Business Models For Dummies

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118612752
Total Pages : 390 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Business Models For Dummies by : Jim Muehlhausen

Download or read book Business Models For Dummies written by Jim Muehlhausen and published by John Wiley & Sons. This book was released on 2013-05-20 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Write a business model? Easy. Business Models For Dummies helps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll discover how to: make a value proposition; define a market segment; locate your company's position in the value chain; create a revenue generation statement; identify competitors, complementors, and other network effects; develop a competitive strategy; and much more. Shows you how to define the purpose of a business and its profitability to customers Serves as a thorough guide to business modeling techniques Helps to ensure that your business has the very best business model possible If you need to update a business model due to changes in the market or maturation of your company,Business Models For Dummies has you covered.

Strategic Management

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Publisher : John Wiley & Sons
ISBN 13 : 111988909X
Total Pages : 563 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Strategic Management by : Dyer

Download or read book Strategic Management written by Dyer and published by John Wiley & Sons. This book was released on 2023-01-24 with total page 563 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing For Dummies

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 111888065X
Total Pages : 384 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Marketing For Dummies by : Alexander Hiam

Download or read book Marketing For Dummies written by Alexander Hiam and published by John Wiley & Sons. This book was released on 2014-04-11 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the latest marketing tools and trends Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively apply them to your business. Whether it's boosting your baseline marketing skills, figuring out social media, developing a comprehensive Internet marketing strategy, or getting expert tips on effective local marketing techniques, Marketing for Dummies, 4th Edition has everything you need in one easy-to-use and accessible guide. Effective marketing is about knowing your customers and giving them what they want, when they want it. The latest marketing research tells us that every customer interaction is an opportunity to grow your business and your bottom line, which is why you need a results-oriented marketing plan. With this updated, practical, and savvy guide to marketing strategies that work, you can apply the skills you already have more efficiently than ever before Marketing For Dummies, 4th Edition gives you the structure and practical advice you need to get the most out of every marketing initiative and, ultimately, grow your business. Maximize the lifetime value of your customers Connect web marketing strategies to real world traffic and sales Implement local sourcing to boost local and regional marketing initiatives Focus your online marketing strategy to target only qualified buyers Before you waste any more time with ineffective and potentially costly marketing missteps, let Marketing For Dummies, 4th Edition establish viable marketing strategies that will help your business succeed.

The Business of iPhone and iPad App Development

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Author :
Publisher : Apress
ISBN 13 : 143023301X
Total Pages : 463 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis The Business of iPhone and iPad App Development by : Dave Wooldridge

Download or read book The Business of iPhone and iPad App Development written by Dave Wooldridge and published by Apress. This book was released on 2011-08-18 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a “gold rush” for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. Updated and expanded for iOS 4, this bestselling book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. The Business of iPhone and iPad App Development was written by experienced developers with business backgrounds, taking you step-by-step through cost effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!

Marketing of High-technology Products and Innovations

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Author :
Publisher : Pearson Prentice Hall
ISBN 13 : 9780136049968
Total Pages : 584 pages
Book Rating : 4.0/5 (499 download)

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Book Synopsis Marketing of High-technology Products and Innovations by : Jakki J. Mohr

Download or read book Marketing of High-technology Products and Innovations written by Jakki J. Mohr and published by Pearson Prentice Hall. This book was released on 2010 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.

Winning Across Global Markets

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Publisher : John Wiley & Sons
ISBN 13 : 0470339667
Total Pages : 304 pages
Book Rating : 4.4/5 (73 download)

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Book Synopsis Winning Across Global Markets by : Dan Steinbock

Download or read book Winning Across Global Markets written by Dan Steinbock and published by John Wiley & Sons. This book was released on 2010-04-12 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages--such as a home base that often accounts for 30 to 50 percent of their revenues--multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less than 1% of its revenues in its home base. To such a company, global competitiveness is a matter of life and death. With unparalleled access to Nokia's leadership, Winning Across Global Markets reveals the remarkable story of Nokia's resilience and endurance. Shows how Nokia's flexibility and focus on its people and local markets drive its distinct global approach. Includes exclusive interviews with Nokia's senior executives and key partners Provides a roadmap for developing, capturing, and sustaining global advantage This book provides a roadmap for developing, capturing, and sustaining strategic global advantage in today's ever-changing world.

Encyclopedia of Mobile Phone Behavior

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Author :
Publisher : IGI Global
ISBN 13 : 146668240X
Total Pages : 1604 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Encyclopedia of Mobile Phone Behavior by : Yan, Zheng

Download or read book Encyclopedia of Mobile Phone Behavior written by Yan, Zheng and published by IGI Global. This book was released on 2015-03-31 with total page 1604 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of mobile phones has brought about a new era of technological attachment as an increasing number of people rely on their personal mobile devices to conduct their daily activities. Due to the ubiquitous nature of mobile phones, the impact of these devices on human behavior, interaction, and cognition has become a widely studied topic. The Encyclopedia of Mobile Phone Behavior is an authoritative source for scholarly research on the use of mobile phones and how these devices are revolutionizing the way individuals learn, work, and interact with one another. Featuring exhaustive coverage on a variety of topics relating to mobile phone use, behavior, and the impact of mobile devices on society and human interaction, this multi-volume encyclopedia is an essential reference source for students, researchers, IT specialists, and professionals seeking current research on the use and impact of mobile technologies on contemporary culture.

iPad and iPhone Tips and Tricks

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Author :
Publisher : Que Publishing
ISBN 13 : 013466891X
Total Pages : 780 pages
Book Rating : 4.1/5 (346 download)

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Book Synopsis iPad and iPhone Tips and Tricks by : Jason R. Rich

Download or read book iPad and iPhone Tips and Tricks written by Jason R. Rich and published by Que Publishing. This book was released on 2016-11-01 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Easily Unlock the Power of Your iPad Pro, iPad Air, iPad mini, or iPhone Discover hundreds of tips and tricks you can use right away with your iPad Pro, iPad Air, iPad mini, or iPhone to maximize its functionality. Learn how to use iOS 10 (as well as iOS 10.1) and utilize your Apple mobile device as a powerful communications, organization, and productivity tool—as well as a feature-packed entertainment device, health and fitness tool, and intelligent remote control for your home’s various smart devices (such as its lightbulbs, thermostat, and door locks). Using an easy-to-understand, nontechnical approach, this book is ideal for beginners and more experienced users alike who want to discover how to use the iOS operating system with iCloud and the latest versions of popular apps. This book covers all the latest iPhone and iPad models, including the iPhone 6, iPhone 6s, iPhone 7, and iPhone 7 Plus, as well as the latest iPad Pro, iPad Air, and iPad mini models.

InfoWorld

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Author :
Publisher :
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4./5 ( download)

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Book Synopsis InfoWorld by :

Download or read book InfoWorld written by and published by . This book was released on 1985-09-30 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.

Digital Innovation Strategy

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Publisher : Cambridge University Press
ISBN 13 : 1009208985
Total Pages : 297 pages
Book Rating : 4.0/5 (92 download)

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Book Synopsis Digital Innovation Strategy by : Aija Leiponen

Download or read book Digital Innovation Strategy written by Aija Leiponen and published by Cambridge University Press. This book was released on 2023-12-31 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical, research-based approach to digital innovation strategy ideal for advanced undergraduates, MBA students, and professionals.

Strategic Customer Management

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Author :
Publisher : Oxford University Press on Demand
ISBN 13 : 0199544506
Total Pages : 338 pages
Book Rating : 4.1/5 (995 download)

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Book Synopsis Strategic Customer Management by : Nigel F Piercy

Download or read book Strategic Customer Management written by Nigel F Piercy and published by Oxford University Press on Demand. This book was released on 2009-03-12 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revolution is taking place in the way companies organize and manage the 'front-end' of their organization, where it meets its customers. This book aims to provide insights into how this revolution is unfolding and to provide a framework for executives and management students to address the issues involved.

Understanding Strategic Management

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Author :
Publisher : Oxford University Press
ISBN 13 : 0199662479
Total Pages : 375 pages
Book Rating : 4.1/5 (996 download)

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Book Synopsis Understanding Strategic Management by : Anthony E. Henry

Download or read book Understanding Strategic Management written by Anthony E. Henry and published by Oxford University Press. This book was released on 2018 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Strategic Management is the ideal introduction to strategy for students in one-semester courses who require an informative yet practical approach. The book's four-part structure defines the concept of strategy before using the overarching strategic framework of analysis, formulation, and implementation to show how strategy can be used to develop a sustainable competitive advantage in business. Making use of chapter maps and learning objectives to guide students through the complexities of the subject, the author conveys the realities of strategic management through a diverse selection of international and contemporary examples. "Strategy in Focus" boxes use examples from popular media to show how strategic management issues appear in the headlines we read every day. A longer, integrated "Case Example" closes every chapter, tying in multiple strategic challenges that affect businesses of all kinds. Review and discussion questions then encourage students to be critical of the material and to evaluate its strengths and weaknesses. Students may extend their learning with additional material available in the online resources. Written by the author, Extension Material is broken up by chapter. Unique "Working through Strategy" materials give students opportunities to practice essential techniques such as PEST analysis and scenario planning. ONLINE RESOURCES For students: *Internet exercises *Glossary *Extension Material *Working through Strategy *Multiple-choice questions *Additional recommended resources For lecturers: *Test bank *Further case material *Answers to discussion questions *PowerPoint slides *Figures and tables from the book

Sustainable Business Strategy

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Author :
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110718537
Total Pages : 282 pages
Book Rating : 4.1/5 (17 download)

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Book Synopsis Sustainable Business Strategy by : Andrew Grantham

Download or read book Sustainable Business Strategy written by Andrew Grantham and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-03-21 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the twenty-first century, there is no single prescription for business strategy development, choice and implementation. The challenges facing firms, not-for-profit organizations and the public sector are significant and call for creativity, inclusivity, diversity and responsibility. The looming and deepening crisis of climate change, imperatives of the UN Sustainable Development Goals and global pandemics, have exposed the risks associated with an exclusive market worldview and the indicators that drive it such as GDP, stock market values, return on investment, executive remuneration, etc. Sustainable Business Strategy augments and challenges existing texts to offer a progressive, challenging, decolonized and plural business strategy curriculum. Andrew Grantham presents existing business strategy theories, tools and techniques, introduces contemporary critiques, and offers fresh thinking about the application of the models and outcomes. The book takes the position that what we know about strategic analysis, choice and implementation needs updating and revision; while there remains a significant role for the market in a healthy, sustainable and future-oriented economy, strategic decisions will be mediated by regulation, broad stakeholder engagement and planetary boundaries. This book is written to be used as a core text for students studying business or corporate strategy at undergraduate and master’s levels. The author uses contemporary examples by way of illustration but seeks to guide readers to investigate the case in greater detail for themselves using references and hyperlinks. Questions and exercise sections in each chapter can be utilized in seminar classes and/or assessments. Events around the book Link to a De Gruyter Online Event in which the author Andrew Grantham together with Patricia Prado, Newcastle Business School discuss topics such as: How can businesses implement strategies that enable competitive growth and create shared value in a way that is truly sustainable during this era of climate change? What tools can analysts and strategists use to ensure sustainability is at the very core of business strategy? The event will be moderated by Richard Freeman, founder and CEO of always possible: https://youtu.be/0y6n93-6axw

Strategic Management

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Author :
Publisher : Addison Wesley Publishing Company
ISBN 13 : 9780201157369
Total Pages : 980 pages
Book Rating : 4.1/5 (573 download)

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Book Synopsis Strategic Management by : Alan J. Rowe

Download or read book Strategic Management written by Alan J. Rowe and published by Addison Wesley Publishing Company. This book was released on 1989 with total page 980 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategies for High-Tech Firms

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Author :
Publisher : Routledge
ISBN 13 : 1317459296
Total Pages : 249 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Strategies for High-Tech Firms by : P.M. Rao

Download or read book Strategies for High-Tech Firms written by P.M. Rao and published by Routledge. This book was released on 2015-01-28 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

Recent Developments in Mobile Communications

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Author :
Publisher : BoD – Books on Demand
ISBN 13 : 953307910X
Total Pages : 288 pages
Book Rating : 4.5/5 (33 download)

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Book Synopsis Recent Developments in Mobile Communications by : Juan P. Maícas

Download or read book Recent Developments in Mobile Communications written by Juan P. Maícas and published by BoD – Books on Demand. This book was released on 2011-12-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent Developments in Mobile Communications - A Multidisciplinary Approach offers a multidisciplinary perspective on the mobile telecommunications industry. The aim of the chapters is to offer both comprehensive and up-to-date surveys of recent developments and the state-of-the-art of various economical and technical aspects of mobile telecommunications markets. The economy-oriented section offers a variety of chapters dealing with different topics within the field. An overview is given on the effects of privatization on mobile service providers' performance; application of the LAM model to market segmentation; the details of WAC; the current state of the telecommunication market; a potential framework for the analysis of the composition of both ecosystems and value networks using tussles and control points; the return of quality investments applied to the mobile telecommunications industry; the current state in the networks effects literature. The other section of the book approaches the field from the technical side. Some of the topics dealt with are antenna parameters for mobile communication systems; emerging wireless technologies that can be employed in RVC communication; ad hoc networks in mobile communications; DoA-based Switching (DoAS); Coordinated MultiPoint transmission and reception (CoMP); conventional and unconventional CACs; and water quality dynamic monitoring systems based on web-server-embedded technology.

Advancing Strategy through Behavioural Psychology

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 1398604860
Total Pages : 257 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Advancing Strategy through Behavioural Psychology by : Pontus Wadström

Download or read book Advancing Strategy through Behavioural Psychology written by Pontus Wadström and published by Kogan Page Publishers. This book was released on 2022-04-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accelerate strategy and achieve desired results with this guide to understanding and influencing employee behaviour, based on the theory and practice of strategic management, behavioural psychology and change. The realisation of strategy is entirely dependent on employee behaviour, so in order to achieve business results it is vital that managers and leaders develop an understanding of human behaviour. Advancing Strategy through Behavioural Psychology shows that by identifying which behaviours should be measured and encouraged, organizations can succeed in implementing strategies for continuous adaptation in a rapidly changing business environment. Grounded in practitioner experience and academic research, this book argues that to achieve set goals organizations should spend less time planning and sending out instructions and more time on providing feedback on implementation and drawing out key points to be learned. By focusing on behaviour in this way, organizations can create a culture where innovation is encouraged and employees want to contribute to the company's future. Ensure long-term success and seize competitive advantage with this essential guide to identifying the key behaviours which will create business results and what influences them.