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Introducing Travel And Tourism
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Download or read book Access written by Marc Mancini and published by Marc Mancini Seminars & Consulting Incorporated. This book was released on 2012-02 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive, entertaining and reader-friendly, Access is an award-winning textbook-workbook that provides you with a unique, real-world, insider's view of the travel and hospitality industries.
Book Synopsis Introduction to Travel and Tourism by : Michael M. Coltman
Download or read book Introduction to Travel and Tourism written by Michael M. Coltman and published by Wiley. This book was released on 1991-01-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fundamentals of travel and the impacts of tourism throughout history and the world Introduction to Travel and Tourism: An International Approach presents an all-encompassing exploration of the travel industry. Whether you are planning a career in travel or simply enjoy new places, this book offers in-depth information from a global perspective. Authoritative discussion covers tourism, attractions, food, planning, accommodations, transportation and more, with a full examination of economics, cultural impact, environmental effects, and governmental involvement. Insightful explanations surrounding marketing, feasibility, travel agencies, wholesalers and operators will appeal to career-minded readers, and an appendix covering franchising offers new perspective on the industry's future.
Book Synopsis Introduction to Travel and Tourism Marketing by : J. Alf Bennett
Download or read book Introduction to Travel and Tourism Marketing written by J. Alf Bennett and published by Juta and Company Ltd. This book was released on 2001 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: South Africa is well positioned to capture an increasingly large share of the international travel and tourism market. This book provides an introduction to the marketing of travel strategy market segmentation, marketing research and marketing planning.
Download or read book Access written by Marc Mancini and published by Cengage Learning. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introduction to all sectors of the travel industry gives readers a sturdy foundation for all future travel studies. It reviews major travel brands that have become staple parts of the industry landscape, and it delves into the implications of Internet travel sales. The highly practical treatment of the material ensures that readers understand all the facts, insights and insider knowledge needed to succeed in the travel business. The author has taken an "evergreen" approach in writing this book, ensuring that its content will not become obsolete in a swiftly changing sales, service and marketing environment. The user-friendly format uses multiple headings, boldface and italicized items, bullet points, photos, sidebars and charts that reinforce learning. Finally, questions for consideration and entertaining, creative activities reinforce the material in each chapter.
Book Synopsis An Introduction To Travel And Tourism by : Pran Nath Seth
Download or read book An Introduction To Travel And Tourism written by Pran Nath Seth and published by Sterling Publishers Pvt. Ltd. This book was released on 2003 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis An Introduction to the Geography of Tourism by : Velvet Nelson
Download or read book An Introduction to the Geography of Tourism written by Velvet Nelson and published by Rowman & Littlefield. This book was released on 2017-03-03 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is an astonishingly complex phenomenon that is becoming an ever-greater part of life in today’s global world. This clear and engaging text introduces undergraduate students to this vast and diverse subject through the lens of geography, the only field with the breadth to consider all of the aspects, activities, and perspectives that constitute tourism. Indeed, geography and tourism have always been interconnected, and Velvet Nelson reinforces the relationship between them by using both human and physical geography to interpret all facets of tourism—economic, social, and environmental. She shows how geography provides the tools and concepts to consider both the positive and negative factors that affect tourists and destinations as well as the effects tourism has on both peoples and places. Her real-world case studies, based both on research and on the experiences of tourists themselves, vividly illustrate key issues. This comprehensive, thematically organized introduction will enhance students’ understanding of geographic concepts and how they can be used as a way of viewing and understanding the world.
Book Synopsis Introduction To Tourism by : N. Jayapalan
Download or read book Introduction To Tourism written by N. Jayapalan and published by Atlantic Publishers & Dist. This book was released on 2001 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now-A-Days There Is A Heartfelt Need To Understand The Tourism And Its Development. The Introductory Chapter Of The Book Provides An Interesting Study About Tourism. The Study Also Provides A Clear Picture Of Concept Of Tourism, History Of Travel, Types Of Tourism, Tourism In Modern Period, Nature Of Tourism, Components And Elements Of Tourism, Basic Reasons And Motivation For Travel, The Organization, Measurement And Planning Of Tourism, Marketing, Promotion, The Economic, Social And Cultural Significance Of Tourism In An Excellent Manner In The Following Chapters. Further, This Book Gives A Graphic Picture About Manila Declaration On World Tourism, Religious, Spiritual, Cultural And Holiday Tourism, International Organization And Tourism, Accommodation, Travel Agency, Documents And Development Of Tourism In India Along With Tourist Centres In India In An Exhaustive And Lucid Manner. The Description Is Brief And Accurate. The Book Is Beautifully Written To Make The Reading Easy And Interesting.The Book Would Be Of Great Value For The Students As Well As The Teachers. Even Laymen Would Enjoy The Book Because Of Its Simple Style.
Book Synopsis An Introduction to Tourism by : Robert W. Wyllie
Download or read book An Introduction to Tourism written by Robert W. Wyllie and published by Ingram. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this book is to offer an introduction to tourism that will be accessible and interesting for those who are unfamiliar with the subject. It is not designed as a training manual for students contemplating a career in tourism and hospitality, although it is written in the conviction that those who do enter such careers need to have a broad understanding of tourism’s multidimensional character and its increasingly important place in society.
Book Synopsis Travel Marketing, Tourism Economics and the Airline Product by : Mark Anthony Camilleri
Download or read book Travel Marketing, Tourism Economics and the Airline Product written by Mark Anthony Camilleri and published by Springer. This book was released on 2017-10-03 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors.This publication covers both theory and practice in an engaging style, that will spark the readers’ curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments. “Dr. Camilleri provides tourism students and practitioners with a clear and comprehensive picture of the main institutions, operations and activities of the travel industry.” Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, Evanston/Chicago, IL, USA “This book is the first of its kind to provide an insightful and well-structured application of travel and tourism marketing and economics to the airline industry. Student readers will find this systematic approach invaluable when placing aviation within the wider tourism context, drawing upon the disciplines of economics and marketing.” Brian King, Professor of Tourism and Associate Dean, School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong “The remarkable growth in international tourism over the last century has been directly influenced by technological, and operational innovations in the airline sector which continue to define the nature, scale and direction of tourist flows and consequential tourism development. Key factors in this relationship between tourism and the airline sector are marketing and economics, both of which are fundamental to the success of tourism in general and airlines in particular, not least given the increasing significance of low-cost airline operations. Hence, uniquely drawing together these three themes, this book provides a valuable introduction to the marketing and economics of tourism with a specific focus on airline operations, and should be considered essential reading for future managers in the tourism sector.” Richard Sharpley, Professor of Tourism, School of Management, University of Central Lancashire, UK “The book's unique positioning in terms of the importance of and the relationships between tourism marketing, tourism economics and airline product will create a distinct niche for the book in the travel literature.” C. Michael Hall, Professor of Tourism, Department of Management, Marketing and Entrepreneurship, University of Canterbury, Christchurch, New Zealand “A very unique textbook that offers integrated lessons on marketing, economics, and airline services. College students of travel and tourism in many parts of the world will benefit from the author's thoughtful writing style of simplicity and clarity.” Liping A. Cai, Professor and Director, Purdue Tourism & Hospitality Research Center, Purdue University, West Lafayette, IN, USA “An interesting volume that provides a good coverage of airline transportation matters not always well considered in tourism books. Traditional strategic and operational issues, as well as the most recent developments and emerging trends are dealt with in a concise yet clear and rational way. Summaries, questions and topics for discussion in each chapter make it a useful basis for both taught courses or self-education.” Rodolfo Baggio, Professor of Tourism and Social Dynamics, Bocconi University, Milan, Italy “This is a very useful introductory book that summarises a wealth of knowledge in an accessible format. It explains the relation between marketing and economics, and applies it to the business of airline management as well as the tourism industry overall.” Xavier Font, Professor of Sustainability Marketing, School of Hospitality and Tourism Management, University of Surrey, UK and Visiting Professor, Hospitality Academy, NHTV Breda, Netherlands “This book addresses the key principles of tourism marketing, economics and the airline industry. It covers a wide range of theory at the same time as offering real-life case studies, and offers readers a comprehensive understanding of how these important industries work, and the underpinning challenges that will shape their future. It is suitable for undergraduate students as well as travel professionals, and I would highly recommend it.” Clare Weeden, Principal Lecturer in Tourism and Marketing at the School of Sport and Service Management, University of Brighton, UK “In the current environment a grasp of the basics of marketing to diverse consumers is very important. Customers are possessed of sophisticated knowledge driven by innovations in business as well from highly developed technological advances. This text will inform and update students and those planning a career in travel and tourism. Mark Camilleri has produced an accessible book, which identifies ways to accumulate and use new knowledge to be at the vanguard of marketing, which is both essential and timely.” Peter Wiltshier, Senior Lecturer & Programme Leader for Travel & Tourism, College of Business, Law and Social Sciences, University of Derby, UK “This contemporary text provides an authoritative read on the dynamics, interactions and complexities of the modern travel and tourism industries with a necessary, and much welcomed, mixture of theory and practice suitable for undergraduate, graduate and professional markets.” Alan Fyall, Orange County Endowed Professor of Tourism Marketing, University of Central Florida, FL, USA
Book Synopsis Introduction to Tourism by : Leonard J Lickorish
Download or read book Introduction to Tourism written by Leonard J Lickorish and published by Routledge. This book was released on 2007-06-01 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Introduction to Tourism is the essential guide to the tourism industry. It provides a comprehensive and authoritative introduction to all facets of tourism including: the history of tourism; factors influencing the tourism industry; tourism in developing countries; sustainable tourism; forecasting future trends. Tourism has changed radically in recent years with the onset of many technological and economic changes and an ever increasing concern for the environment. This book provides a down-to-earth introduction to this complex and multi-faceted industry. This invaluable introduction is written for all students of tourism and all those involved in the industry who want to know more about the structure, component activities and environment within which they work.
Book Synopsis Understanding Tourism by : Kevin Hannam
Download or read book Understanding Tourism written by Kevin Hannam and published by SAGE. This book was released on 2010-03-15 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text introduces tourism students to concepts drawn from critical theory, cultural studies and the social sciences. It does so with a light and readable touch, highlighting the ideas that underlie contemporary critical tourism studies in a practical and engaging way. Specifically, the authors examine how post-structuralist thought has led to a re-imagining of power relationships and the ways in which they are central to the production and consumption of tourism experiences. Eleven clear, relevant chapters provide an accessible introduction to tourism defining, explaining and developing the key issues and methods in this exciting field. These topics include: • Regulating Tourism • Commodifying Tourism • Embodying Tourism • Performing Tourism • Tourism and the Everyday • Tourism and the Other • Tourism and the Environment • Tourism and the Past • Tourism Mobilities • Researching Tourism A strong teaching text, this will be well received by lecturers seeking an authoritative, multi-disciplinary book on contemporary tourism and by students who want a practical, grounded introduction which understands their learning and research needs.
Book Synopsis Tourism Management by : Clare Inkson
Download or read book Tourism Management written by Clare Inkson and published by SAGE. This book was released on 2012-03-22 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Inspection Copy available for instructors here This exciting new text offers all students of Tourism a concise introduction to all the core topics of Tourism Management. Covering both key theory and practice it introduces students to general management issues across the whole tourism sector in an accessible and manageable way. Focusing particularly on the challenges of managing tourism in the 21st Century, it integrates the themes of sustainability, internationalism, technology and globalisation throughout to provide a thoroughly modern approach to the study of Tourism. Key features of this text include: - A specific focus on the management of tourism in the context of economic, social and environmental conditions, avoiding lengthy descriptions of the various components of the sector; - Three main integrated themes focusing on the demand for tourism, the supply of tourism, and the challenge of balancing of the two; - Coverage of how management techniques are developing in response to changing patterns of demand, emerging markets and destinations, globalisation, and the impacts of tourism; - Discussion points, examples and cases studies designed with the broadest cultural and international dimensions in mind for today's diverse student profile. Written specifically for those looking for core topic coverage in a manageable and concise format, this text will be essential reading for those looking for a truly contemporary introduction to Tourism Management.
Book Synopsis Travel and Tourism by : Richard Sharpley
Download or read book Travel and Tourism written by Richard Sharpley and published by SAGE. This book was released on 2006-11-15 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Course Companion in Travel and Tourism is an accessible introduction to the subject that will help readers extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams, how to present calculations and how to prepare for and write assessed pieces. Readers are encouraged not only to think like a Travel and Tourism professional but also to think about the subject critically. Designed to complement existing textbooks for the course, the companion provides: - Easy access to the key themes in Travel and Tourism and an overview of its business context - Helpful summaries of the approach taken by the main textbooks on the course - Guidance on the essential study skills required to pass the course - Sample exam questions and answers, with common pitfalls to avoid - A tutor′s-eye view of what course examiners are looking for - A road map for the book to help readers quickly find the information they need The SAGE Course Companion in Travel and Tourism is much more than a revision guide for undergraduates; it is an essential tool that will help readers take their course understanding to new levels and achieve success in their undergraduate course.
Book Synopsis Introduction to Tourism Transport by : Sven Gross
Download or read book Introduction to Tourism Transport written by Sven Gross and published by CABI. This book was released on 2014-08-26 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transport is an inherent part of tourism; whether as a functional means of transportation, such as between origin and destination or within the destination; or as a key element of the holiday experience itself, as in cruising or traveling along scenic or historic routes. This book provides the necessary background information to gain a comprehensive understanding of transportation markets, with each of the three modes of transportation – air, ground and marine – explored in detail. Each section includes definitions, the historical development of the market and international institutional frameworks, with case studies, learning objectives and study questions incorporated to facilitate an active learning process.
Book Synopsis Travel and Tourism by : Armin Dieter Lehmann
Download or read book Travel and Tourism written by Armin Dieter Lehmann and published by MacMillan Publishing Company. This book was released on 1978 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Career Award in Travel and Tourism: Standard Level by : Ann Rowe
Download or read book Career Award in Travel and Tourism: Standard Level written by Ann Rowe and published by Cambridge University Press. This book was released on 2002-08-01 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: For complete syllabus coverage of the Cambridge International Diplomas. Cambridge International Diploma in Travel and Tourism.This textbook gives complete syllabus coverage and covers topics such as worldwide destinations, customer care, marketing and promotions, travel organisations and visitor services. Travel and Tourism: Standard Level combines case-study materials with a practical approach to preparing for external assessments. Providing students with the skills and knowledge they need to work effectively in a fast-changing environment. Written by experienced subject examiners, key features include authentic case studies and sections on good exam technique.
Download or read book Tourism written by Adrian Franklin and published by SAGE. This book was released on 2003-04-03 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: `Argued with a real verve, it makes a plea to rethink the role of tourism in modernity seeing it not as a fleeting and marginal element, but as something enduring, emblematic and constitutive of contemporary society. Tourism is seen as a key element of modern life, not an escape from it' - Mike Crang, Department of Geography, University of Durham Tourism is a rapidly growing area of student enrolment. Lecturers and students who have waited patiently for an up-to-date, lucid and indispensable teaching and research text, need wait no more. This book is a matchless guide to understanding the theory, practice, development and effects of tourism. Tourism: An Introduction: - equips students with a critical perspective of the central processes of tourism and the relationship between tourism and culture - places tourism at the heart of modern life rather than as a peripheral feature added on after work - illuminates the relationship between tourism and nation formation, citizenship, consumerism and globalization - reveals the ritual, performative and embodied dimensions of tourist experience This book offers readers a major synthesis of modern thought on tourism. It breaks the mould of approaching tourism as a self-contained, compartment of contemporary life and treats it as a major and exciting cultural phenomenon. This is a landmark work in the study of tourism. Adrian Franklin is the editor of the acclaimed journal Tourist Studies (SAGE Publications).
