
Publisher : Editions Kawa
ISBN 13 : 2918866822
Total Pages : 701 pages
Book Rating : 4.9/5 (188 download)

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Book Synopsis La communication digitale expliquée à mon boss by : Hervé Kabla

Download or read book La communication digitale expliquée à mon boss written by Hervé Kabla and published by Editions Kawa. This book was released on 2013-10-31 with total page 701 pages. Available in PDF, EPUB and Kindle. Book excerpt: En 2013, le « digital » s’est déjà répandu dans des entreprises du monde entier ; pourtant, la maîtrise de son langage et de son alchimie, mélange de savoir-faire stratégique, de communication, de création (et de co-création) de contenus, de marketing du bouche-à-oreille, de maîtrise d’ouvrage, de conduite du changement et de vision technologique, reste un mystère pour beaucoup. Ce livre a pour objectif d’aider les décideurs à remporter le défi de ce Web en constante évolution, sans cesse plus global (ou « glocal »), plus social, plus mobile et de plus en plus lié au coeur de métier de l’entreprise. Cet ouvrage prolonge, en outre, « Les médias sociaux expliqués à mon boss », en élargissant la thématique, et en donnant une large place aux médias sociaux en tant qu’un des éléments fondamentaux d’un mix marketing digital : 1/ Importance du digital, historique, caractéristiques et évolution : le digital est plus qu’une mode, c’est une véritable tendance de fond qui bouleverse nos économies, refonde nos entreprises, redéfinit les règles du jeu de la communication. 2/ Le contenu au coeur de votre stratégie de communication digitale : « le contenu est roi » est un euphémisme. Toute stratégie de communication digitale se base sur cette matière première et vise à l’utiliser de façon originale. 3/ Développer sa communication digitale : créer du contenu est fondamental, mais ne suffit pas. Ce chapitre vous montrera comment développer votre communication digitale efficacement. 4/ Structurer sa communication digitale : créer un site Web ou un blog est facile, conduire le changement dans une entreprise, mener sa gouvernance, faire évoluer les compétences est plus délicat. 5/ Pour ceux qui auraient raté la révolution digitale : si vous vous demandez encore si le digital peut faire quelque chose pour vous et votre entreprise, surtout si vous êtes une PME, alors ce chapitre est fait pour vous. Sinon, vous y trouverez des arguments solides pour convaincre vos collègues. Un guide pratique de la mise en oeuvre de la stratégie digitale en entreprise par MEDIA ACES ! Avec 28 schémas téléchargeables gratuitement pour expliquer la communication digitale à mon boss Pierre-Philippe Cormeraie, Directeur de l’Innovation BPCE, Blogueur depuis 2006, @PPC sur Twitter « Si vous avez acheté ce livre, vous devriez vous le faire rembourser ! » « Non par les auteurs ou l’éditeur de cet ouvrage, mais par votre entreprise. Pourquoi ? Parce que vous avez entre les mains l’ouvrage qui va vous permettre, de manière très concrète, de contribuer significativement à la réussite de votre entreprise en matière de communication digitale ». Dominique Delport, Global Managing Director de Havas Média Group et Président Havas Média France « Merci aux auteurs de ce livre de faciliter avec pugnacité ce difficile et indispensable transfert de connaissance. Vous l’avez compris, le digital, c’est l’air que l’on respire, omniprésent et indispensable. Je ne doute pas que cet ouvrage vous ait apporté une vraie bouffée d’oxygène et d’optimisme. C’est pour ma part ce que j’essaie de transmettre dans toutes les organisations que j’ai dirigées, comme Yann Gourvennec et Hervé Kabla dans leurs travaux ». Avec des contributions de : (Par ordre alphabétique) Hervé Bloch, Arnaud Bouchard, Frédéric Canevet, Olivier Cimelière, Jérôme Deiss, Denis Fages, Alban Fournier, Bruno Fridlansky, Jacques Froissant, Jean-Marc Goachet, Sarah Goodall, Catherine Headley, Natacha Heurtault, Cynthia Kari, Mohamed Khodja, Franck La Pinta, Stéphane Lapeyrade, François Laurent, Daniel Laury, David Parkinson, Philippe Gérard, François...

New Telecom Networks

Author : Daniel Battu
Publisher : John Wiley & Sons
ISBN 13 : 1119007925
Total Pages : 398 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis New Telecom Networks by : Daniel Battu

Download or read book New Telecom Networks written by Daniel Battu and published by John Wiley & Sons. This book was released on 2014-10-13 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nowadays, the Internet has become an irreplaceable tool, feeding us information about new innovations and the evolution of the markets relating to all human activities. What the Internet lacks, though, is a guiding narrative thread, which is crucial to understand the evolution from old technologies into the technologies available today, and to benefit from the commentary which could elucidate that process of evolution. In spite of its inherent richness, no encyclopedia can constitute the one and only referential information source. The actors involved also have the right to be heard: all those who have devoted their working lives to the collective effort of edifying networks can, of course, present their personal views about the evolution of the world of telecommunications, and thus provide invaluable testimony to companies in this area who can make use of it. It is that approach which is adopted in this book. Whilst the primary objective of this book is to encourage SMEs to use digital technologies, and help them to organize with that goal in mind, it has proved necessary to describe the transformations currently under way in the field of networks, and to outline the efforts to obtain a competitive edge in terms of clerical applications, compare the various techniques that are available for high data rate communications, and touch upon the advent of the "Internet of Things", cloud computing and various new multimedia technologies. All in all, this book should help companies – particularly SMEs – to garner overall information about the current movement in the area of networking, and assist them in putting in place and managing their own communications systems.

Process Industries 2

Author : Jean-Pierre Dal Pont
Publisher : John Wiley & Sons
ISBN 13 : 1119779677
Total Pages : 288 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Process Industries 2 by : Jean-Pierre Dal Pont

Download or read book Process Industries 2 written by Jean-Pierre Dal Pont and published by John Wiley & Sons. This book was released on 2020-10-29 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a result of knowledge exchange between the academic and industrial worlds, this book analyzes the process industries impacted by the digital revolution that accompanies the ongoing energy and environmental transitions. Process Industries 2 first discusses bio-industries and analyzes the development of products of microbial origin. It then studies all the stages of industrialization that facilitate the progress from research to the production of a finished product, as well as industrial management techniques. Using concrete examples, this book presents the instruments of the digital revolution (artificial intelligence, virtual reality, augmented reality, the Internet of Things, digital twins), while analyzing their impact on the supply chain and operators. Boxes within the book, written by recognized specialists, invite both students and professionals, who are faced with a changing world, to reflect on the industry and the world of tomorrow.

History of Architectural Conservation

Author : Jukka Jokilehto
Publisher : Routledge
ISBN 13 : 1136398503
Total Pages : 369 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis History of Architectural Conservation by : Jukka Jokilehto

Download or read book History of Architectural Conservation written by Jukka Jokilehto and published by Routledge. This book was released on 2007-06-07 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: A History of Architectural Conservation expands knowledge about the conservation of ancient monuments, works of art and historic buildings. It includes the origins of the interest in conservation within the European context, and the development of the concepts from Antiquity and the Renaissance to the present day. Jokilehto illustrates how this development has influenced international collaboration in the protection and conservation of cultural heritage, and how it has formed the principal concepts and approach to conservation and restoration in today's multi-cultural society. This book is based on archival research of original documents and the study of key restoration examples in countries that have influenced the international conservation movement. Accessible and of great interest to students and the general public it includes conservation trends in Europe, the USA, India, Iran and Japan.

There is no such thing as Artificial Intelligence

Author : Luc Julia
Publisher :
ISBN 13 : 9782412059111
Total Pages : 273 pages
Book Rating : 4.0/5 (591 download)

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Book Synopsis There is no such thing as Artificial Intelligence by : Luc Julia

Download or read book There is no such thing as Artificial Intelligence written by Luc Julia and published by . This book was released on 2020-01-14 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt:

EMU, Financial Markets and the World Economy

Author : Thomas Moser
Publisher : Springer Science & Business Media
ISBN 13 : 9780792379928
Total Pages : 342 pages
Book Rating : 4.3/5 (799 download)

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Book Synopsis EMU, Financial Markets and the World Economy by : Thomas Moser

Download or read book EMU, Financial Markets and the World Economy written by Thomas Moser and published by Springer Science & Business Media. This book was released on 2001 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Economic and Monetary Union (EMU) is an event of historic proportions with far-reaching implications in the years to come. The essays in this collection provide an analysis of several theoretical and policy issues associated with these implications. They are organized under four broad issues. Firstly, the likely consequences of the euro for the international monetary system is analyzed, and its role as an international currency and the level and long-run volatility of its rate of exchange against other major currencies is explored. Secondly, the potential long-run impact of the EMU on European capital markets, diversification opportunities, and the analytical framework for equity and fixed income analysts are explored. Thirdly, macroeconomic policy issues resulting from the institutional design of EMU are investigated. Finally, the possible impact of EMU on countries outside the euro area is discussed, particularly on countries in Central and Eastern Europe, in the Mediterranean basin, in Africa, and in the Middle East.

Sheep and Goat Production

Author : I. E. Coop
Publisher : Elsevier Science & Technology
ISBN 13 :
Total Pages : 520 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis Sheep and Goat Production by : I. E. Coop

Download or read book Sheep and Goat Production written by I. E. Coop and published by Elsevier Science & Technology. This book was released on 1982 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ecology and distribution; Breeding; Reproduction; Maintenance and growth; Pregnancy; Lactation of suckling ewes and does; Nutritional diseases; Infectious diseases of sheep and goats; Internal parasites of sheep and goats; External parasites of sheep and goats; Growth and characteristics of wool and hair; Wiik grading and marketing; Livestock and meat marketing and grading; Carcase and meat qualities; Milk production in sheep and goats; Systems, biological and economic efficiencies; Very extensive systems; Extensive grazing systems; Intensive grassland systems; Intensive arable systems; Very intensive systems; Government controlled systems; Migratory (Transhumance) systems; Nomadic systems; Village and smallholder systems; List of contributors.

Islamophobia in Muslim Majority Societies

Author : Enes Bayraklı
Publisher : Routledge
ISBN 13 : 0429876874
Total Pages : 360 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Islamophobia in Muslim Majority Societies by : Enes Bayraklı

Download or read book Islamophobia in Muslim Majority Societies written by Enes Bayraklı and published by Routledge. This book was released on 2018-12-07 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last decade, Islamophobia in Western societies, where Muslims constitute the minority, has been studied extensively. However, Islamophobia is not restricted to the geography of the West, but rather constitutes a global phenomenon. It affects Muslim societies just as much, due to various historical, economic, political, cultural and social reasons. Islamophobia in Muslim Majority Societies constitutes a first attempt to open a debate about the understudied phenomenon of Islamophobia in Muslim majority societies. An interdisciplinary study, it focuses on socio-political and historical aspects of Islamophobia in Muslim majority societies. This volume will appeal to students, scholars and general readers who are interested in Racism Studies, Islamophobia Studies, the Middle East and North Africa (MENA) region, Islam and Politics.

Smart About Cities

Author : Netexplo (France)
Publisher : UNESCO Publishing
ISBN 13 : 9231003763
Total Pages : 219 pages
Book Rating : 4.2/5 (31 download)

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Book Synopsis Smart About Cities by : Netexplo (France)

Download or read book Smart About Cities written by Netexplo (France) and published by UNESCO Publishing. This book was released on 2020-09-23 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Cooperative Multimodal Communication

Author : Harry Bunt
Publisher : Springer Science & Business Media
ISBN 13 : 3540428062
Total Pages : 249 pages
Book Rating : 4.5/5 (44 download)

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Book Synopsis Cooperative Multimodal Communication by : Harry Bunt

Download or read book Cooperative Multimodal Communication written by Harry Bunt and published by Springer Science & Business Media. This book was released on 2001-10-24 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Various peptides native to the brain and the spinal cord, as well as various synthetic peptides, peptide analogues and peptidomimetics could be useful in the treatment of diseases of the central nervous system. This book provides an overview of the role and neuropharmaceutical potential of these peptides, and discusses the state of the art and future trends in the use of peptide pharmacotherapy involving the brain.

Hydrology of Mediterranean and Semiarid Regions

Author : Eric Servat
Publisher :
ISBN 13 : 9781901502121
Total Pages : 518 pages
Book Rating : 4.5/5 (21 download)

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Book Synopsis Hydrology of Mediterranean and Semiarid Regions by : Eric Servat

Download or read book Hydrology of Mediterranean and Semiarid Regions written by Eric Servat and published by . This book was released on 2003 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Hundred-page Machine Learning Book

Author : Andriy Burkov
Publisher :
ISBN 13 : 9781999579500
Total Pages : 141 pages
Book Rating : 4.5/5 (795 download)

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Book Synopsis The Hundred-page Machine Learning Book by : Andriy Burkov

Download or read book The Hundred-page Machine Learning Book written by Andriy Burkov and published by . This book was released on 2019 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a practical guide to get started and execute on machine learning within a few days without necessarily knowing much about machine learning.The first five chapters are enough to get you started and the next few chapters provide you a good feel of more advanced topics to pursue.

Marketing and Globalization

Author : Aurélia Durand
Publisher : Routledge
ISBN 13 : 1315474158
Total Pages : 495 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis Marketing and Globalization by : Aurélia Durand

Download or read book Marketing and Globalization written by Aurélia Durand and published by Routledge. This book was released on 2018-07-17 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise text focuses squarely on the issues facing marketers in an increasingly global world. It identifies several trends, linking them together, and positioning them as marketing practices that companies implement as a way of responding to the major consequences of globalization. The book also includes case studies to illustrate new practices and allow students to discuss issues of market selection, entry modes, segmentation, targeting, and positioning, as well as product, price, distribution, promotion, and corporate communication policies in a globalized world. Durand’s unique approach moves beyond marketing management and strategy issues and provides students with the broader context to understand the marketing practices they’ll use in the real world. This book will prove to be an essential resource for any student of marketing and international business working to stay ahead in an increasingly competitive and global industry.

Handbook of Artificial Intelligence and Robotic Process Automation

Author : Al Naqvi
Publisher : Anthem Press
ISBN 13 : 1785274961
Total Pages : 180 pages
Book Rating : 4.7/5 (852 download)

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Book Synopsis Handbook of Artificial Intelligence and Robotic Process Automation by : Al Naqvi

Download or read book Handbook of Artificial Intelligence and Robotic Process Automation written by Al Naqvi and published by Anthem Press. This book was released on 2020-11-27 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: President Putin’s explicit declaration that the country that makes progress in artificial intelligence will rule the world has launched a new race for dominance. In this era of cognitive competition and total automation, every country understands that it must rapidly adopt AI or go bust. To stay competitive a country must have a strategy. But how should a government proceed? What areas it must focus on? Where should it even start? This book provides answers to these important, yet pertinent, questions and more. Presenting the viewpoints of global experts and thought leaders on key issues relating to AI and government policies, this book directs us to the future.

Weather and Climate Risk Communication

Author : Bernard Motulsky
Publisher : PUQ
ISBN 13 : 2760547582
Total Pages : 223 pages
Book Rating : 4.7/5 (65 download)

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Book Synopsis Weather and Climate Risk Communication by : Bernard Motulsky

Download or read book Weather and Climate Risk Communication written by Bernard Motulsky and published by PUQ. This book was released on 2018-09-06T00:00:00-04:00 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are all exposed to meteorological and climate risks that impact our daily lives to some degree. The purpose of this book is to convey the role of communications in risk management. It deals with risk communication concepts, the actual practice of communications, communicating in a digital environment, and the overall repercussions.

Multi-party Elections in Africa

Author : Michael Cowen
Publisher :
ISBN 13 :
Total Pages : 404 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Multi-party Elections in Africa by : Michael Cowen

Download or read book Multi-party Elections in Africa written by Michael Cowen and published by . This book was released on 2002 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains electoral studies of multiparty politics in 14 African countries during the 1990s. Most are about national elections in Anglophone Africa. There are also less well-known examples from Sudan, Ethiopia and Guinea Bissau. The collection also features studies of the local elections in Namibia and of a significant by-election in Malawi. The multiparty period had been put, wherever possible, within the historical context of earlier elections in Africa. Questions addressed include: how did incumbent governing regimes learn to live with multiparty politics? Why have some elections been so closely fought and others have suffered from apathy? Why has there been relatively open political expression and activity when the elections have increased the political and economic manipulation by incumbent governments? Why have the elections of the 1990s been so marked by local and ethnic variations? To what extent did this wave of democracy result from pressure from donor countries?

Medea

Author : James J. Clauss
Publisher : Princeton University Press
ISBN 13 : 9780691043760
Total Pages : 396 pages
Book Rating : 4.0/5 (437 download)

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Book Synopsis Medea by : James J. Clauss

Download or read book Medea written by James J. Clauss and published by Princeton University Press. This book was released on 1997-01-12 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: The figure of Medea has inspired artists in all fields throughout the centuries. This work examines the major representations of Medea in myth, art, and ancient and contemporary literature, as well as the philosophical, psychological and cultural questions these portrayals raise.