Involving Children For Hand Washing Behavior Change: Repeated Message Delivery to Foster Action

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Publisher : Anchor Academic Publishing (aap_verlag)
ISBN 13 : 395489596X
Total Pages : 135 pages
Book Rating : 4.9/5 (548 download)

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Book Synopsis Involving Children For Hand Washing Behavior Change: Repeated Message Delivery to Foster Action by : Getnet Eshetu

Download or read book Involving Children For Hand Washing Behavior Change: Repeated Message Delivery to Foster Action written by Getnet Eshetu and published by Anchor Academic Publishing (aap_verlag). This book was released on 2014-02-01 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Changing the hand washing behavior in a community is a challenge of different disciplines, including psychology and media practice. Distinct beliefs prevent people from washing their hands properly in critical moments. Moreover, each segment of the community has a different belief. Hence, adults, children, women, and men should be addressed differently. This experimental study explores the process of isolating and changing the beliefs of grade six students from the Chandba Primary School, in Chilga Local Administration North Gondar Zone Amhara Region, in Ethiopia. The intervention activities are done to increase a positive association with water and soap concerning the three critical moments, namely before eating, before touching or preparing food, and after defecation. The study describes the overall practical implementations of combined behavior change theories, and shows how they can be applied to the selection of target beliefs. The present study identifies important variables that are negatively and positively associated with hand hygiene. The results are based on a questionnaire, observations, and practical evaluation of hand washing skills that were identified during the four week intervention. • The study helps to develop communicators to change children's hygiene behavior. • It has significance in helping the participants to understand better ways of using locally available materials and methods for hygiene facilities preparation. • It shows the effectiveness of combined implementation of practical participation and multimedia message delivery regarding hygiene behavior change interventions. In general, the study reviles the complementary effect of multiple communication tools and models of treatment as well as their appropriate analytic strategies to change participant’s hygiene behavior.

Stories of Changes from Open Diaries: The Joint Effects of Radio Messaging and Group Discussions to Fight Child Marriage

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Publisher : Anchor Academic Publishing (aap_verlag)
ISBN 13 : 3954893207
Total Pages : 147 pages
Book Rating : 4.9/5 (548 download)

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Book Synopsis Stories of Changes from Open Diaries: The Joint Effects of Radio Messaging and Group Discussions to Fight Child Marriage by : Getnet Eshetu

Download or read book Stories of Changes from Open Diaries: The Joint Effects of Radio Messaging and Group Discussions to Fight Child Marriage written by Getnet Eshetu and published by Anchor Academic Publishing (aap_verlag). This book was released on 2014-09 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many studies have underlined the high prevalence of child marriage in Ethiopia, particularly in the Amhara region, and their devastating effects on the mental and physical health of the girls involved. This qualitative research aims to investigate the effectiveness of multimedia messaging – including radio and print messaging, face-to-face group discussions as well as interactions with a radio station – in altering people’s perception of child marriage. By analysing reflection statements in group diaries, the study identifies changes in the Knowledge, Attitude and Practices (KAPs) concerning child marriage of a multimedia audience in three districts of the North Gondar Zone in the Amhara region. The study contains a comprehensive literature review, comprising several findings regarding the magnitude of child marriage practices. Using the hybrid qualitative method of thematic analysis, it highlights important features and drawbacks of potential approaches to mobilising the community against child marriage. Moreover, a detailed description of multimedia intervention procedures is included, which can serve as a guideline for media practitioners and social development initiatives.

The Effects of Integrative Behavioral Prediction and Media Priming on the Hand Washing Behavior of Primary School Children

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Publisher : GRIN Verlag
ISBN 13 : 3656239789
Total Pages : 131 pages
Book Rating : 4.6/5 (562 download)

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Book Synopsis The Effects of Integrative Behavioral Prediction and Media Priming on the Hand Washing Behavior of Primary School Children by : Getnet Eshetu

Download or read book The Effects of Integrative Behavioral Prediction and Media Priming on the Hand Washing Behavior of Primary School Children written by Getnet Eshetu and published by GRIN Verlag. This book was released on 2012-07-20 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2011 in the subject Psychology - Intelligence and Learning Psychology, grade: Very Good, , language: English, abstract: This experimental study investigated the presence of complementarity between Integrative Behavior Prediction(IBP) to identify beliefs to change and media priming effect to increase the association between positive intention and behavior of hand washing with water and soap at the three critical moments(i.e., before eating , before touching or preparing food, and after defecation).

Nutrition and Sustainable Development Goal 14: Life Below Water

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Publisher : Frontiers Media SA
ISBN 13 : 2832551106
Total Pages : 143 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis Nutrition and Sustainable Development Goal 14: Life Below Water by : Miroslava Rossenova Atanassova

Download or read book Nutrition and Sustainable Development Goal 14: Life Below Water written by Miroslava Rossenova Atanassova and published by Frontiers Media SA. This book was released on 2024-07-02 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the Millennium Development Goals, the UN Sustainable Development Goals (SDGs) are the cornerstone of the 2030 Agenda for Sustainable Development, billed by the UN as “an agenda of unprecedented scope and significance.” These seventeen goals are conceived as integrated, indivisible, and as balancing the economic, social and environmental dimensions of sustainable development. To be achieved by 2030, the goals are organized around five core pillars: people, planet, prosperity, peace and partnership. As a member of the SDGs Publishers Compact, Frontiers is committed to advocating the themes represented by the SDGs and accelerating progress to achieve them. Nutrition sits at the heart of the SDGs. In addition to achieving ‘Zero Hunger’ (SDG2), improvements in nutrition are critical to both achieve and reap the benefits of all seventeen global goals. With good nutrition comes improved health and wellbeing (SDG3), enhanced educational and work productivity (SDGs 4 and 8), less poverty (SDG1) and reduced inequalities (SDGs 5 and 10). And with stronger and more sustainable environments, communities, and technologies (SDGs 6, 7, 9, 11-17) improved food security and nutrition will follow. As part of an innovative collection showcasing nutrition in the context of the SDGs, this Research Topic will focus on Sustainable Development Goal 14: Life Below Water.

A Germ's Journey

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Publisher :
ISBN 13 : 9781909339934
Total Pages : 20 pages
Book Rating : 4.3/5 (399 download)

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Book Synopsis A Germ's Journey by : Katie Laird

Download or read book A Germ's Journey written by Katie Laird and published by . This book was released on 2017-02-01 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: This delightful board book follows the journey of a germ using unique heat-sensitive pages and combining interaction, play and learning, showing pre-schoolers the importance of clean hands. The journey, from the toilet seat to the tummy (and out again!), explores the concepts of germs being invisible to the naked eye, multiplying and causing illness. By placing their warm hands on the thermochromic patches, the multiplying germs are revealed. The simple, bright and bold illustrations by Charlie Evans allow children to develop an understanding of science and health from a young age, while having fun in the process

State of the world’s hand hygiene

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Author :
Publisher : World Health Organization
ISBN 13 : 924003644X
Total Pages : 87 pages
Book Rating : 4.2/5 (4 download)

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Book Synopsis State of the world’s hand hygiene by :

Download or read book State of the world’s hand hygiene written by and published by World Health Organization. This book was released on 2021-12-07 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Fostering Sustainable Behavior

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Publisher : New Society Publishers
ISBN 13 : 1550924621
Total Pages : 184 pages
Book Rating : 4.5/5 (59 download)

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Book Synopsis Fostering Sustainable Behavior by : Doug McKenzie-Mohr

Download or read book Fostering Sustainable Behavior written by Doug McKenzie-Mohr and published by New Society Publishers. This book was released on 2011-02-01 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to: target unsustainable behaviors, and identify the barriers to change understand various commitment strategies communicate effective messages enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.

Transforming the Workforce for Children Birth Through Age 8

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Publisher : National Academies Press
ISBN 13 : 0309324882
Total Pages : 587 pages
Book Rating : 4.3/5 (93 download)

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Book Synopsis Transforming the Workforce for Children Birth Through Age 8 by : National Research Council

Download or read book Transforming the Workforce for Children Birth Through Age 8 written by National Research Council and published by National Academies Press. This book was released on 2015-07-23 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: Children are already learning at birth, and they develop and learn at a rapid pace in their early years. This provides a critical foundation for lifelong progress, and the adults who provide for the care and the education of young children bear a great responsibility for their health, development, and learning. Despite the fact that they share the same objective - to nurture young children and secure their future success - the various practitioners who contribute to the care and the education of children from birth through age 8 are not acknowledged as a workforce unified by the common knowledge and competencies needed to do their jobs well. Transforming the Workforce for Children Birth Through Age 8 explores the science of child development, particularly looking at implications for the professionals who work with children. This report examines the current capacities and practices of the workforce, the settings in which they work, the policies and infrastructure that set qualifications and provide professional learning, and the government agencies and other funders who support and oversee these systems. This book then makes recommendations to improve the quality of professional practice and the practice environment for care and education professionals. These detailed recommendations create a blueprint for action that builds on a unifying foundation of child development and early learning, shared knowledge and competencies for care and education professionals, and principles for effective professional learning. Young children thrive and learn best when they have secure, positive relationships with adults who are knowledgeable about how to support their development and learning and are responsive to their individual progress. Transforming the Workforce for Children Birth Through Age 8 offers guidance on system changes to improve the quality of professional practice, specific actions to improve professional learning systems and workforce development, and research to continue to build the knowledge base in ways that will directly advance and inform future actions. The recommendations of this book provide an opportunity to improve the quality of the care and the education that children receive, and ultimately improve outcomes for children.

Parenting Matters

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Publisher : National Academies Press
ISBN 13 : 0309388570
Total Pages : 525 pages
Book Rating : 4.3/5 (93 download)

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Book Synopsis Parenting Matters by : National Academies of Sciences, Engineering, and Medicine

Download or read book Parenting Matters written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2016-11-21 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decades of research have demonstrated that the parent-child dyad and the environment of the familyâ€"which includes all primary caregiversâ€"are at the foundation of children's well- being and healthy development. From birth, children are learning and rely on parents and the other caregivers in their lives to protect and care for them. The impact of parents may never be greater than during the earliest years of life, when a child's brain is rapidly developing and when nearly all of her or his experiences are created and shaped by parents and the family environment. Parents help children build and refine their knowledge and skills, charting a trajectory for their health and well-being during childhood and beyond. The experience of parenting also impacts parents themselves. For instance, parenting can enrich and give focus to parents' lives; generate stress or calm; and create any number of emotions, including feelings of happiness, sadness, fulfillment, and anger. Parenting of young children today takes place in the context of significant ongoing developments. These include: a rapidly growing body of science on early childhood, increases in funding for programs and services for families, changing demographics of the U.S. population, and greater diversity of family structure. Additionally, parenting is increasingly being shaped by technology and increased access to information about parenting. Parenting Matters identifies parenting knowledge, attitudes, and practices associated with positive developmental outcomes in children ages 0-8; universal/preventive and targeted strategies used in a variety of settings that have been effective with parents of young children and that support the identified knowledge, attitudes, and practices; and barriers to and facilitators for parents' use of practices that lead to healthy child outcomes as well as their participation in effective programs and services. This report makes recommendations directed at an array of stakeholders, for promoting the wide-scale adoption of effective programs and services for parents and on areas that warrant further research to inform policy and practice. It is meant to serve as a roadmap for the future of parenting policy, research, and practice in the United States.

The Effect of Multimedia on Child Marriage in North Ethiopia

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Author :
Publisher : GRIN Verlag
ISBN 13 : 3656702012
Total Pages : 145 pages
Book Rating : 4.6/5 (567 download)

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Book Synopsis The Effect of Multimedia on Child Marriage in North Ethiopia by : Getnet Eshetu

Download or read book The Effect of Multimedia on Child Marriage in North Ethiopia written by Getnet Eshetu and published by GRIN Verlag. This book was released on 2014-07-23 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forschungsarbeit aus dem Jahr 2014 im Fachbereich Medien / Kommunikation - Journalismus, Publizistik, , Sprache: Deutsch, Abstract: This qualitative research aimed at to investigate the effects of multimedia messaging mainly radio broadcast and group discussion to combat child marriage resulting to effect action in three local place in Northern Ethiopia. The study uses KAP's as evaluation framework and purposively selected 81 radio listening groups diary as a main data collection tool as well as semi-structured interview of 18 grassroot workers and three report document for triangulation purpose. The views and reactions of listeners written on the groups diaries grouped under the three main categories KAP's then using inductive and deductive thematic analysis at interpretive level sub-themes are identified. The findings of the study revealed that under knowledge main category three sub-themes are identified. And from the data listeners indicated their knowledge about the consequence of child marriage and related laws, and reasons why it was practice. Moreover, they indicated they know the benefits of child protection, equal education for both girls and boys, and the role of children to combat child marriage. Regarding attitude change five sub-themes are identified describing the perceived benefits and harmfulness of child marriage, intention to abandon it, the belief of appropriate age challenges in combating child marriage. Under practice category seven sub-themes are identified which indicates the cancellation of large number of child marriage plans, penalties due to not obeying the law, a number of reports to legal bodies, measures taken by different actors, decision made pro and against child marriage and collaborations effectiveness to combat child marriage. Besides one report of early sexual intercourse some negative actions recorded are the presence of marriage arrangement deals and partners choice by parents. Based on the study findings some recommendations were drown on: the effectiveness of KAP's as a framework and radio listening groups diary as data collection to evaluate media interventions; multimedia messaging like radio broadcast together with listening group discussion for effective and efficient method for educating the people for behavior change; collaborative action together with local media is very effective strategy in combating child marriage and to bring the desired change at community level; protection, support and encouragement to victims of child marriage, and measures to be taken to sustain and improve the observed changes against child marriage.

The Handbook of Behavior Change

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Publisher : Cambridge University Press
ISBN 13 : 1108750117
Total Pages : 730 pages
Book Rating : 4.1/5 (87 download)

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Book Synopsis The Handbook of Behavior Change by : Martin S. Hagger

Download or read book The Handbook of Behavior Change written by Martin S. Hagger and published by Cambridge University Press. This book was released on 2020-07-15 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social problems in many domains, including health, education, social relationships, and the workplace, have their origins in human behavior. The documented links between behavior and social problems have compelled governments and organizations to prioritize and mobilize efforts to develop effective, evidence-based means to promote adaptive behavior change. In recognition of this impetus, The Handbook of Behavior Change provides comprehensive coverage of contemporary theory, research, and practice on behavior change. It summarizes current evidence-based approaches to behavior change in chapters authored by leading theorists, researchers, and practitioners from multiple disciplines, including psychology, sociology, behavioral science, economics, philosophy, and implementation science. It is the go-to resource for researchers, students, practitioners, and policy makers looking for current knowledge on behavior change and guidance on how to develop effective interventions to change behavior.

Water, Sanitation and Hygiene Standards for Schools in Low-cost Settings

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Author :
Publisher : World Health Organization
ISBN 13 : 9241547790
Total Pages : 52 pages
Book Rating : 4.2/5 (415 download)

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Book Synopsis Water, Sanitation and Hygiene Standards for Schools in Low-cost Settings by : John Adams

Download or read book Water, Sanitation and Hygiene Standards for Schools in Low-cost Settings written by John Adams and published by World Health Organization. This book was released on 2009 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Diseases related to inadequate water, sanitation and hygiene are a huge burden in developing countries. It is estimated that 88% of diarrhoeal disease is caused by unsafe water supply, and inadequate sanitation and hygiene (WHO, 2004c). Many schools serve communities that have a high prevalence of diseases related to inadequate water supply, sanitation and hygiene, and where child malnutrition and other underlying health problems are common. Schools, particularly those in rural areas, often completely lack drinking-water and sanitation and handwashing facilities; alternatively, where such facilities do exist they are often inadequate in both quality and quantity. Schools with poor water, sanitation and hygiene conditions, and intense levels of person-to-person contact, are high-risk environments for children and staff, and exacerbate children's particular susceptibility to environmental health hazards. Children's ability to learn may be affected by inadequate water, sanitation and hygiene conditions in several ways. These include helminth infections (which affect hundreds of millions of school-age children), long-term exposure to chemical contaminants in water (e.g. lead and arsenic), diarrhoeal diseases and malaria infections, all of which force many schoolchildren to be absent from school. Poor environmental conditions in the classroom can also make both teaching and learning very difficult. Girls and boys are likely to be affected in different ways by inadequate water, sanitation and hygiene conditions in schools, and this may contribute to unequal learning opportunities. Sometimes, girls and female teachers are more affected than boys because the lack of sanitary facilities means that they cannot attend school during menstruation. The international policy environment increasingly reflects these issues. Providing adequate levels of water supply, sanitation and hygiene in schools is of direct relevance to the United Nations (UN) Millennium Development Goals of achieving universal primary education, promoting gender equality and reducing child mortality. It is also supportive of other goals, especially those on major diseases and infant mortality." - p. iii

School, Family, and Community Partnerships

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Author :
Publisher : Corwin Press
ISBN 13 : 1483320014
Total Pages : 508 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis School, Family, and Community Partnerships by : Joyce L. Epstein

Download or read book School, Family, and Community Partnerships written by Joyce L. Epstein and published by Corwin Press. This book was released on 2018-07-19 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strengthen programs of family and community engagement to promote equity and increase student success! When schools, families, and communities collaborate and share responsibility for students′ education, more students succeed in school. Based on 30 years of research and fieldwork, the fourth edition of the bestseller School, Family, and Community Partnerships: Your Handbook for Action, presents tools and guidelines to help develop more effective and more equitable programs of family and community engagement. Written by a team of well-known experts, it provides a theory and framework of six types of involvement for action; up-to-date research on school, family, and community collaboration; and new materials for professional development and on-going technical assistance. Readers also will find: Examples of best practices on the six types of involvement from preschools, and elementary, middle, and high schools Checklists, templates, and evaluations to plan goal-linked partnership programs and assess progress CD-ROM with slides and notes for two presentations: A new awareness session to orient colleagues on the major components of a research-based partnership program, and a full One-Day Team Training Workshop to prepare school teams to develop their partnership programs. As a foundational text, this handbook demonstrates a proven approach to implement and sustain inclusive, goal-linked programs of partnership. It shows how a good partnership program is an essential component of good school organization and school improvement for student success. This book will help every district and all schools strengthen and continually improve their programs of family and community engagement.

WHO Guidelines on Hand Hygiene in Health Care

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Author :
Publisher : World Health Organization
ISBN 13 : 9789241597906
Total Pages : 0 pages
Book Rating : 4.5/5 (979 download)

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Book Synopsis WHO Guidelines on Hand Hygiene in Health Care by : World Health Organization

Download or read book WHO Guidelines on Hand Hygiene in Health Care written by World Health Organization and published by World Health Organization. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The WHO Guidelines on Hand Hygiene in Health Care provide health-care workers (HCWs), hospital administrators and health authorities with a thorough review of evidence on hand hygiene in health care and specific recommendations to improve practices and reduce transmission of pathogenic microorganisms to patients and HCWs. The present Guidelines are intended to be implemented in any situation in which health care is delivered either to a patient or to a specific group in a population. Therefore, this concept applies to all settings where health care is permanently or occasionally performed, such as home care by birth attendants. Definitions of health-care settings are proposed in Appendix 1. These Guidelines and the associated WHO Multimodal Hand Hygiene Improvement Strategy and an Implementation Toolkit (http://www.who.int/gpsc/en/) are designed to offer health-care facilities in Member States a conceptual framework and practical tools for the application of recommendations in practice at the bedside. While ensuring consistency with the Guidelines recommendations, individual adaptation according to local regulations, settings, needs, and resources is desirable. This extensive review includes in one document sufficient technical information to support training materials and help plan implementation strategies. The document comprises six parts.

Why Is My Child in Charge?

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 153814901X
Total Pages : 219 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Why Is My Child in Charge? by : Claire Lerner

Download or read book Why Is My Child in Charge? written by Claire Lerner and published by Rowman & Littlefield. This book was released on 2021-09-02 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Solve toddler challenges with eight key mindshifts that will help you parent with clarity, calmness, and self-control. In Why is My Child in Charge?, Claire Lerner shows how making critical mindshifts—seeing children’s behaviors through a new lens —empowers parents to solve their most vexing childrearing challenges. Using real life stories, Lerner unpacks the individualized process she guides parents through to settle common challenges, such as throwing tantrums in public, delaying bedtime for hours, refusing to participate in family mealtimes, and resisting potty training. Lerner then provides readers with a roadmap for how to recognize the root cause of their child’s behavior and how to create and implement an action plan tailored to the unique needs of each child and family. Why is My Child in Charge? is like having a child development specialist in your home. It shows how parents can develop proven, practical strategies that translate into adaptable, happy kids and calm, connected, in-control parents.

TIP 35: Enhancing Motivation for Change in Substance Use Disorder Treatment (Updated 2019)

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Author :
Publisher : Lulu.com
ISBN 13 : 1794755136
Total Pages : 208 pages
Book Rating : 4.7/5 (947 download)

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Book Synopsis TIP 35: Enhancing Motivation for Change in Substance Use Disorder Treatment (Updated 2019) by : U.S. Department of Health and Human Services

Download or read book TIP 35: Enhancing Motivation for Change in Substance Use Disorder Treatment (Updated 2019) written by U.S. Department of Health and Human Services and published by Lulu.com. This book was released on 2019-11-19 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Motivation is key to substance use behavior change. Counselors can support clients' movement toward positive changes in their substance use by identifying and enhancing motivation that already exists. Motivational approaches are based on the principles of person-centered counseling. Counselors' use of empathy, not authority and power, is key to enhancing clients' motivation to change. Clients are experts in their own recovery from SUDs. Counselors should engage them in collaborative partnerships. Ambivalence about change is normal. Resistance to change is an expression of ambivalence about change, not a client trait or characteristic. Confrontational approaches increase client resistance and discord in the counseling relationship. Motivational approaches explore ambivalence in a nonjudgmental and compassionate way.

Speaking of Health

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Publisher : National Academies Press
ISBN 13 : 0309072719
Total Pages : 377 pages
Book Rating : 4.3/5 (9 download)

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Book Synopsis Speaking of Health by : Institute of Medicine

Download or read book Speaking of Health written by Institute of Medicine and published by National Academies Press. This book was released on 2002-12-11 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are what we eat. That old expression seems particularly poignant every time we have our blood drawn for a routine physical to check our cholesterol levels. And, it's not just what we eat that affects our health. Whole ranges of behaviors ultimately make a difference in how we feel and how we maintain our health. Lifestyle choices have enormous impact on our health and well being. But, how do we communicate the language of good health so that it is uniformly received-and accepted-by people from different cultures and backgrounds? Take, for example, the case of a 66 year old Latina. She has been told by her doctor that she should have a mammogram. But her sense of fatalism tells her that it is better not to know if anything is wrong. To know that something is wrong will cause her distress and this may well lead to even more health problems. Before she leaves her doctor's office she has decided not to have a mammogram-that is until her doctor points out that having a mammogram is a way to take care of herself so that she can continue to take care of her family. In this way, the decision to have a mammogram feels like a positive step. Public health communicators and health professionals face dilemmas like this every day. Speaking of Health looks at the challenges of delivering important messages to different audiences. Using case studies in the areas of diabetes, mammography, and mass communication campaigns, it examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact. Speaking of Health looks at basic theories of communication and behavior change and focuses on where they apply and where they don't. By suggesting creative strategies and guidelines for speaking to diverse audiences now and in the future, the Institute of Medicine seeks to take health communication into the 21st century. In an age where we are inundated by multiple messages every day, this book will be a critical tool for all who are interested in communicating with diverse communities about health issues.