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Author : Jonah C. Pardillo
Publisher :
ISBN 13 : 9781774071328
Total Pages : 0 pages
Book Rating : 4.0/5 (713 download)
Download or read book Knowledge based marketing in 21st century written by Jonah C. Pardillo and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ian Chaston
Publisher : SAGE
ISBN 13 : 1412931630
Total Pages : 287 pages
Book Rating : 4.4/5 (129 download)
Download or read book Knowledge-Based Marketing written by Ian Chaston and published by SAGE. This book was released on 2004-04-07 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years even governments around the world are beginning to understand that knowledge is a critical contributor to stimulating the rapid growth of entire economies. It is argued that in a modern economy, knowledge is the most important resource within the companies based within any country. The advent of the Internet and automated e-business systems has provided an important catalyst for firms wishing to exploit the benefits of using knowledge to support their electronic trading activities. The vast majority of texts on knowledge management tend to focus on the information technology aspects of managing the concept. Although management of technology is critical, there is an equally important need for the provision of materials describing how knowledge can be utilized in the execution of functional management tasks. In view of this situation, the goal of this text is to show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations. The concept is presented by drawing upon various published sources and by the use of case materials to illustrate knowledge management in practice. Coverage includes; an introduction to the concept of knowledge management; the evolving pathway of marketing; how e-business is radically altering the execution of the marketing task; how firms can map external knowledge sources; the competencies that determine performance, alternative marketing positions; planning techniques; how knowledge informs product innovation; the effective execution of promotions; alternative options for exploiting knowledge to optimize pricing and distribution decisions; the role that knowledge management plays in service marketing strategies; and, the recognized problems associated with accelerating the use of knowledge within the marketing process.
Author : Shanker Narang
Publisher : Koros Press
ISBN 13 : 9781781630716
Total Pages : 272 pages
Book Rating : 4.6/5 (37 download)
Download or read book Knowledge Based Marketing in 21st Century written by Shanker Narang and published by Koros Press. This book was released on 2012-08 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: No further information has been provided for this title.
Author : Shanker Narang
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (956 download)
Download or read book Knowledge Based Marketing in Twenty First Century written by Shanker Narang and published by . This book was released on 2012 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : H. S. Anitha
Publisher :
ISBN 13 : 9788188568079
Total Pages : 268 pages
Book Rating : 4.5/5 (68 download)
Download or read book Marketing in 21st Century written by H. S. Anitha and published by . This book was released on 1999 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Terry Smith
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 311063189X
Total Pages : 263 pages
Book Rating : 4.1/5 (16 download)
Download or read book The Roots and Uses of Marketing Knowledge written by Terry Smith and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-01-20 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing theory is often developed in isolation not collaboration; theoretical perspectives sometimes are ignorant of the diversity of marketing practice. In “The roots and uses of marketing knowledge: a critical inquiry into the theory and practice of marketing”, the author engages with the vital conversation about how marketing knowledge is created, disseminated and consumed, looking beyond the traditional reification of practice in theory and verification of theory in practice. The ontology of this work is anchored in subjective individual meaning; the epistemological stance assumes that this meaning is socially constructed. Consequently, rich empirical data, grounded in the context of experiential evidence, is extracted from a comprehensive range of marketing constituencies: academics, practitioners, managers, consultants, authors, lecturers and students. In its examination of the polarities, hybridity and iterative flow of marketing knowledge creation and consumption, this text posits a cohesive argument for a theory/practice bipartite fusion not dichotomy, adding valuable insights into the textual, contextual and pedagogical representations of marketing knowledge. The history and future of marketing knowledge is examined with the aid of instructive illustrations and insightful first-hand experience. Drawing on extensive qualitative research from a broad range of influential producers and vital consumers, Dr. Smith presents a relevant, exciting marketing knowledge framework which will be a vital resource for academics, students and practitioners.
Author : P. Kitchen
Publisher : Springer
ISBN 13 : 0230599850
Total Pages : 218 pages
Book Rating : 4.2/5 (35 download)
Download or read book The Future of Marketing written by P. Kitchen and published by Springer. This book was released on 2003-02-04 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. The book provides a series of critical perspectives on marketing from senior authors around the world. The book is not about 'what marketing is' for this is already recorded in innumerable texts. Rather the text gives comments, views, positive statements, criticisms and doubts from leading authors, concerning marketing and its role within business and as an academic subject in the 21st century.
Author : David T. Cadden
Publisher :
ISBN 13 : 9781453345542
Total Pages : 338 pages
Book Rating : 4.3/5 (455 download)
Download or read book Small Business Management in the 21st Century written by David T. Cadden and published by . This book was released on 201? with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : The CIM
Publisher : John Wiley & Sons
ISBN 13 : 1119974135
Total Pages : 275 pages
Book Rating : 4.1/5 (199 download)
Download or read book The Marketing Century written by The CIM and published by John Wiley & Sons. This book was released on 2011-03-03 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the discipline of marketing may develop in the future. While The Marketing Century describes the years since 1911 it also describes the 21st Century: a time when the ability to understand and connect with customers is more rewarding, complex and valuable than ever. It explains: The three forces shaping the past, present and future of marketing: globalization, technology and ethics How people behave and connect – and how businesses can benefit from these insights The need to manage for the long-term as well as the short-term Marketing's impact on business strategy and leadership The last 100 years have seen a rapid rise in the impact of marketing. It is an activity which has grown in scope and significance, with more people than ever before now engaged in the exciting, fast-changing world of marketing. The development of the Chartered Institute of Marketing closely reflects the growth and progress of business in general and marketing in particular. Just as marketing has developed as an activity that is highly valued, varied and vital in its contribution to business success, so the Institute’s work has expanded as an indispensable source of insight, guidance and practical support. The Marketing Century provides expert analysis of some of the most significant developments in marketing of the last 100 years – and the next 100. Each chapter looks at the past, present and future of a different area of marketing, with chapters covering: Strategic Marketing (Martha Rogers and Don Peppers) Customer Relationship Management (Merlin Stone) Segmentation (Malcolm McDonald) Innovation (John Saunders and Veronica Wong) Public Relations (Paul Mylrea) Branding (Graham Hales) Advertising (Jonathan Gabay) Digital Marketing (Philip Sheldrake) Sales and Business Development (Beth Rogers) Sustainability (John Grant) Internal Marketing (Keith Glanfield) Social Marketing (Paul White and Veronica Sharp) Each chapter explains: How the subject has developed What is currently ‘best practice’ How this aspect of marketing connects with other topics The influences and trends shaping the future
Author : Robert T. Kiyosaki
Publisher :
ISBN 13 : 9781612680637
Total Pages : 144 pages
Book Rating : 4.6/5 (86 download)
Download or read book The Business of the 21st Century written by Robert T. Kiyosaki and published by . This book was released on 2019-10-22 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Business of the 21st Century, Robert Kiyosaki explains the revolutionary business of network marketing in the context of what makes any business a success in any economic situation. This book lends credibility to multilevel marketing business, and justifies why it is an ideal avenue through which to learn basic business and sales skills... and earn money.
Author : Information Resources Management Association. International Conference
Publisher : IGI Global
ISBN 13 : 9781878289841
Total Pages : 1244 pages
Book Rating : 4.2/5 (898 download)
Download or read book Challenges of Information Technology Management in the 21st Century written by Information Resources Management Association. International Conference and published by IGI Global. This book was released on 2000 with total page 1244 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the 21st century begins, we are faced with opportunities and challenges of available technology as well as pressured to create strategic and tactical plans for future technology. Worldwide, IT professionals are sharing and trading concepts and ideas for effective IT management, and this co-operation is what leads to solid IT management practices. This volume is a collection of papers that present IT management perspectives from professionals around the world. The papers seek to offer new ideas, refine old ones, and pose interesting scenarios to help the reader develop company-sensitive management strategies.
Author : Chris Kent
Publisher :
ISBN 13 : 9780995689336
Total Pages : pages
Book Rating : 4.6/5 (893 download)
Download or read book 21st Century Marketing written by Chris Kent and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bob Dickinson
Publisher :
ISBN 13 :
Total Pages : 660 pages
Book Rating : 4.E/5 ( download)
Download or read book The Complete 21st Century Travel & Hospitality Marketing Handbook written by Bob Dickinson and published by . This book was released on 2004 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 286 pages
Book Rating : 4.:/5 (225 download)
Download or read book Deutsches Lesebuch für Volksschulen written by and published by . This book was released on 1940 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Luiz Moutinho
Publisher : Routledge
ISBN 13 : 1136242864
Total Pages : 506 pages
Book Rating : 4.1/5 (362 download)
Download or read book The Routledge Companion to the Future of Marketing written by Luiz Moutinho and published by Routledge. This book was released on 2014-01-10 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge. Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field
Author : Manfred Krafft
Publisher : Springer Science & Business Media
ISBN 13 : 3540720030
Total Pages : 458 pages
Book Rating : 4.5/5 (47 download)
Download or read book Retailing in the 21st Century written by Manfred Krafft and published by Springer Science & Business Media. This book was released on 2009-12-17 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Author : J. F. Brotchie
Publisher :
ISBN 13 :
Total Pages : 468 pages
Book Rating : 4.3/5 (91 download)
Download or read book Cities of the 21st Century written by J. F. Brotchie and published by . This book was released on 1991 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:
