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Author : John Grant
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 1936976684
Total Pages : 290 pages
Book Rating : 4.9/5 (369 download)
Download or read book Debunk It! written by John Grant and published by Houghton Mifflin Harcourt. This book was released on 2015-02-24 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to critical thinking for young readers looking to find some clarity in a confusing world
Author : John Grant
Publisher : John Wiley & Sons
ISBN 13 : 1119689139
Total Pages : 272 pages
Book Rating : 4.1/5 (196 download)
Download or read book Greener Marketing written by John Grant and published by John Wiley & Sons. This book was released on 2020-07-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: strong style="font-family: Arial; font-size: 13.3333px;"***BUSINESS BOOK AWARDS - FINALIST 2021*** This timely book is a sequel to John Grant’s Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing). Fast forward to mid-2020. Climate Change is back at the top of the public and political agenda. Even after covid-19, hundreds of big-name CEOs are committing to a #greenrecovery. And surveys show widespread global public support for this and recent shifts in sustainable behaviours and attitudes in markets ranging from organic food to flying. Sustainable brands are significantly outperforming conventional ones. As are sustainability related stock prices. Companies like Unilever continue to set ambitious targets related not just to climate, but biodiversity and deforestation, plastics, social justice, regenerative farming. Sustainability related trends such as plant-based foods and electric vehicles are showing steep growth and creating tomorrow's superbrands (Impossible, TESLA...). This book is packed with up to date learnings, case examples and trends, covering everything from eco labelling, transparency and the circular economy; to rebound effects, sustainable finance, blockchain and regenerative farming. A core message being that to drive sustainability, marketers firstly do really need to properly understand sustainability, its many applications and implications. Secondly to be effective, marketers need to understand what it means to their consumers and other significant audiences. Hence the book takes a long hard look at what was driving all the protests, boycotts and petitions in 2019 and what ideas, causes and platforms caught the public imagination. The ultimate goal is to go beyond marketing that simply looks good, to marketing that does good. This book helps in achieving that goal by showing the reader how to: Uncover strategies for sustainable marketing that actually deliver on green and social objectives, not just greenwashing Reconceptualise marketing and business models, and learn to recognise the commercial strategies and approaches that are no longer fit for purpose Learn how hot topics like the climate crisis, biodiversity, social justice, single use plastics and supply chain transparency influence green and social marketing Read about numerous examples and case studies from both brand leaders and challengers that have developed innovations and fresh creative approaches to green and social marketing Get practical tools, models, facts, strategies, workshop and project processes and business case rationales - so that you can build your own plans and proposals This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful marketing that makes a positive creative impact on the climate crisis and on improving human life in troubled times. Aimed both at big companies that are trying to be good, and good companies that are trying to be big.
Author : Cosey Fanni Tutti
Publisher : Faber & Faber
ISBN 13 : 0571328547
Total Pages : 558 pages
Book Rating : 4.5/5 (713 download)
Download or read book Art Sex Music written by Cosey Fanni Tutti and published by Faber & Faber. This book was released on 2017-04-04 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: A SUNDAY TIMES, TELEGRAPH, ROUGH TRADE, PITCHFORK AND UNCUT MUSIC BOOK OF THE YEARSHORTLISTED FOR THE PENDERYN MUSIC BOOK PRIZEArt Sex Music is the autobiography of a musician who, as a founding member of the avant-garde group Throbbing Gristle and electronic pioneers Chris & Cosey, has consistently challenged the boundaries of music over the past four decades.It is the account of an artist who, as part of COUM Transmissions, represented Britain at the IXth Biennale de Paris, whose Prostitution show at the ICA in 1976 caused the Conservative MP Nicholas Fairbairn to declare her, COUM and Throbbing Gristle 'Wreckers of Civilisation' . . . shortly before he was arrested for indecent exposure, and whose work continues to be held at the vanguard of contemporary art.And it is the story of her work as a pornographic model and striptease artiste which challenged assumptions about morality, erotica and art.Art Sex Music is the wise, shocking and elegant autobiography of Cosey Fanni Tutti.
Author : John Grant
Publisher : Rowman & Littlefield
ISBN 13 : 1493081659
Total Pages : 830 pages
Book Rating : 4.4/5 (93 download)
Download or read book A Comprehensive Encyclopedia of Film Noir written by John Grant and published by Rowman & Littlefield. This book was released on 2023-09-21 with total page 830 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring rumpled PIs, shyster lawyers, corrupt politicians, double-crossers, femmes fatales, and, of course, losers who find themselves down on their luck yet again, film noir is a perennially popular cinematic genre. This extensive encyclopedia describes movies from noir's earliest days – and even before, looking at some of noir's ancestors in US and European cinema – as well as noir's more recent offshoots, from neonoirs to erotic thrillers. Entries are arranged alphabetically, covering movies from all over the world – from every continent save Antarctica – with briefer details provided for several hundred additional movies within those entries. A copious appendix contains filmographies of prominent directors, actors, and writers. With coverage of blockbusters and program fillers from Going Straight (US 1916) to Broken City (US 2013) via Nora Inu (Japan 1949), O Anthropos tou Trainou (Greece 1958), El Less Wal Kilab (Egypt 1962), Reportaje a la Muerte (Peru 1993), Zift (Bulgaria 2008), and thousands more, A Comprehensive Encyclopedia of Film Noir is an engrossing and essential reference work that should be on the shelves of every cinephile.
Author : John Grant
Publisher :
ISBN 13 : 9781904332879
Total Pages : 0 pages
Book Rating : 4.3/5 (328 download)
Download or read book Bogus Science written by John Grant and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: People take great pride in the scientific culture in which they live. But large parts of society are in fact awash with ideas and preconceptions that are far removed from actual science. Successful science author John Grant turns his attention to this phenomenon, from pyramidology to the law of attraction, paranormal activity and the search for Bigfoot and Atlantis. In a text full of witty observations, delightful asides and deft skewering, Grant is unafraid to expose some of the most popular false beliefs.
Author : John Grant
Publisher : Wiley + ORM
ISBN 13 : 1119995035
Total Pages : 356 pages
Book Rating : 4.1/5 (199 download)
Download or read book The Brand Innovation Manifesto written by John Grant and published by Wiley + ORM. This book was released on 2011-01-19 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The days of the image brands are over, and new marketing has gone mainstream. The worlds biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Lukes and author of The New Marketing Manifesto, whose radical thinking has informed a generation. Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting peoples lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the brand molecule to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas - and new ideas for existing brands.
Author : John Grant
Publisher : See Sharp Press
ISBN 13 : 1947071033
Total Pages : 560 pages
Book Rating : 4.9/5 (47 download)
Download or read book Corrupted Science written by John Grant and published by See Sharp Press. This book was released on 2018-05-01 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: A searing exposé of the misuses and misrepresentations of science from the time of Galileo continuing through to the present day, this new edition includes updates on the asbestos industry, the chemicals industry, the sugar industry, the agriculture industry (the abuse of antibiotics), and the automobile industry (lead in gasoline). The final chapter has been expanded to include the full-blooded assault on science mounted by the Trump administration.
Author : Colin Wilson
Publisher :
ISBN 13 :
Total Pages : 324 pages
Book Rating : 4.:/5 (319 download)
Download or read book The Book of Time written by Colin Wilson and published by . This book was released on 1980 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: " We consider that we are constantly aware of the passage of time, and yet we understand next to nothing of its nature. In an instinctive way, we accept time as invariant, immutable, and feel somehow that the foundations of our world are rocking when we are told that the passage of time does indeed vary, depending on the situation of the person measuring that passage. Our surprise is a result of thousands of years of conditioning, during which Man has measured time with ever greater accuracy and hence come increasingly to rely upon its inviolability. The book takes as its subject time and Man's relationship with it. The scope includes many aspects of philosophy, hstory, anthropology, horology and physical science, and it is this multidisciplinary nature which is the source of The Book of Time's unique fascination. Among the topics discussed are the measurements of time, from the earliest crude sundials to the most refined modern atomic clocks, the development of the calendar, the cycle of the seasons, biological clocks and 'bodytime', the measurement of the timescales of the reote past over the thirteen billion years since the Universe was born, and the phenomena that defy all normal rules of common sense and yet are direct manifestations of the real nature of time. 'The Book of Time' is, in addition, full of absorbing sidelights on subjects as diverse at the harmony of the spheres, the reasons why all human beings have approximately the same pulse-rate, the evolution of the clock escapement, and the possibilities of time travel and the paradoxes inherent therein. 'The Book of Time' is by a panel of seven distinguished authors, each of whom has written that section of the book most closely allied to his own field." -- Book Jacket.
Author : John Grant
Publisher : John Wiley & Sons
ISBN 13 : 0470687312
Total Pages : 291 pages
Book Rating : 4.4/5 (76 download)
Download or read book The Green Marketing Manifesto written by John Grant and published by John Wiley & Sons. This book was released on 2009-08-11 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’ as a means of jumping on this bandwagon. We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand look good; we need a green marketing that does good. The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a ‘Green Matrix’ as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.
Author : John Grant
Publisher :
ISBN 13 : 9780762706143
Total Pages : 212 pages
Book Rating : 4.7/5 (61 download)
Download or read book Great American Rail Journeys written by John Grant and published by . This book was released on 2000 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The executive producer of the PBS TV programs by the same name now brings the joys of North American rail journeys to readers in a large-format color tome. Enriched with historical detail, each of the eight chapters celebrates one rail journey. 150 color photos. 8 maps.
Author : John Grant
Publisher :
ISBN 13 : 9780823030415
Total Pages : 0 pages
Book Rating : 4.0/5 (34 download)
Download or read book Masters of Animation written by John Grant and published by . This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A superbly detailed, in-depth, and entertaining look at the life and work of 30 great animators. Filled with riveting, full-color examples from Winsor McCay, Walt Disney, Jim Henson, Richard Williams, Hayao Miyazaki, and more.
Author : John Clute
Publisher : Macmillan
ISBN 13 : 9780312198695
Total Pages : 1110 pages
Book Rating : 4.1/5 (986 download)
Download or read book The Encyclopedia of Fantasy written by John Clute and published by Macmillan. This book was released on 1999-03-15 with total page 1110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like its companion volume, "The Encyclopedia of Science Fiction", this massive reference of 4,000 entries covers all aspects of fantasy, from literature to art.
Author : Donald Shaw
Publisher :
ISBN 13 :
Total Pages : 212 pages
Book Rating : 4.0/5 (19 download)
Download or read book Highland legends and fugitive pieces of original poetry, with translations from the Gaelic and vice versa. By “Glenmore” written by Donald Shaw and published by . This book was released on 1859 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Grant
Publisher :
ISBN 13 : 9781856278300
Total Pages : 128 pages
Book Rating : 4.2/5 (783 download)
Download or read book An Introduction to Viking Mythology written by John Grant and published by . This book was released on 1996 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: The whole range of Viking mythology covered, from Odin and the creation right through the lives and adventures to the death ofgoddesses and gods. Includes Viking artifacts.
Author : John Grant
Publisher : Simon and Schuster
ISBN 13 : 1471121364
Total Pages : 212 pages
Book Rating : 4.4/5 (711 download)
Download or read book Littlenose Collection: The Explorer written by John Grant and published by Simon and Schuster. This book was released on 2014-04-24 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Neanderthal winter lasts for months and months; it's a great time to go exploring. With ice, snow, mist and fog all around, there's lots of fun to be had - from sledging and hunting to rescuing strange tribespeople from the snow. But Littlenose's curiosity also leads him into trouble - somehow he just can't seem to steer clear of it! This collection comprises fifteen classic Littlenose stories. Things are never calm for long in this naughty caveboy's world...
Author : John Grant
Publisher : Simon and Schuster
ISBN 13 : 1471121380
Total Pages : 352 pages
Book Rating : 4.4/5 (711 download)
Download or read book Littlenose Collection: The Magician written by John Grant and published by Simon and Schuster. This book was released on 2014-07-31 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Neanderthal winter lasts for months and months; it's a great time to go exploring. With ice, snow, mist and fog all around, there's lots of fun to be had - from sledging and hunting to rescuing strange tribespeople from the snow. But Littlenose's curiosity also leads him into trouble - somehow he just can't seem to steer clear of it! This collection comprises fifteen classic Littlenose stories. Things are never calm for long in this naughty caveboy's world...
Author : Colin Wilson
Publisher :
ISBN 13 : 9780906671276
Total Pages : 255 pages
Book Rating : 4.6/5 (712 download)
Download or read book The Directory of Possibilities written by Colin Wilson and published by . This book was released on 1981 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt:
