Kasinomic Revolution

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KasiNomic Revolution

Author : GG Alcock
Publisher : Jonathan Ball Publishers
ISBN 13 : 0639926487
Total Pages : 236 pages
Book Rating : 4.6/5 (399 download)

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Book Synopsis KasiNomic Revolution by : GG Alcock

Download or read book KasiNomic Revolution written by GG Alcock and published by Jonathan Ball Publishers. This book was released on 2018-10-22 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The informal business sector is the next great frontier of Africa and it is undergoing an economic revolution, a new world of small people doing big things, transforming the continent. Prepare for this new generation, prepare for the Afripolitan Generation. A revolution is taking place in the great marketplaces of the informal sector and it contains an unquantified scale and power as an economic engine and a way of life for the majority of our low income populations. The KasiNomic Revolution may still be a murmur in the streets, a grassroots economic groundswell, but it is the future of African economic activity. Kasi is the South African term for the township, a teeming conurbation of homes and businesses, entertainment venues and social meeting places. GG Alcock uses the term KasiNomics to describe the informal sectors of Africa, whether they are in the township, a rural marketplace, at a taxi rank or on a pavement in the shadow of skyscrapers. Brought up in a rural Zulu community, GG has learnt and shares the lessons of African culture, language, stick fighting, lifestyle and tribal politics, along with shared poverty and community, which have prepared him for accessing the great informal marketplaces of Africa. He is uniquely placed to uncover the extraordinary stories of kasi businesses which not only survive but excel, revealing a revolutionary entrepreneurship which is mostly invisible to the formal sector. KasiNomic Revolution is a story of kasi entrepreneurs on one side and, on the other, of great corporate successes and failures in the informal community. KasiNomic Revolution is at once a business book, and at the same time a deeply human book about the people and lives of rural and urban informal societies. KasiNomic Revolution is about the lessons of marketing, distribution, culture and modernity in an informal African world. Prepare for a KasiNomic Revolution.

Kasinomics

Author : GG Alcock
Publisher : Jonathan Ball Publishers
ISBN 13 : 0620651660
Total Pages : 213 pages
Book Rating : 4.6/5 (26 download)

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Book Synopsis Kasinomics by : GG Alcock

Download or read book Kasinomics written by GG Alcock and published by Jonathan Ball Publishers. This book was released on 2015-10-01 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kasinomi is a book as eclectic, mysterious and colourful as the places and people it explores. eKasi, the lokasie, the South African township, once an apartheid ghetto, is today an amazingly transformed place. This township today is an eclectic mix of mansions, shacks, spaza shops, rocking taverns, hawkers, taxis and hot wheels. In this kasi there are vibrant businesses, energetic people, a tightly networked social community and abundant hope. That is not to say there isn't extreme poverty, suffering and dissatisfaction, particularly on the peripheries in the huge shack settlements, but to paint the place as a slum is a massive mistake. Kasinomi attempts to cast a light on the invisible matrix at the heart of South Africa's informal economies and the people who live in them. Living and doing business in African marketplaces requires an ethos uniquely suited to the informal, to the invisible, to the intangible. Kasinomi will take you down those rural pathways, weave between claustrophobic mazes of shacks, browse a muti market, visit a spirit returning ceremony and save money with gogo in a stokvel among many more people and places. After almost twenty years of focusing on marketing to the informal sector, GG Alcock, CEO of specialist marketing company Minanawe, showcases a number of groundbreaking and very successful case studies in this invisible informal world. His vivid anecdotes and life experiences and how they link to understanding and inspiration for business ideas will make you gasp, laugh and shake your head in wonder.

Born White Zulu Bred

Author : GG Alcock
Publisher : Jonathan Ball Publishers
ISBN 13 : 1998958701
Total Pages : 302 pages
Book Rating : 4.9/5 (989 download)

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Book Synopsis Born White Zulu Bred by : GG Alcock

Download or read book Born White Zulu Bred written by GG Alcock and published by Jonathan Ball Publishers. This book was released on 2023-04-10 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: You may have read GG Alcock's books about the kasi economy; now follow his journey to the dynamic world of KasiNomics and learn about the tribal forces that shaped him. Born White Zulu Bred is the story of a white child and his brother raised in poverty in a Zulu community in rural South Africa during the apartheid era. His extraordinary parents, Creina and Neil Alcock, gave up lives of comfort and privilege to live and work among the destitute people of Msinga, whose material and social well-being became their mission. But more than that, this is a story about life in South Africa today which, through GG's unique perspective, explores the huge diversity of the country's people – from tribal Zulu warriors to sophisticated urban black township entrepreneurs. A journey from the arid wastes of Msinga into the thriving informal economies of urban townships. GG's view is that we do not live in a black and white world but in a world of contrast and diversity, one which he wants South Africans, and a world audience, to see for what it is without descending into racial and historical clichés. He takes us through the mazes of township marketplaces, shacks and crowded streets to reveal the proud and dignified world of township entrepreneurs who are transforming South Africa's economy. This is the world that he moves in today as a successful businessman, still walking those spaces and celebrating the vibrant informal economies that are taking part in the KasiNomic Revolution. GG's story is about being truly African, even as a white person, and it draws on the adventures, the cultural challenges, the informal spaces and the future possibilities of South Africa.

Corporate Social Investment

Author : Setlogane Manchidi
Publisher : Jonathan Ball Publishers
ISBN 13 : 0639939570
Total Pages : 126 pages
Book Rating : 4.6/5 (399 download)

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Book Synopsis Corporate Social Investment by : Setlogane Manchidi

Download or read book Corporate Social Investment written by Setlogane Manchidi and published by Jonathan Ball Publishers. This book was released on 2018-10-15 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is easily one of the best works yet on how to make corporate social investment work for the benefit of ordinary people ... should be required reading by every CSI practitioner in Africa and abroad - much time, money and energy could be saved. - PROFESSOR JONATHAN JANSEN Developing an impactful corporate social investment (CSI) strategy and approach with real potential to positively change people's lives can be a tricky exercise. Those grappling with how best to approach CSI will find thought-provoking insights in this book that will contribute positively to how they view, shape and execute their CSI strategy. In a most accessible way, this guidebook on CSI presents an instructive and constructive way of building a CSI strategy. Setlogane Manchidi, Head of CSI at Investec, is known in the CSI space for his passion and strong desire to see meaningful change in people's lives. In this book, informed by his experiences as a CSI practitioner over the years, he unpacks what he considers to be essential aspects of CSI practice. Manchidi adopts and articulates a question-based approach to creating an effective CSI strategy. Recognising that business is not separate from society, Manchidi suggests that companies need to ask themselves some serious questions, amongst them: Why should they be doing CSI and, importantly, why are they doing it? The questions, which are reflected on the cover of the book, are difficult ones which require complete honesty, deep consideration and the necessity of placing 'impact' at the centre of the formulation of CSI strategy. Through this book, Corporate Social Investment, Setlogane Manchidi reminds us of the significance of a carefully considered CSI strategy and approach, especially on a continent such as Africa with many socio-economic challenges that continue to impact negatively on ordinary people's day-to-day lives.

Made in South Africa

Author : Lwando Xaso
Publisher : Jonathan Ball Publishers
ISBN 13 : 1990931685
Total Pages : 332 pages
Book Rating : 4.9/5 (99 download)

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Book Synopsis Made in South Africa by : Lwando Xaso

Download or read book Made in South Africa written by Lwando Xaso and published by Jonathan Ball Publishers. This book was released on 2020-10-02 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like so many of her generation, Lwando Xaso came of age alongside the beginnings and growth of South Africa's constitutional democracy. Her journey into adulthood was a radically different one from that of earlier generations, marked by hope that changing perceptions would usher in a new and free society. Made in South Africa – A Black Woman's Stories of Rage, Resistance and Progress, is a vibrant collection of essays in which Lwando examines with incisive clarity some of the events that have shaped her experience of South Africa – a country with huge potential but weighed down by persistent racism and inequality, cultural appropriation, sexism and corruption, all legacies of a complicated history. As a young lawyer intent on climbing the corporate ladder, Lwando's life's direction was changed by a personal experience of the oppressive capacity of a supposedly democratic government when it unjustly fired a close family friend and mentor from a senior government position. She found herself on his legal team and the turmoil the case created within her led her to further her studies in constitutional law, and to pick up her pen and share with a wider audience her views of what was happening in her beloved country. Her outlook was further shaped by her experience of clerking at the Constitutional Court for Justice Edwin Cameron, which deepened her respect for the South African Constitution, and what it really means for a resilient people to strive continually to live up to its moral and legal standards. Lwando's writing reflects her unflinching resolve to live according to the precepts of our groundbreaking Constitution and offers a challenge to all South Africans to believe in and achieve 'the improbable'.

Do. Fail. Learn. Repeat.

Author : Nicholas Haralambous
Publisher : Jonathan Ball Publishers
ISBN 13 : 0639926436
Total Pages : 186 pages
Book Rating : 4.6/5 (399 download)

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Book Synopsis Do. Fail. Learn. Repeat. by : Nicholas Haralambous

Download or read book Do. Fail. Learn. Repeat. written by Nicholas Haralambous and published by Jonathan Ball Publishers. This book was released on 2018-06-25 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you bored and baffled by spin doctors telling you how to succeed, how to make $1 000 000 or how to build the best business in just 30 days? Everyone claims to have the next best short cut or hack to help you along the path of entrepreneurship. It's all bullshit. In his business autobiography Do. Fail. Learn. Repeat. Nicholas Haralambous discusses the truth about the last 15 years of his entrepreneurial journey. ANYONE CAN START SOMETHING. Nic openly discusses his failures and sacrifices over the past decade and a half spent building businesses. There is advice all over the place about the rules to follow if you want to succeed, the do's and don'ts of running a company, the how-to of how-to do this, that or the next thing. There are also many personalities out there telling young entrepreneurs to hustle non-stop, risk everything and never sleep if they want success. YOUR CHANCE OF FAILURE IS ALMOST GUARANTEED. No one talks about how hard it is, how lonely it is and how difficult it is to build a business. No one is willing to forgo their ego and be honest. If nothing else, Nic Haralambous is honest about his journey. MOST PEOPLE WON'T LEARN. Nic has lived the hustle; he has pushed through physical pain, mental suffering, business failures, personal torment and relationship strife all in the name of building businesses. ALMOST NO ONE DOES IT AGAIN. Nic decided to write a big book of his failures so that entrepreneurs around the world can begin to understand that it is not always glamorous, easy or fun to build a business. If entrepreneurship is calling you then you absolutely cannot miss out on the truth, behind the business, written by Nic Haralambous.

Searching Through Dustbins

Author : Abed Tau
Publisher : Jonathan Ball Publishers
ISBN 13 : 0639992854
Total Pages : 164 pages
Book Rating : 4.6/5 (399 download)

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Book Synopsis Searching Through Dustbins by : Abed Tau

Download or read book Searching Through Dustbins written by Abed Tau and published by Jonathan Ball Publishers. This book was released on 2019-09-23 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'My book is one of authenticity, my interest is to spread an idea and hopefully have a hand in creating more lasting entrepreneurs in our beautiful country.' – ABED TAU Many people believe that quitting your job and becoming an entrepreneur is a romantic notion, but being your own boss isn't just about freedom. Nor is it about the status that comes your way when you innovate the product or service that no one knew, until now, they simply could not live without. And it's not even about the amazing income you'll be getting when your start-up hits the big time. Entrepreneurship is none of these things. It's about plain hard work which often garners little – if any – reward. It's about keeping going even when you feel you have no more to give and remaining focused and consistent when all you want to do is walk away. It's about searching through dustbins for business, leaving no stone unturned. Abed Tau knows this because he has walked the entrepreneurial road many times. Having started a number of businesses – some successful, others not – he knows what it's like, and what it takes, to be an entrepreneur. While entrepreneurship may ultimately be richly rewarding, it's important to know some of the challenges upfront before you set off to chase your dream. In Searching Through Dustbins, Abed shares his experiences with candour and humour, painting an honest picture of the life of an entrepreneur. Essential reading for any would-be or start-up business owner, it's a vital insight into what to expect and it also provides pragmatic advice for starting or building a business. Searching Through Dustbins comes from the heart and speaks to the heart. It will inspire and motivate you, while ensuring that your entrepreneurial dreams and aspirations stay on track.

The Secret Life of Groceries

Author : Benjamin Lorr
Publisher : Penguin
ISBN 13 : 0553459414
Total Pages : 337 pages
Book Rating : 4.5/5 (534 download)

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Book Synopsis The Secret Life of Groceries by : Benjamin Lorr

Download or read book The Secret Life of Groceries written by Benjamin Lorr and published by Penguin. This book was released on 2021-11-09 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A deeply curious and evenhanded report on our national appetites." --The New York Times In the tradition of Fast Food Nation and The Omnivore's Dilemma, an extraordinary investigation into the human lives at the heart of the American grocery store The miracle of the supermarket has never been more apparent. Like the doctors and nurses who care for the sick, suddenly the men and women who stock our shelves and operate our warehouses are understood as 'essential' workers, providing a quality of life we all too easily take for granted. But the sad truth is that the grocery industry has been failing these workers for decades. In this page-turning expose, author Benjamin Lorr pulls back the curtain on the highly secretive grocery industry. Combining deep sourcing, immersive reporting, and sharp, often laugh-out-loud prose, Lorr leads a wild investigation, asking what does it take to run a supermarket? How does our food get on the shelves? And who suffers for our increasing demands for convenience and efficiency? In this journey: We learn the secrets of Trader Joe's success from Trader Joe himself Drive with truckers caught in a job they call "sharecropping on wheels" Break into industrial farms with activists to learn what it takes for a product to earn certification labels like "fair trade" and "free range" Follow entrepreneurs as they fight for shelf space, learning essential tips, tricks, and traps for any new food business Journey with migrants to examine shocking forced labor practices through their eyes The product of five years of research and hundreds of interviews across every level of the business, The Secret Life of Groceries is essential reading for those who want to understand our food system--delivering powerful social commentary on the inherently American quest for more and compassionate insight into the lives that provide it.

Building Psychologically Safe Spaces

Author : Ngao Motsei
Publisher : Jonathan Ball Publishers
ISBN 13 : 1776443292
Total Pages : 168 pages
Book Rating : 4.7/5 (764 download)

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Book Synopsis Building Psychologically Safe Spaces by : Ngao Motsei

Download or read book Building Psychologically Safe Spaces written by Ngao Motsei and published by Jonathan Ball Publishers. This book was released on 2023-12-15 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Workplace bullying is an increasingly pervasive issue and is a challenge that should be addressed holistically, comprehensively and with a targeted approach. Every one of us in the workplace is affected by bullying, and we – company leaders, HR directors, bystanders, targets and bullies themselves – have a role to play in building psychologically safe work spaces. In Building Psychologically Safe Spaces, Ngao Motsei teaches us how to make sense of workplace bullying. She starts by removing the confusion around what, precisely, constitutes bullying in the workplace – a behaviour that is often difficult to define – before explaining the steps that can be taken to bullyproof your organisation: actions are outlined that are required of leaders, bystanders, targets and bullies. She includes first-hand accounts from both leaders (previously accused of abrasive bullying behaviour) and targets to shed light on how this phenomenon affects all involved. Ngao's in-depth work on the subject, along with her personal experiences, has shown her that just as a bully can be reformed, so a target can find healing. This book is a guide to help all parties do just that.

The Brave Code

Author : Musa Kalenga
Publisher : Jonathan Ball Publishers
ISBN 13 : 1776443233
Total Pages : 176 pages
Book Rating : 4.7/5 (764 download)

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Book Synopsis The Brave Code by : Musa Kalenga

Download or read book The Brave Code written by Musa Kalenga and published by Jonathan Ball Publishers. This book was released on 2023-12-15 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Africa is rich with potential and renowned for its innovation. However, with the long shadow of the Berlin Conference of 1884 (also known as the Congo Conference) ever present, an exponential growth trajectory, using modern leadership and management practice, needs to be charted for Africa to catch up with the developed world. Musa Kalenga – technologist, marketer, brand communicator, entrepreneur, author of Ladders & Trampolines and Group CEO and shareholder of Brave Group – believes this is only possible using the springboard combination of creativity and technology. The Brave Code explores Musa's journey with Brave Group to pioneer a shared-value creative enterprise as a blueprint for other organisations in Africa. Exploring tangible ways to benefit every member of its ecosystem, Brave Group upends traditional advertising models, challenges assumptions around equity, and pushes back at commonly-accepted but outdated client and agency practices. Seeking to blaze a new trail and aiming to create a replicable model that has relevance beyond the advertising and marketing sector, Musa is spurred on by what Singularity University called 'a massive transformative purpose', and calls others to join him on the journey. Weaving together anecdotal examples and personal musings with a working theory of change, The Brave Code is an encouragement to the young entrepreneurs, professionals and trailblazers in Africa to play a critical part in unlocking the immense value that the continent has to offer.

Purposeful Leadership for Africa in the 21st Century

Author : Lumkile Wiseman Nkuhlu
Publisher : Jonathan Ball Publishers
ISBN 13 : 1067228837
Total Pages : 253 pages
Book Rating : 4.0/5 (672 download)

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Book Synopsis Purposeful Leadership for Africa in the 21st Century by : Lumkile Wiseman Nkuhlu

Download or read book Purposeful Leadership for Africa in the 21st Century written by Lumkile Wiseman Nkuhlu and published by Jonathan Ball Publishers. This book was released on 2024-09-16 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leaders of the African liberation movements proclaimed ambitious objectives and promised swift dismantling of colonial policies and practices. It was believed that poverty and underdevelopment were consequences of the exploitative policies of the colonial masters, who had no interest in improving living conditions for local communities. Independence and freedom were anticipated to eradicate poverty, ignorance and disease, and the new leadership would accelerate economic development and prosperity. However, after more than 50 years of independence, most African countries are still poor and underdeveloped and this poses a few questions: Have African leaders abandoned their ambitions? Are African challenges more complex than in other regions? Has the political leadership failed to rise to the challenge? In his relentless pursuit of African excellence and development, Professor Lumkile Wiseman Nkuhlu offers profound insights and solutions to the challenges Africa has faced and continues to encounter. He wrestles with the vexing question of how a continent with such a rich history and heritage, as well as potential, remains an underperforming region of the world and offers insights into potential pathways and strategies for breaking free from the vicious cycle of underdevelopment. Africa can become the world's production powerhouse in the second half of this century, provided that intentional and purposeful leadership emerges. Purposeful Leadership for Africa in the 21st Century delves into the leadership strategies, qualities and policies needed for an African renewal, aiming to reposition the continent as a strategic and competitive global player.

The Stellenbosch Mafia

Author : Pieter du Toit
Publisher : Jonathan Ball Publishers
ISBN 13 : 1868429199
Total Pages : 254 pages
Book Rating : 4.8/5 (684 download)

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Book Synopsis The Stellenbosch Mafia by : Pieter du Toit

Download or read book The Stellenbosch Mafia written by Pieter du Toit and published by Jonathan Ball Publishers. This book was released on 2019-07-15 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: About 50km outside of Cape Town lies the beautiful town of Stellenbosch, nestled against vineyards and blue mountains that stretch to the sky. Here reside some of South Africa's wealthiest individuals: all male, all Afrikaans – and all stinking rich. Johann Rupert, Jannie Mouton, Markus Jooste and Christo Weise, to name a few. Julius Malema refers to them scathingly as 'The Stellenbosch Mafia', the very worst example of white monopoly capital. But who really are these mega-wealthy individuals, and what influence do they exert not only on Stellenbosch but more broadly on South African society? Author Pieter du Toit begins by exploring the roots of Stellenbosch, one of the wealthiest towns in South Africa and arguably the cradle of Afrikanerdom. This is the birthplace of apartheid leaders, intellectuals, newspaper empires and more. He then closely examines this 'club' of billionaires. Who are they and, crucially, how are they connected? What network of boardroom membership, alliances and family connections exist? Who are the 'old guard' and who are the 'inkommers', and what about the youngsters desperate to make their mark? He looks at the collapse of Steinhoff: what went wrong, and whether there are other companies at risk of a similar fate. He examines the control these men have over cultural life, including pulling the strings in South Africa rugby.

Failing To Win

Author : Mike Quinn
Publisher :
ISBN 13 : 9781990956447
Total Pages : 290 pages
Book Rating : 4.9/5 (564 download)

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Book Synopsis Failing To Win by : Mike Quinn

Download or read book Failing To Win written by Mike Quinn and published by . This book was released on 2021-12-10 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Scarred

Author : Kim McCusker
Publisher : Jonathan Ball Publishers
ISBN 13 : 0620711035
Total Pages : 281 pages
Book Rating : 4.6/5 (27 download)

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Book Synopsis Scarred by : Kim McCusker

Download or read book Scarred written by Kim McCusker and published by Jonathan Ball Publishers. This book was released on 2016-11-10 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brutally dragged 780 metres beneath a taxi, a young woman's inspiring story of survival, courage, and the will to live. 13 September 2011. The story would shock thousands and be remembered by many for years to come. It would be plastered all over the papers and continue to attract interest well after the shock factor of what happened had passed. Reports and articles would be written, and "facts", as given to reporters by some of those involved and willing to be interviewed, would be recounted and repeated in all forms of public media over the months and even years that followed. And although these versions would generate widespread outrage, none was entirely accurate. The stories were about me. I was there. I am Kim McCusker, "the girl who was dragged by a taxi". This, as I experienced it, is the true version of events.

Leo's Guide to Not Becoming a Statistic

Author : Leo Prinsloo
Publisher : Jonathan Ball Publishers
ISBN 13 : 1920707301
Total Pages : 142 pages
Book Rating : 4.9/5 (27 download)

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Book Synopsis Leo's Guide to Not Becoming a Statistic by : Leo Prinsloo

Download or read book Leo's Guide to Not Becoming a Statistic written by Leo Prinsloo and published by Jonathan Ball Publishers. This book was released on 2021-09-27 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: If this book saves just one person's life, Leo Prinsloo will be happy. Leo became a worldwide internet sensation after footage of his reaction to an attempted high-value goods-in-transit heist went viral. Stunned by his cool attitude and focused action in a crisis situation, South Africans had an example of what can happen when good people take a stand. With decades of experience in security – first as a policeman, then in the South African Police Service's Special Task Force, and now providing arms handling and security training in the private sector – Leo has a wealth of knowledge on how to manage life-threatening incidents. Driven by a desire to empower South Africans and help them claim back their sense of safety, he offers advice for dealing with every risky situation, from how to handle hijackings and road rage, to how to keep your children safe, to the best way to secure your home and business. He also provides comprehensive information about handling firearms and basic first aid. Leo's Guide to Not Becoming a Statistic is a guide to living your safest life in South Africa – something which has become increasingly important as our crime statistics continue to rise. Straight-talking and honest – much like Leo himself – it is an easy to use manual that makes keeping safe accessible, with relatable information and easy to implement tips. Leo says that taking the first step towards securing your safety is the most important, and his book will help you take that step.

The Villager

Author : Feyi Olubodun
Publisher : Jonathan Ball Publishers
ISBN 13 : 0620762594
Total Pages : 165 pages
Book Rating : 4.6/5 (27 download)

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Book Synopsis The Villager by : Feyi Olubodun

Download or read book The Villager written by Feyi Olubodun and published by Jonathan Ball Publishers. This book was released on 2018-02-05 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Villager is essential reading for brand owners wishing to conquer new markets. When Feyi Olubodun, CEO of one of West Africa's leading creative agencies, witnessed one too many cases of brands failing in the African marketplace he began to ask himself questions: Why did brands, both global and local, so often fail to connect with the African consumer? And, what was it about the African market that brand owners were not seeing? He began to reflect on his own marketing experiences and out of this emerged the framework for The Villager. In Feyi's view, the African consumer begins his life's journey by moving from the village, his rural dwelling, to the city, carrying with him not only his own dreams but also the dreams of his community. He is a highly aspirational consumer, motivated to succeed, and he becomes the economic portal for the rest of his community back home. But although he may be exposed to global influences and technology, his essential identity remains largely intact. This is why Feyi calls the African consumer a Villager. The Village is no longer a physical space; it is a psychological construct that defines him and the filter through which he engages with and consumes brands. In developing his construct, Feyi posits that if you wish to engage successfully in a market you may not understand, you must have the right lenses to view a people. He believes the secret lies in applying these lenses at the confluence of commerce, culture and consumer. Data is not enough to understand the vagaries of a particular market. Drawing on his wide experience and wealth of astute observations, he provides a highly readable and indispensable guide to the mindset of the African consumer today, yet it is true to say that his insights apply, albeit in a more nuanced way, to consumer behaviour across the globe.

Nuts & Bolts

Author : McLean Sibanda
Publisher : Jonathan Ball Publishers
ISBN 13 : 1776260899
Total Pages : 362 pages
Book Rating : 4.7/5 (762 download)

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Book Synopsis Nuts & Bolts by : McLean Sibanda

Download or read book Nuts & Bolts written by McLean Sibanda and published by Jonathan Ball Publishers. This book was released on 2021-01-04 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: The future of Africa is bright. Innovation, and not aid, is the answer. McLean Sibanda believes that Africa must be deliberate about its economic development and that change requires champions, and importantly, fertile enabling environments. In Nuts & Bolts you will gain unique perspectives on challenges faced by leaders overseeing a turnaround in any organisation, and the thought processes behind innovation initiatives that yielded value. McLean provides practical insights on innovation and entrepreneurship for Africa's development through a narrative of his seven years of repositioning Sub-Saharan Africa's first internationally recognised Science and Technology Park, The Innovation Hub. Included, too, are reflections from entrepreneurs who have all gone on to build successful businesses which will be useful for anyone working on a start-up or innovation, particularly institutions set up to create new products or services. The musings of various successful entrepreneurs and ecosystem builders provide relevant context, inspiration and examples as to how best make use of support programmes provided by incubators and organisations similar to The Innovation Hub. Nuts & Bolts is a book about hope, it is full of stories about real people and companies who are making a difference, with testimonies of entrepreneurs, experienced ecosystem builders and innovators. It captures deep insights from the considerable time McLean has spent with entrepreneurs and innovators, on the importance of inclusive innovation and entrepreneurship, and provides a mix of global experiences and entrepreneurship narratives that eloquently sketch out the 'nuts and bolts' for entrepreneurship and innovation. 'I hope this book will be of value to those wanting to make a difference, or be the difference, in solving many challenges faced by our world today, and in developing new products and services to create new market opportunities for a better world.' – McLean Sibanda