Capturing Culture

Download Capturing Culture PDF Online Free

Author :
Publisher : LIT Verlag
ISBN 13 : 3643964102
Total Pages : 176 pages
Book Rating : 4.6/5 (439 download)

DOWNLOAD NOW!


Book Synopsis Capturing Culture by : Yusuf Baba Gar

Download or read book Capturing Culture written by Yusuf Baba Gar and published by LIT Verlag. This book was released on 2023-12-01 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book identifies and critically analyses Hausa contemporary films known as Kannywood. The focus is on video films with particular emphasis on sources in oral literature. How traditional theatres are re-enacted and re-framed during filmmaking, and how far are traditional traits captured, changed, or enriched in video film are some issues the book negotiates on. The harmony between orature and technology, as generated by means of the transported film medium is expressed in the book. The new medium is integrated into the ongoing traditional and cultural surroundings, where native narrative traditions have been adopted into the global film medium, which is in alignment with contemporary medial culture. Yusuf Baba Gar is the lecturer for Hausa at the Department of African Studies, Humboldt University, Berlin.

Nigerian Film Culture and the Idea of the Nation

Download Nigerian Film Culture and the Idea of the Nation PDF Online Free

Author :
Publisher : Adonis and Abbey Publishers
ISBN 13 : 1909112747
Total Pages : 311 pages
Book Rating : 4.9/5 (91 download)

DOWNLOAD NOW!


Book Synopsis Nigerian Film Culture and the Idea of the Nation by : Tsaaior, James Tar

Download or read book Nigerian Film Culture and the Idea of the Nation written by Tsaaior, James Tar and published by Adonis and Abbey Publishers. This book was released on 2017-09-17 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collectively, the essays brought together in this book represent a discursive confluence on Nollywood as a local film culture with a global character, aspiration and reach. The governing concern of the book is that texts, including film texts, are animated by a particular sociology and anthropology which gives them concrete existence and meaning. The book argues that Nollywood, the Nigerian video film text, is deeply rooted in the sub-soil of its social and cultural milieux. Nollywood is therefore, engaged in the relentless negotiation and re-negotiation of the everyday lives of the people against the backdrop of their cultural traditions, social contradictions and the politics of their ethnic/national identity, longing and belonging. The essays weave an intricate and delicate argument about the critical role of Nollywood to the idea of nationhood and the logic of its narration with implications for language, politics and culture in Africa. The book is a valuable addition to the critical discourse on the important place of film and cinema studies in national engineering processes.

The Routledge Handbook of Global Islam and Consumer Culture

Download The Routledge Handbook of Global Islam and Consumer Culture PDF Online Free

Author :
Publisher : Taylor & Francis
ISBN 13 : 1003830234
Total Pages : 559 pages
Book Rating : 4.0/5 (38 download)

DOWNLOAD NOW!


Book Synopsis The Routledge Handbook of Global Islam and Consumer Culture by : Birgit Krawietz

Download or read book The Routledge Handbook of Global Islam and Consumer Culture written by Birgit Krawietz and published by Taylor & Francis. This book was released on 2024-09-16 with total page 559 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Global Islam and Consumer Culture is an outstanding inter- and transdisciplinary reference source to key topics, problems, and debates in this challenging research field. The study of Islam is enriched by investigating religion and, notably, Islamic normativity (fiqh) as a resource for product design, attitudes toward commodification, and appropriated patterns of behavior. Comprising 35 chapters (including an extended Introduction) by a team of international contributors from chairholders to advanced graduate students, the handbook is divided into seven parts: Guiding Frameworks of Understanding Historical Probes Urbanism and Consumption Body Manipulation, Vestiary Regimes, and Gender Mediated Religion and Culture Consumer Culture, Lifestyle, and Senses of the Self through Consumption Markets These sections examine vibrant debates around consumption, frugality, Islamic jurisprudence and fatwas in the world economy, capitalism, neoliberalism, trade relations, halalization, (labor) tourism and travel infrastructure, body modification, fashion, self-fashioning, lifestylization, Islamic kitsch, urban regeneration, heritage, Islamic finance, the internet, and Quran recitation versus music. Contributions present selected case studies from countries across the world, including China, Indonesia, Malaysia, Morocco, Nigeria, Qatar, Pakistan, and Turkey. The handbook is essential reading for students and researchers in Islamic studies, Near and Middle Eastern studies, religious studies, and cultural studies. The handbook will also be very useful for those in related fields, such as politics, area studies, sociology, anthropology, and history.

The Bloomsbury Handbook of Muslims and Popular Culture

Download The Bloomsbury Handbook of Muslims and Popular Culture PDF Online Free

Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 1350145408
Total Pages : 417 pages
Book Rating : 4.3/5 (51 download)

DOWNLOAD NOW!


Book Synopsis The Bloomsbury Handbook of Muslims and Popular Culture by : Hussein Rashid

Download or read book The Bloomsbury Handbook of Muslims and Popular Culture written by Hussein Rashid and published by Bloomsbury Publishing. This book was released on 2023-09-21 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bloomsbury Handbook of Muslims and Popular Culture illustrates how Muslims participate in a broad spectrum of activities. Moving beyond a framework that emphasizes ritual, legal, historical, or theological issues, this book speaks to how Muslims live in the world, in relation to their religion and the realities of the world around them. The international team of contributors provide in-depth analysis that chronicles Islamic cultural products in regional and transnational contexts, explores dominant and emerging theories about popularization, and offers provocations in the field of religion and popular culture. The handbook is structured in six parts: spaces; appetites; performances; readings; visions; and communities. The book explores a variety of Muslim societies and communities within the last 100 years, ranging from the Islamic presence in Latin American architecture to Muslim Anglophone hip-hop, and Muslims in modern Indian theatre.

Protest Arts, Gender, and Social Change

Download Protest Arts, Gender, and Social Change PDF Online Free

Author :
Publisher : University of Michigan Press
ISBN 13 : 0472056689
Total Pages : 287 pages
Book Rating : 4.4/5 (72 download)

DOWNLOAD NOW!


Book Synopsis Protest Arts, Gender, and Social Change by : Ousseina D. Alidou

Download or read book Protest Arts, Gender, and Social Change written by Ousseina D. Alidou and published by University of Michigan Press. This book was released on 2024-04-23 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of literature and popular songs in the cultural politics of Hausa society

Nollywood Stars

Download Nollywood Stars PDF Online Free

Author :
Publisher : Indiana University Press
ISBN 13 : 0253015804
Total Pages : 380 pages
Book Rating : 4.2/5 (53 download)

DOWNLOAD NOW!


Book Synopsis Nollywood Stars by : Noah A. Tsika

Download or read book Nollywood Stars written by Noah A. Tsika and published by Indiana University Press. This book was released on 2015-04-10 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A revelation. It will introduce readers to one of the most significant global centers of film production, Nigeria . . . an important work . . . Essential.” —Choice In this comprehensive study of Nollywood stardom around the world, Noah A. Tsika explores how the industry’s top on-screen talents have helped Nollywood to expand beyond West Africa and into the diaspora to become one of the globe’s most prolific and diverse media producers. Carrying VHS tapes and DVDs onto airplanes and publicizing new methods of film distribution, the stars are active agents in the global circulation of Nollywood film. From Omotola Jalade-Ekeinde’s cameo role on VH1’s popular series Hit the Floor to Oge Okoye’s startling impersonation of Lady Gaga, this book follows Nollywood stars from Lagos to London, Ouagadougou, Cannes, Paris, Porto-Novo, Sekondi-Takoradi, Dakar, Accra, Atlanta, Houston, New York, and Los Angeles. Tsika tracks their efforts to integrate into various entertainment cultures, but never to the point of effacing their African roots. “Tsika breaks new ground in showing that Nollywood stars are not the passive creations of an industry, but rather have been essential conditions of its existence and phenomenal success.” —Jacquelyn Southern, Center for Urban & Global Studies, Trinity College “There is no doubt that this is a pioneering book, one that raises important questions about the transnational and transmedial dimensions of an emergent, corporate culture of stardom and models an entirely new approach to the study of African movies and media.” —African Studies Review “Makes a convincing case that one cannot fully understand Nollywood without a thorough and rigorous examination of its stars.” —Christina Lane, University of Miami

Nollywood in Glocal Perspective

Download Nollywood in Glocal Perspective PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3030306631
Total Pages : 264 pages
Book Rating : 4.0/5 (33 download)

DOWNLOAD NOW!


Book Synopsis Nollywood in Glocal Perspective by : Bala A. Musa

Download or read book Nollywood in Glocal Perspective written by Bala A. Musa and published by Springer Nature. This book was released on 2019-11-16 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives a panoramic view of the rise and growth of Nollywood, Nigeria’s movie and home video entertainment industry, into the second largest and most prolific movie-producing industry in the world. It offers an analysis of Nollywood’s influence as a local and global cultural force. Scholars from Africa, the African Diaspora and beyond examine the factors that have shaped Nollywood’s unique story-telling, production, and distribution system. The volume shows how internal and external economic, social, cultural and technological changes intersect to define Nollywood’s film-making and entertainment ethos. It is grounded in sound theoretical perspectives that help readers understand the texts and subtexts of the industry’s emergence, transformation, and impact. The range of subjects covered span Nollywood’s historical roots in Nigeria pre-colonial traveling/community theatre to colonial era film-making, and its contemporary spin-offs and inspired cousins across Africa and in Europe. It illuminates the interface of artistic, business, cultural and technological innovation and creativity at the heart of Africa’s local and global pop culture explosion.

Swearing and Cursing

Download Swearing and Cursing PDF Online Free

Author :
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 1501511084
Total Pages : 305 pages
Book Rating : 4.5/5 (15 download)

DOWNLOAD NOW!


Book Synopsis Swearing and Cursing by : Nico Nassenstein

Download or read book Swearing and Cursing written by Nico Nassenstein and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-04-20 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: While most of the more recent influential work on swearing has concentrated on English and other languages from the Global North, looking at forms and functions of swear words, this contribution redirects the necessary focus onto a sociolinguistics of swearing that puts transgressive practices in non-Western languages into the focus. The transdisciplinary volume contains innovative case studies that address swearing and cursing in parts of the world characterized by consequences of colonialism and increasingly debated inequalities. Turning away from more conventional and established methodologies and theoretical approaches, the book envisages to address transgressive linguistic practices, performances and contexts in Africa, Asia, America and Europe –including individuals' creativity, subversive power and agency. Due to its interdisciplinary and non-mainstream focus, this volume is an essential addition to the field of studies.

Old Age in African Literary and Cultural Contexts

Download Old Age in African Literary and Cultural Contexts PDF Online Free

Author :
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527571157
Total Pages : 166 pages
Book Rating : 4.5/5 (275 download)

DOWNLOAD NOW!


Book Synopsis Old Age in African Literary and Cultural Contexts by : Pepetual Mforbe Chiangong

Download or read book Old Age in African Literary and Cultural Contexts written by Pepetual Mforbe Chiangong and published by Cambridge Scholars Publishing. This book was released on 2021-06-15 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a wide range of indigenous, postcolonial, gender and racial lenses, African writers have provided perspectives on various aspects of old age in the context of African literatures and cultures. This book illustrates how African literary and linguistic representations, ranging from short stories, novels and film to drama and theatre, give expression to ideas about old age. The perspectives offered here provide essential knowledge in understanding the uses of dichotomous age-related categories, such as old-young, elderly male-elderly female, and foreign-indigenous, which generally result in prejudice. Using ageism as its central theme, the contributions draw attention to the ambiguity associated with elderly people in African society who are often highly venerated for their wisdom, but also stereotyped because of their advanced age. However, as the book demonstrates, old age is also deeply valorised in some traditional African contexts, where older adults are regarded as indispensable members of society. It will be of particular interest to scholars, researchers, and students of African studies, applied theatre studies, gerontology, postcolonialism, sociolinguistics, sociology and anthropology.

Literature, Integration and Harmony in Northern Nigeria

Download Literature, Integration and Harmony in Northern Nigeria PDF Online Free

Author :
Publisher : Kwara State University Press
ISBN 13 : 9785487024
Total Pages : 289 pages
Book Rating : 4.7/5 (854 download)

DOWNLOAD NOW!


Book Synopsis Literature, Integration and Harmony in Northern Nigeria by : Abdulraheem, Hamzat I.

Download or read book Literature, Integration and Harmony in Northern Nigeria written by Abdulraheem, Hamzat I. and published by Kwara State University Press. This book was released on 2018-03-19 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores from various perspectives how the literature of the northern region of Nigeria has promoted the ideology of integration and societal resurgence. Through the diverse cultural productions from this very heterogenous socio-political region, researchers have dissected the portrayals and characterisations of ideologies which foster harmony among the people who speak a multitude of languages and have an array of cultural practices. These contributions bring to the fore the multiple roles that both indigenous literary productions and those adapted from foreign elements have played in realising social and cultural integration and advancing collective values of the people of Northern Nigeria. This collection of essays is the result of a selection of scholarly contributions to two national conferences on Literature on Northern Nigeria held at the Kwara State University, Malete in 2015 and 2016.

Asian Video Cultures

Download Asian Video Cultures PDF Online Free

Author :
Publisher : Duke University Press
ISBN 13 : 0822372541
Total Pages : 340 pages
Book Rating : 4.8/5 (223 download)

DOWNLOAD NOW!


Book Synopsis Asian Video Cultures by : Joshua Neves

Download or read book Asian Video Cultures written by Joshua Neves and published by Duke University Press. This book was released on 2017-11-16 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contributors to this volume theorize Asian video cultures in the context of social movements, market economies, and local popular cultures to complicate notions of the Asian experience of global media. Whether discussing video platforms in Japan and Indonesia, K-pop reception videos, amateur music videos circulated via microSD cards in India, or the censorship of Bollywood films in Nigeria, the essays trace the myriad ways Asian video reshapes media politics and aesthetic practices. While many influential commentators overlook, denounce, and trivialize Asian video, the contributors here show how it belongs to the shifting core of contemporary global media, thereby moving conversations about Asian media beyond static East-West imaginaries, residual Cold War mentalities, triumphalist declarations about resurgent Asias, and budding jingoisms. In so doing, they write Asia's vibrant media practices into the mainstream of global media and cultural theories while challenging and complicating hegemonic ideas about the global as well as digital media. Contributors. Conerly Casey, Jenny Chio, Michelle Cho, Kay Dickinson, Bishnupriya Ghosh, Feng-Mei Heberer, Tzu-hui Celina Hung, Rahul Mukherjee, Joshua Neves, Bhaskar Sarkar, Nishant Shah, Abhigyan Singh, SV Srinivas, Marc Steinberg, Chia-chi Wu, Patricia Zimmerman

Religious Plurality in Africa

Download Religious Plurality in Africa PDF Online Free

Author :
Publisher : Boydell & Brewer
ISBN 13 : 1847013902
Total Pages : 313 pages
Book Rating : 4.8/5 (47 download)

DOWNLOAD NOW!


Book Synopsis Religious Plurality in Africa by : Marloes Janson

Download or read book Religious Plurality in Africa written by Marloes Janson and published by Boydell & Brewer. This book was released on 2024-07-16 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grounded in ethnographic and historiographic research and taking a cross-regional approach, this book explores the complex dynamics of similarity and difference, rapprochement and detachment, and divergence and competition between practitioners of Christianity, Islam and African religious traditions.Across Africa, Muslims, Christians, and practitioners of African religious traditions live in shared settings, demarcating themselves in opposition to one another and at times engaging in violent conflicts, but also being entangled in complex ways and showing unexpected similarities and mutual cross-overs. However, while encounters and entanglements of African religious traditions with either Islam or Christianity have long been a central research issue, the configuration as a whole has barely been taken into account, even though Muslims, Christians, and practitioners of African religious traditions have long co-existed - and still co-exist - more or less peacefully in many settings in Africa. Building on recent interventions to move beyond the compartmentalization of the study of religion in Africa, this edited volume will spotlight why and how an integrated approach to Islam, Christianity, and African religious traditions is important. Bringing together stimulating case studies from Kenya, Nigeria, Zanzibar, Ghana, and Mozambique that offer new directions for ethnographic and historical research, the volume will not only shed light on an important phenomenon out there in the world - the long-overlooked ways in which Muslims, Christians and practitioners of African religious traditions interact with one another in various majority-minority configurations - but will also engage with a critical rethinking of the study of religion in Africa (and beyond).nterventions to move beyond the compartmentalization of the study of religion in Africa, this edited volume will spotlight why and how an integrated approach to Islam, Christianity, and African religious traditions is important. Bringing together stimulating case studies from Kenya, Nigeria, Zanzibar, Ghana, and Mozambique that offer new directions for ethnographic and historical research, the volume will not only shed light on an important phenomenon out there in the world - the long-overlooked ways in which Muslims, Christians and practitioners of African religious traditions interact with one another in various majority-minority configurations - but will also engage with a critical rethinking of the study of religion in Africa (and beyond).nterventions to move beyond the compartmentalization of the study of religion in Africa, this edited volume will spotlight why and how an integrated approach to Islam, Christianity, and African religious traditions is important. Bringing together stimulating case studies from Kenya, Nigeria, Zanzibar, Ghana, and Mozambique that offer new directions for ethnographic and historical research, the volume will not only shed light on an important phenomenon out there in the world - the long-overlooked ways in which Muslims, Christians and practitioners of African religious traditions interact with one another in various majority-minority configurations - but will also engage with a critical rethinking of the study of religion in Africa (and beyond).nterventions to move beyond the compartmentalization of the study of religion in Africa, this edited volume will spotlight why and how an integrated approach to Islam, Christianity, and African religious traditions is important. Bringing together stimulating case studies from Kenya, Nigeria, Zanzibar, Ghana, and Mozambique that offer new directions for ethnographic and historical research, the volume will not only shed light on an important phenomenon out there in the world - the long-overlooked ways in which Muslims, Christians and practitioners of African religious traditions interact with one another in various majority-minority configurations - but will also engage with a critical rethinking of the study of religion in Africa (and beyond). from Kenya, Nigeria, Zanzibar, Ghana, and Mozambique that offer new directions for ethnographic and historical research, the volume will not only shed light on an important phenomenon out there in the world - the long-overlooked ways in which Muslims, Christians and practitioners of African religious traditions interact with one another in various majority-minority configurations - but will also engage with a critical rethinking of the study of religion in Africa (and beyond).

Modern Nigeria

Download Modern Nigeria PDF Online Free

Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 279 pages
Book Rating : 4.2/5 (161 download)

DOWNLOAD NOW!


Book Synopsis Modern Nigeria by : Alex Egodotaye Asakitikpi

Download or read book Modern Nigeria written by Alex Egodotaye Asakitikpi and published by Bloomsbury Publishing USA. This book was released on 2024-01-25 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover Nigeria, Africa's most populous country, in this thematic encyclopedia that covers everything from geography and economics to etiquette and pop culture. Part of Bloomsbury's Understanding Modern Nations series, this volume takes readers on a tour of contemporary Nigeria, helping them better understand the country and the many cultures, religions, and ethnicities that call it home. Chapters are organized thematically, examining a variety of topics, including geography, history, government, economics, religion, ethnic and social groups, gender, education, language, etiquette, food, literature and the arts, and pop culture. Each chapter begins with an overview essay, followed by a selection of encyclopedic entries that provide a more nuanced look at that facet of modern Nigeria. The main text is supplemented with sidebars that highlight additional high-interest topics. A collection of appendices rounds out the volume, offering short vignettes of daily life in the country, a glossary of key terms, statistical data, and a list of state holidays. Once a pawn of British colonialism, today Nigeria is a sovereign nation and key player on the world stage. Its vast oil resources have made it an international powerhouse and the wealthiest country on the African continent, yet political unrest and corruption, and ethnic and religious violence continue to threaten this prosperity. Nigeria is equally rich culturally, a nation where time-honored traditions mix with contemporary influences. Explore the diversity of modern Nigeria in this concise and accessible volume.

Boko Haram

Download Boko Haram PDF Online Free

Author :
Publisher : Ohio University Press
ISBN 13 : 0821446576
Total Pages : 171 pages
Book Rating : 4.8/5 (214 download)

DOWNLOAD NOW!


Book Synopsis Boko Haram by : Brandon Kendhammer

Download or read book Boko Haram written by Brandon Kendhammer and published by Ohio University Press. This book was released on 2018-10-08 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: From its small-time origins in the early 2000s to its transformation into one of the world’s most-recognized terrorist groups, this remarkable short book tells the story of Boko Haram’s bloody, decade-long war in northeastern Nigeria. Going beyond the headlines, including the group’s 2014 abduction of 276 girls in Chibok and the international outrage it inspired, Boko Haram provides readers new to the conflict with a clearly written and comprehensive history of how the group came to be, the Nigerian government’s failed efforts to end it, and its enormous impact on ordinary citizens. Drawing on years of research, Boko Haram is a timely addition to the acclaimed Ohio Short Histories of Africa. Brandon Kendhammer and Carmen McCain—two leading specialists on northern Nigeria—separate fact from fiction within one of the world’s least-understood conflicts. Most distinctively, it is a social history, one that tells the story of Boko Haram’s violence through the journalism, literature, film, and music made by people close to it.

Theory and description in African Linguistics

Download Theory and description in African Linguistics PDF Online Free

Author :
Publisher : Language Science Press
ISBN 13 : 3961102058
Total Pages : 788 pages
Book Rating : 4.9/5 (611 download)

DOWNLOAD NOW!


Book Synopsis Theory and description in African Linguistics by : Emily Clem

Download or read book Theory and description in African Linguistics written by Emily Clem and published by Language Science Press. This book was released on 2019 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt: The papers in this volume were presented at the 47th Annual Conference on African Linguistics at UC Berkeley in 2016. The papers offer new descriptions of African languages and propose novel theoretical analyses of them. The contributions span topics in phonetics, phonology, syntax, semantics, and pragmatics and reflect the typological and genetic diversity of languages in Africa. Four papers in the volume examine Areal Features and Linguistic Reconstruction in Africa, and were presented at a special workshop on this topic held alongside the general session of ACAL.

Nurturing Language

Download Nurturing Language PDF Online Free

Author :
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110726637
Total Pages : 408 pages
Book Rating : 4.1/5 (17 download)

DOWNLOAD NOW!


Book Synopsis Nurturing Language by : Gerrit J. Dimmendaal

Download or read book Nurturing Language written by Gerrit J. Dimmendaal and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-11-07 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: This monograph introduces students and scholars in linguistics, anthropology, and intercultural communication to anthropological linguistics, with a special focus on Africa. Among the topics addressed are semantic fields such as kinship or colour terminology, spatial orientation, linguistic relativity and the link between language and cognition, onomastics, the ethnography of communication, interactional sociolinguistics, emotions, (im)politeness strategies, conversation analysis, and non-verbal communication.

Marketing the Arts

Download Marketing the Arts PDF Online Free

Author :
Publisher : Taylor & Francis
ISBN 13 : 1000788148
Total Pages : 311 pages
Book Rating : 4.0/5 (7 download)

DOWNLOAD NOW!


Book Synopsis Marketing the Arts by : Finola Kerrigan

Download or read book Marketing the Arts written by Finola Kerrigan and published by Taylor & Francis. This book was released on 2022-12-20 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including: The importance of arts consumption and its socio-cultural, political, and economic dimensions The impact of new technologies, platforms, and alternative artforms on the art market The importance of the aesthetic experience itself and how to research it The value of arts-based methods The art versus commerce debate The artist as entrepreneur The role of the arts marketer as market-maker This fully updated new edition covers digital trends in the arts and emerging technologies, including virtual reality, streaming services, and branded entertainment. It also broadens the scope of investigation beyond the West looking to film in emerging markets such as China, music in Sub-Saharan Africa, and indigenous art in Australia. Alongside in-depth theoretical analysis, this edition of Marketing the Arts takes inspiration from the creativity inherent in current artistic practice to demonstrate a plurality of approaches and methodologies. Marketing the Arts: Breaking Boundaries is core reading for advanced undergraduate and postgraduate students studying arts marketing and management. Online resources include chapter-by-chapter PowerPoint slides and questions for class discussion.