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Kfc In China
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Download or read book KFC in China written by Warren Liu and published by Wiley. This book was released on 2008-09-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ranked #5 in INSEAD’s Top Ten Knowledge Articles for Q2 2009 This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.
Book Synopsis Kentucky Fried Chicken in China (A) by : Allen J. Morrison
Download or read book Kentucky Fried Chicken in China (A) written by Allen J. Morrison and published by . This book was released on 1992 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The World Is Flat [Further Updated and Expanded; Release 3.0] by : Thomas L. Friedman
Download or read book The World Is Flat [Further Updated and Expanded; Release 3.0] written by Thomas L. Friedman and published by Macmillan. This book was released on 2007-08-07 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores globalization, its opportunities for individual empowerment, its achievements at lifting millions out of poverty, and its drawbacks--environmental, social, and political.
Book Synopsis Marketing strategies of Kentucky Fried Chicken (KFC) in China by : Caiyuan Wu
Download or read book Marketing strategies of Kentucky Fried Chicken (KFC) in China written by Caiyuan Wu and published by . This book was released on 2011 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising and Consumer Culture in China by : Hongmei Li
Download or read book Advertising and Consumer Culture in China written by Hongmei Li and published by John Wiley & Sons. This book was released on 2016-09-06 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China’s search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era. Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese advertising in the past three decades in Post-Mao China. Drawing upon theories of political economy, media, and cultural studies, her analysis offers most significant insights in advertising and consumer culture as well as the economic, social, political, and cultural transformations in China. The book is essential for students and scholars of communication, media, cultural studies and international business, and all those interested in cultural globalization and China.
Book Synopsis Supertrends of Future China by : James K. Yuann
Download or read book Supertrends of Future China written by James K. Yuann and published by World Scientific. This book was released on 2008 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Beijing Olympics in 2008 marks the beginning of an era of new business opportunities in China for 1.3 billion Chinese and the rest of the world. For investors, marketers, and businesspeople who want to understand the new drivers and business chances of the Chinese economy, Supertrends of Future China is the definitive guidebook. The authors OCo two experts with decades of experience in Asia and both corporate and entrepreneurial track records OCo introduce readers to China''s ten supertrends: Value-adding and Innovating, Urbanizing and Servicing, Consuming and Aspiring, Inter-networking and e-Commercializing, Affluencing and Greening. These supertrends form the foundations of the best opportunities in the manufacturing, service, lifestyle, e-Commerce, telecommunications, finance, and environment industries during China''s Olympic Decade.This complete book of new China opportunities presents the latest information and analysis from a positive and objective angle, focusing on the potential for business success rather than finger-pointing and fear-mongering. Written by businesspeople for businesspeople, it is an essential book for anybody doing business, investing, or working in China. It will also appeal to general readers interested in China''s social, economic, and environmental development.
Book Synopsis Golden Arches East by : James L. Watson
Download or read book Golden Arches East written by James L. Watson and published by Stanford University Press. This book was released on 2006-03-13 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. What are the cultural implications of this phenomenal success? The widely read—and widely acclaimed—Golden Arches East argues that McDonald's has largely become divorced from its American roots and become a "local" institution for an entire generation of affluent consumers in Hong Kong, Beijing, Taipei, Seoul, and Tokyo. In the second edition, James L. Watson also covers recent attacks on the fast-food chain as a symbol of American imperialism, and the company's role in the obesity controversy currently raging in the U.S. food industry, bringing the story of East Asian franchises into the twenty-first century. Praise for the First Edition: "Golden Arches East is a fascinating study that explores issues of globalization by focusing on the role of McDonald's in five Asian economies and [concludes] that in many countries McDonald's has been absorbed by local communities and become assimilated, so that it is no longer thought of as a foreign restaurant and in some ways no longer functions as one." —Nicholas Kristof, New York Times Book Review "This is an important book because it shows accurately and with subtlety how transnational culture emerges. It must be read by anyone interested in globalization. It is concise enough to be used for courses in anthropology and Asian studies." —Joseph Bosco, China Journal "The strength of this book is that the contributors contextualize not just the food side of McDonald's, but the social and cultural activity on which this culture is embedded. These are culturally rich stories from the anthropology of everyday life." —Paul Noguchi, Journal of Asian Studies "Here is the rare academic study that belongs in every library."—Library Journal
Book Synopsis The One Hour China Book by : Jeffrrey Alan Towson
Download or read book The One Hour China Book written by Jeffrrey Alan Towson and published by . This book was released on 2014-01-14 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: "One hour with this book will make you an expert on business in China." - Dick Gephardt, Majority-Minority Leader, U.S. House of Representatives, 1989-2002 "Without question, the best 60 minutes you will spend on China." - Jonathan Anderson, Emerging Markets Advisors This is the China book for everyone - whether an expert or novice. It can be read in an hour and gives you most of what you need to know about China business today - and its increasing impact on the rest of the world. This "speed-read" book is the distilled knowledge of two Peking University business professors with over 30 years of experience on the ground in China and the emerging markets. According to authors Jeffrey Towson and Jonathan Woetzel, "if we had the undivided attention of someone from Ohio, Brighton or Lima for just one hour, this little book is what we would say." Author Jonathan Woetzel is a senior partner of McKinsey & Company. He opened McKinsey's Shanghai location in 1995 and has been resident since then. He currently the global leader of its Cities Special Initiative and the Asia-based Director of the McKinsey Global Institute. He has led many of the Firm's most significant projects in China including the first major international listing of a Chinese company and the development of the economic plans for the cities of Shanghai, Wuhan, Shenzhen, Xian and Harbin among others. He co-chairs the Urban China Initiative along with Tsinghua University and Columbia University to catalyze the next stage of China's urbanization. Author Jeffrey Towson is a private equity investor, professor and best-selling author. His area of expertise is developing economy investing and cross-border strategies - primarily US-China deals in healthcare and consumer products. He was previously Head of Direct Investments for Middle East North Africa and Asia Pacific for Prince Alwaleed, nicknamed by Time magazine the "Arabian Warren Buffett" and arguably the world's first private global investor.
Book Synopsis Feeding China’s Little Emperors by : Jun Jing
Download or read book Feeding China’s Little Emperors written by Jun Jing and published by Stanford University Press. This book was released on 2000 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on how the transformation of the food habits of Chinese children—involving snack foods, soft drinks, and fast foods from such Western outlets as McDonald's and Kentucky Fried Chicken—has changed the intimate relationship of childhood, parenthood, and family life.
Book Synopsis The End of Cheap China by : Shaun Rein
Download or read book The End of Cheap China written by Shaun Rein and published by John Wiley & Sons. This book was released on 2012-02-13 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: As China evolves, so does the global marketplace—all the way down to the consumer The End of Cheap China is a detailed look at the rise of China, and how it will affect the global marketplace. A thorough exploration of the changes taking place in the Chinese economy, the book explains how much of the Western consumerist culture is built on the back of cheap Chinese factory labor, and warns that the era is coming to a close. Readers will learn why the cheap labor pool is beginning to dry up, what that means for the rest of the world, and how businesses will have to adapt to stay afloat. This updated second edition includes new statistics, the latest news on the Chinese economy, and additional case studies that illustrate the ways in which China has developed—into a brand-new potential market. China's social, political, and economic evolution will affect the entire world. Rising incomes are building pressure on the global commodities market, inflation is only just beginning, and consumers are experiencing sticker shock as cheap labor is becoming harder to find. The End of Cheap China explains the factors driving these changes, the impact that can be expected, and the opportunities that constitute a major silver lining for businesses panicking about the coming paradigm shift. Readers will: Discover the eight mega-trends changing China, and how far the ripples will spread Learn how rising costs in China will dramatically affect the American way of life Examine the rise of Chinese consumption, and the friction it engenders Consider the changes businesses must make to remain profitable in a changing world The global marketplace is evolving, and it's up to businesses to keep pace with the changes. The End of Cheap China provides a roadmap for navigating these changes, helping businesses lead the charge toward a more affluent global economy.
Download or read book China's America written by Jing Li and published by State University of New York Press. This book was released on 2012-01-02 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2011 CHOICE Outstanding Academic Title Winner of the 2011 Best Book Award presented by the Chinese American Librarians Association What do the Chinese think of America? Why did Jiang Zemin praise the film Titanic? Why did Mao call FDR's envoy Patrick Hurley "a clown?" Why did the book China Can Say No (meaning "no" to the United States) become a bestseller only a few years after a replica of the Statue of Liberty was erected during protests in Tianamen Square? Jing Li's fascinating book explores Chinese perceptions of the United States during the twentieth century. As Li notes, these two very different countries both played significant roles in world affairs and there were important interactions between them. Chinese view of the United States were thus influenced by various and changing considerations, resulting in interpretations and opinions that were complex and sometimes contradictory. Li uncovers the historical, political, and cultural forces that have influenced these alternately positive and negative opinions. Revealing in its insight into the twentieth century, China's America is also instructive for all who care about the understandings between these two powerful countries as we move into the twenty-first century.
Book Synopsis The Lettuce Diaries by : Xavier Naville
Download or read book The Lettuce Diaries written by Xavier Naville and published by . This book was released on 2022-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Lettuce Diaries is a revealing and humorous memoir of being an entrepreneur in China, doubling as a primer for all seeking to do business there.
Book Synopsis Introduction to International and Global Studies, Third Edition by : Shawn C. Smallman
Download or read book Introduction to International and Global Studies, Third Edition written by Shawn C. Smallman and published by UNC Press Books. This book was released on 2020-07-06 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shawn C. Smallman and Kimberley Brown's popular introductory textbook for undergraduates in international and global studies is now released in a substantially revised and updated third edition. Encompassing the latest scholarship in what has become a markedly interdisciplinary endeavor and an increasingly chosen undergraduate major, the book introduces key concepts, themes, and issues and then examines each in lively chapters on essential topics, including the history of globalization; economic, political, and cultural globalization; security, energy, and development; health; agriculture and food; and the environment. Within these topics the authors explore such diverse and pressing subjects as commodity chains, labor (including present-day slavery), pandemics, human rights, and multinational corporations and the connections among them. This textbook, used successfully in both traditional and online courses, provides the newest and most crucial information needed for understanding our rapidly changing world. New to this edition: *Close to 50% new material *New illustrations, maps, and tables *New and expanded emphases on political and economic globalization and populism; health; climate change, and development *Extensively revised exercises and activities *New resume-writing exercise in careers chapter *Thoroughly revised online teacher's manual
Book Synopsis Marketing Cases from Emerging Markets by : Dilip Mutum
Download or read book Marketing Cases from Emerging Markets written by Dilip Mutum and published by Springer Science & Business Media. This book was released on 2013-09-03 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module.
Book Synopsis The Poetry of Du Fu by : Stephen Owen
Download or read book The Poetry of Du Fu written by Stephen Owen and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-11-13 with total page 2741 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete Poetry of Du Fu presents a complete scholarly translation of Chinese literature alongside the original text in a critical edition. The English translation is more scholarly than vernacular Chinese translations, and it is compelled to address problems that even the best traditional commentaries overlook. The main body of the text is a facing page translation and critical edition of the earliest Song editions and other sources. For convenience the translations are arranged following the sequence in Qiu Zhao’an’s Du shi xiangzhu (although Qiu’s text is not followed). Basic footnotes are included when the translation needs clarification or supplement. Endnotes provide sources, textual notes, and a limited discussion of problem passages. A supplement references commonly used allusions, their sources, and where they can be found in the translation. Scholars know that there is scarcely a Du Fu poem whose interpretation is uncontested. The scholar may use this as a baseline to agree or disagree. Other readers can feel confident that this is a credible reading of the text within the tradition. A reader with a basic understanding of the language of Chinese poetry can use this to facilitate reading Du Fu, which can present problems for even the most learned reader.
Download or read book Operation China written by Jimmy Hexter and published by Harvard Business Press. This book was released on 2007-12-18 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: China has matured as a market—and the game has changed. Yesterday, multinationals grappled with fundamental strategic choices: Do we go to China? Whom do we partner with? Where should we invest? Winning in China was all about achieving approval to enter the market, picking the right joint venture partner and selling in the right few cities to the right customers. Execution didn’t matter as much as privileged access—through government and partner relationships. Today, China is teeming with MNCs and local competitors. Government is no longer the main driver of deals. Barriers to entry have fallen. Regulations are less of a factor. Partners are no longer required in many industries. Winning now depends on great execution: effectively and efficiently developing, marketing, producing, and channeling goods to customers and growing and retaining a talent base. In Operation China, Jimmy Hexter and Jonathan Woetzel explain how you can achieve superior execution in China—through operations including talent management, product development, information technology, procurement, supply-chain management, manufacturing, and sales, marketing, and distribution. Based on over two decades of consulting experience for both local and multinational operations in China and extensive research on what drives success in operating in China, this book helps you get your operations right in the new competitive arena defining China today.
Book Synopsis The War for China’s Wallet by : Shaun Rein
Download or read book The War for China’s Wallet written by Shaun Rein and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-12-04 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: With Chinese-led initiatives such as One Belt One Road (OBOR) and the Asian Infrastructure Investment Bank (AIIB) combined with uncertainty due to US shifts in policy and apparent commitments over the past decade, the stakes are high for companies looking to profit from the world’s newest superpower. Post-financial crisis, China has emerged as the largest or second largest trading partner for most countries. It has become the second largest market for Fortune 500 companies like Starbucks, Apple, and Nike and drives growth for Hollywood and commodity products. Yet the profits come at a price for countries and companies alike—they must adhere to the political goals of Beijing or else face economic punishment or outright banishment. Using primary research from interviews with hundreds of business executives and government officials, The War for China’s Wallet will help companies understand how to profit from China’s outbound economic plans as well as a shifting consumer base that is increasingly nationalistic. The countries and companies that get it right will benefit from China’s wallet but those that do not will lose out on the world’s largest growth engine for the next two decades. Click here for information on the author's MSNBC interview: https://mobile.twitter.com/OARichardEngel/status/1147861623211798528 Check out the interviews at Bloomberg, Forbes, and Marketplace on this book: https://www.bloomberg.com/news/audio/2017-12-05/those-who-heed-china-s-political-ambitions-will-benefit https://www.forbes.com/sites/russellflannery/2017/11/28/how-to-profit-from-chinas-rising-nationalism/amp/ https://www.marketplace.org/2017/12/18/world/shaun-rein-interview Financial Times subscribers can read this review of The War for China’s Wallet: https://www.ft.com/content/b6bb55c4-e4b4-11e7-97e2-916d4fbac0da The book's review in South China Morning Post can be read at: http://m.scmp.com/culture/books/article/2126477/book-review-war-chinas-wallet-readable-if-one-sided-view-chinas
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