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Smart Calling

Author : Art Sobczak
Publisher : John Wiley & Sons
ISBN 13 : 0470619813
Total Pages : 261 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Smart Calling by : Art Sobczak

Download or read book Smart Calling written by Art Sobczak and published by John Wiley & Sons. This book was released on 2010-03-04 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for SMART CALLING "Finally, a sales book that makes sense! As a master sales trainer, Art nailed—no, obliterated—the number one fear of selling in this great book: cold calling! Let him teach you to stop cold calling and start Smart Calling!"—LARRY WINGET, television personality and New York Times bestselling author "Smart Calling is the benchmark as the highest professional standard for effective cold calling. Take the initiative to read and implement Art's rational principles and you will sell much more and develop a prospect base of potential customers who will call you when they are ready to purchase or graciously take your future calls. This is THE BEST sales text I have read in the past twenty years."—REX CASWELL, PhD, VP, LexisNexis Telephone Sales "You get only one chance to make the right impression in sales. If a top prospect gets a hundred calls a week, you want to be the one he remembers and buys from. Art's proven methods create a unique brand for you and position your offering as the best option. Art's advice isn't just smart, it's priceless."—BOB SILVY, VP, Corporate Marketing, American City Business Journals "Smart Calling effectively enables inside sales reps and organizations to accomplish a top priority—acquiring new customers. Art's pragmatic and actionable techniques will increase productivity, success, and professional satisfaction."—BILL McALISTER, SVP, Inside Sales, McAfee "A must-read, must-own book for anyone who wants to increase their sales right away with less effort and more fun. I'm so sure this book is a winner for anyone who needs to call prospects that I'll personally assure you that your results will increase noticeably after reading it, or I'll send you your money back."—MIKE FAITH, CEO & President, Headsets.com, Inc. "If you need to make a first call to anyone, for whatever reason, this book is for you. More than common sense, it's a real-world, no-fluff, simple approach that anyone can use to be successful."—DARCI MAENPA, President, West Coast Chapter, American Teleservices Association; Director, Member Support, Toastmasters International

Take the Cold Out of Cold Calling

Author : Sam Richter
Publisher : SBR Worldwide, LLC
ISBN 13 : 1592982093
Total Pages : 313 pages
Book Rating : 4.5/5 (929 download)

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Book Synopsis Take the Cold Out of Cold Calling by : Sam Richter

Download or read book Take the Cold Out of Cold Calling written by Sam Richter and published by SBR Worldwide, LLC. This book was released on 2008 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents advice on using Internet searching to perform successful telephone sales.

No More Cold Calling

Author : Joanne S. Black
Publisher : Business Plus
ISBN 13 : 9780446695381
Total Pages : 242 pages
Book Rating : 4.6/5 (953 download)

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Book Synopsis No More Cold Calling by : Joanne S. Black

Download or read book No More Cold Calling written by Joanne S. Black and published by Business Plus. This book was released on 2007-04-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leading expert on referral selling outlines practical steps for managers on how to generate business productively and profitably, in a guide that outlines a five-step plan for encouraging customer loyalty, making effective presentations, and overcoming key obstacles. Reprint.

Kill Cold Calls

Author : Steve Jolly
Publisher :
ISBN 13 : 9781543119121
Total Pages : 130 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Kill Cold Calls by : Steve Jolly

Download or read book Kill Cold Calls written by Steve Jolly and published by . This book was released on 2017-02-20 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Warning: Real Estate Gurus will hate this book! If you are interested in learning how to generate a six figure real estate income without cold calls, then this book shows you how. The trainers and coaches in the real estate industry will be furious. This book puts an end to calling expired listings, pop-bys and other annoying tactics. This information has been used by the legends of direct marketing for more than 100 years to generate million dollar businesses without cold calling. Here's what you will learn inside: The easiest way to convert online real estate leads How to understand your customer so well that your service sells itself The path that every buyer/seller takes and how to move them towards the closing table quickly How to use stories to get your leads to take action now Three ways to add value to your content that creates raving fans The five parts of a story that creates engagement, builds relationships and closes deals How to identify and crush objections before your clients give them to you The one question that you should never forget to ask A complete list of the systems and tools I use to generate and convert real estate leads The 5 things every lead must have in order to buy or sell (and how to find them)

The Complete Idiot's Guide to Cold Calling

Author : Keith Rosen MCC
Publisher : Penguin
ISBN 13 : 1440696195
Total Pages : 340 pages
Book Rating : 4.4/5 (46 download)

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Book Synopsis The Complete Idiot's Guide to Cold Calling by : Keith Rosen MCC

Download or read book The Complete Idiot's Guide to Cold Calling written by Keith Rosen MCC and published by Penguin. This book was released on 2004-08-03 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does this sound familiar? “If I could get in front of the prospect, the rest of the selling process becomes easier. It’s just getting in front of them that’s the challenge.” The fact is most cold calling efforts are doomed from the start. Salespeople lose sales not due to a lack of effort, but because they lack a prospecting system they are comfortable with and can trust to generate greater, consistent results. If you are prospecting the same way you have been for the last several years (including the “calling to check in, touch base or follow-up” approach) or haven’t been prospecting at all, you’re simply making it easier for your competition to take away the new business you are working so hard to earn. So, if you love to sell but hate (or don’t like) to prospect, this book is your opportunity to maximize your cold calling potential and boost your income by learning how to get in front of the right prospects in less time and create greater selling opportunities without the fear, pressure or anxiety associated with cold calling. This Complete Idiot’s Guide® will show you how to: • Utilize the seven steps to a permission-based cold calling conversation so that you don’t have to push your presentation and hope there’s a fit. • Create winning voice mail messages that will ensure more return calls. • Develop your MVP (Most Valuable Proposition) that separates you from your competition. • Craft the Compelling Reasons that would motivate a prospect to speak with you. • Prevent and defuse initial objections, such as “I'm not interested,” “We don't have any money now,” or “Call me back later.” • Design your own step-by-step prospecting and follow-up system that runs on autopilot and is aligned with your selling philosophy, strengths, objectives, and natural talents rather than taking the generic, “one size fits all” approach. • Develop the right questions and uncover new selling opportunities in seconds so that you can stop wasting precious time on the wrong prospects.

Eliminate Your Competition

Author : Sean O'Shaughnessey
Publisher :
ISBN 13 : 9780692111925
Total Pages : 298 pages
Book Rating : 4.1/5 (119 download)

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Book Synopsis Eliminate Your Competition by : Sean O'Shaughnessey

Download or read book Eliminate Your Competition written by Sean O'Shaughnessey and published by . This book was released on 2018-05-14 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most salespeople lose the deal before they ever get started! It isn't uncommon for the customer to have already made a decision before most salespeople even learn of the opportunity. Most salespeople have to beat the preferred competitor by a significant margin just to be considered equivalent. Don't you wish that you could be the preferred vendor in all of your opportunities? Selling is a difficult career in which to make a living; it is not uncommon to have the commission check denied before the salesperson even gets a chance to win. Analysis of thousands of sales situations has made it phenomenally obvious that most salespeople begin their sales campaign so late in the decision-making process that they are virtually guaranteed to lose the order. To make matters worse, when they do start the campaign early enough, most salespeople do not know how to control the prospect adequately so that they can guarantee their victory. Typical turnover for a sales department is 10-20%. Many companies see turnover that approaches 40-60%! This turnover costs them 50% of their revenue-generating capability. In any organization that exceeds 25% turnover, the loss of trust with the customer can be astounding as the new salesperson tries to rebuild the entire relationship. In any given quarter dozens or hundreds of companies do not make their forecasted numbers and are dramatically punished by Wall Street. This book will provide the management of a company with a framework to teach their salespeople how to attain their quotas with higher profits. It will also allow salespeople to rise to the top of their organization and be the super-achievers who win awards, trips, bonuses, and respect. In this book, I will show you how to eliminate your competition and maximize your commission.

Cold Calling for Women

Author : Wendy Weiss
Publisher : DFD Publications
ISBN 13 : 9780967126807
Total Pages : 212 pages
Book Rating : 4.1/5 (268 download)

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Book Synopsis Cold Calling for Women by : Wendy Weiss

Download or read book Cold Calling for Women written by Wendy Weiss and published by DFD Publications. This book was released on 2000 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eliminate Telephone terror and turn cold call to cash! Cold calling is a powerful, inexpensive and easy way to develop new contacts and expand resources. In today's market, generating new business requires planning and skill. For over 10 years, Wendy Weiss has been a marketing consultant specializing in cold calling and appointment setting.

Never Cold Call Again

Author : Frank J. Rumbauskas, Jr.
Publisher : John Wiley & Sons
ISBN 13 : 1118040783
Total Pages : 187 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Never Cold Call Again by : Frank J. Rumbauskas, Jr.

Download or read book Never Cold Call Again written by Frank J. Rumbauskas, Jr. and published by John Wiley & Sons. This book was released on 2010-12-03 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket."- Jeffrey Gitomer, Author, Little Red Book of Selling "You can never get enough of a good thing! Read this book and USE its contents!"- Anthony Parinello, Author, Selling to Vito and Stop Cold Calling Forever Salespeople everywhere are learning the hard way that cold calling doesn't work anymore. Yet, millions of salespeople are stuck in the past, using twentieth-century sales techniques to try to lure twenty-first century customers. There has to be an easier way to find prospects - and there is. Today's most successful salespeople are using modern technology to bring prospects to them, rather than fishing for prospects over the phone or knocking on doors. Never Cold Call Again offers practical, step-by-step alternatives to traditional cold calling for salespeople, small business owners, and independent professionals who are actively building a client base. The Information Age presents endless opportunities for finding leads without cold calling. In fact, Frank Rumbauskas’s system brings prospects to the salesperson, rather than the other way around. Readers will find unbeatable sales advice on effective self-promotion, generating endless leads, how to win prospects using e-mail, prospecting on the Web, networking, developing effective proposals, and much more. Frank J. Rumbauskas Jr. (Phoenix, AZ) provides marketing consultation and coaching services to firms who wish to provide qualified leads to their sales force rather than have them spend productive work time cold calling. He is the author of the self-published hit Cold Calling Is a Waste of Time (0-9765163-0-6).

The Secrets to Cold Call Success

Author : Paul Neuberger
Publisher :
ISBN 13 : 9781735039602
Total Pages : 186 pages
Book Rating : 4.0/5 (396 download)

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Book Synopsis The Secrets to Cold Call Success by : Paul Neuberger

Download or read book The Secrets to Cold Call Success written by Paul Neuberger and published by . This book was released on 2020-05-27 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Improving your cold call skills can transform your business and make your income skyrocket. But for most salespeople, making progress on this challenging part of the job is a long and arduous journey. Until now. Meet Paul M. Neuberger, better known to leading organizations around the world as The Cold Call Coach. A master at his craft, Paul has taught thousands of students in more than 120 countries through his Cold Call University program, helping sales professionals in a range of industries close more business in less time than ever before.In this book, Paul teaches that cold calling isn't about luck or a numbers game; it's about strategy. He provides a comprehensive guide for mastering the cold call so you can get in front of who you want, when you want, for whatever reason you want. Using a process that transcends typical sales roles, this book is a useful tool for any situation where you need to influence people and win them over. From start to finish, you will learn strategies to transform the way you approach selling. Use Paul's game-changing methodology to identify your ideal clients and discover innovative ways to find them. Leverage sales psychology to connect with your prospects quickly, while driving memorable conversations that show your value. The highlight of Paul's curriculum, he shares the five building blocks of crafting the perfect cold call script-no matter who you are or what you're selling. Complete with a step-by-step guide to create your own unique script, you will walk away with both the knowledge and the tools to deliver results beyond your wildest dreams.Don't let cold calling intimidate you. Experience the transformation that properly executed conversations can make on your career.

Cold Calls

Author : Charles Benoit
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0544239504
Total Pages : 293 pages
Book Rating : 4.5/5 (442 download)

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Book Synopsis Cold Calls by : Charles Benoit

Download or read book Cold Calls written by Charles Benoit and published by Houghton Mifflin Harcourt. This book was released on 2014 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the acclaimed author of "Fall from Grace" and "You" comes a chilling thriller, an unsettling mystery, and a provocative exploration of bullying, culpability, and the cost of keeping secrets.

Fanatical Prospecting

Author : Jeb Blount
Publisher : John Wiley & Sons
ISBN 13 : 1119144760
Total Pages : 311 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Fanatical Prospecting by : Jeb Blount

Download or read book Fanatical Prospecting written by Jeb Blount and published by John Wiley & Sons. This book was released on 2015-09-29 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ditch the failed sales tactics, fill your pipeline, and crush your number With over 500,000 copies sold Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. The brutal fact is the number one reason for failure in sales is an empty pipe and the root cause of an empty pipeline is the failure to consistently prospect. By ignoring the muscle of prospecting, many otherwise competent salespeople and sales organizations consistently underperform. Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects. Learn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels. This book reveals the secrets, techniques, and tips of top earners. You’ll learn: Why the 30-Day Rule is critical for keeping the pipeline full Why understanding the Law of Replacement is the key to avoiding sales slumps How to leverage the Law of Familiarity to reduce prospecting friction and avoid rejection The 5 C’s of Social Selling and how to use them to get prospects to call you How to use the simple 5 Step Telephone Framework to get more appointments fast How to double call backs with a powerful voice mail technique How to leverage the powerful 4 Step Email Prospecting Framework to create emails that compel prospects to respond How to get text working for you with the 7 Step Text Message Prospecting Framework And there is so much more! Fanatical Prospecting is filled with the high-powered strategies, techniques, and tools you need to fill your pipeline with high quality opportunities. In the most comprehensive book ever written about sales prospecting, Jeb Blount reveals the real secret to improving sales productivity and growing your income fast. You’ll gain the power to blow through resistance and objections, gain more appointments, start more sales conversations, and close more sales. Break free from the fear and frustration that is holding you and your team back from effective and consistent prospecting. It's time to get off the feast or famine sales roller-coaster for good!

Knock Your Socks Off Prospecting

Author : William Miller
Publisher : AMACOM/American Management Association
ISBN 13 : 0814428711
Total Pages : 176 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Knock Your Socks Off Prospecting by : William Miller

Download or read book Knock Your Socks Off Prospecting written by William Miller and published by AMACOM/American Management Association. This book was released on 2005 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Another knockout in the grand tradition of "Knock Your Socks Off Service"!

No Forms. No Spam. No Cold Calls

Author : Latané Conant
Publisher :
ISBN 13 : 9780578699455
Total Pages : pages
Book Rating : 4.6/5 (994 download)

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Book Synopsis No Forms. No Spam. No Cold Calls by : Latané Conant

Download or read book No Forms. No Spam. No Cold Calls written by Latané Conant and published by . This book was released on 2020-07-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: No Forms. No Spam. No Cold Calls. is a rallying cry for a new generation of sales and marketing leaders who are ready to ditch the traditional strategies, tactics, and technologies that are no longer working to deliver breakthrough results.Every organization wants to predictably grow revenue. The challenge facing sellers and marketers today is that B2B buyers have taken control of the buying journey, making it nearly impossible for business leaders to accurately predict anything, especially revenue growth.Prospects are being bombarded from all sides with forms, emails, and annoying phone calls as they try to research our solutions. So what do they do? They protect themselves by researching anonymously and not revealing themselves to us until their decision is made. That means that as sellers and marketers, we've lost our opportunity to influence the buying journey-that is, if we're still clinging to the traditional lead-based tools and strategies that we're used to. It's time for a new paradigm.Pioneering CMO Latané Conant delivers a step-by-step guide that will transform the way you think about marketing and selling in the modern age. Often challenging but never dull, No Forms. No Spam. No Cold Calls. delivers uncomfortable truths about the status quo-starting with Latané's first breakthrough that our old-school tactics not only treat our future customers like dirt, they also encourage the anonymous buying we're trying to combat. This book challenges sales and marketing leaders to engage customers the right way if you want to achieve predictable revenue growth.Latané lays out exactly how to enable your sales and marketing teams to take pride in the customer experience and finally align on how to put your prospects at the center of everything you do. In doing that, you'll learn to uncover customer demand, prioritize which accounts to work, engage the entire customer buying team, and measure real success. With this customer-first approach, you'll be able to confidently take down the forms, stop sending bulk emails, and quit making cold calls-and achieve breakthrough results.

Cold Calling for Chickens

Author : Bob Etherington
Publisher : Marshall Cavendish International Asia Pte Ltd
ISBN 13 : 9814794864
Total Pages : 127 pages
Book Rating : 4.8/5 (147 download)

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Book Synopsis Cold Calling for Chickens by : Bob Etherington

Download or read book Cold Calling for Chickens written by Bob Etherington and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2018-02-15 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cold calling – making contact with strangers – is the biggest fear confronting businesspeople, especially those who work in sales and marketing. “Put me in front of a customer and I can persuade them to buy anything … just don’t ask me to cold call!!” Yet cold calling is unavoidable and something which has to be done (and not just in sales and marketing) if you are to sell and make people aware of your business. This book, based on a very successful course given to thousands of people, shows the art and science of making first contact with complete strangers. The secret is in the preparation and approach, rather than having the gift of the gab, that will enable even yellow-bellied chickens to make that call with confidence. 10 reasons you must buy this book and start winning new customers tomorrow! 1. It is written by somebody who does it successfully every week. 2. Cold calling is fun, and much, much easier than you think. 3. Cold calling is 10 times more effective and less costly than “networking parties,” website promotion or advertising. 4. 95% of your competitors are too scared to do it. That means there’s a lot of business out there waiting for you. 5. The only people who tell you that cold calling doesn’t work are those too scared to do it themselves. 6. You actually overcome your fear by becoming an even bigger “chicken.” 7. “No’s” are not bad things. Go for more “no’s.” Two is not enough – success usually comes on the sixth attempt. 8. Seven simple questions will usually get you to a “yes.” 9. The 5% of sellers who do it properly are taking 85% of the new business in your market. By using the material in this book you will make sure you join the few. 10. “Build a better mousetrap and the world will beat a path to your door”? The biggest lie in business! Your market is now too crowded with businesses that look just like yours (however much you kid yourself). So if not cold calling, how are you going to find new customers? [Facsimile reprint edition]

5-Minute Selling

Author : Alex Goldfayn
Publisher : John Wiley & Sons
ISBN 13 : 1119687683
Total Pages : 357 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis 5-Minute Selling by : Alex Goldfayn

Download or read book 5-Minute Selling written by Alex Goldfayn and published by John Wiley & Sons. This book was released on 2020-08-26 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: WALL STREET JOURNAL BESTSELLER Add 50% to 100% to Your SalesÂIn 5 Minutes Per Day 5-Minute Selling presents a proven, simple process that can double your sales, even if you donÂt have time for an elaborate new sales system. When you spend your days scrambling to take orders and resolving customer issues, there is little time for new sales techniques. This book is for you. In 5-Minute Selling, Alex Goldfayn describes how thousands of his clients and workshop attendees have generated dramatic annual sales growth with short bursts of action throughout the day. With three-second efforts throughout the day, you can add 50 to 100% to your sales. The techniques in this book are simple but powerful: YouÂll learn the power of picking up the phone proactively to call customers and prospects when nothing is wrong, because almost nobody does this YouÂll get approaches for offering customers additional products and servicesÂand asking about what else they are buying elsewhereÂbecause almost nobody does this either YouÂll also learn about the low-tech but incredibly effective singular impact of the hand-written note In short, 5-Minute Selling is about showing customers and prospects that we care about them more than our competition does with simple, repeated, lightning-fast, high-value, consistent communications. DonÂt Read This Book, DO THIS BOOK: 5-Minute Selling lays out a Two-Week Challenge for you implement in your sales work. Follow the detailed process for five minutes per day, for 10 working days (less than one total hour of time), and, like thousands before you, you will begin to see dramatic improvements in your sales growth.

The Sales Survival Handbook

Author : Ken Kupchik
Publisher : AMACOM
ISBN 13 : 0814438652
Total Pages : 212 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis The Sales Survival Handbook by : Ken Kupchik

Download or read book The Sales Survival Handbook written by Ken Kupchik and published by AMACOM. This book was released on 2017-09-07 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the cold calling, to commissions and caffeine addiction, learn the real hard truth about life in the sales profession. Lying customers. Changing quotas. Soul-crushing management. PSSD-inducing pressure (Post Sales Stress Disorder). What’s not to love about the world of sales? Whether you’ve been in sales for a while, are new to the game, or just need a lift, The Sales Survival Handbook shows you how to: Overcome objections without tears (yours and theirs) Get out of a sales slump legally Cold call without needing sedatives Beg for referrals (yes, beg) Spot common types of customers, coworkers, and managers Maintain a social life (mission impossible?) Complete with quizzes, lists, real-world advice, and all the dos and don’ts that have popped up thus far in the sales world, The Sales Survival Handbook offers you everything you need to survive the agony and enjoy the ecstasy of your sales career.

Cold Kill

Author : Jack Olsen
Publisher : Crime Rant Books
ISBN 13 :
Total Pages : 490 pages
Book Rating : 4./5 ( download)

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Book Synopsis Cold Kill by : Jack Olsen

Download or read book Cold Kill written by Jack Olsen and published by Crime Rant Books. This book was released on 2020-05-28 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: David loved Cindy and was loved in return. Or so he thought. The troubled young man clung to his new love and dreamed of their future together. So begins the chain of events that was to evolve into a horror of terrifying proportions. Jack Olsen, bestselling author of "Son," now reveals the details of a true-life romance gone hideously awry. After weeks of planning, the young misfits from two fine old Texas families donned grotesque battle gear and crept into the luxurious home where Cindy Ray's parents lay asleep with her two small sons. In the hot muggy room, the "cold kill" was over in seconds. Everyone who knew the unpredictable Cindy suspected that she was involved, but the ghastly crime had been so carefully orchestrated that Houston's top homicide detectives could get nowhere. Cindy wore black and sobbed at the funeral, then began a frenzied attempt to collect her inheritance and as many of her wealthy parents possessions as she could haul away. No one except David West was surprised when she walked out on him. Then the story took another bizarre turn. In a final bid to solve the case, a seductive young private investigator named Kim Paris was assigned to cozy up to West. Soon the gullible killer was in love, once again with fateful consequences. Traditionally, true-crime drama illuminates the sinister motivations in the human psyche. Yet Cold Kill reveals something still more frightful -- unspeakable murders are committed, not out of greed, revenge, or blind demented rage, but out of a troubled young man's tragically misconceived code of honor and a desperate need to please and protect the woman of his dreams. Jack Olsen's Cold Kill is a stunning testament to the profoundly discerning eye of a grand master of true crime. To read Cold Kill is not to forgive David West. It is, however, to undergo the uncanny experience of feeling oneself slowly but surely moving into the shoes of a pathological killer.