Knowledge Transfer Within Supply Chain Partnerships

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ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (757 download)

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Book Synopsis Knowledge Transfer Within Supply Chain Partnerships by : Qile He

Download or read book Knowledge Transfer Within Supply Chain Partnerships written by Qile He and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Rapid technological change fuelled by convergence of discreet technologies, increased market instability, and better-informed and demanding customers have combined to significantly alter the traditional business models. As a result, the generation of knowledge and its management are among key management concerns. Over the last decade, the increasing attention by practitioners has been matched by an increasing interests and focus by academics on issues surrounding knowledge creation and knowledge deployment in organizations. Nevertheless, there is also increasing recognition that knowledge generated solely within the firm is likely to have a limited impact on performance improvement. Knowledge from external sources is an important contributor to firms' effort to gain sustainable competitive advantage. Schools of organizational learning and inter-organizational relationship argue that interfirm relationship is an important conduit to valuable know-how and capabilities, which are difficult to generate efficiently within the firm. Among various types of partnerships - for example, franchise, R & D partnership, joint venture, and licensing agreement - supply chain partnership is a specific type of relationship. As a conduit of interfirm knowledge transfer, it has attracted increasing attention from practitioners and academics. Despite numerous efforts in examining knowledge transfer in supply chains, previous researchers appear to provide limited clarifications on characteristics of supply chain partnership. Thus particular characteristics of knowledge transfer in supply chain partnership are less clarified. As a result, influential factors unique to the process of supply chain knowledge transfer and the patterns of influence also require examination. Drawing upon theories of the resource-based view and the knowledge-based view of the firm, this research sought to explore the nature of interfirm knowledge transfer between supply chain partners and relationship factors that affect the effectiveness of knowledge transfer between supply chain partners. It also sought to develop models capable of explaining the nature and process of knowledge transfer in supply chain partnership. Based on extensive literature review, it is concluded that supply chain partnership has unique characteristics, such as vertical functional cooperative interface, loosely defined contractual agreement, more indirect performance target, and potential network-based partnership extension. These characteristics make supply chain knowledge transfer different from that of other interfirm partnerships. First, it is concluded that knowledge transfer in supply chain partnership typically occurs because of the vertical complementarities between partners. Secondly, knowledge transfer in supply chain partnership is non-targeted and less guaranteed. Thirdly; there are more concerns of network-based knowledge spillover from supply chain partners during knowledge transfer process. Fourthly, interfirm knowledge transfer is better to be understood as a multiple-stage process. Thorough examination of literature and use of theory enabled the researcher to develop a theoretical model, which focused on various relationship factors, including trust, commitment, interdependence, shared meaning, restrained use of power, and availability of alternatives. The model also explains the influence of knowledge transfer process to the supply chain performance and market performance of firms. A large-scale questionnaire survey through snowball sampling was executed in the supply chain network of a large Chinese steel producer. Given that knowledge transfer theories were developed more in the western countries, the survey in China also enabled the researcher to explore how knowledge transfer theories could be applied into different geographical area. A systematic process of data validation and model testing was followed to ensure the quality of Statistical tests. Moreover, the measurement model was examined before structural equation modelling was carried out to ensure reliability and validity of input data. Results of hypotheses testing provided varied support to the original model. Although not all relationship factors showed consistent support to the process of knowledge transfer, commitment, interdependence between partners and restraint in use of power appeared to be more significant facilitators. Consistently, knowledge transfer is more likely to occur in supply chain partnership where partners have irreplaceable role in their daily cooperation. At the other end of the model, it was shown that knowledge acquisition itself might not benefit firm performance directly. Knowledge internalization is playing a more important role in improving supply chain performance and market performance of partner firms, while knowledge utilization is more likely to benefit supply chain operations of firms. To reach a more comprehensive view as to the nature of knowledge transfer in the target supply chain network, the entire sample were divided according to various characteristics of supply chain partnership, including duration of partnership, contract status, upstream or downstream of the supply chain. Thus, multiple structural equation models were constructed with sub-samples. The result of model testing demonstrated the varied nature of knowledge transfer in supply chain partnerships with different characteristics. The research findings generally supported the positive role of interfirm knowledge transfer in the context of supply chain to firm performance. Even if knowledge acquisition may not lead to immediate benefits, such activities may result in more intensive absorption of external knowledge and further usage. In the longer term, firms are more likely to gain from knowledge interactions with key supply chain partners. However, little external knowledge could be used directly so that to generate immediate market improvement. Therefore, it was argued that one major barrier to effective knowledge transfer could be the lack of patience and support from the management. This calls upon the commitment from managers to allow more continuous knowledge transfer programs to take place and changes in attitude throughout the organization to put more persistent effort in disseminating and deploying new knowledge. Gaining from interfirm knowledge transfer also depends upon effective management of the partnership. Mutual contributions from both sides of partnership should be examined carefully to determine the potential of knowledge exchange. Explicit agenda of knowledge transfer could be developed between supply chain partners to legitimize the knowledge transfer practices. Moreover, the stronger parties in a supply chain partnership need to be careful in using excessive power. On the other hand, they should play a more constructive role in initiating or facilitating joint learning activities. This research widens the existing literature in a number of ways. Theoretically, it highlights the unique characteristics of the supply chain partnership from that of other interfirm partnerships. It extracts the relationship factors that have more significant influence on the knowledge transfer processes. It also examines the multiple-stage process of interfirm knowledge transfer, which is previously regarded as a "black box". In consideration that existing literature was largely developed in the western countries, this research extends the knowledge transfer theories to a Chinese industrial context. Empirically, this research fills the gap of previous studies and examines the interfirm knowledge transfer in the context of a large supply chain network. Methodologically, snowball sampling has proved to be an effective approach to collect data from a network of firms. The systematic approach of construct development, validation, cross-validation and model testing could also serve as a guideline for future empirical researchers in the area. There are several limitations in this research. Some of them are common to survey based studies. For instance, this research may suffer from common method bias, since respondents were asked to rate not only the scales of partnership characteristics but also the scales of knowledge transfer and firm performance in one questionnaire. Moreover, key informant bias may be an issue as single respondent from each Organization was asked to return the questionnaire. Although snowball sampling is an effective data collection method, it may end up including more favourable or mature partnerships in the sample. However, given that this research sought to study partnerships rather than arms-length relationships, closer relationship was more preferred. Because this research was carried out in the supply chain network of one large firm, the findings could be contextual. This, however, remains an issue to be addressed by the future researchers.

Successful Construction Supply Chain Management

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Publisher : John Wiley & Sons
ISBN 13 : 1119450683
Total Pages : 382 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Successful Construction Supply Chain Management by : Stephen Pryke

Download or read book Successful Construction Supply Chain Management written by Stephen Pryke and published by John Wiley & Sons. This book was released on 2020-02-25 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a unique overview of supply chain management (SCM) concepts, illustrating how the methodology can help enhance construction industry project success This book provides a unique appraisal of supply chain management (SCM) concepts brought together with lessons from industry and analysis gathered from extensive research on how supply chains are managed in the construction industry. The research from leading international academics has been drawn together with the experience from some of the industry's foremost SCM practitioners to provide both the experienced researcher and the industry practitioner a thorough grounding in its principles, as well as an illustration of SCM as a methodology for enhancing construction industry project success. The new edition of Successful Construction Supply Chain Management: Concepts and Case Studies incorporate chapters dealing with Building Information Modelling, sustainability, the ‘Demand Chain' in projects, the link between self-organizing networks and supply chains, decision-making, ‘Lean,’ and mega-projects. Other chapters cover risk transfer and allocation, behaviors, innovation, trust, supply chain design, alliances, and knowledge transfer. Supply Chain Management techniques have been used successfully in various industries, such as manufacturing and food processing, for decades Fully updated with new chapters dealing with key construction industry topics such as BIM, sustainability, the ‘Demand Chain' in projects, ‘Lean,’ mega-projects, and more Includes contributions from well established academics and practitioners from Network Rail, mainstream construction, and consultancy Illustrates how SCM methodologies can be used to enhance construction industry project success Successful Construction Supply Chain Management: Concepts and Case Studies is an ideal book for postgraduate students at MSc and PhD level studying the topic and for all construction management practitioners.

It's a Matter of Give and Take

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Publisher :
ISBN 13 :
Total Pages : 249 pages
Book Rating : 4.:/5 (892 download)

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Book Synopsis It's a Matter of Give and Take by : Kimberly K. Whitehead

Download or read book It's a Matter of Give and Take written by Kimberly K. Whitehead and published by . This book was released on 2014 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Firm interdependence within supply chains continues to grow. This is driven by the need to leverage tangible and intangible resources within the supply chain for innovation, process management, customer satisfaction and meeting diverse stakeholder expectations. This research expands our understanding of supply chain collaboration by introducing new knowledge-based constructs that operationalize the abilities of a firm to transfer knowledge. These abilities are referred to as distributive capabilities. The distributive capabilities of an organization represent its ability to transfer commercially relevant knowledge through collaboration to a known recipient firm. Earlier research in this domain has focused on the abilities of a recipient to absorb knowledge and has blurred the roles of the source and recipient. This research disentangles these roles by providing evidence that source capabilities to transfer knowledge are separate and distinct from the absorptive capacity of the recipient. Additionally, it is shown that distributive capabilities have direct and significant affects on levels of collaborative engagement between supply chain partners and indirect and significant affects on collaborative performance outcomes. Research in this area can increase our understanding of the knowledge transfer process and how that process can be proactively managed in order to reduce complexity and uncertainty in the supply chain.

Supply Chain Management and Knowledge Management

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Publisher : Springer
ISBN 13 : 023023495X
Total Pages : 336 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis Supply Chain Management and Knowledge Management by : A. Dwivedi

Download or read book Supply Chain Management and Knowledge Management written by A. Dwivedi and published by Springer. This book was released on 2008-11-20 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in IT have transformed the way organizations interact with each other. To enable organizations to respond to this change, new management paradigms have evolved. This text looks at the value of knowledge management in supply chain management and how supply chain partners can use IT to improve organizational performance.

Supply Chain Collaboration

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Publisher : Springer Science & Business Media
ISBN 13 : 1447145917
Total Pages : 202 pages
Book Rating : 4.4/5 (471 download)

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Book Synopsis Supply Chain Collaboration by : Mei Cao

Download or read book Supply Chain Collaboration written by Mei Cao and published by Springer Science & Business Media. This book was released on 2012-10-05 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: To survive and thrive in the competition, firms have strived to achieve greater supply chain collaboration to leverage the resources and knowledge of suppliers and customers. Internet based technologies, particularly interorganizational systems, further extend the firms’ opportunities to strengthen their supply chain partnerships and share real-time information to optimize their operations. Supply Chain Collaboration: Roles of Interorganizational Systems, Trust, and Collaborative Culture explores the nature and characteristics, antecedents, and consequences of supply chain collaboration from multiple theoretical perspectives. Supply Chain Collaboration: Roles of Interorganizational Systems, Trust, and Collaborative Culture conceptualizes supply chain collaboration as seven interconnecting elements including information sharing, incentive alignment, goal congruence, decision synchronization, resource sharing, as well as communication and joint knowledge creation. These seven components define the occurrence of collaborative efforts and allow us to explain supply chain collaboration more precisely. Collaborative advantages are also divided into five components to capture the joint competitive advantages and benefits among supply chain partners. The definitions and measures developed here examine some central issue surrounding supply chain development but this is also followed up with real-life managerial practicalities. This balance of theory and practical application makes Supply Chain Collaboration: Roles of Interorganizational Systems, Trust, and Collaborative Culture a strong resource for industry practitioners and researchers alike.

Information Sharing in Supply Chains

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Publisher : Erich Schmidt Verlag GmbH & Co KG
ISBN 13 : 9783503097272
Total Pages : 284 pages
Book Rating : 4.0/5 (972 download)

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Book Synopsis Information Sharing in Supply Chains by : Jason Shiu Kong Lau

Download or read book Information Sharing in Supply Chains written by Jason Shiu Kong Lau and published by Erich Schmidt Verlag GmbH & Co KG. This book was released on 2007 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Supply Chain Management: Issues in the New Era of Collaboration and Competition

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Publisher : IGI Global
ISBN 13 : 1599042339
Total Pages : 428 pages
Book Rating : 4.5/5 (99 download)

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Book Synopsis Supply Chain Management: Issues in the New Era of Collaboration and Competition by : Chung Wang, William Yu

Download or read book Supply Chain Management: Issues in the New Era of Collaboration and Competition written by Chung Wang, William Yu and published by IGI Global. This book was released on 2006-08-31 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In the current business landscape, many business firms compete in one project and cooperate in another related project, and they do so at the same time. Even more interesting is that certain members of these firms are involved in both projects. This book examines this new business landscape"--Résumé de l'éd.

Innovation and Supply Chain Management

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Publisher : Springer
ISBN 13 : 331974304X
Total Pages : 353 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Innovation and Supply Chain Management by : António Carrizo Moreira

Download or read book Innovation and Supply Chain Management written by António Carrizo Moreira and published by Springer. This book was released on 2018-04-28 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines key issues, challenges, opportunities and trends in innovation processes and supply chain management. It proposes ways for organizations to improve their performance by developing business strategies, establishing business innovation activities, and aligning business and innovation activities among firms. Further, it showcases and analyzes the implementation of inter- and intra-organizational process improvement activities and the implementation of organizational innovation solutions to address new product and process-related collaborative relationships across the supply chain. The book is useful for researchers, academics and professionals, presenting some of the most advanced research, concepts, and case studies on the relationship between innovation and supply chain.

Knowledge Transfer between Partners to Achieve Competitiveness in Saudi Arabia

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Publisher : Transnational Press London
ISBN 13 : 191078141X
Total Pages : 234 pages
Book Rating : 4.9/5 (17 download)

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Book Synopsis Knowledge Transfer between Partners to Achieve Competitiveness in Saudi Arabia by : Esam Adel Halawani

Download or read book Knowledge Transfer between Partners to Achieve Competitiveness in Saudi Arabia written by Esam Adel Halawani and published by Transnational Press London. This book was released on 2019-04-22 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book draws on experience and knowledge on bridging the knowledge gap between multinational corporations (MNCs) and their Saudi strategic partners in order to streamline the Logistics and Supply Chain operations. Dr Halawani explores and explains the processes by which MNCs’ affiliates achieve competitiveness from the knowledge management and organisational learning perspective. Saudi Arabia's government expedited plans for diversifying the economy. To develop the institutional capacity to achieve such an ambitious vision, it was launched and linked to the National Transformational Program (NTP). The NTP is mandated to report progress in a range of economical and societal initiatives in 2020. Contents include Chapter 1: Introduction Chapter 2: What do we know about knowledge transfers? Chapter 3: Methodology and research design Chapter 4: Analysis and findings Chapter 5: Conclusion Chapter 6: Reflections

Influences of Information Technology on Supply Chain Performance

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Publisher : GRIN Verlag
ISBN 13 : 3656965269
Total Pages : 29 pages
Book Rating : 4.6/5 (569 download)

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Book Synopsis Influences of Information Technology on Supply Chain Performance by : Inge Wedel

Download or read book Influences of Information Technology on Supply Chain Performance written by Inge Wedel and published by GRIN Verlag. This book was released on 2015-05-21 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, Otto Beisheim School of Management Vallendar (Kuehne Foundation Chair of Logistics and Services Management), course: Literature Seminar in Supply Chain Management, language: English, abstract: Today’s business environment is unstable and uncertain. Shorter product life cycles, uncertain demand due to quickly changing customer needs, offshore production, higher supply chain complexity as a consequence of global and severe competition, and fast technological progress are all factors that foster this. “The economic environment is dynamic and the only certainty about it is it will continue to change." To cope with a high degree of uncertainty and increasing supply chain risk a company needs to establish a robust, resilient but still efficient supply chain. Due to the strong competition companies have to be responsive, introduce customized products quickly to the market and constantly work on their internal and external operations in order to gain a competitive advantage. They not only have to offer quality to gain customer satisfaction, but also speed and a reasonable price.

Innovative Solutions for Implementing Global Supply Chains in Emerging Markets

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Publisher : IGI Global
ISBN 13 : 1466697962
Total Pages : 336 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Innovative Solutions for Implementing Global Supply Chains in Emerging Markets by : Dwivedi, Ashish

Download or read book Innovative Solutions for Implementing Global Supply Chains in Emerging Markets written by Dwivedi, Ashish and published by IGI Global. This book was released on 2016-01-28 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advancements in the field of information technology have transformed the way businesses interact with each other and their customers. Businesses now require customized products and services to reflect their constantly changing environment, yet this results in cutting-edge products with relatively short lifecycles. Innovative Solutions for Implementing Global Supply Chains in Emerging Markets addresses the roles of knowledge management and information technology within emerging markets. This forward-thinking title explores the current trends in supply chain management, knowledge acquisition and transfer mechanisms among supply chain partners, and knowledge management paradigms. This book is an invaluable resource for researchers, business professionals and students, business analysts, and marketing professionals.

Sustainability and Collaboration in Supply Chain Management

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Publisher : BoD – Books on Demand
ISBN 13 : 3844102663
Total Pages : 398 pages
Book Rating : 4.8/5 (441 download)

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Book Synopsis Sustainability and Collaboration in Supply Chain Management by : Wolfgang Kersten

Download or read book Sustainability and Collaboration in Supply Chain Management written by Wolfgang Kersten and published by BoD – Books on Demand. This book was released on 2013-08-22 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the customer is demanding more sustainable and affordable products, the supply chains have to find innovative ways to fulfill this need. In this context, collaboration as well as optimization methods are becoming even more evident to enhance supply chain structure to an efficient and sustainable approach. While collaboration and optimization increase complexity and susceptibility, risk management needs to be applied concurrently. This volume, edited by Wolfgang Kersten, Thorsten Blecker and Christian Ringle, provides valuable insights into: - Sustainability in Logistics - Sustainability and collaboration practices - Supply chain risk management - Optimization methods in supply chain management. This volume addresses timely and relevant topics. Both researchers and practitioners are addressed and can obtain background information from current distributions by international authors presenting a state of the art research overview.

Supply Chain Strategies, Issues and Models

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Publisher : Springer Science & Business Media
ISBN 13 : 1447153529
Total Pages : 259 pages
Book Rating : 4.4/5 (471 download)

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Book Synopsis Supply Chain Strategies, Issues and Models by : Usha Ramanathan

Download or read book Supply Chain Strategies, Issues and Models written by Usha Ramanathan and published by Springer Science & Business Media. This book was released on 2013-09-12 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 21st century, supply chain operations and relationships among supply chain partners have become highly challenging, necessitating new approaches, e.g., the development of new models. Supply Chain Strategies, Issues and Models discusses supply chain issues and models with examples from actual industrial cases. Expert authors with a wide spectrum of knowledge working in various areas of supply chain management from various geographical locations offer refreshing, novel and insightful ideas and address possible solutions using established theories and models. Supply Chain Strategies, Issues and Models features studies that have used mathematical modeling, statistical analyses and also descriptive qualitative studies. The chapters cover many relevant themes related to supply chains and logistics including supply chain complexity, information sharing, quality (six sigma), electronic Kanbans, inventory models, scheduling, purchasing and contracts. To facilitate easy reading, the chapters that deal with supply chain related issues are first, followed by studies on inventory, scheduling, purchasing and logistics. This book can be used as a useful resource of supply chain management by academics, students and practitioners. This book can serve as a helping tool in managerial decision making for investments in collaboration and information exchange to improve forecasts, scheduling and inventory management, and for supply chain managers to leverage product and process complexities into competitive advantage. Some interesting mathematical models can appeal to students and researchers interested in modeling the impact of information sharing in supply chains.

Supply Chain Design and Management

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Publisher : Elsevier
ISBN 13 : 0080518184
Total Pages : 205 pages
Book Rating : 4.0/5 (85 download)

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Book Synopsis Supply Chain Design and Management by : Manish Govil

Download or read book Supply Chain Design and Management written by Manish Govil and published by Elsevier. This book was released on 2002-02-01 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supply Chain Design and Management introduces the concept of a sharing mechanism that will ensure the sustainability of a supply chain by fair distribution of costs and benefits. This book provides a holistic view of the supply chain from product development, purchasing, manufacturing, distribution and storage, to retailing. The presentation of the enabling technologies in supply chain management will help companies better understand their options. § Provides a step-by-step framework for designing supply chains at the strategic level § Written for those who deal with the supply chains on a day-to-day basis as well as those new to the field § Provides a synthesis of best practices for managing supply chains at the tactical level § Provides a review of the state-of-the-art in enabling information technologies and business applications § Explains the concepts with examples from the industry and simple mathematical formulations § Is accessible to graduate students for an excellent understanding of how supply chains work and can join the industry armed with the knowledge of the workings of supply chains

New Product Development and Innovation Through Joint Knowledge Creation and Transfer in a Dyadic Supply Chain Relationship

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Publisher :
ISBN 13 :
Total Pages : 295 pages
Book Rating : 4.:/5 (63 download)

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Book Synopsis New Product Development and Innovation Through Joint Knowledge Creation and Transfer in a Dyadic Supply Chain Relationship by : Richard John Miller

Download or read book New Product Development and Innovation Through Joint Knowledge Creation and Transfer in a Dyadic Supply Chain Relationship written by Richard John Miller and published by . This book was released on 2010 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: The development of radical and incremental products in the context of supply chain relationships is changing the competitive paradigms for individual firms. The knowledge required for innovation is no longer the sole responsibility of a single firm. As firms use their supply chain's knowledge stocks to innovate and develop products, the decisions regarding its internal and joint resource investments, the types of innovation, and how the firm and the supply chain respond to market turbulences must also change. In order to understand the dynamic behavior of this complex system, a System Dynamics simulation model of a focal firm, a supplier firm, and their joint area is developed and tested. This study is an initial effort to develop and model a framework of dynamic supply chain relationships based on the radical and incremental innovation investments of a focal and supplier firm and knowledge transfer within the supply chain. The model is validated and tested across 16 diverse scenarios that contain 40 unique runs and 640,000 iterations. The model is also extended to two different industries utilizing market based purchases of product innovations. Using this extensive testing, we create a dynamic learning environment to explore the effects of knowledge transfer and innovation investment strategies on the profits of firms and supply chains. The creation of this learning environment provides a major contribution to the literature by being the first to analyze innovation strategies and knowledge transfer in a dynamic supply chain relationship. The extant literature focuses on recommending an initial set of conditions for supply chain members, but does not provide an understanding of the reactions of the supply chain after the change in strategy has been made. This study fills this gap by including the feedback mechanisms of the investment strategies, which provides firms and supply chains with both the initial set of recommendations and the reactions of the supply chain partners to the changes. The reactions of the supply chain partners are critical to developing a richer understanding of supply chain relationships because investment decisions can have negative impacts on the supply chain and create reinforcing feedback loops. Through the learning environment, several negative aspects are identified and recommendations are provided that enable firms and supply chains to avoid these issues.

Supply Chain Project Management.

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Publisher : CRC Press
ISBN 13 : 1420083937
Total Pages : 430 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Supply Chain Project Management. by : James B. Ayers

Download or read book Supply Chain Project Management. written by James B. Ayers and published by CRC Press. This book was released on 2009-10-14 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: Improving supply chain efficiency, especially in an unsettled business climate, requires that managers go beyond doing business as usual. They must apply inspiration and perspiration in a structured, collaborative, and measurable approach that blends project management with supply chain management knowledge and practice.Supply Chain Project Ma

Enhancing Marketing Innovation Through Marketing Knowledge Transfer

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Publisher :
ISBN 13 :
Total Pages : 342 pages
Book Rating : 4.3/5 (129 download)

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Book Synopsis Enhancing Marketing Innovation Through Marketing Knowledge Transfer by : Sangphet Hanvanich

Download or read book Enhancing Marketing Innovation Through Marketing Knowledge Transfer written by Sangphet Hanvanich and published by . This book was released on 2002 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: