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Author : Peter Dietrich
Publisher : LIT Verlag Münster
ISBN 13 : 3643501277
Total Pages : 201 pages
Book Rating : 4.6/5 (435 download)
Download or read book Kommunikationsmanagement written by Peter Dietrich and published by LIT Verlag Münster. This book was released on 2010 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ansgar Zerfaß
Publisher : Springer
ISBN 13 : 3531909185
Total Pages : 432 pages
Book Rating : 4.5/5 (319 download)
Download or read book Public Relations Research written by Ansgar Zerfaß and published by Springer. This book was released on 2008-05-08 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.
Author : Holger Sievert
Publisher : Verlag Bertelsmann Stiftung
ISBN 13 : 386793245X
Total Pages : 244 pages
Book Rating : 4.8/5 (679 download)
Download or read book Communication and Leadership in the 21st Century written by Holger Sievert and published by Verlag Bertelsmann Stiftung. This book was released on 2010-07-30 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: For some people, Public Relations used to be "that former journalist type who deals with the media." However, the public perception of the profession has changed quite substantially. Communication has become a genuine modern management function. The integration of successful public relations is a crucial contribution to raising the level of professionalism in an organization. "Communication and Leadership in the 21st Century" is a review of theoretical and empirical research papers on this subject, intended for scholars, students, and professionals across these disciplines. The volume focuses in particular on four distinct, but interrelated areas of communication: Integrated Market & Corporate Communication, Communication Management & Media, Organizational Communication & Change and Leadership Communication & Strategies. With special emphasis on the German and European situation and two digressions to China, the authors provide different perspectives on the cross-cultural context of international communications and leadership. The book's four subject areas also characterize the key subjects of an innovative Executive MBA program which has been developed in cooperation with the Technische Universität München. The study program is part of the ¡communicate! Qualification Program, an initiative of the Bertelsmann Stiftung, the Heinz Nixdorf Stiftung and the Daimler Fund. The aim of ¡communicate! is to unite communication and leadership in the workplace, in training and in research.
Author : Lisa Wilson
Publisher : Yale University Press
ISBN 13 : 9780300085501
Total Pages : 1260 pages
Book Rating : 4.0/5 (855 download)
Download or read book Ye Heart of a Man written by Lisa Wilson and published by Yale University Press. This book was released on 1999-01-01 with total page 1260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation In this unique investigation of the everyday lives of men in colonial Massachusetts and Connecticut, Lisa Wilson brings to life the domestic world of pre-Revolutionary New England. She finds that colonial men spent most of their time in a multigendered home environment and, unlike the self-reliant men of the next century, sought interdependence with family and community.
Author : Andreas Rothe
Publisher : LIT Verlag Münster
ISBN 13 : 3643111940
Total Pages : 219 pages
Book Rating : 4.6/5 (431 download)
Download or read book Media System and News Selections in Namibia written by Andreas Rothe and published by LIT Verlag Münster. This book was released on 2010 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the status quo of the Namibian media system? What radio and TV stations, what newspapers and magazines compete for the attention of the Namibian citizen? What is the situation regarding press freedom and the formal education prospective journalists receive? How do Namibian journalists select news? Is the so far European-focused News Value Theory a sensible explanatory approach for that? How does news selection differ from Namibia to Germany, from private to state media in Namibia, from print to broadcasting? These are some of the central issues author Andreas Rothe addresses in this English language version of his diploma thesis.
Author : Sandra Diehl
Publisher : Springer
ISBN 13 : 3319447009
Total Pages : 498 pages
Book Rating : 4.3/5 (194 download)
Download or read book Handbook of Integrated CSR Communication written by Sandra Diehl and published by Springer. This book was released on 2016-12-29 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication.
Author : Franzisca Weder
Publisher : Springer Nature
ISBN 13 : 3031189760
Total Pages : 246 pages
Book Rating : 4.0/5 (311 download)
Download or read book CSR Communication in the Media written by Franzisca Weder and published by Springer Nature. This book was released on 2023-03-22 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate social responsibility (CSR) is an established management focus of today's companies and organizations of different types, scope and size. Communication practices on CSR and sustainability in the media industry, related theoretical concepts, and empirical foundations have not yet been sufficiently explored. This book focuses on a new normative framework of sustainability, bridging the established debate on public value with the current debate on social impact and the social license to operate in the media industry. With a variety of contributions from theory and practice, the book addresses the dual nature of media and media companies, which simultaneously produce economic and cultural goods and thus bear a "double responsibility": on the one hand, for the way they present reality, monitor and criticize economic and political developments, and bring ethical concerns to the public debate. On the other hand, they bear responsibility for their own activities as companies (license to operate). The book is therefore aimed at readers interested in the journalistic perspective and at executives in the media industry.
Author : Daniel Perrin
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110496607
Total Pages : 260 pages
Book Rating : 4.1/5 (14 download)
Download or read book Doing Applied Linguistics written by Daniel Perrin and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-06-12 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can students be empowered to communicate professionally – as translators, journalists and CCOs? How can professionals engaged in crucial language interactions do the same – pilots, nurses, lawyers and many others? This volume gives answers to these questions, providing insights into critical situations and good practices from many years of research and teaching in a practice-oriented, research driven School of Applied Linguistics.
Author : Peter Schneckenleitner
Publisher : Springer Nature
ISBN 13 : 3658406194
Total Pages : 248 pages
Book Rating : 4.6/5 (584 download)
Download or read book Conference Proceedings Trends in Business Communication 2022 written by Peter Schneckenleitner and published by Springer Nature. This book was released on 2023-05-30 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The academic conference Trends in Business Communication (TIBCOM) addresses current and upcoming trends in the communication sector. International scientists present their new findings in the fields of marketing and communication after a peer-review process. The presented content will be mapped and submitted in form of Full Scientific Papers and will be the subject of this conference proceedings. The international conference took place virtually on December 9, 2022.
Author : Evandro Oliveira
Publisher : Springer
ISBN 13 : 3658268581
Total Pages : 262 pages
Book Rating : 4.6/5 (582 download)
Download or read book The Instigatory Theory of NGO Communication written by Evandro Oliveira and published by Springer. This book was released on 2019-05-31 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an applied conceptual model and a cybernetic operational model for understanding and managing communication at NGOs. Those models were tested using a mixed-method research design.
Author : Ulrike Buchholz
Publisher : Springer Nature
ISBN 13 : 3658386142
Total Pages : 255 pages
Book Rating : 4.6/5 (583 download)
Download or read book Internal communication and management written by Ulrike Buchholz and published by Springer Nature. This book was released on 2023-01-03 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book on business management combines theoretical knowledge with practical examples Agility and internal communication are two important competencies for modern business management. They should already be taught during studies so that upcoming managers are prepared for the challenges of management tasks at an early stage. This book on corporate management is an excellent tool for teaching current leadership concepts. Especially the combination of theoretical knowledge with practical case studies makes it interesting not only as a basis for exams for students, but also as a reference book for managers in companies. Theoretical knowledge, practically imparted A major strength of this book on business management is its bridge between theoretical knowledge and tips on how to implement practical concepts in businesses. Thus, not only students benefit from the imparted knowledge of this book, but also managers and employees from the following departments: Corporate Development Strategic controlling Legal and Compliance change management human resources Communications Management Current scientific discussions on internal communication and agile management are taken up and explained clearly using practical examples. Recent developments in this professional field are included. The book deals with these topics In their book on business management, the authors deal with the following topics, among others: Fundamentals of corporate management Introduction to communication-based management theory Perspectives of internal communication in the context of agile management Tasks of corporate management Factors of leadership communication, including normative leadership, strategic controlling and innovation management Outlook for future developments in internal communication
Author : Sarah Marschlich
Publisher : Springer Nature
ISBN 13 : 3658368187
Total Pages : 226 pages
Book Rating : 4.6/5 (583 download)
Download or read book Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy written by Sarah Marschlich and published by Springer Nature. This book was released on 2022-08-30 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communication. Using a multi-method research design, the author shows how corporate diplomacy is used in the host country, what role local media coverage and relationship management fulfill, and what effects corporate diplomacy has on corporate legitimacy in the host country community, i.e., UAE residents. The findings provide substantial insights into how multinational corporations seek legitimacy through corporate diplomacy and demonstrate how these efforts and the legitimation of corporations are affected by the media and the host country's public.
Author : Gabriele Faber-Wiener
Publisher : Springer Nature
ISBN 13 : 3658440503
Total Pages : 190 pages
Book Rating : 4.6/5 (584 download)
Download or read book Cooperation Between Companies and Non-profit Organizations written by Gabriele Faber-Wiener and published by Springer Nature. This book was released on with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thorsten Tham
Publisher : Springer
ISBN 13 : 365812105X
Total Pages : 327 pages
Book Rating : 4.6/5 (581 download)
Download or read book Multisensory Impact of Sport Events written by Thorsten Tham and published by Springer. This book was released on 2016-01-13 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thorsten Tham highlights the fundamental changes that have swept Germany’s footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups before, during and after the game. Based on the example of traditional club VfL Bochum 1848 an online survey to analyze the influence of a Bundesliga match on different visitor target groups is conducted. The author discusses ways in which football clubs can change their multisensual approach to raise the profile of their club brand among football-affine target groups and increase loyalty to the club.
Author : Radha R. Sharma
Publisher : Business Expert Press
ISBN 13 : 1947098039
Total Pages : 277 pages
Book Rating : 4.9/5 (47 download)
Download or read book Human Resource Management for Organizational Sustainability written by Radha R. Sharma and published by Business Expert Press. This book was released on 2019-03-20 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will bridge the knowledge gap and provide valuable insights into how sustainable HRM practices can contribute not only to organizational sustainability but also to sustainability at large. The 2030 Agenda for Sustainable Development adopted at the United Nations Sustainable Development Summit on September 25, 2015 contains holistic, far reaching, and people-centered set of universal and transformative goals and targets. These call for strengthening capacities and providing an enabling environment for access to opportunities that are sustainable from economic, social, and environmental standpoints. Sustainability focus of the organization needs to go hand in hand with sustainable HRM systems, processes, and practices. But the reality is that sustainability is seldom a part of HR plans or strategic HR practices of most of the organizations. Human Resource Management for Organizational Sustainability offers a new paradigm by focusing on human resource systems and processes from the lens of sustainability. The book puts together the concepts, researches, and practices that advance the understanding of organizational sustainability through human resource management contributed by specialists from Austria, Germany, India, Netherlands, Spain, United Kingdom, and United States, with examples, cases, and review questions. Whereas environment-related aspects have been receiving increasing attention over the years, the “people” element of social responsibility has received limited attention in management education and also in the business world.
Author : Hans-W Micklitz
Publisher : Bloomsbury Publishing
ISBN 13 : 1509944842
Total Pages : 400 pages
Book Rating : 4.5/5 (99 download)
Download or read book The Making of Consumer Law and Policy in Europe written by Hans-W Micklitz and published by Bloomsbury Publishing. This book was released on 2021-11-04 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses the founding years of consumer law and consumer policy in Europe. It combines two dimensions: the making of national consumer law and the making of European consumer law, and how both are intertwined. The chapters on Germany, Italy, the Nordic countries and the United Kingdom serve to explain the economic and the political background which led to different legal and policy approaches in the then old Member States from the 1960s onwards. The chapter on Poland adds a different layer, the one of a former socialist country with its own consumer law and how joining the EU affected consumer law at the national level. The making of European consumer law started in the 1970s rather cautiously, but gradually the European Commission took an ever stronger position in promoting not only European consumer law but also in supporting the building of the European Consumer Organisation (BEUC), the umbrella organisation of the national consumer bodies. The book unites the early protagonists who were involved in the making of consumer law in Europe: Guido Alpa, Ludwig Krämer, Ewa Letowska, Hans-W Micklitz, Klaus Tonner, Iain Ramsay, and Thomas Wilhelmsson, supported by the younger generation Aneta Wiewiórowska Domagalska, Mateusz Grochowski, and Koen Docter, who reconstructs the history of BEUC. Niklas Olsen and Thomas Roethe analyse the construction of this policy field from a historical and sociological perspective. This book offers a unique opportunity to understand a legal and political field, that of consumer law and policy, which plays a fundamental role in our contemporary societies.
Author : Group of Authors
Publisher : Czech Institute of Academic Education
ISBN 13 : 8088203112
Total Pages : 251 pages
Book Rating : 4.0/5 (882 download)
Download or read book Proceedings of IAC 2019 in Vienna written by Group of Authors and published by Czech Institute of Academic Education. This book was released on 2019-07-04 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific articles form: International Academic Conference on Teaching, Learning and E-learning International Academic Conference on Management, Economics and Marketing International Academic Conference on Engineering, Transport, IT and AI
