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Author : J. Thomas Russell
Publisher : Pearson Educación
ISBN 13 : 9789702606420
Total Pages : 802 pages
Book Rating : 4.6/5 (64 download)
Download or read book Kleppner publicidad written by J. Thomas Russell and published by Pearson Educación. This book was released on 2005 with total page 802 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Otto Kleppner
Publisher :
ISBN 13 : 9789702613466
Total Pages : 716 pages
Book Rating : 4.6/5 (134 download)
Download or read book Kleppner publicidad written by Otto Kleppner and published by . This book was released on 2001 with total page 716 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Otto Kleppner
Publisher :
ISBN 13 :
Total Pages : 758 pages
Book Rating : 4.:/5 (89 download)
Download or read book Kleppner's Advertising Procedure written by Otto Kleppner and published by . This book was released on 1990 with total page 758 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes glossary & index
Author : Otto Kleppner
Publisher :
ISBN 13 :
Total Pages : 712 pages
Book Rating : 4.3/5 (97 download)
Download or read book Kleppner's Advertising Procedure written by Otto Kleppner and published by . This book was released on 1988 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Kleppner Publicidad written by and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Otto Kleppner
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 696 pages
Book Rating : 4.:/5 (89 download)
Download or read book Otto Kleppner's Advertising Procedure written by Otto Kleppner and published by Prentice Hall. This book was released on 1986 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas Russell
Publisher :
ISBN 13 : 9780130425775
Total Pages : 732 pages
Book Rating : 4.4/5 (257 download)
Download or read book Kleppner's Advertising Procedure written by Thomas Russell and published by . This book was released on 2002 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Otto Kleppner
Publisher :
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4.0/5 ( download)
Download or read book Study Guide, Otto Kleppner's Advertising Procedure, Eighth Edition written by Otto Kleppner and published by . This book was released on 1983 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nogid
Publisher : Ginn Press
ISBN 13 : 9780536595935
Total Pages : 696 pages
Book Rating : 4.5/5 (959 download)
Download or read book Kleppner's Advertising Procedure written by Nogid and published by Ginn Press. This book was released on 1996-12 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Otto Kleppner
Publisher :
ISBN 13 :
Total Pages : 308 pages
Book Rating : 4.0/5 ( download)
Download or read book Otto Kleppner's Advertising Procedure, Eighth Edition written by Otto Kleppner and published by . This book was released on 1983 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lane W. Ronald
Publisher : Pearson Education India
ISBN 13 : 9788131719558
Total Pages : 790 pages
Book Rating : 4.7/5 (195 download)
Download or read book Kleppner's Advertising Procedure written by Lane W. Ronald and published by Pearson Education India. This book was released on 2008-09 with total page 790 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Otto Kleppner
Publisher :
ISBN 13 :
Total Pages : 812 pages
Book Rating : 4.3/5 (91 download)
Download or read book Advertising Procedure written by Otto Kleppner and published by . This book was released on 1950 with total page 812 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Otto Kleppner
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 782 pages
Book Rating : 4.3/5 (97 download)
Download or read book Advertising Procedure written by Otto Kleppner and published by Prentice Hall. This book was released on 1973 with total page 782 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Otto Kleppner
Publisher : Prentice Hall
ISBN 13 : 9780136432975
Total Pages : 665 pages
Book Rating : 4.4/5 (329 download)
Download or read book Otto Kleppner's Advertising Procedure written by Otto Kleppner and published by Prentice Hall. This book was released on 1986-01-01 with total page 665 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : W. Ronald Lane
Publisher : Prentice Hall
ISBN 13 : 9780132308298
Total Pages : 0 pages
Book Rating : 4.3/5 (82 download)
Download or read book Kleppner's Advertising Procedure written by W. Ronald Lane and published by Prentice Hall. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are few areas of business and marketing that operate in a more dynamic atmosphere than advertising and promotion. The process of new product and target audience research, branding and product development, executing creative sales approaches, and selecting media and non-traditional marketing communication placement are part of an evolving process that is undergoing dramatic change. The primary reason for publication of this new edition is to reflect this environment.Account people and creative people in the field of marketing communication, branding, integrated communications, and new media advertising.
Author : Ronald Cushman
Publisher :
ISBN 13 : 9780135186480
Total Pages : 396 pages
Book Rating : 4.1/5 (864 download)
Download or read book Kleppner's Advertising Procedure, J. Thomas Russell, W. Ronald Lane, Twelfth Edition written by Ronald Cushman and published by . This book was released on 1993 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Silvia Sivera
Publisher : Editorial UOC
ISBN 13 : 8491161414
Total Pages : 192 pages
Book Rating : 4.4/5 (911 download)
Download or read book Publicidad contagiosa written by Silvia Sivera and published by Editorial UOC. This book was released on 2016-06-30 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing viral se inoculó en el panorama profesional publicitario como una vacuna eficazy económica contra la supuesta inmunidad de las audiencias a los mensajes comerciales. Conseguir que fueran los consumidores quienes transmitieran los anuncios espontáneamente entre sus redes sociales se consideró la panacea en un mercado comunicativo sobresaturado. Sin embargo, la publicidad boca a oreja, basada en recomendaciones, ya conseguía el mismo objetivo desde tiempos ancestrales. Fueron las tecnologías de la información y de la comunicación (TIC) las que posibilitaron el salto exponencial hacia la publicidad viral y, en consecuencia, un cambio de magnitudes sin precedentes: los contenidos comerciales pasaban a ser compartibles a escala planetaria, a la velocidad de un clic.Este libro se centra en detectar las claves creativas comunes que detonaron el contagio de 651 vídeos publicitarios entre los usuarios de las redes sociales digitales.A partir de un constructo analítico formado por drivers creativos, cepas virales y la variable ambigüedad, se propone la fórmula V = cc (d+c) + a, como base inspiradora para crear publicidad altamente contagiosa.
