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Author : VAUGHAN. EVANS
Publisher :
ISBN 13 : 9781292328362
Total Pages : pages
Book Rating : 4.3/5 (283 download)
Download or read book KEY STRATEGY TOOLS (TRAVEL EDITION) written by VAUGHAN. EVANS and published by . This book was released on 2021 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Vaughan Evans
Publisher : Financial Times/Prentice Hall
ISBN 13 : 9780273778868
Total Pages : 0 pages
Book Rating : 4.7/5 (788 download)
Download or read book Key Strategy Tools written by Vaughan Evans and published by Financial Times/Prentice Hall. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A fabulous compendium of tools, woven into a no-nonsense strategy process. An enormously helpful book, invaluable to novices and experts alike." Marcus Alexander, Professor of Strategy and Enterprise at London Business School "A really practical guide to strategy development. All the relevant tools are explained in detail, but highlighting the essential ones is a master stroke that will save essential hours!" Adrian Beecroft, Chairman, Dawn Capital The strategy tools you need for your business to succeed Let Key Strategy Tools be your guide to developing a winning strategy for your firm. Cherry-pick the most useful approaches for your business and create a robust strategy that withstands investor scrutiny and becomes your roadmap to success. Covering 88 tools - approaches, models, schools and techniques - framed within an innovative strategy development process, the strategy pyramid, this user-friendly manual takes you through each step of the process. Whether analysing your market, building competitive advantage or addressing risk and opportunity, you'll find the strategic thinking tools you need at every stage. Following in the footsteps of the hugely successful Key Management Models and Key Performance Indicators, this book delivers professional-level information in the practical and accessible framework synonymous with the Key series.
Author : Vaughan Evans
Publisher : Pearson UK
ISBN 13 : 1292328347
Total Pages : 435 pages
Book Rating : 4.2/5 (923 download)
Download or read book Key Strategy Tools written by Vaughan Evans and published by Pearson UK. This book was released on 2020-08-24 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Key Strategy Tools empowers managers with 88 strategic tools to help build sustainable competitive advantage and ensure long-term success for your business. Within the structure of a straight forward strategy process, the Strategy Pyramid, the book gives you classic strategy models such as Porter's Five Forces or Kim and Mauborgnes Blue Ocean Strategy, as well as broader strategic techniques like rating your competitive position or making strategic investment decisions. This edition introduces you to recent leading strategic thinking such as Markidess Fast Second, McGraths Discovery-driven Growth, Blank and Riess Lean Start-ups and Martins Integrative Thinking. The book describes each tool succinctly and guides you on how and when to apply them and when to be wary.
Author : CUNEYT MENGU, Ph.D.
Publisher : YALIN YAYINCILIK
ISBN 13 : 6059579787
Total Pages : 384 pages
Book Rating : 4.0/5 (595 download)
Download or read book OPERATIONS MANAGEMENT AND STRATEGIES IN TRAVEL INDUSTRY written by CUNEYT MENGU, Ph.D. and published by YALIN YAYINCILIK. This book was released on 2020-11-01 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: When overseas travel agency owners and directors, predominantly fromMiddle Eastern countries visitedmy Istanbul office and sawmy “Travel Management” book published in 2018 in Turkish, insisted that I publish the same book in English. These comments made me excited and encouraged to publish the book in English with some revisions and additions. Travel and tourism industry is one of the world’s largest industries and a dynamic engine of economic development of the countries. It is a great source of income and employment for countries that receive more international tourists. For this reason, the countries have increased their investment in the travel and tourism industry, Tour operators and travel agencies have the major role for the development of tourism. Their business has vastly changed in the past 20 years. They have to continuously adapt and redefine their roles to the changing environment and technology. As a result of this change, different approaches in management, operation and marketing strategies in the travel industry have emerged. From tourism products and services to operation and destination management, from management functions to the distribution channels, from reservation systems to marketing functions, almost all travel concepts have changed shape. In travel agency business besides the traditional (classical) system used for many years, neoclassical systemandmodern (contemporary) systems such as online travel agencies (OTA’s) and destination management companies (DMC’s) have emerged, intermediaries diversified and increased. Pursuant to these developments travel operators who can keep up with these changes have created a wide academic and practical concept, theoretical discussions and most importantly different industrial structures. This book provides a wide perspective with modern concepts to the operation management and marketing strategies in travel industry and it is divided into 12 chapters. Each chapter starts with learning outcomes. Basic principles and concepts of subjects are mentioned both theoretically and practically supported by tables, graphs and figures for a better understanding of specific chapters.
Author : Nedelea, Alexandru-Mircea
Publisher : IGI Global
ISBN 13 : 1466697628
Total Pages : 326 pages
Book Rating : 4.4/5 (666 download)
Download or read book Strategic Tools and Methods for Promoting Hospitality and Tourism Services written by Nedelea, Alexandru-Mircea and published by IGI Global. This book was released on 2016-01-07 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.
Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466665440
Total Pages : 1655 pages
Book Rating : 4.4/5 (666 download)
Download or read book Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2014-10-31 with total page 1655 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over generations, human society has woven a rich tapestry of culture, art, architecture, and history, personified in artifacts, monuments, and landmarks arrayed across the globe. Individual communities are looking to exploit these local treasures for the benefit of the travelers who come to see them. Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications considers the effect of cultural heritage and destinations of interest on the global economy from the viewpoints of both visitor and host. This broadly-focused, multi-volume reference will provide unique insights for travelers, business leaders, sightseers, cultural preservationists, and others interested in the unique variety of human ingenuity and innovation around the world.
Author : Peter Cheverton
Publisher : Kogan Page Publishers
ISBN 13 : 074944715X
Total Pages : 401 pages
Book Rating : 4.7/5 (494 download)
Download or read book Key Marketing Skills written by Peter Cheverton and published by Kogan Page Publishers. This book was released on 2005-12-03 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not just another 'introduction to marketing', Key Marketing Skills is a practical, actionable guide that demonstrates how to apply marketing strategies in a real-world context, from conducting a marketing audit and building your marketing strategy, to preparing a robust marketing plan and developing a unique value proposition. Taking you step by step through the entire marketing planning process, it will enable you to build alignment through the supply chain and successfully implement your plan through the marketing mix. Extensively revised and updated, this new edition has also been expanded to include a wealth of brand new international case studies and planning models. Together with sections on vital issues such as brand management, how to brief an agency and how to conduct a self-assessment health check of your current level of marketing excellence, Key Marketing Skills provides all the necessary tools and guidance to make marketing happen. Online resources include self-test questions, marketing planning template, performance map and a customer activity cycle table.
Author :
Publisher : World Economic Forum
ISBN 13 : 9295044045
Total Pages : 506 pages
Book Rating : 4.2/5 (95 download)
Download or read book The Travel & Tourism Report 2008 written by and published by World Economic Forum. This book was released on 2008 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kaufmann, Hans-Ruediger
Publisher : IGI Global
ISBN 13 : 1466625252
Total Pages : 675 pages
Book Rating : 4.4/5 (666 download)
Download or read book Customer-Centric Marketing Strategies: Tools for Building Organizational Performance written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2012-11-30 with total page 675 pages. Available in PDF, EPUB and Kindle. Book excerpt: As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organizations financial and marketing performance.
Author : Stewart R Clegg
Publisher : SAGE
ISBN 13 : 1526485923
Total Pages : 572 pages
Book Rating : 4.5/5 (264 download)
Download or read book Strategy written by Stewart R Clegg and published by SAGE. This book was released on 2019-11-30 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a fresh perspective on strategy from an organizational perspective through a discursive approach featuring key theoretic tenets, this text is also pragmatic and emphasizes the practices of strategy to encourage the reader to be open to a wider set of ideas, with a little more relevance, and with a cooler attitude towards the affordances of the digital world and the possibilities for strategy’s futures. The key areas of Strategy take a critical stance in the new edition, and also include areas less evident in conventional strategy texts such as not-for-profit organizations, process theories, globalization, organizational politics and decision-making as well as the futures of strategy.
Author : Mustapha Debboun
Publisher : CRC Press
ISBN 13 : 1466553553
Total Pages : 412 pages
Book Rating : 4.4/5 (665 download)
Download or read book Insect Repellents Handbook, Second Edition written by Mustapha Debboun and published by CRC Press. This book was released on 2014-09-19 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: The public has a great desire for products that prevent the annoyance of biting insects and ticks, but that desire does not always translate into sensible use of those products. Insect Repellents Handbook, Second Edition summarizes evidence-based information on insect repellents to inform decisions by those involved with insect repellent research, development, and use. This authoritative, single-source reference makes it possible for you to quickly gain a working level of expertise about insect repellents, without having to search through the scattered literature. The previous edition was the first comprehensive volume on this subject and quickly became the definitive reference on insect repellents. This second edition reflects the current state of insect repellent science, covers the processes involved in the development and testing of new active ingredients and formulations, and discusses the practical uses of repellents. The book includes thought-provoking discussions on how repellents work, their neuromolecular basis of action, and whether green chemistry can provide effective repellents. It also supplies an in-depth understanding of the development of repellents including testing methods, review of active ingredients, and the use of chemical mixtures as repellents. It provides science-backed chapters on repellent use including best practices for use of personal protection products, criteria for repellent use, and insect repellents for other potential use.
Author : Nigel Morgan
Publisher : Routledge
ISBN 13 : 1136346635
Total Pages : 393 pages
Book Rating : 4.1/5 (363 download)
Download or read book Destination Brands written by Nigel Morgan and published by Routledge. This book was released on 2012-05-23 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
Author : Martin Reeves
Publisher : Harvard Business Review Press
ISBN 13 : 1625275870
Total Pages : 281 pages
Book Rating : 4.6/5 (252 download)
Download or read book Your Strategy Needs a Strategy written by Martin Reeves and published by Harvard Business Review Press. This book was released on 2015-05-19 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: You think you have a winning strategy. But do you? Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contradict each other. Should you aim to be big or fast? Should you create a blue ocean, be adaptive, play to win—or forget about a sustainable competitive advantage altogether? In a business environment that is changing faster and becoming more uncertain and complex almost by the day, it’s never been more important—or more difficult—to choose the right approach to strategy. In this book, The Boston Consulting Group’s Martin Reeves, Knut Haanæs, and Janmejaya Sinha offer a proven method to determine the strategy approach that is best for your company. They start by helping you assess your business environment—how unpredictable it is, how much power you have to change it, and how harsh it is—a critical component of getting strategy right. They show how existing strategy approaches sort into five categories—Be Big, Be Fast, Be First, Be the Orchestrator, or simply Be Viable—depending on the extent of predictability, malleability, and harshness. In-depth explanations of each of these approaches will provide critical insight to help you match your approach to strategy to your environment, determine when and how to execute each one, and avoid a potentially fatal mismatch. Addressing your most pressing strategic challenges, you’ll be able to answer questions such as: • What replaces planning when the annual cycle is obsolete? • When can we—and when should we—shape the game to our advantage? • How do we simultaneously implement different strategic approaches for different business units? • How do we manage the inherent contradictions in formulating and executing different strategies across multiple businesses and geographies? Until now, no book brings it all together and offers a practical tool for understanding which strategic approach to apply. Get started today.
Author : Kankaew, Kannapat
Publisher : IGI Global
ISBN 13 : 1668474964
Total Pages : 335 pages
Book Rating : 4.6/5 (684 download)
Download or read book Strategic Human Resource Management in the Hospitality Industry: A Digitalized Economic Paradigm written by Kankaew, Kannapat and published by IGI Global. This book was released on 2023-03-13 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human resources are critical within organizations, particularly in the modern world where technology can be acquired to produce the same quality of products. Today, in the context of the digitalized economy, hospitality organizations must ensure their human resources are evolving with the times to remain competitive. Strategic Human Resource Management in the Hospitality Industry: A Digitalized Economic Paradigm discusses strategic human resource management in the hospitality industry and sheds light on every aspect of human resource management in the hospitality industry globally, such as from selection, recruitment, training and development, performance management, compensation and benefit, and employee retention. Covering key topics such as technology integration, leadership, and tourism, this reference work is ideal for industry professionals, managers, business owners, administrators, policymakers, researchers, academicians, scholars, instructors, and students.
Author : Hunter, M. Gordon
Publisher : IGI Global
ISBN 13 : 1605666785
Total Pages : 2750 pages
Book Rating : 4.6/5 (56 download)
Download or read book Strategic Information Systems: Concepts, Methodologies, Tools, and Applications written by Hunter, M. Gordon and published by IGI Global. This book was released on 2009-08-31 with total page 2750 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This 4-volume set provides a compendium of comprehensive advanced research articles written by an international collaboration of experts involved with the strategic use of information systems"--Provided by publisher.
Author : Cathy A. Enz
Publisher : John Wiley and Sons
ISBN 13 : 047008359X
Total Pages : 704 pages
Book Rating : 4.4/5 (7 download)
Download or read book Hospitality Strategic Management written by Cathy A. Enz and published by John Wiley and Sons. This book was released on 2009-04-07 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.
Author : Robert M. Lindsay
Publisher : Karger Medical and Scientific Publishers
ISBN 13 : 3805578083
Total Pages : 137 pages
Book Rating : 4.8/5 (55 download)
Download or read book Daily and Nocturnal Hemodialysis written by Robert M. Lindsay and published by Karger Medical and Scientific Publishers. This book was released on 2004-01-01 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the frequency of hemodialysis sessions has always been a concern, it is not astonishing that interest in quotidian (daily) hemodialysis appears to be growing worldwide. The main reasons for more frequent dialysis are to maximize well-being and minimize both intra- and interdialytic symptoms, as well as to improve the treatment of patients with severe underlying medical problems, particularly cardiovascular disease. Moreover, studies also indicate overall potential cost savings as compared with current conventional hemodialysis.There are two options available, namely short daily and long nightly treatments. The main difference centers on the ability of the nightly regimen to remove greater amounts of phosphate and beta-2-microglobulin. Even so, there is no doubt that both treatments are highly preferable to conventional three times weekly dialysis. Further issues which are discussed include the requirements necessary to run dialysis programs, vascular access requirements, and the management of complications and risks such as calcium and phosphorus control. This is the first publication devoted solely to daily hemodialysis therapies: Concentrating on clinical and technical issues, it is an important contribution to the practical development of daily hemodialysis and is highly recommended to nephrologists, nurses, managers of renal programs and others involved in renal care.
