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Author : Dentsū
Publisher :
ISBN 13 :
Total Pages : 341 pages
Book Rating : 4.:/5 (181 download)
Download or read book Japan Marketing/advertising Yearbook 1987 written by Dentsū and published by . This book was released on 1986 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 364 pages
Book Rating : 4.3/5 (512 download)
Download or read book Dentsu Japan Marketing/advertising Yearbook written by and published by . This book was released on 1989 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 368 pages
Book Rating : 4.:/5 (318 download)
Download or read book Japan ... Marketing and Advertising Yearbook written by and published by . This book was released on 2000 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mary E. Lassanyi
Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.:/5 (319 download)
Download or read book Japan Marketing and Trade, Current Assessment written by Mary E. Lassanyi and published by . This book was released on 1988 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dentsu
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (786 download)
Download or read book Japan written by Dentsu and published by . This book was released on 1990 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ian Melville
Publisher : Routledge
ISBN 13 : 1136379878
Total Pages : 270 pages
Book Rating : 4.1/5 (363 download)
Download or read book Marketing in Japan written by Ian Melville and published by Routledge. This book was released on 2012-05-23 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Marketing in Japan' is ideal for executives wanting a 'hands-on' guide to entering the Japanese market. If you are already operating any kind of business venture either in Japan or with Japan, or if you hope to do so in the future, this book is for you. It provides business people with all the necessary information about business, including marketing and distribution in Japan. Few Westerners have as thorough and distinguished a background in different areas of Japanese trade as Ian Melville; in addition to several years of exporting to Japan, he teaches Japanese business at Tokyo's Sophia University completing a PhD in the subject at Tokyo University. Marketing in Japan is an important book that will ensure that readers become well equipped to deal with increasing their business in Japan.
Author : Dentsū
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (643 download)
Download or read book JAPAN marketing-advertising yearbook 1985-86 written by Dentsū and published by . This book was released on 1986 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : 電通広報室出版部
Publisher :
ISBN 13 : 9784885531422
Total Pages : 360 pages
Book Rating : 4.5/5 (314 download)
Download or read book Japan 2001 Marketing & Advertising Yearbook written by 電通広報室出版部 and published by . This book was released on 2001-01-05 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Chikara Higashi
Publisher : Springer Science & Business Media
ISBN 13 : 9401578915
Total Pages : 338 pages
Book Rating : 4.4/5 (15 download)
Download or read book The Internationalization of the Japanese Economy written by Chikara Higashi and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the first, 1987, edition of this book, Dr. Higashi and Dr. Lauter have discussed and analyzed the initial stages of the internationalization process The authors with Michio Watanabe at a reception in Hakone, Japan, 1988. xvi THE INTERNATIONALIZATION OF THE JAPANESE ECONOMY of the Japanese economy as it had evolved between 1985 and 1986. In this, the second, edition, they explore the developments during 1985-1988 and show how the gradual transformation of the economy from export-Ied to domestic demand-Ied growth has taken place, what the results of the trans formation process are, what remaining problems still have to be resolved, and what directions the Japanese economy might take in the future. While the transformation process is by no means completed, Drs. Higashi and Lauter provide a broad, policy-analysis based overview that enables the reader to understand not only the economic but also the basic political and social issues involved in the internationalization process. In this sense, the authors stay away from the extreme positions that characterize so many of the publications on Japan today and attempt to provide a realistic view of the changes and the impact of these changes. I believe that this book is a fair and balanced representation of events.
Author :
Publisher :
ISBN 13 :
Total Pages : 354 pages
Book Rating : 4.3/5 (81 download)
Download or read book Special Reference Briefs written by and published by . This book was released on 1983 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 : 9784885530340
Total Pages : 412 pages
Book Rating : 4.5/5 (33 download)
Download or read book Japan 1992 Marketing and Advertising Yearbook written by and published by . This book was released on 1991 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Basil G. Englis
Publisher : Psychology Press
ISBN 13 : 131775977X
Total Pages : 279 pages
Book Rating : 4.3/5 (177 download)
Download or read book Global and Multinational Advertising written by Basil G. Englis and published by Psychology Press. This book was released on 2013-11-19 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets. The scholars and advertising professionals who contributed these chapters will have much to say to consumer psychologists and marketing specialists alike.
Author :
Publisher :
ISBN 13 :
Total Pages : 404 pages
Book Rating : 4.:/5 (318 download)
Download or read book Dentsu Japan Marketing/advertising Yearbook written by and published by . This book was released on 1990 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 316 pages
Book Rating : 4.:/5 (318 download)
Download or read book Japan Economic Almanac written by and published by . This book was released on 1990 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mary E. Lassanyi
Publisher :
ISBN 13 :
Total Pages : 564 pages
Book Rating : 4.X/5 (1 download)
Download or read book Japan's Agricultural Market and Trade, 1979-March 1987 written by Mary E. Lassanyi and published by . This book was released on 1987 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 410 pages
Book Rating : 4.:/5 (253 download)
Download or read book Japan 1991 Marketing and Advertising Yearbook written by and published by . This book was released on 1990 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 : 9784885531309
Total Pages : 358 pages
Book Rating : 4.5/5 (313 download)
Download or read book Japan marketing and advertising yearbook written by and published by . This book was released on 1999 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt:
