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Author : Sahed Ahmed
Publisher :
ISBN 13 :
Total Pages : 26 pages
Book Rating : 4.5/5 (162 download)
Download or read book Journey of a Digital Marketing Specialist written by Sahed Ahmed and published by . This book was released on 2021-06-06 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journey of a Digital Marketing Specialist
Author : Mojammal Hossain Mayeen
Publisher :
ISBN 13 :
Total Pages : 26 pages
Book Rating : 4.5/5 (162 download)
Download or read book Journey of a Digital Marketing Specialist a Successful Freelancer written by Mojammal Hossain Mayeen and published by . This book was released on 2021-06-07 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journey of a Digital Marketing Specialist a Successful Freelancer
Author : FH Faruk
Publisher : BookRix
ISBN 13 : 3755436582
Total Pages : 35 pages
Book Rating : 4.7/5 (554 download)
Download or read book Journey of a Digital Marketing expert written by FH Faruk and published by BookRix. This book was released on 2023-04-05 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journey of a Digital Marketing expert The Book Written by FH Faruk The book Journey of a Digital Marketing Expert is a valuable resource for anyone looking to enhance their knowledge and skills in digital marketing. This book covers a wide range of topics, including search engine optimization (SEO), social media marketing, email marketing, content marketing, and more. The author, Rahul Saini, provides practical advice and strategies based on his own experiences as a digital marketing expert, which can help readers develop their own expertise in this field. Furthermore, the book offers insights into the latest trends and best practices in digital marketing, which can help readers stay ahead of the curve and maintain a competitive edge. Overall, the Journey of a Digital Marketing Expert is a must-read for anyone seeking to expand their knowledge and skills in digital marketing and take their career or business to the next level.
Author : Robert W. Palmatier
Publisher : Bloomsbury Publishing
ISBN 13 : 1350305286
Total Pages : 414 pages
Book Rating : 4.3/5 (53 download)
Download or read book Marketing Strategy written by Robert W. Palmatier and published by Bloomsbury Publishing. This book was released on 2020-12-31 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design
Author : Mayowa Adenekan
Publisher : Mayowa Adenekan
ISBN 13 :
Total Pages : 82 pages
Book Rating : 4./5 ( download)
Download or read book A Digital Marketing Journey: A Beginner's Guide To Digital Marketing written by Mayowa Adenekan and published by Mayowa Adenekan. This book was released on 2022-09-01 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Digital Marketing Journey is a professional and personal guide that illustrates first-hand the road map to building a career in Digital Marketing—analyzing the steps-by-step process in a real-life scenario through the story of growth and personal development. Since the beginning of digital marketing, guides to this new career path have been written in bourgeois digital marketing language. However, not many books have been written to show, tell, and motivate young digital marketing fans on what to do to build a career in the space. A.M Adebayo tells his story about his journey to stardom, tackling the reasons why the field is not relatable to enthusiasts even after training. Offering mentorship advice in his ten-chapter book, modeling current marketing practices to teach and show the true ingredients, making and molding enthusiasts into great digital gurus by preparing them for the journey ahead.
Author : Larry Garland
Publisher : Pureland
ISBN 13 : 3985228000
Total Pages : 130 pages
Book Rating : 4.9/5 (852 download)
Download or read book Social Media Marketing Made Simple written by Larry Garland and published by Pureland. This book was released on 2021-02-16 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media marketers and business owners! Are you tired of scrolling through your feed wishing you had a bigger audience, but uncertain about how to go about getting more? Discover How You Can Increase Your Social Media Presence, Create Unique Content, Build a Bigger Audience, and Sell Your Products and Services With Ease.It may take a lot of planning, but do not be afraid: take the opportunity to develop a social media marketing strategy, and make your online business reach new levels of success!A common problem that many of us have is expecting our content to go viral and for our follower count to grow immediately. Many people spend an average of 3 hours on social media per day, and this number increases depending on the demographic.In reality, posts rarely go viral without many hours spent researching, strategizing, and planning the most exciting and effective content to share with their engaged followers.Understanding social media marketing will have numerous benefits, that will be relevant to a multitude of aspects of business in the twenty-first century.
Author : Bhavik Sarkhedi
Publisher : Bhavik Sarkhedi
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)
Download or read book How To Become A Digital Marketing Expert written by Bhavik Sarkhedi and published by Bhavik Sarkhedi. This book was released on 2021-07-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Dreaming isn’t just enough to be a digital marketing consultant, plan it, pursue it and finally succeed in it. To start your journey as a digital marketing consultant. To start with, define your niche, this means, before looking for clients, decide in advance what are your strengths and what service you can provide them. Once you define your niche, now you should have something that would define your skill and experience in this field. In other words, start blogging and apply the skills that you have, this would help you in the long term as you would have a statement to define your ability in the field of digital marketing. The first and foremost thing that one has to do is to be well versed with the following digital marketing trends: Search Engine Optimization (SEO) Social Media Marketing (SMM) Content Marketing Strategy Paid Marketing (Google AdWords, FB, Twitter, Linkedin) Branding & Reputation management Youtube & Video Marketing Influencer marketing Local & International Marketing Email Marketing Digital Display Marketing (Ad Ops) Web Analytics and Reporting Mobile Marketing (App store optimization) Learn in this straight-approached book on how to start your journey as a digital marketing expert and make it your full-time career.
Author : Naimish Sinha
Publisher : Blue Rose Publishers
ISBN 13 :
Total Pages : 62 pages
Book Rating : 4./5 ( download)
Download or read book A HANDBOOK FOR DIGITAL MARKETERS written by Naimish Sinha and published by Blue Rose Publishers. This book was released on 2023-02-07 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Authored by the renowned digital marketing and technology expert Naimish Sinha, “A Handbook For Digital Marketers” is an excellent guide for those seeking a successful career in the digital marketing sector. Do you aspire to become a digital marketing expert? Do you wish to embark on a rewarding career journey in the digital marketing sphere? Or, if you want to grow your business further with highly focused digital marketing campaigns, this book is a must-read for you. The book is highly comprehensive and contains all the relevant information you might need to become a successful digital marketer. Grab our copy now!
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Larry Weber
Publisher : John Wiley & Sons
ISBN 13 : 1118760816
Total Pages : 273 pages
Book Rating : 4.1/5 (187 download)
Download or read book The Digital Marketer written by Larry Weber and published by John Wiley & Sons. This book was released on 2014-04-14 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains: The ins and outs of this brave new world of digital marketing The specific techniques needed to achieve high customer engagement The modern innovations that help you outperform the competition The best targeting and positioning practices for today's digital era How customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential With the authors' decades of combined experience filling its pages, The Digital Marketer gives every marketer the tools they need to reinvent their marketing function and business practices. It helps businesses learn to adapt to a customer-centric era and teaches specific techniques for engaging customers effectively through technology. The book is an essential read for businesses of all sizes wanting to learn how to engage with customers in meaningful, profitable, and mutually beneficial ways.
Author : Syed Safwan Faisal
Publisher : Pencil
ISBN 13 : 935883224X
Total Pages : 17 pages
Book Rating : 4.3/5 (588 download)
Download or read book AI Empowered Navigating the Digital Marketing Revolution written by Syed Safwan Faisal and published by Pencil. This book was released on 2024-01-23 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Safwan Faisal, a visionary in the field of digital marketing and artificial intelligence, is a prominent figure from Karachi Division, Sindh, Pakistan. With a career spanning over eight years, Safwan has emerged as an influential force in marrying the complexities of AI with the dynamic needs of digital marketing. His educational journey, rooted in Computer Science and enriched by specialized courses in AI and digital marketing from Coursera, has been instrumental in shaping his unique skill set. Currently excelling as a Marketing Specialist at Agile IT Solutions, Safwan continues to redefine the boundaries of marketing strategies. His experience as a Digital Marketing Manager at Maskan and as an Assistant Manager of Human Resources at SAMI Pharmaceuticals (Pvt.) Ltd. has given him a diverse perspective on business strategies and human resource management. His expertise lies in effectively integrating digital marketing with AI, leading to significant improvements in customer engagement and business ROI. Safwan's approach to marketing is deeply analytical and customer-focused, emphasizing continuous learning and the adaptation to stay ahead in a fast-evolving industry. He advocates for the synergistic use of AI to enhance human creativity and efficiency in marketing. His dedication to achieving measurable results and nurturing team collaboration has established him as a respected leader and innovator in his field. Keen to share his insights and connect with like-minded professionals, Safwan is open to collaborative opportunities. He can be reached through his LinkedIn profile, email, or phone. As an author, his book "AI Empowered: Navigating the Digital Marketing Revolution" reflects his journey and expertise, offering valuable guidance to both budding and experienced professionals in the digital marketing domain. Safwan stands as a beacon for those navigating the intricate interplay of technology and marketing in the modern digital era.
Author : Saher Ghattas
Publisher : Independently Published
ISBN 13 : 9781726772099
Total Pages : 342 pages
Book Rating : 4.7/5 (72 download)
Download or read book Marketing Manager's Journey to the Summit: Why Some B2B Marketers Find Success While Others Struggle written by Saher Ghattas and published by Independently Published. This book was released on 2018-10-07 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is dedicated to marketing managers, and CMOs of B2B organizations around the world, who are tasked with bringing transformation to their organizations by creating a functional Marketing Department that is 100% Revenue Driven, while being challenged with the ultimate
Author : Jessica Rogers
Publisher : Business Expert Press
ISBN 13 : 1637420358
Total Pages : 120 pages
Book Rating : 4.6/5 (374 download)
Download or read book The Digital Marketing Landscape written by Jessica Rogers and published by Business Expert Press. This book was released on 2021-02-18 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how consumers communicate with one another. Digital technologies such as mobile phones, the internet, social media, and email contribute to what is known as the digital marketing landscape. Digital marketing offers unique ways to meet consumers where they are, engage with potential and existing consumers, capture the voice of the consumer; allow consumers to be part of a brand narrative. This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. This book offers an overview of the digital marketing landscape and how the various elements of digital can work synergistically. When the power of an integrated digital strategy is optimized, both consumers and brands benefit. The Digital Marketing Landscape serves as a practical guide for both students and professionals in a variety of settings. Readers will become familiar with terminology, understand how the different areas of digital marketing connect and work together, and gain the knowledge needed to generate valuable and actionable managerial insights for more informed decision-making.
Author : Richard Blazevich
Publisher :
ISBN 13 : 9781541342828
Total Pages : 140 pages
Book Rating : 4.3/5 (428 download)
Download or read book Digital Marketing Journey written by Richard Blazevich and published by . This book was released on 2016-12-28 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: After a few weeks at Premier Sporting Goods, Jim Harrison wondered if he could turn the company around. Sales were declining, products were becoming obsolete, and consumers were moving on. As Premier's new head of marketing, he faced the challenge of making the company relevant again. Digital Marketing Journey tells the story of a marketing leader who takes six simple steps to transform an outdated company into a successful online enterprise. In this book, Richard Blazevich and Eric Bishop offer a business fable that delivers practical and compelling advice for leaders who want to make their organization relevant in the modern era. It is a must-read for anyone from students learning about marketing and executives wanting to transform their businesses to be successful in an ever-changing environment.
Author : Max Editorial
Publisher : BookRix
ISBN 13 : 375548417X
Total Pages : 49 pages
Book Rating : 4.7/5 (554 download)
Download or read book How to Learn Digital Marketing from Scratch and Alone - Volume 04 written by Max Editorial and published by BookRix. This book was released on 2024-08-01 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this era of hyper-specialization, webinars and online lectures become valuable tools to stand out in a specific market niche in digital marketing. Learn how to identify promising niches, segment your audience, create targeted content and attract qualified leads to your online events. Position yourself as a reference in your area and become an expert sought out by companies and clients looking for personalized solutions. Relevant Content for Niches: Content Marketing: Create webinars and talks on best practices for creating, distributing, and optimizing high-quality content for your specific niche. SEO (Search EngineOptimization): Help your subscribers rank their websites and blogs on the main search engines, attracting qualified organic traffic and increasing the online visibility of your business. Social Media Marketing: Teach the best strategies for using social platforms strategically to reach your niche target audience and drive brand engagement. Email Marketing: Share effective techniques for creating email marketing campaigns that nurture leads, build customer loyalty and generate conversions in your niche market. Affiliate Marketing: Become an affiliate marketing expert and teach how to promote products or services relevant to your niche and generate income online. Tips for Niche Success: Define your niche clearly: Choose a market niche that you dominate and that has an engaged target audience with potential for growth. Create targeted content: Produce webinars and talks focused on the specific needs, challenges, and interests of your target audience. Promote your events: Use social media, email marketing and other tools to promote your webinars and talks to your niche audience. Interact with your audience: Encourage the participation of registrants during online events, answering questions, answering questions and promoting interaction between participants. Offer real value: Provide high-quality content that brings practical solutions to your target audience's problems and helps them achieve their goals. Conclusion: By mastering webinars and online lectures as tools to stand out in a specific market niche, you will be opening doors to becoming a reference in your area, attracting qualified clients and boosting your success in digital marketing. Explore the tips in this Chapter, put them into practice and become an expert sought after by companies and clients looking for personalized solutions in your niche.
Author : Dave Chaffey
Publisher : Taylor & Francis
ISBN 13 : 1000610918
Total Pages : 677 pages
Book Rating : 4.0/5 (6 download)
Download or read book Digital Marketing Excellence written by Dave Chaffey and published by Taylor & Francis. This book was released on 2022-07-22 with total page 677 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.
Author : Motaher Hossain
Publisher : Motaher Hossain
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4./5 ( download)
Download or read book Digital Marketing Strategies for Bangladeshi Market written by Motaher Hossain and published by Motaher Hossain. This book was released on 2023-08-01 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly evolving landscape of modern business, digital marketing has become an indispensable tool for connecting with consumers and driving growth. In the heart of South Asia, the vibrant and dynamic Bangladeshi market offers a plethora of opportunities for businesses and marketers willing to embrace the power of digital channels. Enter "Digital Marketing Strategies for Bangladeshi Market" – an insightful and comprehensive guide meticulously crafted by Motaher Hossain. This book takes readers on an illuminating journey through the world of digital marketing, tailored specifically for the unique characteristics of Bangladesh. From understanding the historical context of digital marketing in the country to exploring the ever-changing consumer behavior, this guide equips entrepreneurs, marketers, and businesses with essential knowledge and actionable strategies to excel in the Bangladeshi market. Each chapter delves into critical aspects of digital marketing, providing invaluable insights and practical guidance. Readers will gain a deep understanding of the Bangladeshi market landscape, including demographic and socioeconomic factors, cultural considerations, and the prevalence of mobile usage and internet penetration. With a keen focus on the evolution of digital marketing in Bangladesh, the book unveils current trends, emerging technologies, and future projections that will shape the digital landscape in the coming years. Entrepreneurs and businesses seeking to tap into this potential will find valuable information on niche markets, untapped opportunities, and avenues for foreign investors to make their mark. Drawing on real-world examples and case studies, the author demonstrates the art of crafting effective digital marketing strategies. Readers will learn how to set clear objectives, identify target audiences, and create integrated marketing plans that resonate with Bangladeshi consumers. The book's insights extend to the practicalities of website optimization, search engine optimization (SEO) strategies, pay-per-click (PPC) advertising, and social media marketing. Additionally, it explores content marketing, email marketing, influencer partnerships, video marketing, mobile marketing, and e-commerce strategies tailored for the Bangladeshi audience. Beyond tactics, "Digital Marketing Strategies for Bangladeshi Market" emphasizes the significance of data analytics, local regulations, and building strong brand presence. The book offers actionable advice on measuring ROI, evaluating campaign success, and continuous improvement to achieve maximum impact. Motaher Hossain's expertise and passion for digital marketing shine through each page of this well-researched and engaging guide. Whether you are an experienced marketer looking to expand your horizons or an entrepreneur eager to tap into the vast potential of Bangladesh, this book is your definitive roadmap to navigate the digital realm. As the Bangladeshi market continues to evolve and embrace digital transformation, "Digital Marketing Strategies for Bangladeshi Market" stands as an indispensable resource that empowers businesses to succeed in a world driven by digital innovations. If you seek to unlock the boundless opportunities presented by digital marketing in Bangladesh, this book is your gateway to success. Grab your copy now and embark on a transformative journey into the world of digital marketing in Bangladesh.
