Issue Management

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Strategic Issues Management

Author : Robert L. Heath
Publisher : SAGE
ISBN 13 : 145227875X
Total Pages : 425 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Strategic Issues Management by : Robert L. Heath

Download or read book Strategic Issues Management written by Robert L. Heath and published by SAGE. This book was released on 2008-09-23 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies. Features Includes a NEW chapter on brand equity, updated examples, theories and cases throughout, new information on activists and activism, and increased attention to the role that technology plays in issues management Explores ways public relations, risk communication, and crisis communication can be used to address crucial public policy options Advises managers on ways to lessen the chance of a crisis becoming an issue through an examination of crisis preparation and responses Addresses the topic of reputation management by exploring the connection between issues management and brand equity using examples from McDonald′s and Wal-Mart Challenges managers to engage in collaborative decision making with community leaders and residents to reduce the chance that undue fear will translate into unnecessary regulation or legislation Opens each chapter with case study vignettes and closes with summary questions and issues management challenges Strategic Issues Management is appropriate for courses in Corporate/Strategic Communications, Public Relations Management, Crisis/Risk Communication, Strategic Management, Public Relations Management, Organizational Communication, and Public Policy and Administration.

Issue Management

Author : W. Howard Chase
Publisher :
ISBN 13 :
Total Pages : 204 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis Issue Management by : W. Howard Chase

Download or read book Issue Management written by W. Howard Chase and published by . This book was released on 1984 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Issues Management

Author : Robert Heath
Publisher : Jossey-Bass
ISBN 13 :
Total Pages : 458 pages
Book Rating : 4.:/5 (44 download)

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Book Synopsis Strategic Issues Management by : Robert Heath

Download or read book Strategic Issues Management written by Robert Heath and published by Jossey-Bass. This book was released on 1988-06-06 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brings together leading thinkers on all aspects of issues management to present a comprehensive corporate survival strategy. Offers specific advice on identifying and monitoring issues resulting from new regulations, legislation, public policy changes, and consumer demands.

A Stakeholder Approach to Issues Management

Author : Robert Boutilier
Publisher : Business Expert Press
ISBN 13 : 1606490974
Total Pages : 186 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis A Stakeholder Approach to Issues Management by : Robert Boutilier

Download or read book A Stakeholder Approach to Issues Management written by Robert Boutilier and published by Business Expert Press. This book was released on 2011 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a fact-based strategy development process for managing issues and controversies. The book shows practitioners how to ground their strategic advice on empirical research that reveals the socio-political dynamics of the issue. It is the first book to approach issues management from a blended application of advances in stakeholder theory and social network analysis. Readers learn how to track the socio-political environment in order to (a) avoid risks and crises, (b) obtain essential environmental scanning information for strategy development or adjustment, and (c) secure the organization's reputation and access to vital resources.

Strategic Issues Management

Author : Robert L. Heath
Publisher : SAGE Publications
ISBN 13 : 1412952115
Total Pages : 425 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Strategic Issues Management by : Robert L. Heath

Download or read book Strategic Issues Management written by Robert L. Heath and published by SAGE Publications. This book was released on 2008-09-23 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: "By exploring the communication options that organizations can employ in their stewardship to address crucial public policy options and engage in collaborative decision making, Strategic Issues Management gives students practical, actionable guidance. Issues management is vital to an organization's strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to the opinions of key members of the public."--Publisher's website.

Issues and Crisis Management: Exploring Issues, Crises, Risk and Reputation

Author : Tony Jaques
Publisher : Oxford University Press, USA
ISBN 13 : 9780195529081
Total Pages : 0 pages
Book Rating : 4.5/5 (29 download)

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Book Synopsis Issues and Crisis Management: Exploring Issues, Crises, Risk and Reputation by : Tony Jaques

Download or read book Issues and Crisis Management: Exploring Issues, Crises, Risk and Reputation written by Tony Jaques and published by Oxford University Press, USA. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to focus on issues and crisis management, as well as touching upon the related fields of risk and reputation. A common theme throughout is the close relationship between all of these areas and also the integration of these disciplines within the context of public relations and communications.TJaques is an Australian consultant.

The SAGE Handbook of Public Relations

Author : Robert L. Heath
Publisher : SAGE Publications
ISBN 13 : 1506319130
Total Pages : 1218 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis The SAGE Handbook of Public Relations by : Robert L. Heath

Download or read book The SAGE Handbook of Public Relations written by Robert L. Heath and published by SAGE Publications. This book was released on 2010-07-29 with total page 1218 pages. Available in PDF, EPUB and Kindle. Book excerpt: An unparalleled guide to the theory and practice of public relations Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. Key Features Presents major theories in the words of the leading advocates for each theory Covers the full range of theory, research, and practice in the discipline Positions public relations as a positive force to help make society more fully functional Challenges academics and practitioners to identify best practices that can inform the work of those in the profession

Crisis Communication

Author : Martin N. Ndlela
Publisher : Springer
ISBN 13 : 3319972561
Total Pages : 168 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Crisis Communication by : Martin N. Ndlela

Download or read book Crisis Communication written by Martin N. Ndlela and published by Springer. This book was released on 2018-08-28 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book explores crises as an inevitable part of modern society, which causes ramifications not only for organisations, but also for a diverse range of stakeholders. Addressing the need for organisations to be guided by a stakeholder-oriented approach throughout all phases of the crisis communication process, the author draws upon various business disciplines and covers the management of issues, risk, reputation and relationships. Covering all stages of crisis communication, from pre-crisis to post-crisis, stakeholder engagement is analysed through a series of case studies, with a particular focus on the role of social media. Scholars of corporate communications and business strategy will find this new book undoubtedly useful, and it will be of particular interest to those involved in crisis communication and management.

Business Ethics

Author : Joseph W. Weiss
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1626561419
Total Pages : 649 pages
Book Rating : 4.6/5 (265 download)

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Book Synopsis Business Ethics by : Joseph W. Weiss

Download or read book Business Ethics written by Joseph W. Weiss and published by Berrett-Koehler Publishers. This book was released on 2014-07-14 with total page 649 pages. Available in PDF, EPUB and Kindle. Book excerpt: Résumé : This book integrates a stakeholder perspective with an issues-oriented approach so students look at how a business's actions affect not just share price and profit but the well-being of employees, customers, suppliers, the local community, the larger society, other nations, and the environment. Fourteen of the twenty-three cases are brand new to this edition, touching on issues such as cyberbullying, fracking, neuromarketing, and for-profit education and involve institutions like Goldman Sachs, Google, Kaiser Permanente, Walmart, Ford, and Facebook. The text has been updated with the latest research, including new national ethics survey data, perspectives on generational differences, and global and international issues. Each chapter includes recent business press stories touching on ethical issues. Several chapters now feature a Point/Counterpoint exercise that challenges students to argue both sides of a contemporary issue, such as too-big-to-fail institutions, the Boston bomber Rolling Stone cover, student loan debt, online file sharing, and questions raised by social media. --

The International Encyclopedia of Political Communication, 3 Volume Set

Author : Gianpietro Mazzoleni
Publisher : John Wiley & Sons
ISBN 13 : 1118290755
Total Pages : 1804 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis The International Encyclopedia of Political Communication, 3 Volume Set by : Gianpietro Mazzoleni

Download or read book The International Encyclopedia of Political Communication, 3 Volume Set written by Gianpietro Mazzoleni and published by John Wiley & Sons. This book was released on 2015-12-14 with total page 1804 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Encyclopedia of Political Communication is the definitive single-source reference work on the subject, with state-of-the-art and in-depth scholarly reflection on the key issues within political communication from leading international experts. It is available both online and in print. Explores pertinent/salient topics within political science, sociology, psychology, communication and many other disciplines Theory, empirical research and academic as well as professional debate are widely covered in this truly international and comparative work Provides clear definitions and explanations which are both cross-national and cross-disciplinary by nature Offers an unprecedented level of authority, accuracy and balance, with contributions from leading international experts in their associated fields Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at Wiley Online Library www.wileyicaencyclopedia.com Named Outstanding Academic Title of 2016 by Choice Magazine, a publication of the American Library Association.

Business, Society, and Government Essentials

Author : Robert N. Lussier
Publisher : Routledge
ISBN 13 : 1136257616
Total Pages : 810 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis Business, Society, and Government Essentials by : Robert N. Lussier

Download or read book Business, Society, and Government Essentials written by Robert N. Lussier and published by Routledge. This book was released on 2013-08-22 with total page 810 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding the interrelationship of business, society and government is vital to working at any level in a company of any size. This text uses a case analysis approach to explore this interrelationship in today’s high-tech global community. The authors crystallize the complex array of issues that business leaders, managers, and employees face in market and nonmarket environments, from balancing stakeholder interests and dealing with government regulations to managing crises and making socially responsible and ethical decisions. Technical concepts come to life through a variety of cases and case questions, thought-provoking personal and professional applications, ethical dilemmas, and practical exercises. Furthermore, an appendix offers approaches to case analysis and includes a case analysis table that serves as a model for students and professors. With its thorough coverage of relevant issues and skill-building elements to stimulate critical thinking, this text will prepare students to understand and confront real-world business concerns.

Public Relations Theory

Author : Brigitta R. Brunner
Publisher : John Wiley & Sons
ISBN 13 : 1119373158
Total Pages : 272 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Public Relations Theory by : Brigitta R. Brunner

Download or read book Public Relations Theory written by Brigitta R. Brunner and published by John Wiley & Sons. This book was released on 2019-05-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approaches, and perspectives of PR theory and learn development methods, implementation strategies, management techniques, and more. Chapters written by recognized experts on each topic provide readers with knowledge on how, when, and why appropriate theories are applied. Focusing on how organizations and individuals integrate theory in a public relations framework, each chapter explains one function, explores its potential challenges and opportunities, provides an example of the function in practice, and offers discussion questions and additional reading suggestions. Unique in structure, this text arranges chapters by function, rather than theory, allowing readers to see how multiple theories can be applied to each public relations function and how theories can be used in different professional settings. Comprehensive treatment of topics including social and emerging media, globalization, public diplomacy, corporate and investor relations, and others ensures relevant and timely coverage of contemporary PR issues. Demonstrates how public relations theory is applied in real-world practice Illustrates how successfully applied public relations theories lead to positive outcomes Discusses the relevance of public relations with accessible and engaging language Offers multiple perspectives from leading international public relations scholars Includes pedagogical tools including chapter discussion questions, practical examples, tables, and suggested reading lists Public Relations Theory: Application and Understanding is suitable for instructors and graduate and advanced undergraduate students in courses on public relations theory, as well as practitioners seeking further knowledge on the most current developments in the field.

Certified PM2 Foundation by PM2 GROUP Courseware

Author : Laurent Kummer
Publisher : Van Haren
ISBN 13 : 9401809038
Total Pages : 333 pages
Book Rating : 4.4/5 (18 download)

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Book Synopsis Certified PM2 Foundation by PM2 GROUP Courseware by : Laurent Kummer

Download or read book Certified PM2 Foundation by PM2 GROUP Courseware written by Laurent Kummer and published by Van Haren. This book was released on 2022-08-31 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this courseware, you will not only “learn the ropes” about a very efficient and light methodology, you will also be exposed to a positive philosophy of good project management practice, focused on delivering value to citizens, following sustainable principles and ethics. The material is articulated around three objectives: Giving you an overview of PM2 in the context of general project management. Teaching you the fundamentals of PM2 in preparation or the Foundation Certification exam. Helping you concretely manage projects by discussing general project management techniques and putting them in the context of PM2. To this effect you will see that the various pages of this courseware have been coded accordingly. The reach of PM2 on the European landscape has been exponential in the past few years since its original release to the public in 2016. The demand for an official syllabus from the European Commission to structure good qualitative certification has finally been answered, and the courseware you have in hand is the first to adhere strictly to this syllabus. Consequently, you have all the chances to pass the exam, get certified and be globally recognized as a PM2 Project Manager.

Practical M&A Execution and Integration

Author : Michael R. McGrath
Publisher : John Wiley & Sons
ISBN 13 : 1119978025
Total Pages : 326 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis Practical M&A Execution and Integration by : Michael R. McGrath

Download or read book Practical M&A Execution and Integration written by Michael R. McGrath and published by John Wiley & Sons. This book was released on 2011-09-20 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few business activities can match Mergers & Acquisitions (M&A) in terms of the potential for reward and for danger. A successful merger or acquisition can allow a mid-tier company to leap into the top tier, bringing rich rewards to that company, and its employees and shareholders. The failure of a merger can, on the other hand, have a devastating impact, resulting a loss of credibility, destruction of value and in some cases bringing the parties to ruin. Depending on how you measure it, between 50% and 80% of M&A deals fail to attain their objectives, before or even after the deal is done. Practical M&A Execution and Integration is all about maximising your chances of success. Merging, de-merging, acquiring or acquired, if your organisation is involved, or likely to be involved, you will need to manage the process, and following this Handbook will give you a clear, simple framework to get the job done and help your organisation move on and attain the benefits and promise of the deal. The book covers the following core topics: Fundamentals of M&A; the reasons for M&A, types of M&A deals and the challenges they present M&A Regulation Successful M&A, covering M&A power and providing a detailed look at the processes and people involved Delivering M&A The unique issues of Banking M&A, which differs significantly from other types of M&A deals. The final section consists of document templates and suggested tables of contents which are designed to be used alongside the advice in the book, thus making Practical M&A Execution and Integration the complete guide to constructing a successful M&A deal.

Workplace Communication for the 21st Century

Author : Jason S. Wrench Ph.D.
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313396329
Total Pages : 790 pages
Book Rating : 4.3/5 (133 download)

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Book Synopsis Workplace Communication for the 21st Century by : Jason S. Wrench Ph.D.

Download or read book Workplace Communication for the 21st Century written by Jason S. Wrench Ph.D. and published by Bloomsbury Publishing USA. This book was released on 2013-01-09 with total page 790 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in clear, non-technical language, this book explains how employees and employers can maximize internal and external organizational communication—for both personal benefit and to the entity as a whole. Workplace Communication for the 21st Century: Tools and Strategies That Impact the Bottom Line explains and simplifies what organizational communication scholars have learned, presenting this knowledge so that it can be easily applied to generate tangible benefits to employees and employers as they face everyday challenges in the real world. This two-volume work discusses internal organizational and external organizational communication separately, first explaining how communication functions within the confines of a modern organization, then addressing how organizations interact with various stakeholders, such as customers, clients, and regulatory agencies. The expert contributors provide a thorough and insightful view on organizational communication and supply a range of strategies that will be useful to practitioners and academics alike.

Handbook of Public Affairs

Author : Phil Harris
Publisher : SAGE
ISBN 13 : 9780761943938
Total Pages : 628 pages
Book Rating : 4.9/5 (439 download)

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Book Synopsis Handbook of Public Affairs by : Phil Harris

Download or read book Handbook of Public Affairs written by Phil Harris and published by SAGE. This book was released on 2005-07-15 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the expertise of leading figures in the field, this handbook provides an overview of public affairs and government relations for students, CEOs, association executives, politicians, lobbyists and business managers.

Public Relations

Author : Chiara Valentini
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110552604
Total Pages : 630 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis Public Relations by : Chiara Valentini

Download or read book Public Relations written by Chiara Valentini and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-02-08 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.