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Author :
Publisher :
ISBN 13 : 9789464475920
Total Pages : 0 pages
Book Rating : 4.4/5 (759 download)
Download or read book Inventory Management and Demand Fulfilment in Omni-channel Retail written by and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Santiago Gallino
Publisher : Springer Nature
ISBN 13 : 3030201198
Total Pages : 353 pages
Book Rating : 4.0/5 (32 download)
Download or read book Operations in an Omnichannel World written by Santiago Gallino and published by Springer Nature. This book was released on 2019-10-15 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales transacted at brick-and-mortar channels, a much larger fraction of sales is affected by online channels in different touch points during the customer journey. Shopper behavior and expectations have been evolving along with the growth of digital channels, challenging retailers to redesign their fulfillment and execution processes, to better serve their customers. This edited book examines the challenges and opportunities arising from the shift towards omni- channel retail. We examine these issues through the lenses of operations management, emphasizing the supply chain transformations associated with fulfilling an omni-channel demand. The book is divided into three parts. In the first part, “Omni-channel business models”, we present four studies that explore how retailers are adjusting their fundamental business models to the new omni-channel landscape. The second part, “Data-driven decisions in an omni-channel world”, includes five chapters that study the evolving data opportunities enabled by omni-channel retail and present specific examples of data-driven analyses. Finally, in the third part, “Case studies in Omni-channel retailing”, we include four studies that provide a deep dive into how specific industries, companies and markets are navigating the omni-channel world. Ultimately, this book introduces the reader to the fundamentals of operations in an omni-channel context and highlights the different innovative research ideas on the topic using a variety of methodologies.
Author : Aravind Govindarajan
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)
Download or read book Joint Inventory and Fulfillment Decisions for Omnichannel Retail Networks written by Aravind Govindarajan and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With e-commerce growing at a rapid pace compared to traditional retail, many brick-and-mortar firms are supporting their online growth through an integrated omnichannel approach. Such integration can lead to reduction in cost that can be achieved through efficient inventory management. A retailer with a network of physical stores and fulfillment centers facing two demands (online and in-store) has to make important, interlinked decisions - how much inventory to keep at each location and where to fulfill each online order from, as online demand can be fulfilled from any location. We consider order-up-to policies for a general multi-period model with multiple locations and zero lead time, and online orders fulfilled multiple times in each period. We first focus on the case where fulfillment decisions are made at the end of each period, which allows separate focus on the inventory decision. We develop a simple, scalable heuristic for the multi-location problem based on analysis from the two-store case, and prove its asymptotic near-optimality for large number of omnichannel stores under certain conditions. We extend this to the case where fulfillment is done multiple times within a period and combine it with a simple, threshold-based fulfillment policy which reserves inventory at stores for future in-store demand. With the help of a realistic numerical study based on a fictitious retail network embedded in mainland USA, we show that the combined heuristic outperforms a myopic, decentralized planning strategy under a variety of problem parameters, especially when there is an adequate mix of online and in-store demands. Extensions to positive lead times are discussed.
Author : Carina Sauter
Publisher : GRIN Verlag
ISBN 13 : 3668118493
Total Pages : 93 pages
Book Rating : 4.6/5 (681 download)
Download or read book Omni-Channel Retailing and Its Requirements in the Supply Chain written by Carina Sauter and published by GRIN Verlag. This book was released on 2015-12-30 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2014 in the subject Business economics - Supply, Production, Logistics, grade: 1,1, IE Business School, Madrid, course: Production & Supply Chain Management, language: English, abstract: This thesis is a description of the state of the art of the Omnichannel retail strategy with a focus on the changes necessary in supply chain design. Its purpose is to provide a comprehensive overview on omnichannel retailing that can serve as a first source of information for companies thinking about adapting this strategy. There is no single external source that combines the description of omnichannel retailing with details of how to implement this strategy yet, so this thesis makes it significantly easier for retailers to familiarize with the topic and get impulses for further research. The introduction shows the developments that led to the strategic move, which eases understanding the concept and its purpose. The thesis finds that technological innovations, changing shopping behavior, increasing expectations, and intensifying online competition were the major drivers affecting this shift. It continues to describe the common omnichannel initiatives before it gets into more detail on what supply chain and logistics changes are necessary to support them. First, it shows that the application of RFID technology and IT platforms creates an end-to-end transparent supply chain, which delivers the core capability to pursue this strategy: complete inventory visibility. Second, the solutions to improve fulfillment speed are presented. Both upgrades in order processing inside the warehouse and innovative last mile solutions are discussed in detail. Describing the benefits of omnichannel retailing, the paper shows that it perfectly meets the requirements of today’s retailers. Not only does the strategy improve profitability and productivity, it also helps them meet expectations, learn more about their customers and use this knowledge to sustainably compete in the market. It also finds that there are significant challenges to overcome before reaping these benefits. Large investments and added complexity need to be faced during setup and a non-aligned organization and the inability to engage employees are major problems during execution. As the retail environment evolves at a rapid pace, the paper finally presents strategies for companies that have fully developed omnichannel capabilities. These ensure that retailers can also compete once omnichannel is the new normal.
Author : Lisa Villing
Publisher : GRIN Verlag
ISBN 13 : 3668432449
Total Pages : 28 pages
Book Rating : 4.6/5 (684 download)
Download or read book Supply Chain Management in Multichannel and Omnichannel Retailing written by Lisa Villing and published by GRIN Verlag. This book was released on 2017-04-11 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2017 in the subject Business economics - Supply, Production, Logistics, grade: 1,0, University of Applied Sciences Fulda, language: English, abstract: The aim of this paper is to give an overview of challenges for logistics and supply chain management which are linked to multichannel and omnichannel retailing. For this purpose, the characteristics and forms of multi- and omnichannel retailing are described and developments and their implications for retailers are pointed out. In combination with best practice approaches in SCM, recommendations for successful omnichannel supply chains, especially for order fulfillment and distribution logistics shall be outlined. Starting with the definitions of multi- and omnichannel retailing in the second chapter, the third chapter will focus on specific challenges and appropriate implications for retailers' supply chain management that are related to multi- and omnichannel distribution. The fourth chapter will finish with a conclusion and an outlook.
Author : Paul Myerson
Publisher : CRC Press
ISBN 13 : 1000264424
Total Pages : 283 pages
Book Rating : 4.0/5 (2 download)
Download or read book Omni-Channel Retail and the Supply Chain written by Paul Myerson and published by CRC Press. This book was released on 2020-11-25 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Omni-Channel Retail and the Supply Chain The days of going to the local department store to buy a television, view the options available, and make a purchase now seem "quaint." The emergence of the internet, smartphones, social media, and other technologies has opened a world of new options for consumers (and businesses) to review, research, and buy online with an ever-increasing array of delivery options. The emergence of e-commerce has resulted in what is commonly known today as "omni-channel" marketing, in which customers engage with companies in a variety of ways, including in a physical store or online via websites and mobile apps. This process puts the supply chain "front and center," as consumers are increasingly demanding and browsing, buying, and returning goods through various channels, not just the traditional "brick and mortar" way. To accomplish this with high levels of service while remaining profitable requires real-time visibility of inventory across the supply chain and a single view of consumers as they continuously move from one channel to another. While this is a boon to consumers, it has made the already complex global supply chain even more challenging to manage. On top of that, the 2020 Covid19 pandemic has accelerated this omni-channel retail trend, as consumers need even more ways to order and additional options for last-mile delivery, such as curbside pickup. Covid19 has exposed a lack of flexibility and readiness, resulting in shortages of everything from toilet paper and meats to personal protective equipment (PPE) and ventilators. It has been a real-life example of the "bullwhip effect," where variability at the consumer end of the supply chain results in increased variability as one goes upstream towards distributors, manufacturers, and suppliers. This results in shortages, misallocations, and increased costs. No longer can a manufacturer, distributor, or retailer of consumer products just "fill the pipeline" and wait for orders to come in. Now, they must anticipate various purchases and delivery items, while at the same time minimizing costs. To do this is no easy task, requiring a Lean, agile, and responsive supply chain. Until now, there was no existing "playbook" for organizations to navigate their way through this new world. This book describes the impact of omni-channel marketing on the supply chain and logistics functions, and is intended to help management meet the needs of not only today’s ever-changing world but to anticipate what may be required in the future to achieve superior customer service, profitability, and a competitive advantage.
Author : Kim-Calvin Hülsmann
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (134 download)
Download or read book Ship-from-Store Fulfilment Strategies in Omnichannel Retailing and Its Impact on Inventory Management written by Kim-Calvin Hülsmann and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Background: With the invention of the internet, retailer have developed from single channel to multichannel distribution strategies. Enabled by the advancement of technology and driven by an increase in consumer shopping expectations, retailer have moved towards omnichannel distribution. Therefore, omnichannel and Ship-from-Store is a relatively new phenomenon. Currently retailer are challenged with the implementation of omnichannel structures and investigation of how and whether they can benefit from Ship-from-Store. Purpose: This master thesis aims to create a simulation model reflecting inventory level in an omnichannel setting and calculate last-mile delivery cost-saving potential for retailer that implement Ship-from-Store as fulfilment strategy. Design/Approach: A simulation study has been performed by creating an excel spreadsheet application using the steps recommended by the literature. Further, a case study has been conducted to derive current last-mile delivery costs and to reveal various challenges of Ship-from-Store implementation. Conclusion: The findings provide an insight into the omnichannel fulfilment method Ship-from-Store. We identified that SFS can decrease delivery fees per order on average by 1.10 % up to 94.60 %. However, the exact retailers saving depends on product characteristics and contracted parcel delivery courier. We further calculated that SFS can decrease total distribution costs by 3.86 % up to 13.12 % for small products and 15.70 % up to 18.08 % for large products in the best case. Keywords: Omnichannel, Ship-from-Store, Fulfilment.
Author : Elnaz Jalilipour Alishah
Publisher :
ISBN 13 :
Total Pages : 33 pages
Book Rating : 4.:/5 (13 download)
Download or read book Inventory Fulfillment Strategies for an Omni-Channel Retailer written by Elnaz Jalilipour Alishah and published by . This book was released on 2015 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this paper, we study the fulfillment strategies of an omni-channel retailer that would like to leverage its established offline retail channel infrastructure to help its online sales. We consider a single newsvendor-type product that is sold in both online and offline channels to non-overlapping markets with independent Poisson demand. The offline store can fulfill online demand at an additional handling and fulfillment cost, k, but not vice versa. The retailer makes decisions at three different levels: 1) at the strategic level the retailer must establish a fulfillment structure between the two channels in terms of where to stock inventory in the two channels, 2) at the tactical level, the retailer decides how much inventory to have for each channel before the season starts, 3) at the operational level throughout the season, as demand unfolds and inventory depletes, the retailer makes rationing decision about whether to use offline inventory to fill online order at any moment. We build separate and integrated models to study these decisions, and find that the optimal rationing decision has a threshold-based structure that depends critically on k and the mix of demand between the two channels. Two simple rationing heuristics are proposed and shown to be effective. Furthermore, integrating the rationing policy into higher-level decisions, we show that it can have significant impact on the retailer's stocking and fulfillment structure decisions. As a result, we propose an integrated policy, where the retailer builds separate inventory stocks for each channel but can use the offline inventory to back up online sales, subject to a rationing heuristic, is proved to be simple, effective, and robust. We discuss the various practical implications of our findings.
Author : Paul Myerson
Publisher : CRC Press
ISBN 13 : 1000264440
Total Pages : 173 pages
Book Rating : 4.0/5 (2 download)
Download or read book Omni-Channel Retail and the Supply Chain written by Paul Myerson and published by CRC Press. This book was released on 2020-11-25 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Omni-Channel Retail and the Supply Chain The days of going to the local department store to buy a television, view the options available, and make a purchase now seem "quaint." The emergence of the internet, smartphones, social media, and other technologies has opened a world of new options for consumers (and businesses) to review, research, and buy online with an ever-increasing array of delivery options. The emergence of e-commerce has resulted in what is commonly known today as "omni-channel" marketing, in which customers engage with companies in a variety of ways, including in a physical store or online via websites and mobile apps. This process puts the supply chain "front and center," as consumers are increasingly demanding and browsing, buying, and returning goods through various channels, not just the traditional "brick and mortar" way. To accomplish this with high levels of service while remaining profitable requires real-time visibility of inventory across the supply chain and a single view of consumers as they continuously move from one channel to another. While this is a boon to consumers, it has made the already complex global supply chain even more challenging to manage. On top of that, the 2020 Covid19 pandemic has accelerated this omni-channel retail trend, as consumers need even more ways to order and additional options for last-mile delivery, such as curbside pickup. Covid19 has exposed a lack of flexibility and readiness, resulting in shortages of everything from toilet paper and meats to personal protective equipment (PPE) and ventilators. It has been a real-life example of the "bullwhip effect," where variability at the consumer end of the supply chain results in increased variability as one goes upstream towards distributors, manufacturers, and suppliers. This results in shortages, misallocations, and increased costs. No longer can a manufacturer, distributor, or retailer of consumer products just "fill the pipeline" and wait for orders to come in. Now, they must anticipate various purchases and delivery items, while at the same time minimizing costs. To do this is no easy task, requiring a Lean, agile, and responsive supply chain. Until now, there was no existing "playbook" for organizations to navigate their way through this new world. This book describes the impact of omni-channel marketing on the supply chain and logistics functions, and is intended to help management meet the needs of not only today’s ever-changing world but to anticipate what may be required in the future to achieve superior customer service, profitability, and a competitive advantage.
Author :
Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4.:/5 (126 download)
Download or read book Optimal Fulfillment Strategies in an Omnichannel Retail Supply Chain written by and published by . This book was released on 2020 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the development of digital technologies, more and more brick-and-mortar stores are starting to offer the online channel to sell their products. For example, Walmart and Whole Foods are selling fresh groceries from both their websites and store locations. As a result, such omni-channel retailers need to serve both online and in-store demand. To do that, the retailer may choose to fulfill online demand from a centralized distribution center (DC), or by utilizing inventory of stores. In this thesis, I explore the optimal fulfillment strategies of an omni-channel retailer. Firstly, consider customers' behavior when they face online and in-store purchase options. Using utility theory, model customers' behavior in preferring either channel. Secondly, I explore the impacts of retailers' fulfillment choices on its inventory cost, shipping and delivery cost, as well as overall profitability. This thesis identifies conditions under which either fulfillment strategy (i.e., from DC or stores) is optimal. And find that the optimal fulfillment strategy is dependent on the total number of stores, unit inventory cost at the stores and DC, unit delivery cost, product prices and number of stores. Case studies based on Manhattan and Los Angeles are provided to further investigate the retailer's fulfillment decision as well as the impacts of its pricing decision, and geographic and cost characteristics. For Manhattan, for both exogenous and endogenous price cases, the regions where store fulfillment are optimal first decrease and then increases as the total number of stores increases. For Los Angeles, the region where store fulfillment is optimal always increases with the total number of stores.
Author : Daniel Fritzen Taylor
Publisher :
ISBN 13 :
Total Pages : 179 pages
Book Rating : 4.:/5 (111 download)
Download or read book Channel Fulfillment Characteristics, Retail Network Structure and Buy-online-shipfrom-store Performance written by Daniel Fritzen Taylor and published by . This book was released on 2018 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy-online-ship-from-store (BOSS) is a relatively new and increasingly popular omnichannel fulfillment strategy for retailers. Shipping from stores allows retailers the capability to offer in-store inventory to online customers. The combined inventory available in stores and their locations closer to the customer make them attractive for online direct-to-consumer order fulfillment. In three essays, we identify statistical-economies-of-scale benefits from this pooling technique across asymmetrical retail channels. Working with a retailer, we detect ship-from-store contributed store stockouts. We also examine consumer behavior in response to stockouts according to the channel of intended purchase. In the first study we use chance constrained analytical models and Monte Carlo simulation to demonstrate the distinctly different inventory pooling behavior caused network-wide when implementing buy-online-ship-from-store. The asymmetrical availability of inventory to online customers versus in-store customers allows for unique to omnichannel captive inventories within stores. When online demand is strong enough, all safety stocks can be redirected to online customers. Otherwise, safety stocks can remain stagnant in the stores. In our second study, we partner with an apparel retailer and distinguish the counter-phenomenon observed in essay one. We observe stores unevenly stocking out when contributing to online demand fulfillment. Using panel data from the 2016 holiday season, we utilize store-based fixed-effects models to show that assigning stores to fulfill local online demand where both channels have strong sales leads to uneven store stockouts across the network. By utilizing consumer experiments, our third study demonstrates that in-store customers are more likely to remain with the retailer and substitute for out-of-stock products. Online customers are more likely to leave the retailer to seek their exact desired product elsewhere. Mitigating strategies for the retailer are additionally examined. We recognize that BOSS can make more inventory available for online customers. Each essay expands the theoretical understanding of omnichannel fulfillment management. Buy-online-ship-from-store is currently being applied by many retailers. Our research is directly applicable in practice. We propose paths to expand the work we have contributed. This dissertation expands our understanding of inventory and stockout behavior regarding omnichannel fulfillment and its impact on retailers and consumers.
Author : Cindy Schröder
Publisher : GRIN Verlag
ISBN 13 : 3668868956
Total Pages : 32 pages
Book Rating : 4.6/5 (688 download)
Download or read book Omni-channel Retailing. Impacts and challenges on the supply chain written by Cindy Schröder and published by GRIN Verlag. This book was released on 2019-01-21 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2017 in the subject Business economics - Operations Research, grade: 1,0, European School of Business Reutlingen, language: English, abstract: The aim of this case study is to identify impacts and challenges of an omni-channel business model on the retail supply chain. Based on this, recommendations and possible solutions will be presented which the retail should adapt along its supply chain in order to respond to the identified challenges.
Author : John Fernie
Publisher : Kogan Page Publishers
ISBN 13 : 0749468246
Total Pages : 280 pages
Book Rating : 4.7/5 (494 download)
Download or read book Logistics and Retail Management written by John Fernie and published by Kogan Page Publishers. This book was released on 2014-04-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 21st century has witnessed important changes in retail logistics. Supply chain managers are presented with key challenges as retailers have recognised the strategic role that supply chains play in cost reduction and customer service. The 4th edition of Logistics and Retail Management has been substantially updated to take account of these recent developments in retail logistics. Logistics and Retail Management provides the most up-to-date thinking in retail supply chain management, reflecting the changing needs of the global marketplace and the challenges faced by retailers in the 21st century. With contributions from acclaimed academics and practitioners, it covers global logistics, fashion logistics, e-logistics and green supply chains. The 4th edition features brand new chapters on supply chain management in international fashion and corporate social responsibility in the textile supply chain.
Author : Paul Heck
Publisher : GRIN Verlag
ISBN 13 : 3346233308
Total Pages : 9 pages
Book Rating : 4.3/5 (462 download)
Download or read book Challenges for the order fulfillment process of online retailers due to the COVID-19 pandemic written by Paul Heck and published by GRIN Verlag. This book was released on 2020-08-26 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2020 in the subject Business economics - Supply, Production, Logistics, grade: 2,0, Cologne Business School Köln, language: English, abstract: This paper aims to identify the challenges for the fulfillment process of online retailers due to the COVID 19 pandemic. No other topic dominates the current public perception more than COVID-19. National, federal and local authorities require their citizens to stay at home and avoid social contact during the pandemic. The result is an e-commerce boom, with online retail orders increasing for example in the US by 146% in comparison to the previous year. However, customers experience that many well-known benefits, such as a seemingly endless selection of affordable products or shipping in two days, are no longer guaranteed. The reason lies in the process of order fulfillment. This process encompasses all the activities a company undertakes from the moment an order is received until the items are delivered, including all customer services. It comprises back-office activities such as packaging, delivery, accounting, inventory management, and shipping as well as front-office activities such as advertising and order acceptance.
Author : Shiyu Liu
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (14 download)
Download or read book Data-Driven Dynamic Pricing and Inventory Management of an Omni-Channel Retailer in an Uncertain Demand Environment written by Shiyu Liu and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, omni-channel retailing has become immensely popular among both retailers and consumers. In this approach, retailers often leverage their brick-and-mortar stores to fulfill online orders, leading to the need for simultaneous decision-making on replenishment and inventory rationing. This inventory strategy presents significant complexities in traditional dynamic pricing and inventory management problems, particularly in unpredictable market environments. Therefore, we have developed a dynamic pricing, replenishment, and rationing model for omni-channel retailers using a two-level partially observed Markov decision process to visualize the dynamic process. We design a deep reinforcement learning algorithm, called Maskable LSTM-Proximal Policy Optimization (ML-PPO), which integrates the current observations and future predictions as input to the agent and uses the invalid action mask to guarantee the allowable actions. Our simulation experiments have demonstrated the ML-PPO's efficiency in maximizing retailer profit and service level, along with its generalized ability to tackle dynamic pricing and inventory management problems.
Author : Simone Theresa Peinkofer
Publisher :
ISBN 13 :
Total Pages : 342 pages
Book Rating : 4.:/5 (14 download)
Download or read book Omni-channel Supply Chain Management written by Simone Theresa Peinkofer and published by . This book was released on 2016 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: The traditional retail environment, which is characterized by a clear division between brick-and-mortar and non-brick-and-mortar retail channels, has been recently disrupted by developments in e-commerce and mobile technologies. The result has been the emergence of omni-channel retailing. Within the reality of this new retail environment, it has been proposed that retailers should develop the necessary capabilities to fulfill consumer demand from anywhere - the store, the distribution center, or via drop-shipping from a supplier - which leads to the emergence of new operational complexities and challenges in the retail supply chain. In light of the growing popularity of these new fulfillment capabilities, it is important to not only consider the financial returns they provide to retailers, but also the potential impacts on the upstream supply chain. Moreover, omni-channel operations will allow retailers to offer new fulfillment services to consumers, such as cross-channel returns or in-store pick-ups, ultimately resulting in new supply chain service outputs in the consumer market. Thus, the aim of this dissertation is to investigate and obtain a holistic understanding of the importance and impacts of omni-channel fulfillment operations for successful retail supply chain management. This will be done by considering three different echelons in the supply chain, (retailer, supplier, and consumer), and investigating how emerging strategies in omni-channel fulfillment impact all three. Using the theoretical underpinning of ambidexterity, Essay 1 investigates how retailers manage their investments and developments pertaining to existing and new fulfillment operations, and how that may lead to improvements in a retailer's operational and financial performance. To address this research question a structured content analysis in combination with secondary financial data was conducted. To explore how retail omni-channel fulfillment operations impact upstream supply chain members a qualitative research approach was executed in Essay 2 using the case study methodology. Essay 3 employs a series of experimental studies to explore how retail omni-channel fulfillment operations can be used to recover from a stockout. Using equity theory, this essay investigates how, in the case of a stockout, different attributes of omni-channel service operations may impact consumer satisfaction and their evaluation of a retailer's physical distribution service quality (PDSQ).
Author : Jia Guo
Publisher :
ISBN 13 :
Total Pages : 308 pages
Book Rating : 4.:/5 (131 download)
Download or read book Distribution System Design for Omnichannel Retailing written by Jia Guo and published by . This book was released on 2019 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Omnichannel retailing - serving customers via a combination of physical stores and web-based stores- offers new opportunities and forces traditional retailers to rethink their supply chain design, operational efficiency, revenue/cost streams, and operations/marketing interface. While omnichannel supply chain management has received some attention recently, the role of cross-channel fulfillment, the layout of the omnichannel retail supply chain, and revenue management considering customer channel choice behavior have not been widely studied. This dissertation investigates these three streams in omnichannel supply chain design. In the cross-channel fulfillment stream, we study the optimal supply chain design for a dual-channel retailer that combines the operations of both channels in an omnichannel environment considering demand segmentation, cost structure, and more importantly, the execution ability of the firm. We formulate this problem as a two-stage stochastic programming model and use first-order optimality conditions to study the optimal inventory replenishment decisions and omnichannel strategy decisions under perfect and imperfect demand information. For the second chapter, we extend the dual-channel setting from a single store to N retail stores. We study the transshipment problem based on a two-store case by reformulating the problem into a large scale mixed-integer linear programming model. The third chapter addresses the revenue management stream by focuses on the interface between the retailer's operations and customer's demand. Specifically, this chapter explores the right role for a physical store in an omnichannel environment for an online-first retailer. The main result relates to the trade-off between the increased profits from the newly acquired demand (from the new channel) and the increased fulfillment and operations costs from cannibalized demand.
