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Author : Martha N. Matthews
Publisher :
ISBN 13 :
Total Pages : 42 pages
Book Rating : 4.:/5 (254 download)
Download or read book JOAs and Advertising Rates written by Martha N. Matthews and published by . This book was released on 1990 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Charles J. Romeo
Publisher :
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4.F/5 ( download)
Download or read book Do Newspaper JOA's Charge Monopoly Advertising Rates? written by Charles J. Romeo and published by . This book was released on 2000 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : American Bar Association
ISBN 13 : 9781590318645
Total Pages : 452 pages
Book Rating : 4.3/5 (186 download)
Download or read book Federal Statutory Exemptions from Antitrust Law written by and published by American Bar Association. This book was released on 2007 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Congress. Senate. Committee on the Judiciary
Publisher :
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.0/5 ( download)
Download or read book Newspaper Preservation Act written by United States. Congress. Senate. Committee on the Judiciary and published by . This book was released on 1987 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Simon P. Anderson
Publisher : Elsevier
ISBN 13 : 0444636951
Total Pages : 820 pages
Book Rating : 4.4/5 (446 download)
Download or read book Handbook of Media Economics written by Simon P. Anderson and published by Elsevier. This book was released on 2015-11-17 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. Chapters span the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The volumes provide a powerful introduction for those interested in starting research in media economics. Helps academic and non-academic economists understand recent rapid changes in theoretical and empirical advances, in structural empirical methods, and in the media industry's connection with the democratic process Presents the only detailed summary of media economics that emphasizes political economy, merger policy, and competition policy Pays special attention to the economic influences of the Internet, including developments in social media, user-generated content, and advertising, as well as the Internet's effects on newspapers, radio, and television
Author : Janet A. Bridges
Publisher : Nova Publishers
ISBN 13 : 9781594546051
Total Pages : 150 pages
Book Rating : 4.5/5 (46 download)
Download or read book Newspaper Competition in the Millennium written by Janet A. Bridges and published by Nova Publishers. This book was released on 2006 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology in the 21st century has redesigned most editorial jobs and extended the potential reach of any publication, no matter how small . In effect, not only the individual business models but also the overall industry competitive model has changed. No longer confined to serving a physically defined environment, individual newspapers can set their own goals, both for news distribution and for advertising reach, without concern for physical restrictions. And the continual sales of newspaper properties result in mergers, increased clustering and other types of group alliances. The newspaper industry is also affected competitively by employee recruitment and retention, the non-daily market, other news-related media and non-news carriers of advertising. The industry-related technology has in effect exploded, reaching every news medium in some way. Within the framework of the exploding technological environment, the country's economy and changing demographics have created increased challenges for an industry so dependent on advertising revenue and reader reach. This volume explores the competitive issues as they relate to the industry at this time.
Author : John C. Busterna
Publisher : Praeger
ISBN 13 :
Total Pages : 192 pages
Book Rating : 4.3/5 (91 download)
Download or read book Joint Operating Agreements written by John C. Busterna and published by Praeger. This book was released on 1993 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Conrad C. Fink
Publisher : SIU Press
ISBN 13 : 9780809313334
Total Pages : 420 pages
Book Rating : 4.3/5 (133 download)
Download or read book Strategic Newspaper Management written by Conrad C. Fink and published by SIU Press. This book was released on 1988 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: The time is right for bright, aggressive newspaper managers to influence and prosper, but bleak indeed for those newspapers whose managers lack the requisite knowledge. Using case studies and examples from the business, Fink shows why some newspapers change with the times and surge ahead and why some continue to publish to an eroding market base and fail. The difference between success and failure, he concludes, is in "long-range planning and in daily operating methodology—in, simply, the professionalism of management at all levels."
Author : Simon P. Anderson
Publisher : Elsevier
ISBN 13 : 0444627243
Total Pages : 563 pages
Book Rating : 4.4/5 (446 download)
Download or read book Handbook of Media Economics, vol 1A written by Simon P. Anderson and published by Elsevier. This book was released on 2016-01-29 with total page 563 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. The book spans the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The book provides a powerful introduction for those interested in starting research in media economics. Helps academic and non-academic economists understand recent rapid changes in theoretical and empirical advances, in structural empirical methods, and in the media industry's connection with the democratic process Presents the only detailed summary of media economics that emphasizes political economy, merger policy, and competition policy Pays special attention to the economic influences of the Internet, including developments in social media, user-generated content, and advertising, as well as the Internet's effects on newspapers, radio, and television
Author :
Publisher : Nova Publishers
ISBN 13 : 9781600211881
Total Pages : 152 pages
Book Rating : 4.2/5 (118 download)
Download or read book Advances in Communications and Media Research written by and published by Nova Publishers. This book was released on 2007 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alan Albarran
Publisher : Routledge
ISBN 13 : 113561167X
Total Pages : 747 pages
Book Rating : 4.1/5 (356 download)
Download or read book Handbook of Media Management and Economics written by Alan Albarran and published by Routledge. This book was released on 2006-04-21 with total page 747 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors--all well established in their areas of specialty--represent domestic and international scholarship. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this growing arena of study. The Handbook of Media Management and Economics will serve to stimulate future thought and research in the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come.
Author : Charles Warner
Publisher : John Wiley & Sons
ISBN 13 : 1444359274
Total Pages : 616 pages
Book Rating : 4.4/5 (443 download)
Download or read book Media Selling written by Charles Warner and published by John Wiley & Sons. This book was released on 2011-08-26 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data
Author : Steven M. Hallock
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313087784
Total Pages : 225 pages
Book Rating : 4.3/5 (13 download)
Download or read book Editorial and Opinion written by Steven M. Hallock and published by Bloomsbury Publishing USA. This book was released on 2006-11-30 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1930 there were 288 competitive major newspaper markets in the United States. Today, there are fewer than 30. The diminishing diversity of opinion and voices in newspapers editorials is taking place even as technological advances seemingly provide more sources of (the same) information. As Hallock shows, the concentration of media ownership in fewer and fewer hands allows those individuals and entities an inordinate amount of influence. In this intriguing book, he examines 18 newspaper markets to show us exactly how and where this troubling trend is occurring, what it means for the political landscape, and, ultimately, how it can affect us all. Newspaper editorials say a lot about the society in which we live. They are not just an indication and reflection of the issues of the day and of which way the political wind is blowing. They are also a part of the political climate that sets the agenda for politicians, and helps them discern which are the hot-button issues and which side people are on. Journalists and politicians enjoy a level of symbiosis in their relationships-they influence each other indirectly. It therefore follows that when fewer ideas, and a narrower range of opinions, are expressed in the nation's newspapers, there is a real danger that our thinking can become more simplistic as well.
Author :
Publisher :
ISBN 13 :
Total Pages : 388 pages
Book Rating : 4.3/5 (243 download)
Download or read book Review of Industrial Organization written by and published by . This book was released on 2003 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 566 pages
Book Rating : 4.0/5 ( download)
Download or read book Resources in Education written by and published by . This book was released on 1991 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stephen Lacy
Publisher : Ablex Publishing Corporation
ISBN 13 :
Total Pages : 320 pages
Book Rating : 4.F/5 ( download)
Download or read book The Economics and Regulation of United States Newspapers written by Stephen Lacy and published by Ablex Publishing Corporation. This book was released on 1993 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Donald M. Gillmor
Publisher :
ISBN 13 :
Total Pages : 968 pages
Book Rating : 4.F/5 ( download)
Download or read book Mass Communication Law written by Donald M. Gillmor and published by . This book was released on 1998 with total page 968 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides a comprehensive survey of media law. It is the original modern casebook in mass communication law, emphasizing learning of law principles and precedents directly from the writings of courts and administrative agencies.
