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Author : Ian Law
Publisher :
ISBN 13 :
Total Pages : 140 pages
Book Rating : 4.F/5 ( download)
Download or read book Is Your Advertising Budget Wasted? written by Ian Law and published by . This book was released on 1986 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Larry D. Kelly
Publisher : Routledge
ISBN 13 : 1317477618
Total Pages : 280 pages
Book Rating : 4.3/5 (174 download)
Download or read book Advertising Media Planning written by Larry D. Kelly and published by Routledge. This book was released on 2015-02-12 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.
Author : John Oldfield
Publisher : Troubador Publishing Ltd
ISBN 13 : 1780880782
Total Pages : 91 pages
Book Rating : 4.7/5 (88 download)
Download or read book How to Protect Your Bottom Line from Your Advertising Agency written by John Oldfield and published by Troubador Publishing Ltd. This book was released on 2012-03-01 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a brutally frank expose from behind the scenes of how hubris and self-serving behaviour has caused many of those working in the advertising industry to lose the plot - with disastrous consequences for those who invest in advertising. In concise chapters, John Oldfield poses questions as to why so much advertising fails and offers answers to those questions. Has the world of advertising become so self-absorbed that effectiveness and results have become side issues? Why can one ad campaign be a miserable flop, when another for the same product in the same circumstances can drive sales through the roof? Have visuals grown to dominate advertising to the point where words are now a dying art? The decision to choose one advertising campaign rather than another is a massive responsibility - it can literally mean the difference between triumph and disaster. Should such an important decision be left to instinct? If not, what judgemental criteria can be applied to minimise the risk of failure? How To Protect Your Bottom Line From Your Advertising Agency is essential reading for CEOs, business owner operators and anyone else investing in advertising. It points out the traps that can result in a wasted advertising budget and explains why advertising agencies are part of the problem - rather than part of the solution.
Author : Dick Baynton
Publisher : Xlibris Corporation
ISBN 13 : 151445811X
Total Pages : 118 pages
Book Rating : 4.5/5 (144 download)
Download or read book The Handbook of Small Business written by Dick Baynton and published by Xlibris Corporation. This book was released on 2016-02-25 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook of Small Business includes ninety chapters of compass points that direct entrepreneurs to improve their chances of success as business owners and operators. Whether a reader has been operating an enterprise for many years or is just thinking of crossing the threshold of business ownership, this book will help reduce risk and direct routing around hazards that obstruct successful operation. The book is not meant to be a tome to be read and retired, but an action manual of ideas and guidelines. Great value will be gained by readers that keep The Handbook of Small Business handy at all times and in all situations. Dedicated leaders that read the guidelines presented throughout the pages of this book will be rewarded by reminders and concepts that offer alternatives to humdrum management theories and principles. The information presented is timeless in nature and urgent in utilization. The authors experience, education and business acumen intersect to provide help that has probably never before been presented in such a dynamic and condensed form. Men and women in businesses large and small can absorb and utilize ideas from this seminal manual. Operating an enterprise in the fast-moving environment of todays topsy-turvy economy is challenging. Reading and utilizing the theories and practices bullet-pointed in this book will be rewarded with the euphoria of genuine success.
Author : Andy Maslen
Publisher : Marshall Cavendish International Asia Pte Ltd
ISBN 13 : 9814312134
Total Pages : 224 pages
Book Rating : 4.8/5 (143 download)
Download or read book The Copywriting Sourcebook written by Andy Maslen and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2010-02-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s OK knowing the theory, but when it’s 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.
Author : Peter C. Weiglin
Publisher : SAGE
ISBN 13 : 9780761916321
Total Pages : 148 pages
Book Rating : 4.9/5 (163 download)
Download or read book Survival Math for Marketers written by Peter C. Weiglin and published by SAGE. This book was released on 2002-07-03 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Survival Math for Marketers is a simple and fun solution to the age-old problem of a lack of mathematical knowledge among marketing professionals. Many are former English, psychology, or science graduates who have become responsible for advertising, promotion, and sales in their organizations. Without a solid grounding in accounting, finance, mathematics, or economics, they often find themselves frustrated and confused by this unfamiliar world. This book provides an introduction to the underlying mathematical concepts in marketing and management in terms accessible to students of all levels. Weiglin also explains the relevant non-mathematical issues, such as price sensitivity, product distribution, and sales estimates, and provides the tools necessary to fully understand the basics of each. Presented in an irreverent, conversational style, this book includes numerous real-world examples and illustrations that gently introduce the reader to the important mathematical concepts behind marketing and management. Intended for students and professionals of all levels, Survival Math for Marketers is a fun, easy-to-read introduction to the world of business math. About the Author Peter Weiglin is an author, historian, and professional speaker on many topics. His company, Omnibus Communications, specializes in marketing strategy and communications consulting for companies in the publishing and computer fields. His clients have included Lockheed, Hundman Publishing, Hewlett-Packard, Apple Computer, and North American Van Lines. He teaches management and marketing, most recently at the University of California at Berkeley Extension."--Publisher's website.
Author : John Holder
Publisher : Lulu.com
ISBN 13 : 1365070743
Total Pages : 142 pages
Book Rating : 4.3/5 (65 download)
Download or read book Stop Wasting Money on Ineffectual Marketing written by John Holder and published by Lulu.com. This book was released on 2016-05-13 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of marketing is to make selling superfluous. That sums up my philosophy, which I promote as Strategic Marketing. And this book will start you on your journey to that goal. Even though I truly believe we are all one or two great marketing ideas away from more sales opportunities than we can fully imagine, I believe the first two chapters are as important as the following eight. The strategies in this book - when strategically implemented with care - are guaranteed to make you more money with less effort. These are strategies that have helped businesses just like yours make hundreds of thousands in additional profits - including your competitors.
Author : Michael H. Morris
Publisher : SAGE
ISBN 13 : 9780803959644
Total Pages : 564 pages
Book Rating : 4.9/5 (596 download)
Download or read book Business-to-Business Marketing written by Michael H. Morris and published by SAGE. This book was released on 2001-03-29 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thoroughly updated, this much anticipated new edition provides students with a comprehensive, state-of-the-art view of business to business marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace. These include: faster product and service development; shortened product life cycles; new processes for selling, distribution, and customer service; an increase in entrepreneurial firms; and the need to create and sustain long-term customer relationships.
Author : John Battelle
Publisher :
ISBN 13 : 1857884329
Total Pages : 397 pages
Book Rating : 4.8/5 (578 download)
Download or read book The Search written by John Battelle and published by . This book was released on 2011-01-25 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated edition in paperback of the bestselling and critically acclaimed book on the rise of Google and the 'search industry" contains a major new Afterword from John Battelle. The rise of Google is one of the most amazing stories of our time. Google's enormous impact straddles the worlds of technology, marketing, finance, media, culture, dating, job hunting, and just about every other sphere of human interest. And no one is better qualified to explain this entire phenomenon than John Battelle, the acclaimed Silicon Valley journalist who co-founded "Wired" and founded "The Industry Standard". Much more than just a business book, this explains how the search industry is changing the way we live in profound and unpredictable ways. "The Search" contains exclusive interviews with some of the biggest names at the top companies including Google founders Larry Page and Sergey Brin. Google is the No. 1 search engine and is now a recognised word in its own right - they receive over 200 million search requests every day and it is estimated that over 80 per cent of webusers turn to Google first.
Author :
Publisher :
ISBN 13 :
Total Pages : 578 pages
Book Rating : 4.:/5 (334 download)
Download or read book The Building Material Merchant for Dealers in Building Materials and Lumber written by and published by . This book was released on 1925 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 668 pages
Book Rating : 4.:/5 (334 download)
Download or read book The Grand Rapids Furniture Record written by and published by . This book was released on 1915 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Susan Sweeney
Publisher : Maximum Press
ISBN 13 : 1931644624
Total Pages : 376 pages
Book Rating : 4.9/5 (316 download)
Download or read book 101 Ways to Promote Your Tourism Business Web Site written by Susan Sweeney and published by Maximum Press. This book was released on 2008 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Full of practical, proven techniques and step-by-step strategies, this informative resource teaches internet tourism businesses how to attract visitors and convert them into paying customers. With a design that allows each chapter to stand on its own, the book provides easy and immediate implementation for a variety of promotion strategies, including those geared for bed and breakfasts, campgrounds, and theme parks. By learning to utilize industry-specific internet newsgroups and mailing lists, businesses can target their customers, examine advertising techniques of their competitors, and ensure consistent visibility on the Web. Tips on updating, revisiting, and rethinking a business's online presence round out the advice, ensuring that potential and existing clients keep coming back.
Author :
Publisher : Fitness Together Franchise
ISBN 13 : 9781604613612
Total Pages : 52 pages
Book Rating : 4.6/5 (136 download)
Download or read book The Eight Biggest Mistakes Personal Trainers Make written by and published by Fitness Together Franchise. This book was released on with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 814 pages
Book Rating : 4.3/5 (126 download)
Download or read book The Southern Banker written by and published by . This book was released on 1928 with total page 814 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Bartlett
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.3/5 (91 download)
Download or read book Bulletin of Photography written by John Bartlett and published by . This book was released on 1924 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 984 pages
Book Rating : 4.:/5 (334 download)
Download or read book National Baker written by and published by . This book was released on 1915 with total page 984 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kathryn Hendershot-Hurd
Publisher : Kathryn Hendershot-Hurd
ISBN 13 : 1601450486
Total Pages : 190 pages
Book Rating : 4.6/5 (14 download)
Download or read book Beyond the Niche written by Kathryn Hendershot-Hurd and published by Kathryn Hendershot-Hurd. This book was released on 2006-12 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beyond The Niche takes you step by step through the process of creating compelling and selling marketing messages. This book will show you how to break through the clutter and create marketing messages that CONNECT with your customers.
