Issues And Goals

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Atomic Habits

Author : James Clear
Publisher : Penguin
ISBN 13 : 0735211302
Total Pages : 321 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis Atomic Habits by : James Clear

Download or read book Atomic Habits written by James Clear and published by Penguin. This book was released on 2018-10-16 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 New York Times bestseller. Over 20 million copies sold! Translated into 60+ languages! Tiny Changes, Remarkable Results No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights. Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field. Learn how to: make time for new habits (even when life gets crazy); overcome a lack of motivation and willpower; design your environment to make success easier; get back on track when you fall off course; ...and much more. Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.

Design for Global Challenges and Goals

Author : Emmanuel Tsekleves
Publisher : Routledge
ISBN 13 : 1000356744
Total Pages : 253 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Design for Global Challenges and Goals by : Emmanuel Tsekleves

Download or read book Design for Global Challenges and Goals written by Emmanuel Tsekleves and published by Routledge. This book was released on 2021-03-14 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design for Global Challenges and Goals charts the developments, opportunities and challenges for design research in addressing global challenges facing developing contexts focusing on the UN’s Sustainable Development Goals. The book explores the role that design and social responsibility play in the UN Sustainable Development Goals and how design works in developing contexts. It presents 10 design-led case studies addressing different Sustainable Development Goals ranging from reducing poverty and hunger, improving health and wellbeing, promoting gender equality, developing more sustainable cities and communities, encouraging more responsible consumption and production, and tackling climate change. Design for Global Challenges and Goals also addresses the future, offering foresight into the research in global challenges by identifying the opportunities and emerging trends for researchers. Providing a guide to the state of the art of design research that addresses the Sustainable Development Goals, this book will be of interest to researchers, practitioners and students who want their research to address global challenges.

Performance Goals in Public Management and Policy

Author : Chan Su Jung
Publisher : Edward Elgar Publishing
ISBN 13 : 178897185X
Total Pages : 374 pages
Book Rating : 4.7/5 (889 download)

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Book Synopsis Performance Goals in Public Management and Policy by : Chan Su Jung

Download or read book Performance Goals in Public Management and Policy written by Chan Su Jung and published by Edward Elgar Publishing. This book was released on 2018-07-27 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chan Su Jung provides a thorough review of goal ambiguity in the public sector, exploring the general assertions, arguments and empirical evidence regarding performance goal ambiguity, particularly highlighting its causes, consequences, and mediation effects. The author proposes a new conceptual framework for successful analysis of goal ambiguity that can effectively relate to diverse organizational and program characteristics.

Achieving the Sustainable Development Goals

Author : Simon Dalby
Publisher : Routledge
ISBN 13 : 0429642296
Total Pages : 262 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Achieving the Sustainable Development Goals by : Simon Dalby

Download or read book Achieving the Sustainable Development Goals written by Simon Dalby and published by Routledge. This book was released on 2019-04-11 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book draws on the expertise of faculty and colleagues at the Balsillie School of International Affairs to both locate the Sustainable Development Goals (SDGs) as a contribution to the development of global government and to examine the political-institutional and financial challenges posed by the SDGs. The contributors are experts in global governance issues in a broad variety of fields ranging from health, food systems, social policy, migration and climate change. An introductory chapter sets out the broad context of the governance challenges involved, and how individual chapters contribute to the analysis. The book begins by focusing on individual SDGs, examining briefly the background to the particular goal and evaluating the opportunities and challenges (particularly governance challenges) in achieving the goal, as well as discussing how this goal relates to other SDGs. The book goes on to address the broader issues of achieving the set of goals overall, examining the novel financing mechanisms required for an enterprise of this nature, the trade-offs involved (particularly between the urgent climate agenda and the social/economic goals), the institutional arrangements designed to enable the achievement of the goals and offering a critical perspective on the enterprise as a whole. Achieving the Sustainable Development Goals makes a distinctive contribution by covering a broad range of individual goals with contributions from experts on governance in the global climate, social and economic areas as well as providing assessments of the overall project – its financial feasibility, institutional requisites, and its failures to tackle certain problems at the core. This book will be of great interest to scholars and students of international affairs, development studies and sustainable development, as well as those engaged in policymaking nationally, internationally and those working in NGOs.

The Great Mental Models, Volume 1

Author : Shane Parrish
Publisher : Penguin
ISBN 13 : 0593719972
Total Pages : 209 pages
Book Rating : 4.5/5 (937 download)

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Book Synopsis The Great Mental Models, Volume 1 by : Shane Parrish

Download or read book The Great Mental Models, Volume 1 written by Shane Parrish and published by Penguin. This book was released on 2024-10-15 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind behind the acclaimed Farnam Street blog and “The Knowledge Project” podcast. This first book in the series is your guide to learning the crucial thinking tools nobody ever taught you. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models–representations of how something works that can scale onto other fields. Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back. The Great Mental Models: Volume 1, General Thinking Concepts shows you how making a few tiny changes in the way you think can deliver big results. Drawing on examples from history, business, art, and science, this book details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making and productivity. This book will teach you how to: Avoid blind spots when looking at problems. Find non-obvious solutions. Anticipate and achieve desired outcomes. Play to your strengths, avoid your weaknesses, … and more. The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.

Covid - 19 Pandemic: Issues on Sustainable Development Goals

Author : C.Subbulakshmi
Publisher : Shanlax Publications
ISBN 13 : 9391373453
Total Pages : 327 pages
Book Rating : 4.3/5 (913 download)

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Book Synopsis Covid - 19 Pandemic: Issues on Sustainable Development Goals by : C.Subbulakshmi

Download or read book Covid - 19 Pandemic: Issues on Sustainable Development Goals written by C.Subbulakshmi and published by Shanlax Publications. This book was released on with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the pandemic struck, family, education, and the economy all took a hit in terms of maintaining structural relationships. Even before the Pandemic, India's socio-cultural system had been facing numerous difficulties and changes as a result of political and economic forces, Corona. Religion, the economy, and the political system have all played important roles in changing the social structure. Nutrition is also a significant concern. Nutrition is a science that is engaged in the prevention and treatment of a wide range of infectious and non-infectious disorders. A well-balanced diet aids in the improvement of general public immunity and, as a result, aids in the prevention of infection. During covid -19 infection, there are numerous illness conditions or comorbidities that present a significant problem. As a result of the COVID-19 epidemic, our society has undergone a rapid and deep digital transition. The epidemic prompted us to make a historic digital shift in our daily lives and activities, including our children's educational transfer from traditional to digital classroom practise. COVID-19 has the potential to alter the education system, affecting teaching/learning, research/innovation, community service/engagement, and the experience of staff and students. Domestic violence, on the other hand, is an age-old social tragedy that has long been kept from society's gaze. Domestic abuse affects people from all walks of life, regardless of their social, economic, religious, or cultural backgrounds. Threats, name-calling, preventing communication with family or friends, withholding money, actual or threatened physical harm, and sexual assault are just some of the behaviours that might be used. In the agricultural industry, an estimated 10 million migrant workers returned to their home countries in 2020, following the enforcement of the lockdown. Agriculture and related sectors grew by 3.4 percent in 2020-21, despite the fact that global economic growth slowed to -7.2 percent. During the Covid-19 pandemic, the food supply mechanisms were thrown off. As a result, the farming community as well as the economy's most vulnerable sectors are impacted. The government, NGOs, and individuals have discovered that they can have a significant impact on the environment. Our government is always emphasising the need of drinking pure water, especially during this pandemic. But we are lacking in drinking water supply to all areas. Pure drinking water is a solution for keeping ourselves away from infectious diseases. This pandemic epidemic has had several negative consequences, including as an increase in medical waste, disinfectants, and the use of masks and gloves damaging the environment. In order to keep our ecosystem sustainable, suitable guidelines and planned measures must be applied to combat the epidemic and maintain environmental harmony. Covid-19's current predicament has thrown the world's socio-cultural structure, as well as its work culture, into disarray. The sanitary, safety, and health procedures have beyond any local culture's norms. To protect the world from the extremely infectious coronavirus, a new global culture has arisen. The use of facemasks, hand gloves, and hand sanitizers, as well as physical separation, has become the new normal. The present situation has given thrust to the virtual world and various steps have been taken by the government to increase the contactless experience.

The Goals of Medicine

Author : Mark J. Hanson
Publisher : Georgetown University Press
ISBN 13 : 9781589014442
Total Pages : 258 pages
Book Rating : 4.0/5 (144 download)

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Book Synopsis The Goals of Medicine by : Mark J. Hanson

Download or read book The Goals of Medicine written by Mark J. Hanson and published by Georgetown University Press. This book was released on 2000-10-27 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Debates over health care have focused for so long on economics that the proper goals for medicine seem to be taken for granted; yet problems in health care stem as much from a lack of agreement about the goals and priorities of medicine as from the way systems function. This book asks basic questions about the purposes and ends of medicine and shows that the answers have practical implications for future health care delivery, medical research, and the education of medical students. The Hastings Center coordinated teams of physicians, nurses, public health experts, philosophers, theologians, politicians, health care administrators, social workers, and lawyers in fourteen countries to explore these issues. In this volume, they articulate four basic goals of medicine — prevention of disease, relief of suffering, care of the ill, and avoidance of premature death — and examine them in light of the cultural, political, and economic pressures under which medicine functions. In reporting these findings, the contributors touch on a wide range of diverse issues such as genetic technology, Chinese medicine, care of the elderly, and prevention and public health. The Goals of Medicine clearly demonstrates the importance of clarifying the purposes of medicine before attempting to change the economic and organizational systems. It warns that without such examination, any reform efforts may be fruitless.

The Goal

Author : Eliyahu M. Goldratt
Publisher : Routledge
ISBN 13 : 1351982117
Total Pages : 471 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis The Goal by : Eliyahu M. Goldratt

Download or read book The Goal written by Eliyahu M. Goldratt and published by Routledge. This book was released on 2016-08-12 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alex Rogo is a harried plant manager working ever more desperately to try and improve performance. His factory is rapidly heading for disaster. So is his marriage. He has ninety days to save his plant - or it will be closed by corporate HQ, with hundreds of job losses. It takes a chance meeting with a colleague from student days - Jonah - to help him break out of conventional ways of thinking to see what needs to be done. Described by Fortune as a 'guru to industry' and by Businessweek as a 'genius', Eliyahu M. Goldratt was an internationally recognized leader in the development of new business management concepts and systems. This 20th anniversary edition includes a series of detailed case study interviews by David Whitford, Editor at Large, Fortune Small Business, which explore how organizations around the world have been transformed by Eli Goldratt's ideas. The story of Alex's fight to save his plant contains a serious message for all managers in industry and explains the ideas which underline the Theory of Constraints (TOC) developed by Eli Goldratt. Written in a fast-paced thriller style, The Goal is the gripping novel which is transforming management thinking throughout the Western world. It is a book to recommend to your friends in industry - even to your bosses - but not to your competitors!

The Psychology of Goals

Author : Gordon B. Moskowitz
Publisher : Guilford Press
ISBN 13 : 1606230298
Total Pages : 561 pages
Book Rating : 4.6/5 (62 download)

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Book Synopsis The Psychology of Goals by : Gordon B. Moskowitz

Download or read book The Psychology of Goals written by Gordon B. Moskowitz and published by Guilford Press. This book was released on 2009-01-16 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together leading authorities, this tightly edited volume reviews the breadth of current knowledge about goals and their key role in human behavior. Presented are cutting-edge theories and findings that shed light on the ways people select and prioritize goals; how they are pursued; factors that lead to success or failure in achieving particular aims; and consequences for individual functioning and well-being. Thorough attention is given to both conscious and nonconscious processes. The biological, cognitive, affective, and social underpinnings of goals are explored, as is their relationship to other motivational constructs.

F22 aircraft : issues in achieving engineering and manufacturing development goals : report to congressional committees

Author :
Publisher : DIANE Publishing
ISBN 13 : 1428973990
Total Pages : 36 pages
Book Rating : 4.4/5 (289 download)

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Book Synopsis F22 aircraft : issues in achieving engineering and manufacturing development goals : report to congressional committees by :

Download or read book F22 aircraft : issues in achieving engineering and manufacturing development goals : report to congressional committees written by and published by DIANE Publishing. This book was released on with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Improving the Sustainable Development Goals

Author : Lars Niklasson
Publisher : Routledge
ISBN 13 : 0429633165
Total Pages : 132 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Improving the Sustainable Development Goals by : Lars Niklasson

Download or read book Improving the Sustainable Development Goals written by Lars Niklasson and published by Routledge. This book was released on 2019-04-12 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Improving the Sustainable Development Goals evaluates the Global Goals (Agenda 2030) by looking at their design and how they relate to theories of economic development. Adopted unanimously by the member states of the United Nations (UN) in 2015, the goals are remarkable for the global commitment on a set of targets to reach by 2030, but also for the lack of a strategy of implementation. The choice of appropriate action is handed over to individual governments, some of which are limited by their lack of resources. This book explores how implementation of the sustainable development goals (SDGs) can be developed, especially in developing countries. The content, strengths and weaknesses of the SDGs are critically examined, alongside their relationship to ongoing academic research. The authors also investigate the actions of governments over the past three years by looking at the national strategies they have presented at annual meetings of the UN High-Level Political Forum. Improving the Sustainable Development Goals takes a critical but constructive approach, pointing out risks as well as possible remedies. The SDGs are seen as an opportunity for a global conversation on what works in solving some fundamental problems relating to poverty and environmental degradation. With the inclusion of a chapter by Tobias Ogweno, former member of the Kenya’s UN mission, this book will appeal to all those who are interested in policy analysis with a focus on development issues.

Taking the Initiative

Author : John B. Bader
Publisher : Georgetown University Press
ISBN 13 : 0878406298
Total Pages : 295 pages
Book Rating : 4.8/5 (784 download)

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Book Synopsis Taking the Initiative by : John B. Bader

Download or read book Taking the Initiative written by John B. Bader and published by Georgetown University Press. This book was released on 1996 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking the Initiative shows that majority party leaders in Congress have set and successfully pushed their own policy agendas for decades--revealing the 'Contract With America' as only the most recent, and certainly not the most successful, example of independent policy making. Cutting deeply into the politics and personalities of three decades of party leadership, John B. Bader probes the strategies and evaluates the effectiveness of House and Senate leaders operating in a divided government, when Congress and the presidency are controlled by different political parties. He provides a historical context for analyzing the"Contract" and shows that aggressive agenda-setting has long been a regular feature of majority party leadership. Bader interviewed more than seventy congressional leaders, staff members, party officials, and political consultants, including speakers Thomas "Tip" O'Neill and Jim Wright, for this book. He supplemented these interviews with research in largely unexplored archival materials such as press conference transcripts, notes from White House leadership meetings, and staff memoranda on strategy.

Human Well-Being and Economic Goals

Author : Frank Ackerman
Publisher : Island Press
ISBN 13 : 9781559635608
Total Pages : 472 pages
Book Rating : 4.6/5 (356 download)

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Book Synopsis Human Well-Being and Economic Goals by : Frank Ackerman

Download or read book Human Well-Being and Economic Goals written by Frank Ackerman and published by Island Press. This book was released on 1997-11-01 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are the ends of economic activity? According to neoclassical theory, efficient interaction of the profit-maximizing "ideal producer" and the utility-maximizing "ideal consumer" will eventually lead to some sort of social optimum. But is that social optimum the same as human well-being? Human Well-Being and Economic Goals addresses that issue, considering such questions as: Does the maximization of individual welfare really lead to social welfare? How can we deal with questions of relative welfare and of equity? How do we define, or at least understand, individual and social welfare? And how can these things be measured, or even assessed? Human Well-Being and Economic Goals brings together more than 75 concise summaries of the most significant literature in the field that consider issues of present and future individual and social welfare, national development, consumption, and equity. Like its predecessors in the Frontier Issues in Economic Thought series, it takes a multidisciplinary approach to economic concerns, examining their sociological, philosophical, and psychological aspects and implications as well as their economic underpinnings. Human Well-Being and Economic Goals provides a powerful introduction to the current and historical writings that examine the concept of human well-being in ways that can help us to set goals for economic activity and judge its success. It is a valuable summary and overview for students, economists, and social scientists concerned with these issues.

Goal Attainment Scaling

Author : Thomas J. Kiresuk
Publisher : Psychology Press
ISBN 13 : 1317767020
Total Pages : 380 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis Goal Attainment Scaling by : Thomas J. Kiresuk

Download or read book Goal Attainment Scaling written by Thomas J. Kiresuk and published by Psychology Press. This book was released on 2014-02-25 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is an extensive literature on Goal Attainment Scaling (GAS), but the publications are widely scattered and often inaccessible, covering several foreign countries and many professional disciplines and fields of application. This book provides both a user manual and a complete reference work on GAS, including a comprehensive account of what the method is, what its strengths and limitations are, how it can be used, and what it can offer. The book is designed to be of interest to service providers, program directors and administrators, service and business organizations, program evaluators, researchers, and students in a variety of fields. No previous account of GAS has provided an up-to-date, comprehensive description and explanation of the technique. The chapters include a basic "how to do it" handbook, step-by-step implementation instructions, frequently occurring problems and what should be done about them, methods for monitoring the quality of the goal setting process, and a discussion of policy and administration issues. There are many illustrations from actual applications including examples of goals scaled for the individual, the specific program, the agency, or the total system. Procedures for training and estimates of training costs are also provided.

Flash Feedback [Grades 6-12]

Author : Matthew Johnson
Publisher : Corwin Press
ISBN 13 : 1071803131
Total Pages : 199 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Flash Feedback [Grades 6-12] by : Matthew Johnson

Download or read book Flash Feedback [Grades 6-12] written by Matthew Johnson and published by Corwin Press. This book was released on 2020-02-11 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beat burnout with time-saving best practices for feedback For ELA teachers, the danger of burnout is all too real. Inundated with seemingly insurmountable piles of papers to read, respond to, and grade, many teachers often find themselves struggling to balance differentiated, individualized feedback with the one resource they are already overextended on—time. Matthew Johnson offers classroom-tested solutions that not only alleviate the feedback-burnout cycle, but also lead to significant growth for students. These time-saving strategies built on best practices for feedback help to improve relationships, ignite motivation, and increase student ownership of learning. Flash Feedback also takes teachers to the next level of strategic feedback by sharing: How to craft effective, efficient, and more memorable feedback Strategies for scaffolding students through the meta-cognitive work necessary for real revision A plan for how to create a culture of feedback, including lessons for how to train students in meaningful peer response Downloadable online tools for teacher and student use Moving beyond the theory of working smarter, not harder, Flash Feedback works deeper by developing practices for teacher efficiency that also boost effectiveness by increasing students’ self-efficacy, improving the clarity of our messages, and ultimately creating a classroom centered around meaningful feedback.

Some Aspects and Issues in Goal Formulation

Author : G. Rensi
Publisher :
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4.:/5 (817 download)

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Book Synopsis Some Aspects and Issues in Goal Formulation by : G. Rensi

Download or read book Some Aspects and Issues in Goal Formulation written by G. Rensi and published by . This book was released on 1979 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considers goal setting in the context of both planning and organization.

Hard Goals : The Secret to Getting from Where You Are to Where You Want to Be

Author : Mark Murphy
Publisher : McGraw Hill Professional
ISBN 13 : 9780071754231
Total Pages : 224 pages
Book Rating : 4.7/5 (542 download)

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Book Synopsis Hard Goals : The Secret to Getting from Where You Are to Where You Want to Be by : Mark Murphy

Download or read book Hard Goals : The Secret to Getting from Where You Are to Where You Want to Be written by Mark Murphy and published by McGraw Hill Professional. This book was released on 2010-11-12 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Ever felt like you weren’t reaching your goals as fast as you would like? HARD GoalsK shows you how to change your thinking and get on the path to tremendous achievement!” --Marshall Goldsmith, world-renowned executive coach and author of the New York Times bestsellers MOJO and What Got You Here Won’t Get You There “Hard Goals is full of fascinating insights regarding how to get yourself to achieve things you never thought possible, and Murphy’s key ideas have strong research support. . . . If you want to achieve something great or important in your life, this is the book for you.” —Edwin A. Locke, Ph.D., Professor Emeritus, University of Maryland “If you want a mediocre life, set ho-hum goals. If you want a life filled with excellence and meaning, set HARD Goals. This book shows you how to set HARD Goals and love every minute of achieving them. The end result? Winning in life and unparalleled fulfillment.” Lyle Nelson, four-time Olympian and author of Spirit of Champions “Every company has goals these days. So why do most goals fall short? Why do leaders keep setting the same failed goals year after year? HARD Goals gives you the cutting-edge science to engage every employee in pursuing and achieving extraordinary goals. No more procrastination, foot-dragging, or giving up. With HARD Goals, your organization will achieve astonishing results. Every CEO, manager, and employee needs to read this book!” Kevin M. Andrews, President, SmartBen Want to increase sales? Get promoted? Change the world? There’s a goal for that . . . Steve Jobs, Jeff Bezos, the school teacher next door who amassed a million-dollar fortune . . . Did these people succeed because they were more motivated or because they were more disciplined? The answer to both questions is yes—but not in the ways you might think. Anyone can achieve extraordinary things. The secret is setting goals that test the very limits of your abilities. In Hard Goals, Mark Murphy, the acclaimed author of Hundred Percenters, explains the science behind getting from where you are to where you want to be in your career, business, and life. Leadership IQ, Murphy’s top-rated leadership training consultancy, studied nearly 5,000 workers from virtually every field and found that extraordinary goals—the kind that got America to the moon and back, developed the iPod, created nanotechnology, and helped individuals overcome tremendous personal adversity—stimulate and engage the brain in ways that are profoundly different from the goals most people set. Research conducted for this book revealed that people who set Hard goals are up to 75 percent more fulfilled than people with easy goals. In these pages, Mark Murphy explains how success, and the satisfaction it brings, comes from knowing how to set goals that are: Heartfelt—have an emotional attachment, “scratch an existential itch.” Animated—motivated by a vision, that movie that plays over and over in your mind. Required—imbued with such a sense of urgency that you have no other choice but to start acting on them right here, right now. Difficult—the greatest achievements come from the toughest challenges—but they also leave you feeling stronger, smarter, and more fulfilled. People set goals all the time, but the majority end up unfulfilled or abandoned. With all the challenges facing us today, we could use a little more achievement. Hard Goals can help us get there by offering the hard science and practical techniques to conquer procrastination and unlock your brain’s potential for realizing your goals.