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Author : Robert G. Cooper
Publisher : Marketing Classics Press
ISBN 13 : 1613112300
Total Pages : 57 pages
Book Rating : 4.6/5 (131 download)
Download or read book New Products: The Key Factors in Success written by Robert G. Cooper and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mitsuo Gen
Publisher : Springer
ISBN 13 : 3662472007
Total Pages : 1085 pages
Book Rating : 4.6/5 (624 download)
Download or read book Industrial Engineering, Management Science and Applications 2015 written by Mitsuo Gen and published by Springer. This book was released on 2015-05-18 with total page 1085 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a complete record of presentations made at Industrial Engineering, Management Science and Applications 2015 (ICIMSA 2015), and provides the reader with a snapshot of current knowledge and state-of-the-art results in industrial engineering, management science and applications. The goal of ICIMSA is to provide an excellent international forum for researchers and practitioners from both academia and industry to share cutting-edge developments in the field and to exchange and distribute the latest research and theories from the international community. The conference is held every year, making it an ideal platform for people to share their views and experiences in industrial engineering, management science and applications related fields.
Author : Robert G. Cooper
Publisher : Stage-Gate International
ISBN 13 : 1439252246
Total Pages : 272 pages
Book Rating : 4.4/5 (392 download)
Download or read book Product Innovation and Technology Strategy written by Robert G. Cooper and published by Stage-Gate International. This book was released on 2009 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Backed by years of rigorous academic research and industry experience, this book brings together the salient points of effective product innovation, strategic management, and innovation governance. In this book, two of the world's foremost experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett, take you step-by-step through the critical phases of developing your own product innovation strategy - a master plan for your business's entire new product effort. No other business authors give you this kind of uncomplicated narrative, informed by significant industry experience and with examples of outside-the-box thinking. This ist your guide to setting your company up for dominance in the marketplace.
Author : Michael Haenlein
Publisher : Cuvillier Verlag
ISBN 13 : 3865372481
Total Pages : 188 pages
Book Rating : 4.8/5 (653 download)
Download or read book An Exploratory Investigation of E-business Success Factors Using Partial Least Squares Analysis written by Michael Haenlein and published by Cuvillier Verlag. This book was released on 2004 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert G. Cooper
Publisher : Addison Wesley Publishing Company
ISBN 13 :
Total Pages : 262 pages
Book Rating : 4.3/5 ( download)
Download or read book Portfolio Management For New Products written by Robert G. Cooper and published by Addison Wesley Publishing Company. This book was released on 1998-03-25 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: A powerful new approach to maximizing the value of your company's product development projects.
Author : Academic Conferences and Publishing Limited
Publisher : Academic Conferences Limited
ISBN 13 : 1909507938
Total Pages : 373 pages
Book Rating : 4.9/5 (95 download)
Download or read book ICIE 2014 Proceedings of the 2nd International Conference on Innovation and Entrepreneurship written by Academic Conferences and Publishing Limited and published by Academic Conferences Limited. This book was released on 2014-06-02 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tom Eisenmann
Publisher : Currency
ISBN 13 : 0593137027
Total Pages : 370 pages
Book Rating : 4.5/5 (931 download)
Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.
Author : Robin Cooper
Publisher : Routledge
ISBN 13 : 1351411764
Total Pages : 232 pages
Book Rating : 4.3/5 (514 download)
Download or read book Target Costing and Value Engineering written by Robin Cooper and published by Routledge. This book was released on 2017-10-19 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: What would happen if everyone in your company followed a disciplined approach to cost reduction? Go ahead -- imagine it. What would it look like? How can it be done? The answer -- smart cost management. Effective cost management must start at the design stage. As much as 90-95% of a product's costs are added in the design process. That is why effective cost management programs focus on design and manufacturing. The primary cost management method to control cost during design is a combination of target costing and value engineering. Target Costing Objectives: Identify the cost at which your product must be manufactured at if it is to earn its profit margin at its expected target selling price. Break the target cost down to its component level and have your suppliers find ways to deliver the components they sell you at the set target prices while still making adequate returns. Value Engineering: The connection to function: An organized effort and team based approach to analyze the functions of goods and services that the design stage, and find ways to achieve those functions in a manner that allows the firm to meet its target costs. The result: Added value for your company (development costs on-line with added value for your company; development costs on-line with selling prices) and added value for your customer (higher quality products that meet, possibly even exceed, customer expectations.)
Author : Alexander Brem
Publisher : World Scientific
ISBN 13 : 1786346532
Total Pages : 400 pages
Book Rating : 4.7/5 (863 download)
Download or read book Managing Innovation: What Do We Know About Innovation Success Factors? written by Alexander Brem and published by World Scientific. This book was released on 2019-03-22 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Innovation is a three-part series covering contemporary technology and innovation management research areas. Each volume comprises key articles from both the International Journal of Innovation Management and the International Journal of Innovation and Technology Management, published by World Scientific, and provides an international, disciplinary approach across its broad coverage of topics.Relevant for both academics and practitioners, this volume answers how organisations can develop innovative approaches from a perspective that encompasses technological advances, changes in the market and individual entrepreneurs.Related Link(s)
Author : Tobias Huth
Publisher : Springer Science & Business Media
ISBN 13 : 3834996424
Total Pages : 198 pages
Book Rating : 4.8/5 (349 download)
Download or read book Organizing Cross-Functional New Product Development Projects written by Tobias Huth and published by Springer Science & Business Media. This book was released on 2008-03-06 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the basis of a survey conducted with 133 project managers, Tobias Huth presents an empirical analysis of the organizational success drivers of cross-functional new product development projects. It is shown that certain antecedents should be permanently employed, while others should be managed dynamically.
Author : Scott J. Edgett
Publisher : Stage-Gate International
ISBN 13 :
Total Pages : 182 pages
Book Rating : 4./5 ( download)
Download or read book New Product Development written by Scott J. Edgett and published by Stage-Gate International. This book was released on 2011 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Evangelos Grigoroudis
Publisher : Springer
ISBN 13 : 3319330039
Total Pages : 292 pages
Book Rating : 4.3/5 (193 download)
Download or read book Operational Research in Business and Economics written by Evangelos Grigoroudis and published by Springer. This book was released on 2016-07-29 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers a selection of refereed papers presented at the 4th International Symposium and 26th National Conference of the Hellenic Operational Research Society. It highlights recent scientific advances in operational research and management science (OR/MS), with a focus on linking OR/MS with other areas of quantitative methods in a multidisciplinary framework. Topics covered include areas such as business process modeling, supply chain management, organization performance and strategy planning, revenue management, financial applications, production planning, metaheuristics, logistics, inventory systems, and energy systems.
Author : Gary S. Lynn
Publisher : Harper Paperbacks
ISBN 13 : 9780060084745
Total Pages : 272 pages
Book Rating : 4.0/5 (847 download)
Download or read book Blockbusters written by Gary S. Lynn and published by Harper Paperbacks. This book was released on 2003-08-14 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: What Makes a BLOCKBUSTER? More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices -- all within their control. Drs.Gary Lynn and Richard Reilly share the results of a ten-year research study illustrated by the inside stories of nearly fifty of the most successful products ever created. Lynn and Reilly explain the five keys for companies wishing to develop the next blockbuster. Without these crucial elements a blockbuster new product is virtually impossible: Compelling Product Vision • Product Improvisation • Information Exchange • Senior Management Commitment • Teamwork
Author : Peter N. Golder
Publisher : Edward Elgar Publishing
ISBN 13 : 1784718157
Total Pages : 469 pages
Book Rating : 4.7/5 (847 download)
Download or read book Handbook of Research on New Product Development written by Peter N. Golder and published by Edward Elgar Publishing. This book was released on 2018 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. Managers will benefit from the handbook by expanding their knowledge of new product development and researchers will learn about opportunities to continue expanding on this body of knowledge.
Author : Gilbert Ngarih Nyaga
Publisher :
ISBN 13 :
Total Pages : 342 pages
Book Rating : 4.3/5 (129 download)
Download or read book An Investigation of the Simultaneous Impact of Launch and Logistics Strategies on New Product Performance written by Gilbert Ngarih Nyaga and published by . This book was released on 2006 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jakki J. Mohr
Publisher : Pearson Prentice Hall
ISBN 13 : 9780136049968
Total Pages : 584 pages
Book Rating : 4.0/5 (499 download)
Download or read book Marketing of High-technology Products and Innovations written by Jakki J. Mohr and published by Pearson Prentice Hall. This book was released on 2010 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.
Author : Robert G. Cooper
Publisher : Basic Books
ISBN 13 : 0465093337
Total Pages : 587 pages
Book Rating : 4.4/5 (65 download)
Download or read book Winning at New Products written by Robert G. Cooper and published by Basic Books. This book was released on 2017-09-19 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management
