Karaoke Capitalism

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Karaoke Capitalism

Author : Jonas Ridderstråle
Publisher : Pearson Education
ISBN 13 : 9780273687474
Total Pages : 334 pages
Book Rating : 4.6/5 (874 download)

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Book Synopsis Karaoke Capitalism by : Jonas Ridderstråle

Download or read book Karaoke Capitalism written by Jonas Ridderstråle and published by Pearson Education. This book was released on 2004 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: "If you loved Funky Business as much as I did, you''ll love Karaoke Capitalism. Weird? Most certainly. Different? Most definitely. But, if you want to re-imagine your organization and your career it''s a thought-provoking place to start." Tom Peters The creators will thrive at the expense of the copycats. Express yourself. In the long-awaited follow up to their internationally acclaimed Funky Business, Kjell Nordström and Jonas RidderstrSle have delivered a thought-provoking, workout for the wits in Karaoke Capitalism. A book that challenges individuals, businesses and nations to create originals rather than cover versions. Management guru Tom Peters said "If you loved Funky Business as much as I did, you¿ll love Karaoke Capitalism." The karaoke economy is dominated by individuals with endless choice. The trouble for business is that the karaoke club is also home to institutionalized imitation. Copy-cats abound. Only imagination and innovation place societies, organizations and individuals center-stage. Karaoke Capitalism is a call to arms. Kjell and Jonas are rebels with a cause. With their unorthodox combination of academic rigor, forceful logic and funky free-thinking they once again re-write the rules for revolutionaries. This is a true work-out for the wits. The book teaches us how to successfully compete on competencies, create capitalism with character, and how to have a great life while also making a living. It is required reading for all those wanting to be a first-rate version of themselves rather than a second-rate version of someone else. Karaoke Capitalism - create or cover? Karaoke Capitalism is a hitchhiker¿s guide to the galaxies of business. and practice is that business schools, benchmarking and best practice have transformed the entire world of commerce into a super-group of karaoke copying companies. And imitating someone else will never get you to the top ¿ merely to the middle. Our societies are shaped by the glorious trio of technologies, institutions and galaxies of commerce. It is a book about people ¿ management for mankind ¿ the individuals prepared to grasp the microphone and express themselves. You have the rights. Now, you must learn to live them. The karaoke reality is a cosmopolitan club with endless individual choice but also a paltry place for institutionalized imitation. The dirty little secret of management theory values. Changes have now made abnormal the new normal. The bubble economy has given way to the double economy. Forget about appealing to the average. Success is a question of exploring the extremes. Corporations are no longer in control. Modern companies are facing the prospects of a two-front war: held hostage by talent and under siege by consumers. The winners know that wealth is created with wisdom, but to remain competitive they are forced to create knowledge networks that pose new and fundamentally different demands on the organization. In a world of economic Darwinism, survival is a question of being fit or sexy ¿ competing on models and moods. Fitness boils down to using market imperfections to your advantage. Masters of mood exploit the imperfections of man by seducing or sedating consumer. Excellent companies re-invent innovation and re-energize the corporation. To develop the character of capitalism we have to accept individual responsibility. Look inside. Do you want to be a first-rate version of yourself or a second-rate version of someone else? "The Swedish economists, who shot to the top of the management guru charts in 2001 with their era-defining book, Funky Business, are back" Director magazine Kjell Nordstrom & Jonas RidderstraleDr. Jonas Ridderstrale and Dr. Kjell A Nordström are at the forefront of the new generation of business gurus. They cut through the madness and hyperbole surrounding the economy and their appeal is truly global. Jonas and Kjell have been featured on CNN and CNBC. They have appeared in Fortune, Fast Company, Time Magazine, Financial Times, Paris Match, and many other publications worldwide. The 2003 Thinkers 50, the bi-annual ranking of management thinkers, ranked Nordström and RidderstrSle at number 21. Kjell¿s and Jonas¿ uncompromising and decidedly fresh take on contemporary business life makes them two of the world¿s most sought after speakers. They also practice what they so persuasively preach. From their Stockholm base, Jonas and Kjell act as advisors and consultants to a number of multi- national corporations and are on the board of several companies. They both hold PhDs in international business from the Stockholm School of Economics and have been recognized as Sweden¿s outstanding young academics of the year. Their previous book, Funky Business: Talent makes capital dance quickly became an international bestseller, selling more than 250,000 copies. The book was recently ranked at number 16 in a survey of the greatest business books of all time. Praise for Funky Business "Funky Business is the antidote to bland writing and bland thinking." Tom Peters "It''s the best un-businesslike business book I have ever read ....Funky Business is less of a business handbook and more of a religion. It should be treated like a chain letter - read it and pass it onto 10 other people." (or even better, tell 10 other people to buy it) . - Human Resources "Funky Business is a better book than most novels but it is not for bedtime. It will jerk you out of your complacency and make you question your very existence. It will transform your brain." - Customer Management "Funky Business is rigorously researched, witty and intelligent, and overflows with provocative ideas." Business Voice "Funky Business - the groovy bible of modern business philosophy" - Red magazine

Karaoke Capitalism

Author : Jonas Ridderstråle
Publisher : Greenwood
ISBN 13 : 9780275986896
Total Pages : 0 pages
Book Rating : 4.9/5 (868 download)

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Book Synopsis Karaoke Capitalism by : Jonas Ridderstråle

Download or read book Karaoke Capitalism written by Jonas Ridderstråle and published by Greenwood. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Covering a huge terrain - from the impact of high tech to the ever-widening gaps between the haves and the have-nots, and with references from Adam Smith to Janis Joplin - the authors bring into focus the challenges of business leadership in a world increasingly defined by individualism. "Karaoke" capitalism refers to the philosophy of imitation, engrained into the corporate mindset by such popular concepts as benchmarking and best practice. For Ridderstrale and Nordstrom, the only way to survive is to chuck convention, to embrace your company's individual personality and promote it through everything you do, constantly honing what works and abandoning what doesn't. Ultimately, the authors argue that armed with imagination it is possible to sustain profitable businesses while contributing to the well-being of customers, communities, and the society at large."--BOOK JACKET.

Handbook Organisation and Management

Author : Jos Marcus
Publisher : Routledge
ISBN 13 : 1000025381
Total Pages : 678 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Handbook Organisation and Management by : Jos Marcus

Download or read book Handbook Organisation and Management written by Jos Marcus and published by Routledge. This book was released on 2019-12-17 with total page 678 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hands-on introduction to the fields of business and management, this comprehensive text unveils the theories behind management and organization via a practice-led, international approach. In this fourth edition, the book expands with six new chapters on digital business transformation, internationalization, corporate social responsibility, the future of work, human resource management, and culture. In addition, the book contains new, topical practical examples, and features a fully modernized layout. This comprehensive, practice-led text will be valuable for students of business, management and organisation globally. A companion website offers students multiple choice questions, practical cases, and assignments, whilst instructors can assess exams, cases, and college sheets.

Fast/Forward

Author : Julian Birkinshaw
Publisher : Stanford University Press
ISBN 13 : 1503602311
Total Pages : 320 pages
Book Rating : 4.5/5 (36 download)

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Book Synopsis Fast/Forward by : Julian Birkinshaw

Download or read book Fast/Forward written by Julian Birkinshaw and published by Stanford University Press. This book was released on 2017-04-04 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the adhocracy form of business management and how it can foster a company’s success. The leading companies of the past twenty years have all harnessed the power of information to gain competitive advantage. But as access to big data becomes ubiquitous, it can no longer guarantee a leg up. Fast/Forward makes the case that we are entering a new era in which firms that understand the limits of 1s and 0s will take the lead. Whereas the industrial age saw the rise of bureaucracy, and the information age has been described as a meritocracy, we are witnessing the rise of adhocracy. In uncertain, rapidly-changing times, adhocracic organizations scan the horizon for winning opportunities. Then, instead of questing after more analysis, they respond with agility by making smart, intuitive decisions. Combining decisive action with emotional conviction, future-facing firms seize the day. Fast/Forward paints the big picture of a new approach to strategy and provides the necessary playbook to make your company fit for the future. Praise for Fast/Forward “Fast/Forward makes a compelling case for spontaneity, speed, and a willingness to lead with intuition. More importantly, it speaks to the leadership qualities required to implement its suggestions—providing practical ways to cultivate to those qualities.” —Jeffrey Pfeffer, Stanford University, author of Power: Why Some People Have It—and Others Don’t “[Birkinshaw and Ridderstråle] are on the right track: In an ever-faster, globalized world, companies not only need a compelling strategy, but also an adaptive and caring performance culture. To unleash their full ingenuity, we have to empower our colleagues to act like owners.” —Joe Kaeser, President and CEO, Siemens AG “Big data is oversold as the most important facet of competitive advantage. Rather, breakthrough leaps of faith are necessary to achieve extraordinary results. Fast-Forward is full of practical advice about how to capitalize on this simple idea in order to forge your corporate future.” —Anita McGahan, Rotman School of Management, author of How Industries Evolve

The Thinkers 50

Author : Stuart Crainer
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313082618
Total Pages : 169 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis The Thinkers 50 by : Stuart Crainer

Download or read book The Thinkers 50 written by Stuart Crainer and published by Bloomsbury Publishing USA. This book was released on 2006-06-30 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the distinguished Charles Handy to the classic Philip Kotler to the outspoken Paul Krugman, and including such visionary leaders as Bill Gates and Jeff Bezos, The Thinkers 50, based on an international survey of business academics, practitioners, consultants, and journalists, reinforces the powerful influences business and popular culture have on each other. Following surveys that were conducted in 2001 and 2003 (asking the single question: Who is the most important living management thinker?), the 2005 survey is the first to be released with a companion book, applying such criteria as practicality of ideas and international outlook to determine ranking, and featuring colorful, informative, and concise profiles of the 50 individuals whose ideas most profoundly influence business today. Each profile includes information on the subject's background and primary contributions, and lists key publications and web sites. Collectively, they reflect the state of the art in contemporary management thinking and its application, separating the people and ideas with lasting impact from the passing fads. From students to entrepreneurs to seasoned executives, The Thinkers 50 provides a compendium of practical insights on the art and science of management.

Peace, Prosperity, And Politics

Author : John Mueller
Publisher : Routledge
ISBN 13 : 0429978065
Total Pages : 277 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Peace, Prosperity, And Politics by : John Mueller

Download or read book Peace, Prosperity, And Politics written by John Mueller and published by Routledge. This book was released on 2018-04-24 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deals with a variety of issues of history, of national security, and of political economy, and focuses on the need for a dynamic perspective. It emphasizes the development of ideas as the motor forces behind the economic policies.

One Hundred and One Businesses You Can Start with Less Than One Thousand Dollars

Author : Heather L. Shepherd
Publisher : Atlantic Publishing Company
ISBN 13 : 0910627886
Total Pages : 290 pages
Book Rating : 4.9/5 (16 download)

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Book Synopsis One Hundred and One Businesses You Can Start with Less Than One Thousand Dollars by : Heather L. Shepherd

Download or read book One Hundred and One Businesses You Can Start with Less Than One Thousand Dollars written by Heather L. Shepherd and published by Atlantic Publishing Company. This book was released on 2007 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most parents today have a tough time economically: They have to be at home raising their children so they cannot work much, and the jobs that are out there are often part-time and low paying. Yet most families need two incomes today to get ahead. Detailed in this new book are over 100 business ideas that can be started for very little money and yet may provide parents with a lot more money than they would be paid by the hour. This is a collection of businesses selected especially for stay-at-home parents who are interested in augmenting their income. These businesses can be started with minimum training and investment and are all capable of producing extra income. Starting and managing a business takes motivation and talent. It also takes research and planning. This new book is intended to serve as a roadmap for starting your business. It is both easy to use and comprehensive. Thousands of great tips and useful guidelines will help you keep bringing customers back, give you low-cost internal marketing ideas, low- and no-cost ways to satisfy customers, and sales building ideas.

Electronic Literature in Latin America

Author : Claire Taylor
Publisher : Springer Nature
ISBN 13 : 3030309886
Total Pages : 279 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Electronic Literature in Latin America by : Claire Taylor

Download or read book Electronic Literature in Latin America written by Claire Taylor and published by Springer Nature. This book was released on 2019-11-22 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores one of the most exciting new developments in the literary field to emerge over recent decades: the growing body of work known as ‘electronic literature’, comprising literary works that take advantage of the capabilities of digital technologies in their enactment. Focussing on six leading authors within Latin(o) America whose works have proved pioneering in the development of these new literary forms, the book proposes a three-fold approach of aesthetics, technologics, and ethics, as a framework for analyzing digital literature.

International and Comparative Business

Author : Leo McCann
Publisher : SAGE
ISBN 13 : 1446296407
Total Pages : 401 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis International and Comparative Business by : Leo McCann

Download or read book International and Comparative Business written by Leo McCann and published by SAGE. This book was released on 2013-11-14 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′Erudite and accessible, McCann demonstrates how the national gets reconfigured around the global without losing some of its unique features. Far from being a one-size-fits-all Anglo-American template, neoliberalism comes in many different hues and variations. This is by far the best textbook in the field and is destined to become a classic for years to come.′ Manfred B. Steger, Professor of Political Science at the University of Hawai′i-Manoa, Honolulu, Hawai’i, USA ′A sweeping examination of systems of capitalism in theory and in the world’s major industrial economies leads Leo McCann to challenge the conventional wisdom on globalization. Historical analysis of the evolution of business systems and detailed examination of present practice demonstrate persuasively that, despite facing common challenges, distinctive national differences remain salient. A must read for anyone who needs to understand how business systems operate in an increasingly interdependent world economy.′ - Dr Eileen Appelbaum, Senior Economist, Center for Economic and Policy Research, Washington, DC, USA Globalization has profound effects on national economies even as distinct national ‘models’ of capitalism remain. International and Comparative Business accessibly tracks the historical and socio-political contexts of the world’s major countries on a chapter-by-chapter basis to the present day. The book provides a comprehensive, critical, yet concise introduction to each of the economies’ key features, including macro overviews as well as organizational and workplace-level analysis. Each chapter features learning objectives, in-depth interpretation and critique of key literature, and annotated further reading to allow readers to rigorously navigate their way through the wealth of material available for each country. This text is essential reading for students and researchers in the areas of international business and cross-cultural management, comparative political economy, and history. Leo McCann is Senior Lecturer in International and Comparative Management at Manchester Business School, University of Manchester, UK

Greed

Author : A. Brassey
Publisher : Springer
ISBN 13 : 023024615X
Total Pages : 207 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis Greed by : A. Brassey

Download or read book Greed written by A. Brassey and published by Springer. This book was released on 2009-10-15 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: For all of the technical explanations for meltdown in the financial markets during the banking crisis, the most readily accepted and almost universal explanation is the single word 'greed'. This is a subject which can at once be seen as the disease at the heart of society and the motivating force behind the progress of mankind.

Business Chameleon

Author : László Károlyi
Publisher : iUniverse
ISBN 13 : 1491753412
Total Pages : 231 pages
Book Rating : 4.4/5 (917 download)

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Book Synopsis Business Chameleon by : László Károlyi

Download or read book Business Chameleon written by László Károlyi and published by iUniverse. This book was released on 2015-01-05 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: A successful business executive helps you propel your business forward by sharing the successes and mistakes that he's learned over a thirty-year career. Divided into four sections that coincide with the changing seasons, the lessons allow you to excel when times are good and bad. The fifteenth and final story in each chapter is by a guest writer who provides a different point of view on an important business topic. There are lessons for autumn, when the world is changing; for winter, when new solutions should be sought out; for spring, when it's difficult to implement new ideas; and for summer, when it's time to reap the rewards of hard work. Get tools and strategies you need to: - adjust to change so your business can thrive; - keep calm under pressure and manage crises; - combine tradition and innovation to achieve better results; - strike a healthy balance between work and private life. By being creative, you can keep business surging in the right direction. All it takes is the determination to learn, plan, and adapt to change by being a Business Chameleon.

Funky Business

Author : Kjell Nordström
Publisher : Pearson Education
ISBN 13 : 9780273659075
Total Pages : 292 pages
Book Rating : 4.6/5 (59 download)

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Book Synopsis Funky Business by : Kjell Nordström

Download or read book Funky Business written by Kjell Nordström and published by Pearson Education. This book was released on 2002 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: BUSINESS AS USUAL? FUNK THAT "In a world of suits, Nordstrom and Ridderstrale's message is refreshingly different." Business Strategy Review, The Greatest Business Books of All Time "Funky Business gives a unique, informed and defiantly Funky perspective on the new world order. It is the antidote to bland writing and bland thinking." - Tom Peters "Funky Business - the groovy bible of modern business philosophy" - Red magazine In the best-selling Funky Business Kjell Nordstrom and Jonas Ridderstrale launch a manifesto for difference in business. Move it. In 1995, 1000 new soft drinks were launched on the Japanese market. A year later, 1% of them were still for sale. Move it fast. If you are driving a 1990 model car, approximately six years were spent developing it. Today, most companies do that job in two years. Move it faster. At Hewlett Packard, the majority revenues come from products that did not exist a year age. Move it now. In Tokyo, you can order a customized Toyota on Monday and be driving it on Friday. More products, more markets, more people, more competition. In a world of abundance and excess, competition is total and competition is personal. Difference rules. If you think about it, most of what your business does could be bought from someone else using the Yellow Pages or an Internet search engine. How are you going to be attractive? By being more efficient? By doing it cheaper? Come on! This is the age of time and talent, where we are selling time and talent, exploiting time and talent, hiring time and talent, packaging time and talent. Today, the "critical resources" wear shoes and walk out the door around 5.30pm every day. Karl Marx was right; the workers should own the critical means of production - it's small, gray and weighs about 1.3 kilograms. It will move markets and it will make capital dance. Only talent will allow you to be unique, to escape business as usual. In this world we need business as unusual. We need innovative business. We need unpredictable business. We need Funky Business. This is business book as unusual. "Funky Business is a better book than most novels but it is not for bedtime. It will jerk you out of your complacency and make you question your very existence. It will transform your brain." - Customer Management Are you ready to let your talent make capital dance?

Management and Morality

Author : Erik Henningsen
Publisher : Berghahn Books
ISBN 13 : 1789206189
Total Pages : 200 pages
Book Rating : 4.7/5 (892 download)

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Book Synopsis Management and Morality by : Erik Henningsen

Download or read book Management and Morality written by Erik Henningsen and published by Berghahn Books. This book was released on 2020-01-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on extended ethnographic studies of management consultancies in the Oslo region of Norway, this book seeks to find a richer understanding of their role in contemporary work life and the attraction their practices exert on people. The author shows that management consultancy is an arena of meaning that should be analysed as a ‘cultural space’. With a detailed investigation into consultancy as a cultural phenomenon, Henningsen argues that its services can be viewed as a ‘micro-utopian’ vision which can lead to a happier working environment for individuals.

Managing Change, Creativity and Innovation

Author : Constantine Andriopoulos
Publisher : SAGE
ISBN 13 : 1446243923
Total Pages : 393 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Managing Change, Creativity and Innovation by : Constantine Andriopoulos

Download or read book Managing Change, Creativity and Innovation written by Constantine Andriopoulos and published by SAGE. This book was released on 2008-12-19 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I would urge anyone with an interest in managing organisations, whether they be students or practising managers, to buy this book" - Bernard Burnes, Professor of Organisational Change, Manchester Business School, University of Manchester "Change is truly the one constant in business. As such, the ability to manage change and its drivers of innovation and creativity is essential. Thankfully, Andriopoulos and Dawson offer an exceptional treatise on this domain, insightful and engaging. I encourage management students at all levels to explore this work" - Marianne W. Lewis, Director of Kolodzik Business Scholars, University of Cincinnati Managing Change, Creativity and Innovation brings together comprehensive aspects of change management and creativity management, providing management and HR students with an accessible and wide-ranging resource for study, debate and inspiration. Balancing theory with practice, this book looks at the human side of managing change and creativity, treating them as interdependent aspects of management and organizations. Topics include: - Historical overview of business practice and theory - Understanding creativity and change - Managing individuals, teams and nurturing creativity - The creative economy and future of organizations Features include: - Coverage of all the important recent research in the field - Real-life topical case studies taken from the Financial Times - Interactive resources at the end of each chapter, including questions, exercises, topics for debate, recommended reading and web resources

Re-energizing the Corporation

Author : Jonas Ridderstrale
Publisher : John Wiley & Sons
ISBN 13 : 0470687398
Total Pages : 229 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Re-energizing the Corporation by : Jonas Ridderstrale

Download or read book Re-energizing the Corporation written by Jonas Ridderstrale and published by John Wiley & Sons. This book was released on 2009-08-11 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Re-energizing The Corporation is built on the groundbreaking 3e leadership model which makes sense of the three Es of Envisioning, Engaging and Executing. By understanding and following the model, you will be able to create compelling pictures of the future of your organization; build a following of individuals committed to getting the vision into reality; and maximize team performance to deliver on your dream.

The Multimedia Works of Contemporary Latin American Women Writers and Artists

Author : Jane Elizabeth Lavery
Publisher : Boydell & Brewer
ISBN 13 : 1855663945
Total Pages : 321 pages
Book Rating : 4.8/5 (556 download)

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Book Synopsis The Multimedia Works of Contemporary Latin American Women Writers and Artists by : Jane Elizabeth Lavery

Download or read book The Multimedia Works of Contemporary Latin American Women Writers and Artists written by Jane Elizabeth Lavery and published by Boydell & Brewer. This book was released on 2023-08-29 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: In contemporary Latin America, an emerging crosscurrent of pioneering female writers and artists with an interest in transgressing traditional boundaries of genre, media, gender and nation are using their work to voice dissent against pressing social issues including neo-liberal consumerism, environmental degradation, mass migration and gender violence.

Philanthropy in a Flat World

Author : Jon Duschinsky
Publisher : John Wiley & Sons
ISBN 13 : 0470478012
Total Pages : 130 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Philanthropy in a Flat World by : Jon Duschinsky

Download or read book Philanthropy in a Flat World written by Jon Duschinsky and published by John Wiley & Sons. This book was released on 2009-03-23 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Open, honest, and challenging, this visionary guide looks at the forces at work in creating the global philanthropic world of tomorrow. It is a must-read for every fundraiser and nonprofit manager seeking to compete and succeed in today's "borderless" world. This compelling and practical resource reveals how your nonprofit can become more flexible, adaptable, and international in approach to help it survive the coming challenges. "Jon is an inspired fundraiser: wise, inventive, energetic, irrepressible. If you want to understand philanthropy, if you want a rare glimpse into the fine art of fundraising, or if you want to be charmed out of your pocketbook for causes great and small, Jon is your man." Stephen Lewis, Chair of the Board Stephen Lewis Foundation You have a choice. Put your head in the sand and pretend the world is still round and suffer the consequences, or take advantage of this incredible opportunity. Philanthropy in a Flat World: Inspiration Through Globalization is your insider guide to meeting and exceeding your nonprofit's goals for decades to come.